Speed Of Information Dissemination Research Articles

Research on the Forming of Mainstream Ideology Among College Students in the Era of “Short Video”

Short videos, with their micro, fragmented, and diversified narrative methods, are profoundly changing the behavior and thinking patterns of users, and the mainstream ideological battlefield has been unprecedentedly impacted. The short video platform magnifies the characteristics of information dissemination in the Internet era. All users are both content publishers and content receivers, and the amount and speed of information dissemination are growing geometrically. Secondly, on the basis of producing a large number of short videos of the main theme, technological changes are utilized to fully improve the acceptance and interpretive power of the main theme ideology, providing a practical path for shaping the mainstream ideological identity of college students.

«QAZAQSTAN» ҰЛТТЫҚ ТЕЛЕАРНАСЫНЫҢ ӘЛЕУМЕТТІК МЕДИАДАҒЫ КРЕАТИВТІЛІГІ

Today, every television channel maintains a presence on social media platforms, offering audiences timely and relevant information. This integration into social networks is a vital aspect of contemporary journalism, where the efficiency and speed of information dissemination are paramount. Information is no longer disseminated solely through traditional media; instead, social networks have become an integral part of convergent journalism. This article delves into the creative aspects of the national TV «Qazaqstan» channel's social media pages. It explores the various functions that the TV channel performs in order to engage the target audience and retain viewers. The primary objective of this study is the examination of «Qazaqstan» TV channel's activity on social networks, comparing its presence across Instagram, YouTube, and Telegram channels. The research incorporates findings from the experts in the industry and evaluates the effectiveness of TV channel's persona on social media in attracting viewers. The scientific focus of this study is the assessment the distinctive features and advantages of the Qazaqstan TV channel's format on social networks, positioning it within the broader creative industry. The paper not only scrutinizes fundamental social network theories but also investigates their practical applications. Emphasis is placed on exploring the potential ways of presenting the TV channel to its audience through social media platforms. In this research, empirical investigation forms the foundation, guided by both deductive and inductive reasoning. The findings reveal that the TV channel is increasingly attracting viewers through social networks, indicating that the national TV channel «Qazaqstan» is adapting to contemporary demands. Building a presence on social networks and cultivating a consistent readership requires time, as it involves forging a creative path while preserving uniqueness in any given field. The existence of the TV channel's social media pages aligns with the contemporary societal demands and underscores its relevance to the current times. In essence, the engagement on social networks serves not only to attract a regular readership but also to convert them into loyal viewers.

Analysing the Role of Social Media in Facilitating the Emerging Anti-Woke Sentiments

Social media has become an omnipresent force shaping cultural trends in contemporary society. Through platforms like Instagram, Twitter, and TikTok, individuals can swiftly share ideas, images, and opinions, fostering a rapid exchange of cultural influences. The accessibility and speed of information dissemination on these platforms amplify the spread of trends, from fashion and music to language and lifestyle. Social media’s influence extends beyond mere reflection, actively contributing to the creation of new cultural phenomena. It acts as a dynamic mirror, both reflecting and shaping the collective consciousness of societies worldwide, molding cultural landscapes in ways unprecedented in previous eras.

Digital Domination: How LPP TVRI Bali Can Leverage Digital TV to Skyrocket Audience Engagement

The development of information technology is changing the way consumers consume media content. Online-based services can be a threat and opportunity for conventional media players, including television media. To attract the attention of viewers, television broadcast media needs to have a marketing communications strategy that suits the needs of viewers. TVRI Bali as a public broadcasting institution focuses on local cultural broadcast programs and educational information programs, as well as being neutral amidst the speed of information dissemination. This research aims to identify the strategies carried out by TVRI Bali to increase its audience on digital television. This research uses Integrated Marketing Communication (IMC) theory and the concept of segmentation. Researchers use qualitative methods. Data was obtained through observation, interviews and documentation studies. The results of this research, TVRI Bali carries out integrated marketing communications activities to promote its event programs by implementing advertising, direct marketing, internet marketing. sales promotion, public relations, and personal selling to capture and maintain the audience market. TVRI Bali audience segmentation is carried out based on demographic, geographic and psychographic segmentation.

