Television Industry Research Articles

Interactive Narratives and Immersive Experiences -- A Brief Discussion on the Creative Logic of Interactive Film and Television Works

With the rapid development of the internet and the media industry's drastic changes, interactive film and television have emerged. Interactive narrative art refers to a narrative expression with specific characteristics of a particular medium, which can directly extend and manifest in the fields of visual arts and media. As the era progresses, the field of narrative studies increasingly emphasizes thinking from the reader's perspective, recognizing that a complete narrative and interactive process are jointly constituted by the author's thoughts and the reader's understanding. The rise of interactive film and television has prompted profound reflections in the film and television industry. This paper focuses on exploring how to enhance the audience's visual experience through interactive means and deepen their understanding and reflection. Through case analysis, the paper identifies current issues in interactive film and television and suggests better improvement methods, aiming to provide insights into the narrative experience of interactive film and television works.

An investigation of the marketing strategies of short video

Short videos are a form of Internet content dissemination. Generally, it is a video that lasts less than 5 minutes on the Internet media. In recent years, the short video industry has become highly competitive, and its scale has increased. Its influence has gradually affected all walks of life. After the short video went viral, the platforms needed better methods to maintain popularity and expand user groups. So, the superior marking strategy is particularly noteworthy. This paper studies the everyday problems of current short videos from the content, user experience, and operation levels. Then, the corresponding suggestions for these problems are discussed.

Introduction: women’s authorship and adaptation in contemporary television

ABSTRACT This special dossier examines issues in women’s authorship and adaptation in contemporary television. Recently, in the television streaming era, there have been a number of significant television shows adapted from an original woman-authored source text that have a prominent woman in a production role, such as showrunner, writer, director, or executive producer. This invites attention in the period of ‘quality’ television, where the figure of the television ‘auteur’, often in the form of the showrunner, has emerged. This dossier complicates this figure: firstly, by focusing on women authors, who are often excluded from notions of auteurism; secondly, by insisting on the collaborative nature of television authorship; and thirdly, by examining adaptations, which have proven to be productive sites for feminist explorations of women’s authorship. As the contributors in this dossier reveal, women’s authorship in adapted television is one of multiplicity, collectivity, and collaboration – but also competition, antagonism and struggle. Making evident the rich but complex landscape of women’s television authorship today, this dossier intervenes in discussions around women’s authorial agency and authority, while also evidencing women’s continued limitations in the contemporary television industry.

Инновационный дискурс развития телеиндустрии: технологии виртуальной и дополненной реальности

At the presentstage of digital transformation of society, more and more industries and enterprises are showing interest in virtual and augmented reality technologies (VR and AR), which, along with artificial intelligence, Big Data, and cloud technologies, are a promising direction for innovative development of all spheres of the economy. Virtual and augmented reality technologies are widely used in the creative industries. The purpose of the study is aimed at identifying and systematizing the functionality of VR and AR technologies for the digital television industry and its main actors: television companies, journalists and viewers. The article analyzes and summarizes the results of foreign and domestic research in the field of implementation and development of VR and AR technologies, characterizes the typological features of immersive technologies, examines the formats of immersive content, updates the requirements for the production of VR projects, identifies and summarizes the main problems and risks associated with the use of these technologies. Based on the research conducted, the author formulated recommendations for improving the practice of implementing and developing VR and AR technology in the digital television industry. The novelty of the research lies in the identification and systematization of the functionality of VR and AR tech-nologies for the creative sector of the economy - the television industry. The article concludes that the functionality of VR and AR technologies has a significant impact on the digital transformation of the television industry, enriches it with innovative technologies, opens up new prospects and opportunities for television and journalists, radically changes the future of television companies, making their future more interesting and accessible for viewers, meet their needs and modern in-novative trends of technological progress. The article may be useful to students, graduate students and doctoral students involved in the digital development of creative industries, as well as media researchers and media experts.

