Оn the theoretical basis of innovative approaches in physical education of students. The article highlights the theoretical background of physical education of students. Coverage of the stage of formation of physical culture of the individual. The article substantiates the significance and mechanisms of active interest in physical culture. The structure of motivation and improvement of physical culture of the individual is revealed. The importance of the motor environment is emphasized from the perspective of the main components of motivation: knowledge, consciousness and subconsciousness of the individual. A specialist in physical culture and sports must be a person with organizational skills. He is the organizer of the process of sports training and thanks to this, he can show his knowledge, experience, even intuition. Otherwise, through the organization of the process, ie through specific actions and deeds, the future coach will be able to show their personal qualities, which, of course, contribute to the effectiveness of his work. But, unfortunately, they show films based on shootings, explosions, sex, murders, horrors, various crimes, violence, which have a negative impact on people and contribute to the degradation of the value and emotional aspirations of young people. And physical education classes in most cases in universities do not affect the positive emotional and sensory sphere of students. Thus, we can draw conclusions: it is necessary, first of all, to create conditions for students (motor environment of physical education) for their freedom of choice, to meet their emotional needs. Only in this case, success is possible in the physical education of students, in the education of their activity component of physical culture, active, creative attitude to their physical improvement.