Abstract
From the perspective of Porter's diamond theory, this paper analyzes the four basic elements of sports tourism in Shandong Province, namely resource elements, demand conditions, related industries and enterprise strategy, as well as the two role elements of opportunity and government, and finds that there are problems such as rich resources but unbalanced distribution of sports tourism in Shandong Province. Based on this, the author puts forward some development paths, such as increasing the mining and publicity of traditional resources, emphasizing the training of sports talents, stimulating the domestic demand of sports tourism, promoting the integration of sports tourism industry with other industries, improving laws and regulations, and strengthening the macro-guidance of the government, in order to provide certain theoretical references for the healthy, sustained and high-quality development of sports tourism industry in Shandong Province.
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