ЕЛЕКТРОННИЙ ДОКУМЕНТООБІГ У ПРОЦЕСІ ВЕДЕННЯ БУХГАЛТЕРСЬКОГО ОБЛІКУ В СУЧАСНИХ УМОВАХ

In modern conditions, digitalization is one of the key factors of economic growth. Taking into account the experience of previous years (the coronavirus pandemic, the beginning of military operations in Ukraine), it can be seen that during a crisis, business entities must quickly adapt to work challenges and adjust their work model to today's requirements. Many business entities prepare financial statements in electronic form, but this is rarely the case for formation of primary accounting documents. The main purpose of the primary document is to confirm the implementation of a certain business transaction at the enterprise. Therefore, the availability of the primary accounting document is a mandatory and important component of the document flow as a whole. In turn, an electronic document should be understood as a document in which information is recorded in an electronic format. However, it should be noted that the requirements for the electronic primary document remain the same as for the paper one, with the preservation of all the necessary details. That is why this article considers the essence of electronic document flow in the accounting process. It researches the main legislative and regulatory acts that ensure the organization of electronic document circulation, in particular primary accounting documents in Ukraine, and their essence. The article defines the main grounds on which the electronic primary document is considered valid and provisions regarding the order of their preservation, requirements of names of the files in which they are saved. It gives opportunities provided by an electronic document management system in modern conditions. The article considers advantages (much higher speed of information dissemination, reduction of paper circulation, cost savings, protection of documents from unauthorized access, etc.) and disadvantages (the need for a high level of protection against unauthorized access to electronic accounting documents, significant cost for the formation of resource support for the operation of electronic document circulation, a high probability of loss of electronic accounting documents in case of spread of viruses, etc.) of the electronic document management system in the accounting process.

Взаимодействие России и Китая по вопросам противодействия терроризму в киберпространстве

The availability of the Internet, the increasing speed of information dissemination, and the wide reach of audi-ences are moving terrorist organizations into cyberspace. The global nature of the Internet and digitalization requires close international cooperation to counter terrorism in the online space. Over the past 5 years, the problems of cyber terrorism have steadily increased, and both Russia and China remain targets for cyber threats. To counter cyberterrorism, the two countries cooperate multilaterally and bilaterally. Multilateral coop-eration is carried out as part of the UN, SCO, and BRICS, where Russia and China demonstrate similar ap-proaches in developing international legal instruments to combat cybercrime. Bilateral cooperation includes collaboration between national competent authorities, exchange of information between the parties on investi-gating the use of ICTs for criminal purposes, joint response to threats in the information environment, and tech-nological cooperation. Russia and China have achieved some success in countering threats in cyberspace. Nevertheless, it is necessary to expand information interaction between the parties on international platforms, to pursue a policy that prevents terrorist organizations from using the territory of the two countries to commit cybercrimes, and to develop tools for joint control over the dissemination of information with terrorist content.

Returns and Investors’ Risk Perception as the Determinants of Sharia Index Integration During Covid-19

Capital market liberalization provides international diversification opportunities for investors in the capital market. However, developments in information technology that lead to the speed of information dissemination encourage capital market integration, in which a country's capital market will relate to other countries' capital markets. This study uses a quantitative approach and determines the Jakarta Islamic Index (JII) and the Dow Jones Islamic Market Index (DJIMI) as research samples. The method used is GARCH and Sobel test. The study results show that Indonesia's Islamic stock index is integrated with the global Islamic stock index. The index integration relationship is influenced by investors' risk perceptions, where investors' risk perceptions have an asymmetric negative relationship with stock index returns indicating a leverage effect. Meanwhile, investors' perceptions of risk cannot mediate the effect of returns on the integration of Islamic stock indices.

