Television Industry Research Articles

Research on the Scope of Obligations of China's Short Video Platforms in the Era of Digital Copyright

In order to balance the interests of right holders, network service providers and users, China first stipulated the "notice-takedown" rule in the Regulations on the Protection of the Right of Information Network Dissemination in 2006. Since the Internet industry is in the early stage of development, the copyright environment is relatively clear, and network service providers do not have to bear high obligations, so the allocation of copyright protection obligations in the rules is reasonable at that time. However, with the iterative development of digital technology and the Internet, various short video platforms have also risen rapidly in domestic and foreign markets. Therefore, it is necessary to re-determine the scope of obligations of short video platforms, summarize the key points of controversy between the theoretical and practical circles on the scope of obligations of short video platforms, point out the problems existing in the scope of obligations of short video platforms, and discuss the role of short video platforms in the obligation of active review, notification and review, and post-event protection obligations. Conduct an in-depth analysis of the extent of the obligations to be undertaken, and redefine the scope of obligations of the short video platform on this basis, with a view to balancing the interests of all parties and promoting the sustainable and healthy development of the short video industry.

Analyzing the Successful Reasons on Perfect Film and Television

Due to economic growth, the cultural industry's rapid expansion, and advancements in science and technology, Perfect Word, a game company, utilized financial leverage to establish Perfect Film and Television and enter the film and television industry. This move resulted in significant profits because their film and television productions gained immense popularity among viewers. The goal of this study was to investigate the factors that contributed to Perfect World's achievements in the film and television industries. This paper examines Perfect Film and Television's precise measures, using it as a case study, and evaluates its financial statistics and the accolades it has received. The primary factor contributing to its success lies in the company's foundation of producing top-notch content, consistently broadening its distribution platforms, and venturing into international markets. To achieve further growth, Perfect Film and Television can strategically establish a comprehensive industrial chain, leverage digital technologies to broaden distribution channels, and establish a distinct traditional cultural brand. The factors that contributed to this study's success can serve as a blueprint for the expansion of other film and television enterprises.

Analysis of Video Media Management Mode from Pear Video

Nowadays, the way of video communication has undergone great changes, the public has rarely watched videos through traditional TV, and the market users have been constantly divided. Tiktok, Kuaishou, micro-vision quickly occupied the short video market, B station occupied the video hegemon seat, “Love Youteng” three long-term in the long video industry top position. In this context, major TV stations and video media production teams have tried to transform and upgrade video media. Pear video is a short video platform in China so far, focusing on short information video and doing very successful in the field. From the current model of Pear video, we can study and analyze the trend of video media management.

Backlash, white privilege and anger: Resistance to the equality, diversity and inclusion agenda in the British television industry

This article investigates the manifestation and dissemination of reactionary attitudes and discourses within the British television production community, explicitly and implicitly opposing the equality, diversity and inclusion agenda that has gained prominence in recent years. Utilising anonymous, in-depth qualitative interviews with 14 white, male, able-bodied, neurotypical and heterosexual industry professionals, predominantly from middle- or upper-class backgrounds, working in various production roles around London, the study explores their perspectives on the equality, diversity and inclusion agenda within both the industry and broader society. The research sheds light on pockets within the screen industries where awareness of social and male ‘white privilege’ is lacking. Positioned within the context of increased diversity and inclusion initiatives, the article critically analyses the growing circulation of ‘diversity backlash’ narratives. It aims to contribute to a deeper understanding of resistance to equality, diversity and inclusion initiatives within the industry, advocating for informed challenges to these attitudes. The article explores connections between anti-diversity discourses in the media industry and wider societal discourses on race, gender and identity. By examining links to meritocratic and individualistic narratives around ‘hard work’, individualism and ‘fairness’, the research contributes to the socio-cultural analysis of how equality, diversity and inclusion initiatives are experienced within the screen industries. The study explores diversity fatigue and white privilege framed within the ideology of meritocracy, to investigate the dynamics of resistance and opposition to equality, diversity and inclusion measures. It highlights the need for an understanding of these discourses to successfully embed equality, diversity and inclusion agendas within media institutions and practices, particularly in the face of societal and industry-wide resistance. The research concludes by emphasising the systemic resistance within privileged pockets of the screen industries, calling for a deeper examination of the emergence and circulation of reactionary discourses that may impede the progress of essential equality, diversity and inclusion programmes and activities within the cultural economy.

