The Influence of the Popularity of Food Short Videos

Abstract

In 2016, short video began to rise in China. After two years, it was well known by the public, which gave birth to many UGC(User Generated Content). People's entertainment is no longer limited to professional television production (PGC). The food category short video has become the first track chosen by novice bloggers due to its low decision-making cost. China, as a country where "food is the most important thing for the people", has a natural audience. This paper explores the impact of short food videos and finds out that in the social aspect, short food videos have the functions of relieving hunger and accompanying. In the economic aspect, the short video of delicious food promotes the recovery of the catering industry, drives the development of the third service industry in the city and helps to shape the brand image. In terms of culture, short videos of delicious food are helpful to spread the Chinese food culture.