Research on the Guidance of Microblog and Tik Tok to Public Opinion in the Era of We Media

Abstract

The progress of science and technology has promoted the development of the network. People have no time and space restrictions when communicating, and to a certain extent, they have achieved an equal dialogue mechanism. The speed of information dissemination in the media has been greatly improved. The speed of information dissemination by online media is far higher than that of traditional media, and the speed of users' feedback to the Internet after obtaining information is also greatly accelerated. We media has become a popular emerging media, playing an important role in the process of network public opinion communication, but there are still many problems in the process of public opinion supervision and guidance. This paper analyzes the current situation of our media public opinion guidance represented by microblog and Tik Tok short video, and puts forward relevant strategies.