Sustainable Competitive Advantage Research Articles

Linking supply chain performance with organizational strategic performance – a review and research agenda

PurposeThis article aims to comprehensively review the measurement and management of supply chain performance (SCP) and strategic performance (SP). It strives to identify integrable features regarding frameworks, measurement approaches, practices and emerging research issues in these areas to integrate SCP and SP for measuring and managing performance. It intends to develop a dynamic-integrated-performance-system by incorporating integrable aspects of SCP and SP to link these domains for organizational performance improvement.Design/methodology/approachUsing systematic-literature-review, this study analyzes 154 articles published in selected peer-reviewed international journals from 2000 to 2023 regarding SCP and SP. It assesses existing knowledge regarding research-design followed, challenging areas and imperatives in these critical business domains to investigate the prior conceptual, empirical, case study-based and literature-review-based articles.FindingsThe study identifies integrable features regarding key theoretical and measurement frameworks, critical objectives, significant measures, effective practices for measuring and managing SCP and SP and emerging research issues common to these areas. The findings help develop a dynamic-integrated-performance-system that uses the theoretical lenses of resource-based-view/dynamic-capability-theory and adopts a comprehensive framework like DBSC (system-dynamic-model with BSC perspectives). It incorporates identified integrable measures and best practices to monitor, measure, manage and improve organizational performance for sustainable competitive advantage. The article reveals that earlier studies have overlooked analyzing SCP and SP integration aspects.Research limitations/implicationsFrom the theoretical viewpoint, the present SLR is unique in three ways: first, in investigating both the measurement and management of SCP and SP holistically; second, in identifying integrative features of these two; and third, in proposing a DIPS to link SCP and SP for performance improvement. The study reveals that existing literature has focused on measuring and managing SCP and SP in isolation without attempting a comprehensive and unified approach to integrate the respective domains. The present SLR adopts a holistic approach to link SCP and SP from SCM and strategic-management perspectives. The study proposes a dynamic-integrated-performance-system to measure, manage and improve performance in a unified method.Practical implicationsThis study provides SC and strategy practitioners with an understanding of strategy-performance pathways for achieving strategic objectives and executing risk mitigation initiatives to counter disruptions. It enables SC managers to comprehend SC practices and SCP leading to dynamic SC capabilities development. Operationalizing the proposed DIPS will help firms link SCP and SP, align operational SC practices with strategic sustainability and circularity objectives and meet sustainable development goals while benefiting social and environmental stakeholders.Originality/valueAssessing relationships and identifying a unified approach integrating SCP with SP have not been addressed earlier. This study's uniqueness is finding integrable features of SCP and SP and constructing a dynamic-integrated-performance-system to link these domains for achieving strategic competitiveness.

The role of quality in the hotel sector: the interplay between strategy, innovation and outsourcing to achieve performance

