Interactive Narratives and Immersive Experiences -- A Brief Discussion on the Creative Logic of Interactive Film and Television Works

Abstract

With the rapid development of the internet and the media industry's drastic changes, interactive film and television have emerged. Interactive narrative art refers to a narrative expression with specific characteristics of a particular medium, which can directly extend and manifest in the fields of visual arts and media. As the era progresses, the field of narrative studies increasingly emphasizes thinking from the reader's perspective, recognizing that a complete narrative and interactive process are jointly constituted by the author's thoughts and the reader's understanding. The rise of interactive film and television has prompted profound reflections in the film and television industry. This paper focuses on exploring how to enhance the audience's visual experience through interactive means and deepen their understanding and reflection. Through case analysis, the paper identifies current issues in interactive film and television and suggests better improvement methods, aiming to provide insights into the narrative experience of interactive film and television works.