Research on the Influencing Factors of Users’ willingness to share of Food Production Short Video

The production of food-related short videos is a crucial segment within the short video industry, with a substantial audience on social networking platforms and attracting the attention of relevant enterprises. This paper establishes a research model based on the SOR theory, in which the social attributes of the platform, content practicality, self-efficacy, and emotional resonance collectively influence users' intention to share. The questionnaire is empirically tested using SPSS 27.0, and the results indicate that the social attributes of the platform, content practicality, and self-efficacy significantly positively impact users' sharing intention through emotional resonance.

Television shows ideation, and testing with smart digital twins to advance ratings

AbstractGenerating ideas for immersive television shows is fundamental to the television industry. TV channel managers are looking to stay ahead of their competitors and are turning to many advanced technologies like artificial intelligence (AI), the Internet of Things, virtual reality, cloud and fog computing. These technologies with other autonomous devices, technologies, surveys, models, and software are creating extensive, complex, and diverse television data sets. These data diversity and heterogeneity may hinder television research. Thus, there is a clear need to synthesize, synchronize, and integrate the large-scale data sets according to predefined decision rules and research objectives. Against this backdrop, this paper introduces a new platform of data integration and modeling—television digital twins. Digital twins (DTs) are virtual copies of products, services, processes, or humans encompassing all the relevant entities’ qualities. Although numerous research studies have been published on DTs, none hitherto have been conducted in media and television. This research aims to bridge two perspectives: on one side, the authors acknowledge the value of TVDT as a data fusion platform. On the other side, the authors build on previous scholarship to suggest a conceptual framework for implementing this platform in future TV studies.

Barriers to Industry Adoption of AI Video Generation Tools: A Study Based on the Perspectives of Video Production Professionals in China

In recent years, the rapid advancement of artificial intelligence (AI) in the video sector has captured widespread attention. Despite the proliferation of AI video generation tools targeted at general consumers, there remains a gap in addressing the specialized requirements and advanced functionalities sought by industry professionals. This study aims to identify and overcome the barriers hindering the adoption of AI video tools in the Chinese video industry, thereby facilitating their seamless integration. The research unfolded in two phases employing a comprehensive methodology. Initially, we delineated the industry’s video usage standards, drawing upon both established norms and insights gleaned from seasoned industry experts through focus group interviews. These insights informed the formulation of semi-structured interview questions. Subsequently, in-depth semi-structured interviews were conducted with ten Chinese industry experts, leading to the identification of eight primary adoption barriers: innovation, market demand, technological maturity, cross-disciplinary collaboration, ethics and privacy, public acceptance, data security and copyright, and global perspectives and localization. In the second phase, a detailed questionnaire survey involving 401 Chinese industry practitioners validated these factors. A data analysis underscored the significant impact of these eight factors on industry adoption, particularly emphasizing technological maturity. Furthermore, exhaustive examinations and discussions were undertaken for each identified barrier. The findings of this study theoretically bridge the gaps in understanding the impediments to the application of AI video generation tools in the video industry. They offer valuable insights into the current application landscape and furnish pertinent suggestions for advancing technology promotion and development in the future. Ultimately, this research aspires to augment the integration and utilization of AI technology within the Chinese video production industry, thereby propelling its progress and development forward.

An Exploratory Study on the Application and Impact of Artificial Intelligence Technology in China’s Film and Television Industry: Centered on the Innovation and Development Strategy of AI in Film Production

Purpose - This paper discusses the historical traceability of artificial intelligence technology and its development lineage in the film and television industry. It analyzes the close connection between AI technology and the film and television industry. The text summarizes the challenges and impacts of AI technology on the film and television industry, along with suggestions for future development. Design/Methodology/Approach - In order to explore the impact of artificial intelligence on the film and television culture industry, this paper analyzes the impact of artificial intelligence on the film and television culture industry from the perspective of macro-industry and the perspective of application technology, starting from the overall technological impetus of artificial intelligence to the film and television culture industry and the application of artificial intelligence in film and television image processing. The case was analyzed in detail. Based on a summary of previous research, this study identifies key issues and proposes solutions. Findings - Through the research of this paper, the problems of artificial intelligence in film and television creation are summarized, and the potential problems are easily generated technical dependence, legal risks in creation, and reduced professional value of practitioners, etc. Countermeasure suggestions are put forward to break the technical dependence, provide a legal basis for the creation of artificial intelligence, and adjust the use of the positioning to realize the synergy between man and machine. Research Implications - This paper aims to enhance the application of AI in the film and television culture industry, thereby increasing the industry vitality of the film and television sector.