The Development of Film and Television Industry and the Shaping of Cultural Values: An Exploration from the Perspective of Art History and Theater Aesthetics

Abstract Art history and theater aesthetics carry unique cultural values. This paper uses the hierarchical DEMATEL method to construct the IDR matrix of influencing factors. It obtains the key influencing factors of cultural value shaping art history and theater aesthetics. The fsQCA method is used to explore the influence of cultural value shaping the development of the film and television industry, including art history and theatrical aesthetics, and the related paths are specifically analyzed. The results of the study show that the influence and centrality of “social and cultural consciousness”, “the spirit of the times”, “governmental cultural values,” and “consumer demand The results show that “social and cultural consciousness”, “spirit of the times”, “government cultural values” and “consumer demand” have higher influence and centrality analysis values, and are the key influencing factors in shaping the cultural values of art history and theater aesthetics. 4 key influencing factors have 4 influencing paths on the degree of development of the film and television industry of art history and theater aesthetics, and the consistency is in the range of 0.84-0.95, which is a high influence role. This paper lays a foundation for shaping cultural values in art history and theater aesthetics and provides a reference path for the flourishing development of the film and television industry.

Minimizing the tardiness and duration costs in the film and television industry

Minimizing the tardiness and duration costs in the film and television industry

Research on Marvel Studios’ Product Marketing Strategy in the New Media Environment

With the end of the COVID-19 pandemic worldwide and the rapid development of the film and television industry in the new media environment, it is valuable to study how to conduct targeted product marketing strategies in the new media environment. This paper takes Marvel Studios, which is well-known worldwide, as the research object, and analyzes it through the SWOT analysis method and with actual cases. Multi-faceted linkage, new media promotion, and cross-cultural communication are all means of Marvel’s marketing in the new media environment. It has fully used I.P. advantage, egg marketing, new media publicity, and cross-cultural communication strategies to create a sustained appeal and influence the film brand. The Chinese film and T.V. industry can learn from the successful experience of Marvel Studios and work on building a linkage platform, strengthening new media promotion, improving story quality, and creating globalized films to achieve better development.

Research on the Strategic Positioning of the Korean Mainstream Film and Television Market based on Netflix Platform

Researching the strategic position of the mainstream Korean film and television market based on Netflix will greatly impact the development direction of the mainstream Korean film and television market in the next decade. At the same time, it has also planned and broadened the possibilities and development potential of Asian film, television, and Netflix in the Asian market to a certain extent. This paper chose this topic because the cultural output of Korean movies and TV dramas has had a wide range of influence and appeal in recent years, and the quality of movies and TV dramas has improved dramatically. It has a rich storyline, excellent visual effects, music, costumes, and stylistic designs that reflect Korean culture’s unique ideas and values. It deeply reflects the unique ideas and values of Korean culture. The research methods used are questionnaires and comparative analysis. The results are analyzed from data analysis and commons characteristic. Discussion is discussed reasonably from the creative stage and propagation stage. The value of this paper can be reflected in helping Korean film and television enterprises formulate strategies. Studying the strategic position of the Korean film and television market can help Korean film and television enterprises fully understand and analyze market trends. It can also promote the development of the film and television industry. Studying the film and television market’s strategic position in Korea can promote film development.

Research on Influencing Factors of Users’ Sharing Intention in Health Science Popularization Short Videos

With the rapid development of the short video industry, various vertical fields of short videos have also emerged, and the medical and health field has received widespread attention. Famous doctors, public hospitals, and health institutions have joined short video platforms to publish health science popularization short videos and spread health knowledge. To improve the dissemination of health information, this study combines elaboration likelihood model and information ecology theory to construct a factor model of users’ willingness to share health science popularization short videos to help spread Health Science Popularization Short Videos.

Analysis on the Art Skills of Editing Radio and TV News in the Era of Financial Media

Under the background of the new era, network technology, information technology and new media technology have been applied to various fields, effectively promoting social progress and industry development. In particular, the application of big data, cloud computing and multimedia technology in the radio and television industry not only accelerates the speed of information transmission and increases the number of information dissemination, but also truly realizes information sharing and promotes the sustainable development of the radio and television industry. Under the background of the new era, the information collection and processing technology and editing technology in the radio and television news industry have been improved, which also puts forward new requirements for the editing skills of radio and television news. Based on the author's own news practice, through analyzing the editing skills of radio and television news in the new era, the author puts forward some thoughts and countermeasures to provide useful reference for more radio and television news from the north.

Remixing as a Ludus-Component of the Modern Culture

"The modern development of culture motivates the appearance of new modifications of the play element, based on the concept of Homo Ludens by J. Huizinga. The article substantiates a new scientific concept – remixing as the dominant principle of the organization of artistic matter. A definition of this concept is provided. The specificity of its manifestation is thought over using examples from pop culture, academic musical art (in particular, the creativity of the pianist-composer M.-A. Hamelin, the sketch duo Igudesman & Joo, the Rondo Veneziano orchestra), authentic performance, the opera genre (productions of “Alcina” by G. Handel, “La Cenerentola” by G. Rossini), products of the TV industry. The main vectors of the remixing process are characterized in accordance with the realization of the final artistic goal. The organic nature of the interaction of play logic with the combinatorial thinking of Homo Modernus is revealed. Keywords: principle of remixing, modern culture, remix, play element, Homo Ludens, Homo Modernus."