PurposeAchieving better performance and a sustainable competitive advantage is essential for survival in the hotel industry. However, literature is scarce on which factors local hotel businesses in developing countries should rely on to compete successfully. With an emerging economy and significant potential for growth in the travel and hospitality sectors, Colombia is seeking to improve the performance of its hotel industry. To achieve this goal, exploring and analyzing the effects of the strategies and practices implemented is essential. Accordingly, this study investigates the dynamics of the interactions between strategies, process innovations, outsourcing practices and operational quality in the hotel industry in Colombia.Design/methodology/approachThe methodology used in this research is quantitative, using structural equation modeling based on data collected from 150 valid questionnaires.FindingsThe strategies of the hotel sector have an impact on hotel performance. Although process innovation demonstrably affects quality and outsourcing, there is a low impact on the performance of the studied hotels. The hotel sector lacks strategy autonomy as strategies are not directed to the organization's overall improvement but only to satisfy stakeholders' requirements.Research limitations/implicationsThis paper offers valuable insights for organizations when implementing strategic innovation initiatives. It provides information relevant to Colombian government entities on the creation of processes, economic policy plans and business assistance programs for boosting the financial and commercial sustainability of Colombian service sector businesses. The studied organizations need to redefine the role of their strategies, process innovation, outsourcing projects and quality standards to achieve adequate performance, as all four dimensions together are required to foster competitiveness.Practical implicationsThis paper offers valuable insights for organizations when implementing strategic innovation initiatives. Additionally, it provides information relevant to Colombian government entities on the creation of processes, economic policy plans and business assistance programs for boosting the financial and commercial sustainability of Colombian service sector businesses. The studied organizations need to redefine the role of their strategies, process innovation, outsourcing projects and quality standards to achieve adequate performance, as all four dimensions together are required to foster competitiveness.Originality/valueDeveloping successful strategies is vital to generating performance. Quality and safety are critical strategies to achieve a sustainable competitive advantage. But literature is scarce on which factors local hotel businesses should rely on to compete successfully in developing countries. In particular, the concept of outsourcing in a highly distrusting developing country has not been addressed adequately. This research contributes to literature by evaluating quality as a competitive strategy in the hotel sector in a developing country to achieve a superior performance.

The Effect of Innovation Management on Sustainable Competitive Advantage in Contemporary Organizations

Purpose: The purpose of this research is to analyse the relative importance of manufacturing SMEs' essential dynamic capabilities, namely their creative competitive advantage, product excellence, and technology acceptability. The industry's idea of dynamical properties provided the theoretical foundation for the study.
 
 Theoretical framework: The theoretical basis is the literature on the impact that two forms of creative competitive advantage — consumer choice and innovative business structure — it has on product quality in the service of fostering long-term growth among micro, small, and medium-sized enterprises (SMEs). Also, it looked at the role that technology adoption may play as a moderator amongst innovative financial strength and customer satisfaction.
 
 Design/methodology/approach: Data was gathered quantitatively. Using the use of partial least squares structural equation modelling, we studied surveying information from 245 Nigerian SMEs in the manufacturing sector.
 
 Findings: According to the findings, indicate that consumers' inclinations would not directly impact the quality of items; rather, the introduction of cutting-edge technology moderates the correlation among consumer tastes and superiority in the marketplace. There was a significant and positive relationship found among the corporate business model and product excellence, suggesting that the integration of new technology encouraged this link. In order to grow in a sustainable manner, small and medium-sized enterprises (SMEs) in the industrial sector, as found in this research, would profit from a rise in customer satisfaction achieved via the introduction of innovative competitive supplementary cost approaches and technical progress.
 
 Research, Practical & Social implications: This research aimed was to investigate how SME' long-term success is affected by factors including consumer preferences and innovative business layout (SMEs). It also looked at how the technological proliferation may affect the correlation amongst innovative capacity and customer satisfaction.
 
 Originality/value: The study's worth lies in the additional insights it gives into the rising innovation necessary for the profitable and sustainability of businesses of all sizes.

THE IMPACT OF EXTERNAL SUPPLY CHAIN AND SUSTAINABLE COMPETITIVE ADVANTAGE ON THE PRODUCT INNOVATION PERFORMANCE: THE MODERATING ROLES OF INNOVATION TYPE

This study delves into the intricate interplay between external supply chain dynamics, sustainable competitive advantage, innovation types, and product innovation performance. Through a comprehensive exploration, this research seeks to shed light on the relationships and their implications for organizations.
 The conceptual framework was constructed by introducing demographic variables such as position, company type, capitalization, etc. The minimum acceptable sample size for this study was calculated to be 384 and 520 valid questionnaires were distributed and returned to the companies in different industries through stratified sampling method, and hypotheses were formulated. Through related research, it was concluded that there is a strong positive relationship between the effectiveness of the external supply chain and the product innovation performance of an organization, there is a significant positive relationship between sustainable competitive advantage and product innovation performance, and innovation type does not have a significant moderating effect on the relationship between the external supply chain and product innovation performance. This study lays the groundwork for future research to explore deeper nuances in external supply chains, sustainable competitive advantage, and innovation types to enrich the collective knowledge of innovation and supply chain management.

