Mapping the link between CSR and sustainability performance through GHRM practices in hotel industry

Abstract

This study investigated the mediating role between corporate social responsibility (CSR) and sustainability performance. This is the first study which has focused specifically on mediating role of green human resource management (HRM) between CSR and sustainability performance dimensions which is remained unanswered in the literature. Survey data from the 139 hotels in Pakistan was collected and SmartPLS was applied for structural equation modeling. Findings reveal that CSR is positively and significantly related with green HRM practices. In addition, green HRM practices mediate the relationship between CSR and environmental and social dimensions of sustainability performance. Contradictory to the expectation, green HRM was found insignificant mediator between CSR and economic sustainability performance. The findings demonstrate various theoretical and managerial implications. The study offers novelty by unfolding the unobserved mediating relationship of green HRM between CSR and dimensions of sustainability performance. The study also contributes to the literature of resource-based view (RBV) theory which depicts that CSR and green HRM are the intangible resources for the hotels in achieving sustainable performance and competitive advantage. The study will help the policy makers and managers by adopting theoretical framework for their cleaner production capabilities.