Research on the Development of China's Short Video Industry

Short videos refer to video content uploaded, shared, and watched through mobile internet platforms with a duration of between 15 seconds and 10 minutes. Since the popularity of 4G networks, the short video industry has achieved rapid development, and hundreds of millions of user-level platforms such as TikTok and Kwai have been born, which has established a strong influence in the mobile Internet era. This paper uses SWOT writing models to analyze TikTok's features and strengths, weaknesses, opportunities opportunities and potential risks. It provides rationalization suggestions for future growth and development. This is because TikTok is not only in the absolute leading position with other short video apps, such as Kwai but also has strong learning and reference value, so readers can not only learn a series of successful methods, such as business models, operation concepts, timing, etc. but also learn how to use the short video platform as a marketing tool. For some marketers, it is also possible to understand consumer behavior and they can adjust their marketing campaigns to better understand the audience segments they need.

Business Model and Marketing Strategy of the Film and Television Industry in the Omni media Era: Taking "The Wandering Earth 2" as an Example

Business Model and Marketing Strategy of the Film and Television Industry in the Omni media Era: Taking "The Wandering Earth 2" as an Example

Future Hybrid Technology for Pay TV Platform

The main objective of this study is to analyze the potentiality of new technology of TV broadcasting and video distribution systems and how to adapt to the new trend of video viewing experience and design a future generation TV for the Bangladesh Pay TV industry. This research is based on Bangladesh and the interest of Bangladesh's Pay-TV industry delves into a novel approach aimed at mitigating these challenges by harnessing terrestrial or mobile networks for video broadcasting, thereby upgrading the old-fashioned broadcasting system or diminishing reliance on conventional internet-based streaming for mobile. This study adapts to the latest practice and implementation of ATSC 3.0 Terrestrial broadcasting and video streaming technology enhancement and business success along with emerging 5G network feasibility. ATSC 3.0 terrestrial broadcasting for mobile users has a significant impact on view experience, and seamless video transmission without the usage of internet data, especially in rural areas of the country where the 4G network is very limited. Local Gateway Node will receive ATSC 3.0 live TV and locally added offline video or streaming apps injected through API to deliver household through private CDN. This study offers a comprehensive technical feasibility, benefits, and implications of this innovative approach, upgradation of terrestrial broadcasting system highlighting its potential to revolutionize video delivery to mobile users. This study analyzes the technology evolution and adaptability with the recent trend of video content viewing experience, the importance of this study is significant for Bangladesh's pay-TV market to secure the future business.

Film and Television Communication in the New Media Era: Content Innovation in the Age of Short Videos

With the rise of new media, film and television communication have undergone unprecedented transformations. Traditional long-format content now coexists with short video formats, which are favored by audiences for their immediacy, vibrancy, and interactivity. Short videos represent not just a reduction in content length, but more importantly, a shift in content innovation and narrative techniques. This paper delves into the evolution of film and television communication in the new media era, with a particular focus on content innovation in the age of short videos, and explores the implications and significance of this innovation for the traditional film and television industries.

Tour de France in a digital television paradigm

This article analyses sports events as mega-events with global appeal and increasing socio-economic and cultural significance, and as genres which have now become important in the television industry’s transformation from broadcast to online streaming. It presents findings from a qualitative production analysis of how the Tour de France 2022 was shaped in a twofold strategic context. Genre specific aspects of the media event in the ongoing transformation of the television industry and wider strategic interests behind the hosting and organization of the start of the race in Denmark 2022 are discussed and their intertwinements are described. Based on interviews, documents, observations, screenshots and select broadcasts, the article presents a thematic analysis of how the event in Denmark was shaped in a shared concern for television’s ability to provide exposure of the race and the Danish context and public service broadcaster TV 2’s particular strategic branding interests in the event.