Unlocking sustainable competitive advantage: exploring the impact of technological innovations on performance in Mexican SMEs within the tourism sector

AbstractThis research inquiry explores the interplay between environmentally sustainable practices, technological innovations and small- and medium-sized enterprises (SMEs) performance in Mexico's tourism sector. The tourism industry in Mexico holds immense economic significance, contributing significantly to employment and revenue generation. However, the sector also faces challenges related to environmental sustainability. Thus, the objective of this research is to assess how the integration of sustainable environmental practices influences the operational outcomes of SMEs. Furthermore, it also aims to conclude the role of technological innovation, Information and Communication Technology (ICT), digitalization and gender in this relationship. A structural equation modeling approach was applied to a sample of 797 Mexican SMEs in the tourism sector. Our findings provide evidence of several contributions: first, environmental sustainability practices improve performance; second, technological innovation, ICT and digitalization play a critical mediating role in specific relationships to foster performance; finally, incentives encourage sustainable practices related to environmental improvement, especially when the SME's CEO is a woman. The results of this study hold practical significance for the SME sector, as it demonstrates that by adopting sustainable practices, SMEs can strengthen their market position, improve technological innovativeness, minimize environmental impact and capitalize on emerging business prospects.

New Product Development Capability, Sustainable Competitive Advantage, Digital Transformation, and Marketing Performance: Evidence from Thailand

New Product Development Capability, Sustainable Competitive Advantage, Digital Transformation, and Marketing Performance: Evidence from Thailand

Fostering supply chain agility by prominent enablers’ identification and developing conceptual modeling based on the ISM-MICMAC approach

PurposeToday’s marketplace has witnessed intense competitive pressures and high levels of uncertainty and disruption. Therefore, supply chains require agility to obtain a sustainable competitive advantage and cope with uncertainties as well as disruptions. Although a wide range of studies exists on supply chain agility (SCA) from the perspective of antecedents or consequences, there is little research on the investigation of enablers of SCA and their relations among them. Furthermore, the literature has investigated proactive and reactive enablers for enhancing SCA, but most studies have not sufficiently framed their analysis of both aspects synchronically. This paper aims to find out the interrelationships among the proactive and reactive enablers for enhancing SCA.Design/methodology/approachAn extensive literature review has been conducted to identify SCA enablers and a Delphi study has been performed to elucidate SCA enablers in the manufacturing industry in Turkey. Interpretive structural modeling (ISM) has been used to identify the contextual relationship among the SCA enablers, and the model has been validated based on Matriced Impact Croises Multiplication Appliquee a un Classement (MICMAC) analysis.FindingsOn theoretical and practical levels, the proposed ISM model in this study can help organizations analyze and interpret interrelationships among enablers of SCA. For managers, it can provide better insights and understanding of the facilitators of SCA to enhance the effectiveness of the supply chain and cope with uncertainties and turbulence. According to results, enhancing “supply and demand side competency”, “delivery speed” and “strategic sourcing” are the most significant enablers of SCA.Originality/valueThe study extends the existing literature related to the enablers of SCA by modeling the proactive and reactive enablers of SCA based on the Al Humdan et al. (2020) classification. Arranging the enablers of SCA in a hierarchy and classifying the enablers into different levels with the help of the ISM-MICMAC approach is an exclusive effort to achieve successful management of the supply chain.