ПРЕОБРАЗОВАНИЕ ОРГАНИЗАЦИОННОЙ СТРУКТУРЫ УПРАВЛЕНИЯ ТРАНСПОРТНОЙ КОМПАНИИ КАК СРЕДСТВО АДАПТАЦИИ К ИЗМЕНЕНИЯМ ВНЕШНЕЙ СРЕДЫ

The influence of changes of typical organizational management structures in transport companies on the effectiveness of its adaptation to the changing environment is analyzed.
 The impact is studied which affects the efficiency indicators of increasing the intensity of communication flows, including the formation of the position of a communication broker in the organization structure, an increase in the number of communication channels per agent, an increase in the intensity of interaction between individual agents when using modern means of communication, such as corporate messengers, online meetings, videoconferences.
 The research method is numerical modeling of the behavior of a transport industry company, presented as a set of interacting agents. The nature of the organization model construction reflects the prevailing organizational culture in it (the study considers models of two types of organizational culture – hierarchy and adhocracy).
 The novelty of the work is in quantifying the effectiveness of the transport organization in processing information about changes in the environment through modifications of the organizational structure.
 The results of the study show that the organizational effectiveness is determined by the static and dynamic characteristics of the organizational management structure. Static characteristics include the depth of hierarchy levels, the density of interaction between agents and departments in the organization; dynamic characteristics include the speed of information dissemination, indicators of the impact of agents on each other.
 Conclusions. A comprehensive analysis of the environment, the organizational structure of management and the level of training individual agents that make up the organization allows to select a modification of the communication environment that ensures an increase in the effectiveness of the adaptive abilities of the transport industry organization.

Study of Information Dissemination in Hypernetworks with Adjustable Clustering Coefficient

The structure of a model has an important impact on information dissemination. Many information models of hypernetworks have been proposed in recent years, in which nodes and hyperedges represent the individuals and the relationships between the individuals, respectively. However, these models select old nodes based on preference attachment and ignore the effect of aggregation. In real life, friends of friends are more likely to form friendships with each other, and a social network should be a hypernetwork with an aggregation phenomenon. Therefore, a social hypernetwork evolution model with adjustable clustering coefficients is proposed. Subsequently, we use the SIS (susceptible–infectious–susceptible) model to describe the information propagation process in the aggregation-phenomenon hypernetwork. In addition, we establish the relationship between the density of informed nodes and the structural parameters of the hypernetwork in a steady state using the mean field theory. Notably, modifications to the clustering coefficients do not impact the hyperdegree distribution; however, an increase in the clustering coefficients results in a reduced speed of information dissemination. It is further observed that the model can degenerate to a BA (Barabási–Albert) hypernetwork by setting the clustering coefficient to zero. Thus, the aggregation-phenomenon hypernetwork is an extension of the BA hypernetwork with stronger applicability.

Application of motion capture technology based on dance big data in dance retrieval

Abstract Under the background of globalization, the speed of information dissemination is accelerated, the spatial distance is gradually narrowed, the types and quantities of information are becoming more and more abundant, and the data presents diverse characteristics, so big data thinking emerges as the times require. “Dance” is a very classic art form. With the development of science and technology, people begin to think about how to show dance in a richer form. In this paper, through optical motion capture, firstly, optical motion capture is used as the representation of motion content, which effectively reflects the locality, rhythm, and subdivision of dance movement, and provides the basis for the realization of national dance motion data retrieval. Then, the dance posture analysis method based on 21 key nodes and 7 feature-matching planes of the feature plane vector is used. Finally, the feedback correlation mechanism is used to capture the query interest of users, Improve the retrieval performance, and under the verification of a large number of experimental data, it is verified that this method has good retrieval performance and can realize dance movement data retrieval.

The Research on the Influence of Watching Mukbang on Chinese Social Networking Platforms upon the Appetite of Chinese Audience

Owing to rapid speed of information dissemination by online media and the richness of information content, eating show which rises in South Korea has also become a kind of fashion in China. The research concentrates on the influences of Mukbang (eating show) on Chinese people and wants to get a deeper understanding of the media's impacts on the audience's thoughts and actions in the real world. The research is divided into six parts: Introduction, Literature review, Methodology, Results, Discussion and Conclusion. In the process of quantitative research, the study mainly collected questionnaires for analysis and sorting, and the samples were randomly selected to ensure the reliability of the survey results as much as possible. After studying, the result shows that compensatory psychology and increased eating volume are obviously related, while other psychological associations are not significant in the influences of watching eating broadcast under preset three different psychological states. In addition, the frequency and time period of watching can also have some impacts on appetite.