Modeling the media educational potential of the television industry as a post-crisis phenomenon

The modeling of the media educational potential of the television industry as a post-crisis phenomenon is considered. The complex of theoretical and empirical approaches such as modeling, case-study, semi-structured expert interviews was used. According to the results of this research, the fact that the television industry has the media educational potential and employs it in the professional activity is confirmed. There are three models of the media educational potential of the television industry (MEPTI), that are determined by differentiated professional aims: MEPTI in the media training of professionals; MEPTI in the qualification improvement of professionals; MEPTI in improving media literacy of broad audience. The realization of media educational potential is seen in federal and regional segments of the television industry, regardless the type of media companies. However, different forms of media educational potential are applied by the television industry that is seen not only in the collaboration with universities, but also in the autonomisation of media educational practices.

Witnessing distress: Cultural workers’ processing of pandemic experiences on social media platforms

This article examines the ways in which Finnish cultural workers experienced and responded to their colleagues’ and peers’ distress on social media platforms during the prolonged COVID-19 pandemic. The theory of media witnessing as mundane world-witnessing is employed to analyse cultural workers’ modalities of experience as audience-like followers on social media. The data comprise 26 focused interviews conducted via Zoom and over phone in 2021 with cultural workers representing the fields of theatre, television and film industry, literature, music and circus. We argue that various modes of affective and politicised witnessing offered cultural workers the mechanisms to articulate and reflect on their own and others’ experiences of inequality and vulnerability as well as develop a sense of responsibility. In the context of the pandemic, mundane world-witnessing involved engagement and identification with distress, peer support and activism, as witnessed and evaluated by cultural workers on social media. Furthermore, this article theorises a new mode of witnessing prevalent on social media platforms – speculative witnessing – which carries a reflective and hesitant approach to social media ‘bubbles’, obscure algorithmic agency and imagination of absent audiences. In other words, speculative witnessing captures a dimension of metacommunicative scepticism in media witnessing that reflects a specific condition of knowing in the context of social media platforms.

A Study and Outlook on Short-video Enterprises Undertaking Corporate Social Responsibility Initiatives: Taking TikTok and Bilibili as Examples

The corporate social responsibility of short video industry emanates from a variety of areas, including content management and regulation, safeguarding the rights of short video creators, as well as contributing to social welfare and community development. This paper delves into the initiatives undertaken by two prominent short video enterprises, namely TikTok and Bilibili, in fulfilling their corporate social responsibilities. By conducting a comprehensive analysis of the operational models and identifying stakeholders, this study examines the specific measures adopted by these two enterprises in safeguarding the rights of creators, promoting rural revitalization, and fostering the development of high-quality content for adolescents. The research findings reveal that both TikTok and Bilibili have proactively implemented measures to fulfill their corporate social responsibilities. In response to instances of copyright infringement in the realm of short videos, both platforms have implemented measures such as content takedowns and providing legal assistance to protect the rights of video creators. In the context of rural revitalization, TikTok employs its distinctive e-commerce system to facilitate the marketing of agricultural products, while Bilibili focuses predominantly on rural education. In relation to the growth of adolescents, both short video platforms have intensified their content scrutiny and actively promote the creation of high-quality content to provide proper guidance in terms of values. These measures not only contribute to the establishment of a favorable industry ecosystem but also make a significant contribution to the sustainable development of society.

Talent development in the digital age: implications for self-employability in films and television industry

Talent development in the modern age needs to translate into self-employability. The study aims to investigate the relationship between Talent Development and Self Employability amongst Actors in the creative industry of South Africa and how Talent Development impacts Employability amongst this group. This study is important for Actors to have a framework to assist them with developing their talent for employability purposes. Underpinned by the post-positivism philosophy and using a deductive reasoning approach, the study chose a quantitative research design and Cagne’s Expanded Model of Talent Development as the theoretical framework of the study. The population of the study was the film and television Actors (N=325) as the study’s participants and accounting for the entire population. Simple random probability sampling was chosen (n=150) as it seeks to generalize the findings of the study to the entire population. The data collection tool was a 5-point self-administered structured questionnaire. The data collection instrument was pre-tested using a small sample and the data gathered was analyzed using quantitative data analysis methods which will be used for the main analysis, aided by Statistical Package for Social Sciences (SPSS) version 27. The study found a clear association between Talent Development and Self-perceived Employability with both constructs having a positive medium correlation. The main elements making a significant contribution were the Actors' cognitive abilities as well as their motivation and they needed to work on their mentorship. The finding of the study seeks to improve the theoretical understanding of talent development and further recommendations for managers within the creative industry to create formal mentorship programmes to aid upcoming Actors.