Sustainable Competitive Advantage for Multi-Unit Franchising: From the Taiwanese Franchise Market Perspectives

Franchising is a widely adopted business format in both product-based and service-based industries. Particularly, the concept of multi-unit franchising has become increasingly prominent as a favored expansion strategy for both franchisors and franchisees. To sustain a competitive advantage, it is crucial for franchisees to establish a network of local outlets. This study delves into the strategies employed by multi-unit franchisees in the Taiwanese estate agency sector, using the theory of sustainable competitive advantage as a framework. The research design for this study is qualitative, employing in-depth interviews as the primary method of data collection, with grounded theory used for analysis. The findings reveal that ownership patterns play a crucial role in determining sustainable competitive advantage. Furthermore, the existence of both explorative and exploitative capabilities was identified as the foundation for establishing local leadership and ensuring a sustainable advantage. Importantly, sustainable competitive advantage is achieved through the local leader determinant. As a result, four propositions have been developed, which hold essential practical implications for top managers. Especially in the digital era, information asymmetry is diminishing, and cooperation becomes the key to creating synergies.

How Learning Organizations Support the Culture of Change in the Algerian Banking Sector

This study's objective is to experimentally examine how the learning organization and the culture of change are related. A sample of Algeria's major banks was used for correlation and regression analysis. This study's application was restricted to banking personnel in Algeria in 2022, and its findings have consequences for the validity and dependability of the methods employed in the study. The findings are consistent with the idea that learning organizations influence banks' change-related cultures for the better. The findings deepen our understanding of how organizational learning contributes to developing a culture of change and sustainable competitive advantages for banks in emerging economies, where the valuation of the culture of change may be affected differently by various technological advancements.

The voice of the customer and its impact on achieving sustainable competitive advantage: the interactive role of strategic monitoring

يسعى هذا البحث إلى توضيح الدور الذي يمارسه صوت الزبون المتمثل بأبعاده في تحقيق الميزة التنافسية المستدامة متمثلة بأبعادها من خلال الدور الوسيط للرصد الاستراتيجي، المتمثل بأبعاده وهدفت الدراسة الى تشخيص مدى اهتمام الشركة المبحوثة بصوت الزبون, فضلا عن اختبار الدور التفاعلي لرأس للرصد الاستراتيجي في العلاقة بين المتغيرين (صوت الزبون و الميزة التنافسية المستدامة). ومن أجل ذلك اعتمدت الدراسة منهج الوصفي التحليلي الذي يتيح للباحث وصف المشكلة وتجميع البيانات حولها ومن ثم تحليلها . اذ تكمن اهمية الدراسة في انها الأولى من نوعها، التي تتناول هذا الموضوع بمتغيراته الثلاثة في محاولة لوصف الواقع ومعالجة المشاكل التي تواجه الميزة التنافسية المستدامة، عبر استطلاع آراء عدد من الموظفين في شركة نور الكفيل، ولتحقيق هذا الهدف تم استخدام أسلوب العينة العشوائية البسيطة لتوزيع استبيان أعد لهذا الغرض وبواقع (132) استبانة، واعتمدت الدراسة استمارة الاستبيان لتجميع البيانات المطلوبة بواقع (51) فقرة موزعة على متغيرات الدراسة الثلاث . واختبر البحث ثلاث فرضيات رئيسة للكشف عن علاقات التأثير بين متغيراته باعتماد مخرجات البرنامج الإحصائي (Smart Pls). توصلت الدراسة الى إن نتيجة الاعتماد على صوت الزبون وتلبية حاجاتهم ورغباتهم في شركة نور الكفيل أدت الى جعل صوت الزبون تؤثر تأثيرا معنويا موجبا في الميزة التنافسية المستدامة أي كلما زاد الاعتماد على صوت الزبون ومعرفة حاجاتهم وتلبية رغباتهم في شركة نور الكفيل المبحوثة زادت معها فرصة تحقيق ميزة تنافسية مستدامة مقارنة بالمنافسين الاخرين . وأيضاً اتضح وجود تأثير معنويا موجبا للرصد الاستراتيجي في الميزة التنافسية المستدامة . وكذلك وجود تأثير تفاعلي للرصد الاستراتيجي في العلاقة بين صوت الزبون و تحقيق الميزة التنافسية المستدامة، أي : كلما زاد الاعتماد على أبعاد الرصد الاستراتيجي في العمل زادت مستويات تحقيق الميزة التنافسية المستدامة و كذلك فهم وحاجات ورغبات وتوقعات الزبائن .

