Abstract
The production of food-related short videos is a crucial segment within the short video industry, with a substantial audience on social networking platforms and attracting the attention of relevant enterprises. This paper establishes a research model based on the SOR theory, in which the social attributes of the platform, content practicality, self-efficacy, and emotional resonance collectively influence users' intention to share. The questionnaire is empirically tested using SPSS 27.0, and the results indicate that the social attributes of the platform, content practicality, and self-efficacy significantly positively impact users' sharing intention through emotional resonance.
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