МЕХАНИЗМ МОТИВАЦИИ ИНТЕЛЛЕКТУАЛЬНОЙ АКТИВНОСТИ ПЕРСОНАЛА В УСЛОВИЯХ ЦИФРОВЫХ ТРАНСФОРМАЦИЙ

Abstract

The article is aimed at improving conceptual, theoretical, methodological and applied aspects of forming the mechanism for personnel intellectual activity motivation in the context of digital transformations. The relevance of the study is confirmed by the dominance of the intellectual factor in functioning of universities' as a key one in achieving the goals of activities in the prism of digitalization. The article further developed the conceptual and categorical apparatus for the problematic of motivating personnel's intellectual activity. The importance of “intellectualizing” trends in the modern conditions of social development is determined. The fundamental principles of intellectual growth are revealed. The classification aspects of the motives that induce the employee to intellectual and innovative activities are expanded. The classification structure of motives are highlighted, which is represented by the following groups: psychological and cognitive; cognitive-intellectual; emotional and motivational; material and value; social and communicative. The conceptual provisions for the process of forming a mechanism for motivating personnel intellectual activity have been formed. A model for motivating the intellectual activity of personnel based on B. Skinner's motivational theory of reinforcement is proposed. Methodological support for creating a mechanism motivating personnel intellectual activity as a target function of management in the context of digital transformations has been developed. An algorithm for the formation of a mechanism for motivating the intellectual activity of personnel has been formed, including a set of stages with a description of the constituent elements and the processes of their implementation. The tools of the mechanism of motivating the intellectual activity of personnel, used in the management practice of a particular university, are characterized. The obtained effects from the introduction of tools for the mechanism of motivating the intellectual activity of the university staff in the form of certain motives are highlighted. This article is of particular value for the top management of universities, which need to manage the intellectual activity of staff, as well as motivate research and teaching staff in the context of global digital transformations.