Human Resources Management Strategy to Create a Sustainable Competitive Advantage

Competition for MSME players is getting tougher supported by increasingly developing technological advances, demanding MSME players to be able to adapt quickly to these changes. In order to survive in this competition, MSMEs are required to always be ready to face dynamic market changes.Today's company competitiveness no longer lies in the superiority of product and process technology or having a large market share and large capital, but how a company has quality human resources by increasing competitive advantage in a sustainable manner. With increasingly complex challenges, the role of HRM to be able to achieve competitive advantage is to be a pioneer in facing an ever-changing environment. These environmental changes require companies to always improve their performance or productivity. This can be achieved with a human resource management strategy that can respond to environmental changes

Effectiveness of Human Capital, Social Capital, And Innovation For Per-formance Improvement

The study explores various concepts such as human capital, social capital, innovation capability, and performance. Human capital, involving skills, knowledge, and abilities, is crucial for organizational performance, and the higher level of education positively associates with better performance. Social capital encompasses networks, relationships, and shared norms that facilitate innovation by fostering an environment conducive to the exchange of ideas and resources. Innovation capability refers to an organization's capacity to adopt and employ technology to develop products, services, or processes that contribute to competitiveness and adaptability. This study formulates hypotheses aiming to establish relationships between human capital, social capital, innovation capability, and organizational performance. The proposed hypotheses suggest the influence of human capital and social capital on innovation capability and performance. A quantitative approach was utilized through explanatory research, investigating specific populations within Telkom Ambon Branch, using Partial Least Square (PLS) analysis. The study’s findings present insightful conclusions regarding the relationships between the variables. Human capital positively influences performance and innovation capability, while social capital has a positive effect on innovation capabilities but negatively impacts employee performance. Moreover, innovation capability positively impacts organizational performance. The examination further elucidates the mediation role of innovation capability between human capital, social capital, and employee performance. This study provides a comprehensive analysis of the relationships between human capital, social capital, innovation capability, and performance within an organizational context. The study's outcomes offer valuable insights for management and decision-makers in fostering sustainable competitive advantages and driving innovation within organizations.

Penerapan Konsep Green Marketing dalam Menghasilkan Produk yang Ramah Lingkungan: Sebuah Kajian Konseptual Sebagai Panduan Bagi Peneliti

This study raises environmental and sustainability issues. This research consists of several parts. First, the literature review focuses on green marketing orientation. Second, the research model and propositions developed in this study are based on a literature review of previous studies, such as the relationship between green marketing orientation towards green innovation and green competitive advantage, the relationship between green innovation and green marketing performance and green competitive advantage, and the relationship between excellence. environmentally friendly competitive. Next, environmentally friendly marketing performance is explored and linked to environmentally friendly marketing performance. In the context of a green marketing orientation strategy, an important role of social marketing theory is that organizational awareness in producing environmentally friendly products is very important for building sustainable competitive advantages in the long term. Thus, this research also shows that environmentally friendly product innovation and environmentally friendly competitive advantages are important strategies for reducing environmentally friendly organizational behavior.

