Information and communication trends of the modern world

Abstract

Internet infographics is examined in the article and such basic parameters of communications as speed and volume, which caused the “information explosion” in the 2000s are revealed. The concept of infodemic is characterized, its main features such as fakes, lies and mainly negative news in mass media are determined. Requirements for communications in the conditions of the infodemic are formed, which include the speed of strategy development and implementation, bright content. It is determined that today’s communications are a “mix” of newsmaking, useful and interesting content, and social responsibility. The reloading of network revolutions is described. It includes revolutions in education, communication, parent-child relationships, mass media, technologies and communications. It is noted that the main trend in education nowadays is a lifelong learning. The speed of information dissemination and its volume forces people to compensate for their lack of knowledge by constant self-education. It is stated that communication is moving to social networks and messengers, the communication protocol is changing, and these will change the format of human relations in the future. It has been investigated that the format of interaction between parents and children, which has been formed for thousands of years, is collapsing. Today’s children are the generation of the Internet and digital technologies. They are surrounded by a large amount of available information, they are able to acquire any kind of knowledge, which significantly expands their worldview and allows them to move not in the format of vertical career growth, but to gain new interesting experience every time. As for the media revolution, mass media no longer have exclusive access to news, because any influencer (opinion leader) reaches an audience that is more qualitative and can spread information quickly. The development of technologies takes place in the following areas: artificial intelligence, the Internet of Everything, the augmented and virtual reality. All these network revolutions affect the development of communication technologies, which forces advertisers and marketers to approach the formation of advertising campaigns in a new way.