CHALLENGES RELIGIOUS TELEVISION, BETWEEN BUSINESS AND DA’WAH: STUDY OF TV9 NAHDLATUL ULAMA INDONESIA

Television has the advantage that it is audio-visual (seen and heard), it can depict reality and also present events that are happening. TV9 Nahdlatul Ulama is a television station based on religious values. This TV was founded by the largest religious organization in Indonesia. As an economic institution, television is not only used as a means to spread organizational ideologies, but also takes into account business aspects to do well. This study aims to examine the performance of a religious television station amidst the intense competition in the television industry in Indonesia, and how media performance is affected by financial sources. By conducting in-depth interviews with key informants and direct observation, this research found that TV9 practices management principles in media management, even though there are several considerations for Nahdlatul Ulama management, TV9 involves personnel from Nahdlatul Ulama members in aspects of its management so that ideological transformation can run well. From the aspect of broadcast media performance, TV9 benefits from the very large mass base of Nahdlatul Ulama members in Indonesia. TV9 focuses on including Kiayi and Bunyai as inspiration for television program design and also includes Islamic boarding schools. In the culture of NU, Kiayi and Bunyai have a strategic position in the religious tradition of Nahdlatul Ulama.

Integration techniques in digital video production

The aim of this paper is to present basic digital integration techniques that are applied in the television and film industry to create a final product that meets modern quality criteria. Emphasis is placed on applied methods of creating video content for various purposes, as well as on the main components of the technological equipment of a professional television studio. The scientific-applied contribution is expressed in a comparative analysis of software products for video processing (Adobe Premiere Pro and Openshot Video Editor), which is supported by step-by-step algorithms for the implementation of basic integration techniques in digital video production. The conclusions made regarding the characteristics, possibilities and advantages of the selected products are intended to support the interns in the process of their assimilation and effective use for the realization of creative projects.

Research on Consumption Characteristics and Marketing Strategy of Micro-short Drama from the Perspective of Self-Determination Theory

Purpose - With the integration of science, technology, and culture, micro-dramas have emerged as a new driving force in advancing China’s short video industry. The purpose of this study is to deeply understand and analyze the characteristics of consumer consumption behavior to provide a theoretical perspective for the marketing strategy of microdrama. Design/Methodology/Approach - Based on the internal motivation of consumers and the characteristics of the micro-drama industry, a comprehensive analysis framework is constructed based on the three core dimensions of “autonomy, ability and belonging” in the self-determination theory (SDT). Through literature review, case analysis, and other methods, the consumption characteristics of micro-dramas are systematically examined. Subsequently, targeted marketing strategies are proposed accordingly. Findings - The study shows that consumers show diversified motives and demands in the consumption of short dramas, among which the pursuit of autonomy, the sense of ability and the construction of belonging become the key factors affecting consumers’ decision-making. Based on these findings, this study further refines the consumption characteristics of microdramas and reveals the intrinsic link between them and marketing strategies. Research Implications - This study enriches the theoretical research in the field of drama marketing. Through indepth understanding of the consumption characteristics of consumers, enterprises can more accurately locate the target market and formulate more effective marketing strategies, so as to promote the sustainable and healthy development of the drama industry.

K-CONTENT PRODUCTION AND GLOBAL DISTRIBUTION STRATEGIES

The purpose of this study is to analyze the production characteristics of K-content and find ways to make it sustainably competitive for global distribution. The research questions of this study are as follows: First, what are the characteristics of K-content production? Second, what are the global distribution strategies for the sustainable development of K-content? The results of the study show that PDs of K-content, which has recently become popular in OTT, have developed their production capabilities in an organizational culture that tolerates failure and provides many opportunities. The fierce environment of the Korean content industry has made K-content more competitive, and the combination with global platforms has also played an important role in its growth into global content. In the current OTT-centered video content ecosystem, the domestic video industry is losing its competitiveness. To strengthen the competitiveness of K-content in the future, new creators must enter the digital content ecosystem to realize a virtuous cycle of continuous creation.