Methodological basis for the formation of a system of enterprise strategies

The article examines the methodological basis of forming a system of enterprise strategies. The methodology for developing a strategic system for enterprises is a crucial aspect of organizational success. The author examines modern approaches to strategic management in detail and defines the fundamental principles that must be considered when forming strategies. The methodological basis for forming a system of enterprise strategies based on components and results is presented. The author's vision of an "enterprise strategy system" is presented. The strategic toolkit is defined as a set of methods, techniques, and approaches for forming a system of enterprise strategies. The scientific-methodical approach to forming the strategic toolkit is presented according to the stages of formation, the main tasks, and the results. The study results show that an effective strategic system includes elements of strategic analysis, planning, implementation, and control and is based on the enterprise's clear mission and goals. It was also found that the enterprise's external and internal environment, the market's competitive situation, and the enterprise's resources play an essential role in the formation of strategies. The obtained results can be helpful in the management of enterprises when developing their strategic system. The methodology for developing a strategic system for enterprises encompasses environmental and organizational analysis, goal formulation, strategy formulation, implementation planning, and performance monitoring and evaluation. This structured approach assists enterprises in formulating effective strategies to achieve sustainable competitive advantage and long-term success. Keywords: strategy, system of strategies, formation of a system of strategies, methodological basis, conceptual trivector model of enterprise development, forms-templates of business conduct.

Analysis of Market Development Strategies on Sustainable Competitive Advantage in Cement Manufacturing Companies in Kenya

Corporate organizational managers are working towards sustainable growth and ensuring competitive advantage is maintained. Businesses are becoming highly competitive and very demanding. Manufacturing companies are currently opting to various strategies to deal with such emerging competitive issues. The objective of this study was to assess influence of market development strategy on sustainable competitive advantage in cement manufacturing companies in Kenya. The study employed a descriptive research design. The target population were all the six cement manufacturing companies in Kenya with the respondents being the top management dealing with strategic management in each of cement manufacturing company. Census sampling approach was adopted to encompass all the six cement manufacturing companies. A proportionate sample of 108 respondents was chosen as a representative of the whole. From the findings, Market Development Strategy had a positive influence on sustainable competitive advantage in cement manufacturing companies in Kenya. The study concluded that Market development strategies have a positive effect on sustainable competitive advantage in the cement manufacturing companies in Kenya. The study recommended that management should assess their market development strategies for suitability considering company’s structure, culture, and policies, as well as the overall targeted goals, before implementing it. Market development strategies that will improve sustainability include continuously exploring new geographic markets, the company starting new distribution channels, the company introducing new market segment, adding new distribution channels, having charged content of advertising or promotion, concentrating on development of dominant product, having added new demographic segments, company having new institutional segments, having targeted new customers in new segments and having targeted segments.

Knowledge Management as a Strategy for Sustainable Competitive Advantage: Study of FMCG Industry in Pakistan

The research intended to study the effect of knowledge management on attaining sustainable competitive advantage in FMCG sector of Pakistan. The study is an explanatory study and followed quantitative design. A closed-ended questionnaire was used as research instrument using 5-points Likert scale. Knowledge management was measured by means of the Knowledge Management Assessment Instrument (KMAI) built on the theoretical model of the Competing Value Framework (CVF) and Sustainable competitive advantage (SCA) was measured using VIRO framework. Sample of 380 respondents were taken for this study using purposive sampling. Analysis was carried out in AMOS. From this study of knowledge management towards sustainable competitive advantage all outcomes show that knowledge management with its five steps process; knowledge creation, knowledge Organization, Knowledge Storing, Knowledge Dissemination and Knowledge application has significant effect on attaining sustainable competitive advantage in FMCG sector of Pakistan. In this regard results of CFA and SEM were also found supportive. Organizations should allocate resources towards knowledge management as it is a key to enhance the performance of organization in the form of sustainable competitive advantage. Organizations’ systems must be planned in a way that inspires employees for efficient utilization of other resources, which means constant improvement of their knowledge and capabilities.

Is Paper Stationery or Agile? An Investigation of Dynamic Capabilities in the Printing Paper Supply Chain

Dynamic capabilities enable businesses to build a sustainable competitive advantage (Teece, 2007). This study investigates whether supply chain sensing (SCS) and supply chain agility (SCA) form a dynamic sensing and agility capability (DSAC) that enhances firm performance. Most empirical research on dynamic capabilities examines large organizations; this study investigates dynamic capabilities in small to medium enterprises (SMEs). SMEs form a significant part of the world economy and often have limited resources compared to large organizations. We utilize a survey of 139 respondents from SMEs in a single industry – the printing industry. Our analysis, both an EFA and PLS-SEM, find that SCS and SCA are different constructs that combine to form a dynamic sensing and agility capability. We found that this dynamic sensing and agility capability positively affects firm performance but not supply chain impact.

