On the Implementation of Rural Ecological Tourism Community Participation Mode in Our Country

Abstract

Community participation is the key point of rural Eco-tourism’s connotative development, and the community is key stakeholder of rural Eco-tourism. This paper explores and researches the selection and application of rural ecological tourism community and participation mode, draws on the successful cases of domestic and foreign relevant experience, and makes implementable analysis with the starting point of domestic tourism market and its related interests. With the ongoing global economic integration process, the third service industry economy, dominated by tourism as a pillar industry, has also made rapid development. At present, in our country’s domestic tourism market, rural tourism has become one of the themes of the new century, and the rural economic development in the new period. With the constant improvement of rural Eco-tourism industry pattern system, it not only drives all-round development of rural economy in our country, but more importantly put forward a new idea, a new road for the sustainable development of tourism industry in China. This paper selects some domestic cases of rural ecological tourism community, combines these classic cases for comparison and analysis, and finds out the suitable community participation model with local characteristics for our country’s tourism development. I. RURAL ECOLOGICAL TOURISM COMMUNITY PARTICIPATION MODEL RESEARCH A. The relationship between rural Eco-tourism and community participation With the continuous development of social economy, people's living standard has been greatly improved, and then there is a new market demand for spiritual culture, which, in turn, helps the research and development of rural Eco-tourism community projects. Rural Eco-tourism’s development is mainly to fully excavate the associated effects of area ecological scenic spots and the surrounding tourism landscape, and the main body of associated entities is the masses of neighborhood residents under the condition of common interests. B. The selected target of rural tourism community participation 1. Rural ecological sustainable development Pure and natural ecological environment is the basis of constructing rural ecological tourism community participation mode. If blindly develop without any restraint mechanism, it is bound to bring a series of negative effects for the development of rural Eco-tourism. Therefore, in the process of rural tourism project development, planning and design, uphold that local basic ecological process, ecological natural resources and biodiversity are coordinated. The local government and related social organizations should also earnestly strengthen the management mechanism, and effectively control the tourist hotel amount of rural ecological tourism development area. 2. Rural economic sustainable development Rural ecological tourism community participation pattern choice’s fundamental purpose is to comprehensively promote the development and prosperity of local society. The most important is the change of social economy development and economic increase way, while the development of rural Eco-tourism resources will greatly promote and improve the situation. Economic benefit is the objective of rural ecological tourism project development and construction, including enterprise economic benefit, social and economic benefit and local residents’ income, etc. It should be an economy return of local rural tourism operators and related departments, and the important factor which maintains rural tourism market supply. I think in this respect, it is not inconsistent with the target selection for rural ecological sustainable development for rural tourism must also bring no less than the threshold visitors of community tourism project development, and all the benefits 3rd International Conference on Education, Management, Arts, Economics and Social Science (ICEMAESS 2015) © 2016. The authors Published by Atlantis Press 918 generated are used to maintain the level and scale of local tourism scenic area. C. The selection principles of rural tourism community participation mode 1. The basic principles of adjusting measures to local conditions The choice of rural tourism community participation mode must avoid by all means too new, and must hold to find out a suitable pattern for their development (see Table 2-1 analysis of our country’s rural ecological tourism community participation pattern type). According to the objective standard, select suitable local development pattern. Regardless of what kind of pattern choice, the most critical factor is to adhere to the basic principle of adjusting measures to local conditions, and make full development and utilization of local infrastructure, tourism resources, cultural and historical background. 2. The basic principles of sustainable development Sustainable development has been advocated social and economic development mode, and is taken as a strategic development project guideline. In the sustainable development principles of rural tourism, follow the idea of human-oriented. Whether the construction of rural ecological tourism community or the development of social economy, the fundamental aim is to serve the people (meet the needs of tourists, and increase the income of the community). On the principle choice, therefore, maximally meet the specific needs of the local tourism without harm in the rights of travel demand of our children. II. OUR COUNTRY’S RURAL ECOLOGICAL TOURISM COMMUNITY PARTICIPATION PATTERN Table 2-1 Comparative analysis on our country’s rural ecological tourism community participation pattern Community participation main body mode Operation mode Main representative characteristics Typical cases Farmers + Farmers The community participation pattern’s main operation is that farmers drive farmers, and farmers are free to combine with each other, and set up a common development goal; farmers collectively develop, operate and manage rural tourism. The biggest feature of this community participation in rural tourism is that it costs less; with inadequate fund, and technology, its regional hotels and the corresponding driving effects are very limited. However, this model retains the complete local village culture. Deer creek----Han Shou county, Hunan province in China Farmers + Government The community participation pattern is mainly government-lead and farmer-participate. The government gives full play to administrative function; strengthen the management mechanism of rural area through planning and establishment of the company. The community residents can participate in the tourism projects. The community participation model can greatly improve rural tourism environment. The government-led regional market enhances the absorption capacity of the market, and some local resident's employment and income. However, its outstanding problem is the conflicts between legal and illegal operators, plus factors such as lagging policies and poor managements, finally may cause the fall of the government's credibility. Sichuan province in China, Dan Ba county ---Jiaju Tibetan village ---Xijiang Miao