Abstract
With the rapid development of the short video industry, various vertical fields of short videos have also emerged, and the medical and health field has received widespread attention. Famous doctors, public hospitals, and health institutions have joined short video platforms to publish health science popularization short videos and spread health knowledge. To improve the dissemination of health information, this study combines elaboration likelihood model and information ecology theory to construct a factor model of users’ willingness to share health science popularization short videos to help spread Health Science Popularization Short Videos.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