Price Metric for the Improvement of Accommodation Service Offers in Sucre- San Vicente Tourist Destination

Purpose: Present a strategic study of accommodation prices based on a price metric at the level of lodging activity to improve offers of the lodging service in tourist destination Sucre-San Vicente.
 
 Theoretical framework: The recent state of the art literature has shown the growing need for hotel companies to obtain a sustainable competitive advantage. Due to this need, this study on lodging costs is of vital importance to determine cost standards at the level of lodging activity in Ecuador.
 
 Design/Methodology/Approach: The study was carried out based on the database of the Decentralized Autonomous Governments (cadastre) of the cantons Sucre and San Vicente and under the supervision of the Uleam Tourism Observatory to examine the accommodation activity and its cost for lodging.
 
 Findings: Among the main successes there is a close alignment between the prices offered and the prices requested by the hotels, indicating an adequate adaptation to the demand offered and the prices requested by the hotels, indicating an appropriate adaptation to the demand.
 
 Research, Practical & Social implications: The findings support informed decision-making in hotel pricing management, benefiting both hotels by maintaining competitiveness and travellers by planning their accommodation budgets with greater confidence.
 
 Originality/Value: This study adds value by highlighting price alignment and a conservative rate-setting strategy in the hotel industry of Sucre-San Vicente, offering useful insights for price management and customer satisfaction.

Supply Chain Collaboration Strategies and Sustainable Competitive Advantage of Packaged Water Producing Companies in Rivers State

This study focused on supply chain collaboration strategies and sustainable competitive advantage packaged watercompanies in Rivers State. A correlational study was structured to test four (4) hypotheses stated for the study. The survey research method was employed for the study on a population comprised 47 packaged water companies in Rivers State. The simple random technique was used to identify three personnel each from the 47 companies to obtain 141 respondents for the study. A 5-point likert-scale questionnaire was administered to 141 respondents, of which 100 (70%) were returned and used for the analysis. The study adopted descriptive statistics and Pearson’s Product Moment Correlation method for data analysis. The results revealed that supply chain collaboration strategies has a moderate, positive and significant relationship with organizational responsiveness and cost leadership. The study therefore, concludes that, supply chain collaboration strategies significantly relates with sustainable competitive advantage of packaged water companies in Rivers State, and recommends amongst others that, management of packaged water firms should key in effectively to supply chain collaboration strategies programs that do drive their companies towards positive and creative sustainable competitive advantage through organizational responsiveness and cost leadership. Key Word: Packaged water producing companies Supply chain collaboration strategies

Mapping the link between CSR and sustainability performance through GHRM practices in hotel industry

This study investigated the mediating role between corporate social responsibility (CSR) and sustainability performance. This is the first study which has focused specifically on mediating role of green human resource management (HRM) between CSR and sustainability performance dimensions which is remained unanswered in the literature. Survey data from the 139 hotels in Pakistan was collected and SmartPLS was applied for structural equation modeling. Findings reveal that CSR is positively and significantly related with green HRM practices. In addition, green HRM practices mediate the relationship between CSR and environmental and social dimensions of sustainability performance. Contradictory to the expectation, green HRM was found insignificant mediator between CSR and economic sustainability performance. The findings demonstrate various theoretical and managerial implications. The study offers novelty by unfolding the unobserved mediating relationship of green HRM between CSR and dimensions of sustainability performance. The study also contributes to the literature of resource-based view (RBV) theory which depicts that CSR and green HRM are the intangible resources for the hotels in achieving sustainable performance and competitive advantage. The study will help the policy makers and managers by adopting theoretical framework for their cleaner production capabilities.