Based on the "Internet +" Era of Tourism and Hotel Industry Development Thinking

Abstract

Amidst the surge of the "Internet Plus" era, the hospitality industry finds itself amidst unprecedented opportunities and challenges. This discourse revolves around an in-depth exploration of the current status, development models, and future strategies of the hospitality sector in the "Internet Plus" era. Presently, internet technologies are incessantly permeating various facets of the hospitality industry, profoundly influencing industry dynamics and operational models. The article begins by analyzing the fundamental status quo of the hospitality industry, unveiling industry characteristics and challenges under the backdrop of "Internet Plus." Subsequently, it delves into various development models within the Internet Plus hospitality sector, encompassing innovations in online booking and distribution models, optimization of intelligent services and experiences, as well as precision marketing and operational management driven by data. Additionally, the article proposes development strategies for the hospitality industry in the "Internet Plus" era, addressing technological innovation and digital transformation, enhancement of service quality and perceptual experiences, and the expansion of diversified business development pathways.