Value Expression of Traditional Culture Elements' Digital Development in Modern Animation Film and Television Art

Abstract

Up to now, traditional culture is presenting its unique artistic charm with diversified forms. More flexible and diverse development trend is presented by combining traditional culture and modern technology. In the creation of animation film and television works, China's animation film and television industry has achieved great success in this era of digital development by referring to traditional culture of China. For example, the success of Mulan, Kung Fu Panda and other animation television works, has won the broad market for the animation film and television art works with traditional culture elements, and has pointed out new development direction for animation designers. With the advent of digital age, there are more ways and means for the spread and development of traditional culture, more and more traditional cultural themes are made into animation film and television works, which are well-loved. Thus, it can be seen that the development of animation film and television industry should not only focus on technical issues, but shall also pay attention to cultural connotation of the works. Since the brilliance of Chinese School, there have almost no animation films with high quality yet without age limitations in China to cope with the global animation film development trend and people's changing cultural needs. The excellent domestic animation films, such as “Monkey King: Hero Is Back”, “Little Door Gods” and “Kuiba” released in 2015, like a strong cry, showing the heavy counterattack of domestic animation. The remodeled form of traditional culture has broken this deadlock accidentally. It has interpreted the new generation of animators’ understanding of traditional themes and modern animation film from the perspective of breakthrough of role modeling at that time and the perfect integration of fashion and traditional culture, which is an attempt of transformation of modern animation film, and has provided reference prototype for its further development. Keywords—traditional culture; modern film and television; animation film; digital development; value expression