Research on the influencing factors of public opinion information forwarding behavior of Generation Z group (Next): Mechanism of action

With the rapid development of social media, the ways of information dissemination become more and more abundant, the speed of information dissemination becomes faster and faster, and information can be disseminated on a large scale in a very short time. Among them, the public opinion information has the most significant impact. If the public opinion information is not managed and controlled in time, it will pose a great threat to the network environment and even social stability. In this study, by modeling the influencing factors of public opinion information forwarding behavior of Generation Z group, the structural equation model was established to clarify the horizontal correlation among the influencing factors, and then the FISM method was used to find out the hierarchical relationship among the influencing factors, so as to deepen the overall cognition of public opinion information forwarding behavior of Generation Z group. The research shows that information utility is the most important factor affecting public opinion information forwarding behavior of Generation Z. Conformity psychology, altruistic motivation, self-promotion motivation, audience knowledge and information emotion are the middle-level influencing factors; Audience experience, audience relationship, information narrative mode, information text characteristics and crisis situation are the most direct and superficial influencing factors of Z generation group public opinion information forwarding behavior.

Cyber terrorism as a threat to international security

The article is devoted to the problem of information terrorism in the context of the threat to the national security of Ukraine. The author defines regulatory consolidation of information terrorism and outlines the significant gaps in the legislation of Ukraine in regulating this phenomenon. The article analyzes and classifies information terrorism in today's global cyberspace. The author proposes ways to counteract information terrorism as a factor of destabilization of Ukraine's national security. This article examines the phenomenon of information terrorism at the modern stage. The most outstanding attention is focused on concepts such as the media- and cyber-terrorism, which are the main components of information terrorism. This article reflects the essence of this phenomenon and the degree of legal regulation and prevention of terror information at both the international and national levels. Also, the recommendations for preventing information terrorism in Ukraine are provided. The article examines the phenomenon of informational terrorism at the current stage. The most tremendous respect is given to such concepts as media cyberterrorism as the central warehouse of informational terrorism. The article shows the essence of this phenomenon. Also, it characterizes the stage of legal regulation and the intimidation of terrorist information both internationally and nationally. Also, recommendations were made on how to prevent information terrorism in Ukraine. Conclusions were made that nowadays, virtual space and mass media are widely used by various terrorist groups to achieve their own goals, as accessibility, lack of censorship, the presence of a vast potential audience of users, the high speed of information dissemination, and the complexity of its presentation and perception contribute to the expansion of information terrorism in the modern world. Modern information security problems are analyzed as part of the state's national security. The reasons for the unsatisfactory state of information security are determined. Special attention is paid to the legal basis of ensuring information security, prospects for improving legislation, and problems regulating relations in this area. The successful development of Ukraine as a sovereign state is only possible by ensuring its national security. The information security of society and the state is determined by the degree of their protection and, therefore, the resistance of the main spheres of life to dangerous, destabilizing, destructive information actions that oppress the country's interests. The threat of terrorism using media and cyberspace is a complex challenge of our time. The danger of such terrorism lies in the absence of geographical and national borders, as well as in the difficulty of identifying the identity of the terrorist in the information space and establishing his whereabouts. Therefore, in connection with the further development of technologies and mass media, the issue of combating information terrorism will be particularly relevant. Keywords: information terrorism, threats, national security, cyberterrorism, legal regulation, regulatory and legal consolidation.

Information and communication trends of the modern world

Internet infographics is examined in the article and such basic parameters of communications as speed and volume, which caused the “information explosion” in the 2000s are revealed. The concept of infodemic is characterized, its main features such as fakes, lies and mainly negative news in mass media are determined. Requirements for communications in the conditions of the infodemic are formed, which include the speed of strategy development and implementation, bright content. It is determined that today’s communications are a “mix” of newsmaking, useful and interesting content, and social responsibility. The reloading of network revolutions is described. It includes revolutions in education, communication, parent-child relationships, mass media, technologies and communications. It is noted that the main trend in education nowadays is a lifelong learning. The speed of information dissemination and its volume forces people to compensate for their lack of knowledge by constant self-education. It is stated that communication is moving to social networks and messengers, the communication protocol is changing, and these will change the format of human relations in the future. It has been investigated that the format of interaction between parents and children, which has been formed for thousands of years, is collapsing. Today’s children are the generation of the Internet and digital technologies. They are surrounded by a large amount of available information, they are able to acquire any kind of knowledge, which significantly expands their worldview and allows them to move not in the format of vertical career growth, but to gain new interesting experience every time. As for the media revolution, mass media no longer have exclusive access to news, because any influencer (opinion leader) reaches an audience that is more qualitative and can spread information quickly. The development of technologies takes place in the following areas: artificial intelligence, the Internet of Everything, the augmented and virtual reality. All these network revolutions affect the development of communication technologies, which forces advertisers and marketers to approach the formation of advertising campaigns in a new way.

