The article takes into account the fact that Ukraine is moving towards the perception of industrial, social and economic conditions for the development of post-industrial relations. The ideological and cultural platform of patriotic education of young people depends on the processes of the formation of economic stability caused by the capitalization of relations. This requires the introduction of transitional means of logistics, management and marketing in all spheres of life and livelihoods. Therefore, the emphasis is shifted to the development, formation and affirmation of pedagogical thought for a phenomenon that is at the stage of what is called a transitional one, in which the ideological and patriotic values of a socialist nature are dynamically replaced by market relations. It is recommended in the personality of a physical education teacher to develop and maintain the general features of a teacher, which are the foundations of professional and pedagogical culture, as well as features of democracy, aesthetics, creativity, cumulativeness, self-realization, synergy, co-creation, social choice of communicative skills, developing technologies and self-regulation of emotions. Their multitude allows to bring knowledge to practical application in the environment of future specialists in physical culture. Artificial conditions for success are created by state-distributive, national-economic and socio-economic systems operating on the motives of communication relations and the mentalities of the population of individual territories. A toolkit for the perception of innovation is formed by the sciences related to the development of entrepreneurial function in young people. The existing readiness of young people to socially assert themselves as individuals activates objective, and building an adequate educational space is a subjective factor of patriotic value. Organic incorporation into the context of science of innovative thinking allows you to move along pedagogical phenomena and their value-semantic content. The teacher of physical culture in their actions moves according to a number of phenomena and dogmas, He must – 1) have knowledge of the specialty, 2) be guided by tolerant patience in discussions, 3) be prepared for the perception and support of the innovative type of life activity, 4) have the technical means of pedagogical support, 5) keep the thirst for renewal of knowledge. According to this self-fulfilling mentality scheme, it is constructive, it receives a set of opportunities that will allow it: a) to be competitive in the stratification of public education, b) to transfer knowledge to pupils who must enter a productive and productive stage in a postindustrial society in a timely manner, c) use value – semantic content on the patriotic basis of criticality and ideological.