Between invisibility and having a voice: The marginalization of gendered non-fiction writers in the South Korean television industry

This article examines how gendered workers experience invisibility in the South Korean television industry, focusing on writers who produce non-fiction programs, such as journalism shows and documentaries. Based on my in-depth interviews with 41 research participants, I reveal how the patriarchal, capitalist, and intensely hierarchical labour management in the industry has shaped an invisible writing workforce who are mostly women. Specifically, my research suggests that the exploitation of this invisible writing workforce takes two forms: the devaluation and underpayment of their labour and putting to work their marginalized subjectivities to enhance the quality of the programs in the production process. Finally, this research shows how writers recognize themselves as invisible workers and understand their invisibility as a form of discrimination and exclusion.

Media Educational Potential of the Television Industry in Improving Media Literacy of Broad Audience

Media Educational Potential of the Television Industry in Improving Media Literacy of Broad Audience

“They’ve Never Played the Game”: “Cool Sports Girls,” Gender Inequality, and Garbage Time in Sports Punditry

In the 2010s, certain women in the sports television industry ascended beyond the often-reductive roles of studio hosts or sideline reporters, giving their sports opinions and occasionally hosting their own programs. This article argues that women who achieve this standing are forced to play a new role, that of the “cool sports girl.” Although “cool sports girls” gain male support through adopting masculine-coded traits, such as sports knowledge and smack talk, this article examines the misogynistic backlash these women face, interpreting the backlash as representing finite boundaries of the gains that women have achieved in a hypermasculine industry. This article reads the tenure of Katie Nolan at Fox Sports (2013–2017) as a representative example of how female television pundits exhibit agency amid entrenched industrial patriarchy.

User Perspectives on Over-The-Top (OTT) Platforms in Kashmir: A Quantitative Analysis

Over-the-Top (OTT) platforms are gaining popularity in Kashmir, with Netflix emerging as the most preferred platform. The majority of respondents spend 1-2 hours daily on OTT platforms, with movies being the most preferred content type. The primary motivation for watching content on OTT platforms is its simplicity of use, with Urdu being the most chosen language. The study also found that OTT applications are changing television and movie-watching habits in Kashmir, and that a substantial proportion of users believe that these platforms are changing the Indian television and film industry. Respondents are optimistic about the future of OTT platforms in Kashmir, citing factors such as smartphone penetration, digital quality, cost-effectiveness, and international collaboration. This research provides valuable insights for industry stakeholders, content creators, and policymakers seeking to understand user preferences and capitalize on the growing digital entertainment market in Kashmir. The study offers important implications for the future development of OTT platforms and media consumption patterns in the region.

Strategic Agility and Performance of Pay Television Industry in Kenya.