Қазақстан медиакеңістігіндегі жалған ақпараттармен күрес тәжірибесі («Factcheck.kz», «Stopfake.kz» сайттарының негізінде)

The scientific article provides an overview of the concepts and definitions of false information (fake news) in the information content of modern electronic mass media, as well as the results of media research. Fake news is considered as one of the threats that have arisen in the context of the expansion of the scale and speed of information dissemination in the global information space. An assessment of the effectiveness and efficiency of the experience of combating disinformation in the media space of Kazakhstan based on the media anti-fake practice of websites is given www.factcheck.kz and www.sopfake.kz. The methods and techniques of combating disinformation, which over the past decade has become one of the tools of information warfare, are described. The websites www.factcheck.kz and www.sopfake.kz practice confirms the need to turn the procedures of fact-checking and verification of information into an integral part of the modern editorial process and to create in each media its own fact-checking units. In the context of the development of domestic journalistic education in within the framework of the growing number of fake news and the relative lag of journalistic education from the requirements put forward by the mass media market, the necessity of cultivating the skills and competencies of journalists associated with the development of “fact-checking consciousness” and improving the quality and reliability of news information material provided by modern mass media is emphasized. In the period of information wars, the post-truth, the development of social networks as sources of information, one of the primary needs of the media is the training of journalists who are able to professionally carry out work in the field of fact-checking and data verification.

БІЛІМ БЕРУДЕ ЖЕКЕ ТҰЛҒАНЫҢ СЫНИ ТҰРҒЫДА ОЙЛАУ КАБІЛЕТТЕРІН ДАМЫТУ

Nabieva Lazzat Iksatovna Master of Pedagogical Sciences, Caspian University of Technology and Engineering named after Sh. Yessenov, Aktau, Kazakhstan DEVELOPMENT OF CRITICAL THINKING SKILLS OF AN INDIVIDUAL IN THE EDUCATIONAL SYSTEM Abstract. Due to the active growth of digital information technologies in the era of globalization, the speed of information dissemination has not only increased, but also poses a threat to the information security of the state. In particular, the dissemination of various destructive opinions through the Internet has set the stage for today's younger generation to fall prey to negative information. In this regard, this article shows that the development of critical thinking in the younger generation should be the main goal of domestic education, as well as an important way to educate children in accordance with the requirements of the time. The study comprehensively reveals the importance of critical thinking for the modern information society. In fact, in the domestic education system, first of all, when organizing the educational process, it is necessary to carry out purposeful and regular work with students to develop critical thinking. However, tasks aimed at the development of critical thinking in the traditional content of subjects provided for by the programs of secondary and higher education are not considered in most cases. Therefore, in the article the author presents the importance of developing critical thinking skills in a teenager today and several ways to implement it. At the same time, in the course of writing this article, an in-depth review of the main scientific, theoretical and methodological works written by domestic and foreign scientists on the development of critical skills among young people was made. The database of the article consists of the results obtained by the method of observation among students studying in higher educational institutions. In addition, when revealing the topic and conducting its scientific analysis, the methods of systematization, comparative analysis, induction and deduction, which are general scientific methods in the field of the humanities, were used. In confirmation of the conclusions set forth in the article, the results of a questionnaire survey conducted among young people studying in secondary and higher educational institutions are given. Key words: critical thinking; younger generation; education; digitalization; globalization; National security; education; modern information technologies.

