Abstract
With the rise of new media, film and television communication have undergone unprecedented transformations. Traditional long-format content now coexists with short video formats, which are favored by audiences for their immediacy, vibrancy, and interactivity. Short videos represent not just a reduction in content length, but more importantly, a shift in content innovation and narrative techniques. This paper delves into the evolution of film and television communication in the new media era, with a particular focus on content innovation in the age of short videos, and explores the implications and significance of this innovation for the traditional film and television industries.
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