The Pay TV market in Kenya operates in a highly competitive business environment, which in turn calls for aggressiveness and more efficient ways of keeping the business afloat. Advancement in technology also comes with several options for Pay TV customers such as online streaming which poses more threat to the market. This research seeks to assess the influence of strategic agility on the performance of the Kenyan Pay TV industry using Multichoice Kenya Limited as the case study. The objectives of this study were to establish the influence of leadership agility, determine the influence cultural agility, assess the influence of business agility, and to determine the influence of career agility on organizational performance in the Kenyan Pay TV industry. The study is of great significance to the government of Kenya since the improved performance of the Pay TV companies can generate more revenue for the government in form of taxes and license fees. New and existing Pay TV companies may also benefit from this study by employing agile strategies for competitive advantage as well as getting more information on how to handle uncertain situations in the business environment. Additionally, academicians who may want to research more on strategic agility may benefit by accessing more information from this study. The concept of strategic agility has not been sufficiently researched especially on the variables such as leadership agility, cultural agility, business agility, career agility and how they influence organizational performance. This research was anchored on four theories namely; The Great Man Theory, Theory of Change, Theory of Constraints, and the Broaden and Build Theory. The reviewed literature on these theories indicates that there is a positive influence of strategic agility on organizational performance. This is a cross-sectional study which involves 60 employees with managerial roles. Descriptive design was used in this study adopting qualitative and quantitative methods. Data collection was done through closed and open-ended questionnaires, keeping a register of questionnaire distribution and feedback collection. A pilot study was carried out to determine the accuracy, clarity and relevance of the study questionnaire. Data analysis was carried using SPSS (V29) and multiple regression analysis. The study found that leadership agility, cultural agility business agility and career agility all have a significant effect on the performance of Pay TV firms in Kenya. The top leadership of firms in Pay TV industry should establish cross-cultural collaboration initiatives to encourage knowledge-sharing and teamwork among employees from different cultural backgrounds, foster a culture that encourages and rewards agile leadership behaviors, such as risk-taking and experimentation and encourage leaders to seek mentorship and coaching to enhance their agility capabilities, should invest in technology and infrastructure that support flexibility and adaptability in responding to market changes and also develop cross-functional teams that can quickly adapt to changing business requirements and address emerging challenges, implement career development plans and pathways that align with the organization's strategic objectives and employees' career aspiration and encourage a growth mindset among employees.

Developing a Hair Styling Flipbook in the Television Industry for West Jakarta R Hairdressers

The research aimed to 1) develop a hairdressing flipbook in the television industry for hairdressers in the West Jakarta area, and 2) develop a hairdressing flipbook that is appropriate for use by hairdressers in the television industry in the West Jakarta area. The method used was Research and Development (R&D) with the 4D development model: define, design, develop, and disseminate. The product dissemination employed qualitative and quantitative descriptive analysis. The research findings are elaborated as follows. (1) The design used in developing the flipbook shows talent hair styling in the television industry such as hair styling materials and equipment, hair styling for male and female talents, and hair care, the hair styling flipbook which can be accessed via the file link: https://online.flipbuilder.com/xnfly/axem/ (2) know the level of feasibility of developing this flipbook, the user test calculation validation assessment is 91%. The conclusion is that the "development of a Hairdressing Flipbook in the Television Industry for Hairdressers in West Jakarta " is highly feasible.

What's in a Name? The Place of Language in the Naming of Programmes in the Zambian Radio and Television Industry

The old Shakespearian rhetorical question, 'What's in a name?'’' comes to the fore when we examine the names given to programmes by Zambian radio and television stations. While most people are not bothered by such names and would argue that it is the content of the programmes that is paramount, not the names thereof, it may be argued that the names are worth analysing from the perspective of onomastics, which is the scientific study of names and naming systems. No study has been conducted on the names of radio and television programmes in Zambia, and this is the lacuna that this study is concerned with. The study is qualitative in nature and analyses names of programmes in both public and private media houses. More specifically, the study concerns itself with the language used in the naming – that is, whether local names are used apart from English names and if so, which Zambian languages are the local names associated with. The findings reveal that none of the media houses selected for the study has a formal or written policy on language use. The naming of programmes tends to follow a linguistic pattern similar to what obtains with regard to the use of language: the public media has more programmes with names in local languages than the private media. Ultimately, however, the findings of this study underline the fact that there is no formal language policy guiding the affairs of the nation. It may be concluded, therefore, that the situation cannot be corrected or ameliorated without a clear language policy at national level.

A STUDY ON MEASURING RAPIDLY CHANGING VIEWER’S PERCEPTION IN TV INDUSTRY

This study conducts a comprehensive investigation of the dynamic domain of television viewer preferences, highlighting the swift changes noted in audience decisions and actions. Given the number of available viewing alternatives and technical developments, it is critical for all parties involved in the TV industry to comprehend these changes. This research uses a combination of qualitative, quantitative and binary analysis to examine key factors that influence viewer choices, such as socio demographic characteristics, streaming services, platforms for viewing, and types of material. By utilizing strong analytical techniques, the research seeks to uncover practical understandings of the fundamental forces behind these changing habits. The results are expected to provide content producers, broadcasters, and marketers with essential insight that will enable them to better match their strategies with the constantly shifting preferences of today's diverse audience. Keywords: Media, TV Viewership, Social Media, Media Consumption, Future of TV industry