Research on the Guidance of Microblog and Tik Tok to Public Opinion in the Era of We Media

The progress of science and technology has promoted the development of the network. People have no time and space restrictions when communicating, and to a certain extent, they have achieved an equal dialogue mechanism. The speed of information dissemination in the media has been greatly improved. The speed of information dissemination by online media is far higher than that of traditional media, and the speed of users' feedback to the Internet after obtaining information is also greatly accelerated. We media has become a popular emerging media, playing an important role in the process of network public opinion communication, but there are still many problems in the process of public opinion supervision and guidance. This paper analyzes the current situation of our media public opinion guidance represented by microblog and Tik Tok short video, and puts forward relevant strategies.

Prediction of New Media Information Dissemination Speed and Scale Effect Based on Large-Scale Graph Neural Network

In recent years, because of the popularity of the internet and mobile devices, the dissemination of new media in social networks has attracted extensive attention from scholars and the industry. Scale prediction or propagation speed prediction is to use the initial data to predict the propagation scale of the network. In the complex and changeable social network, how to accurately predict the cascading scale of new media information is the biggest problem at present. In the process of new media information transmission, because of the role of new media information transmission in guiding public opinion, the current hierarchical model of new media information transmission lacks the overall and local models. To solve this problem, a global structure modeling method is proposed. In addition, because of the uncertainty of new media information dissemination, a method of bidirectional recurrent neural network prediction and algorithm complexity is used, and a new method based on large-scale graph neural network is constructed. A prediction method of new media information dissemination speed and scale based on large-scale graph neural network. Through comparative experiments with previous research models, it is found that the NWIDF model constructed in this paper has a good prediction effect.

Investigation on the Distribution Characteristics of Chinese Continuing Education Based on the Community Detection Algorithm in Complex Networks.

In order to closely fit the characteristics of continuing education, the development of continuing education teaching activities under the network background should not only be combined with the characteristics of professional adult education but also make reasonable use of modern teaching models in the actual teaching process. Based on the community detection algorithm in complex networks, this article makes thorough research and analysis on the complexity of Chinese continuing education by using complex network technology. By establishing the characteristics of vertex degree distribution, average path length, and clustering coefficient of complex networks, it is confirmed that Chinese continuing education has scale-free network characteristics and small-world network characteristics. The three aspects of relationship strength comprehensively analyze the information dissemination speed, scope, interpretation, and application; through the combination of the ant colony algorithm and complex network technology, multiple information dissemination paths are abstracted in Chinese continuing education. The research shows that the application of complex network algorithms can effectively improve the speed and quality of continuing education in China. It is found that the government should increase the number of adult education projects and improve the level of project categories, form key adult education research basis to promote the diversification of research subjects, expand the space for adult education projects to balance regional and provincial differences and attach importance to basic research on adult education, and integrate applied research.

Innovation Model of Journalism Education Based on Information Technology under the Background of New Media

In recent years, as a new way of information dissemination, new media has brought a huge impact on traditional media. New media is the most important and popular communication medium in the new century, and the communication mode promotes the transformation of the whole society. With the continuous updating of mobile devices and the continuous increase of various news dissemination channels, which accelerates the speed of information dissemination, it also puts forward a test for the quality and effectiveness of news broadcasting. With the continuous development of information technology, the reform of education informatization continues to advance. At present, journalism education research has become a hot topic in journalism research, and journalism professional education faces many challenges in the context of educational informatization. It needs to take corresponding measures to innovate teaching concepts and teaching methods, so as to meet the requirements of education reform for journalism. This paper studies the development trend of new media. It is based on the effective application of information technology means to teaching and scientific research and aims to promote the progress and development of journalism education. This paper studies the impact of different audio sample durations on retrieval accuracy and retrieval speed and finds that the corresponding recall rate when the query sample audio length is 5 seconds is 82.5%. When the time length is 10 seconds, the recall rate is relatively improved by 13.2%. This paper discusses the innovation of journalism education under the background of informatization. In this paper, through the investigation of journalism college students' analysis of the problems existing in the current education and the synthesis of their suggestions, it is more prominent that 90% of them believe that improving teaching methods is the most important. Senior students have more prominent opinions on the issue of practical teaching. Practical teaching has become an important part of higher education with Chinese characteristics. It is an important way to guide students to integrate theory with practice and cultivate students' comprehensive quality and innovative consciousness.