The Research on the Influence of Watching Mukbang on Chinese Social Networking Platforms upon the Appetite of Chinese Audience

Abstract

Owing to rapid speed of information dissemination by online media and the richness of information content, eating show which rises in South Korea has also become a kind of fashion in China. The research concentrates on the influences of Mukbang (eating show) on Chinese people and wants to get a deeper understanding of the media's impacts on the audience's thoughts and actions in the real world. The research is divided into six parts: Introduction, Literature review, Methodology, Results, Discussion and Conclusion. In the process of quantitative research, the study mainly collected questionnaires for analysis and sorting, and the samples were randomly selected to ensure the reliability of the survey results as much as possible. After studying, the result shows that compensatory psychology and increased eating volume are obviously related, while other psychological associations are not significant in the influences of watching eating broadcast under preset three different psychological states. In addition, the frequency and time period of watching can also have some impacts on appetite.