Soap Opera Research Articles

Analysis of occupational risk management tools for the film and television industry

Using the ISO 31000 and ISO 31010 standards as basic guidelines, this article's main objective is to identify, analyze and evaluate tools for management of occupational risks during the filming of soap operas, series and movies by a Brazilian media company. The relevance of the study is associated, first, with the provision of information to minimize and even eliminate the risks of work-related accidents and illnesses in the company examined; and second, the groundbreaking nature of workplace risk analysis in this field of activity. The study is based on interviews with experts with long professional experience in the film and television industry along with personal observation of the sets and filming. The result was the development of a tool for risk management that has essential characteristics to minimize the risks of accidents on sets.

Ilang Eksplorasyon sa Pag-Aaral ng Kulturang Popular sa Filipinas

Pacing Caroline Hau (2002), this essay explores the historical and intellectual specificities of Cultural Studies and the study of Popular Culture in the Philippines, and situates them in the author’s recent study of the cultural history of the teleserye, the Filipino TV soap opera. While the essay assumes that much of the key ideas and paradigms of Western Cultural Studies have been adopted in the country, the ethos of the local field may also be traced back to the works of patriots Jose Rizal and Isabelo delos Reyes. The projects of the two have been continued by intellectuals and scholars who emerged during the 1960s to the 1970s and formulated more postcolonial approaches to the study of Philippine culture. Moreover, the essay comments on the importance and role of interdisciplinarity in the emergence of Cultural Studies and the study of Popular Culture in the Philippines.

Portuguese Soap Operas: A Genre at the Crossroads

In the context of ever greater circulation of televisual content of all genres and formats, this paper focuses on the intersections between the global and the local to understand how a specific genre – soap opera – was localised in a specific cultural and geographical setting giving origin to a production model that gained local prominence and nowadays faces a number of new challenges. Our general argument draws on the empirical findings of original research on the molding of this specific televisual genre and format called “telenovela”, and the specific production mode associated with it, and reflects on its historical emergence and the contingencies of such a process. Our goal is to identify the variables that allowed this genre to gain local dominance and later achieve international circulation. Following the results of quantitative and qualitative research, we argue that the structure of the local production and distribution settings and the dominant ideology of the associated production culture promoted the emergence of an original local production culture and sustains it until today.

PERSEPSI IBU RUMAH TANGGA TERHADAP PERAN GENDER PADA TAYANGAN SINETRON “DUNIA TERBALIK” RCTI

Television programs present something to be liked. In addition, it must also give a message that brings influence to life in society. The problem of this research is how the housewives' perception of Gamtufkange Urban Village on gender roles in the Reverse World comedy soap opera on RCTI, with the aim of Knowing the perception of Gamtufkange Urban Housewives towards gender roles in the comedy of Reverse World comedy. This research uses a qualitative approach. With primary data sources from informant interviews and secondary data. Data were analyzed using five factors that influence perceptions according to Deddy Mulyana, namely perceptions based on experience, perceptions are selective, perceptions are presumptive, perceptions are evaluative and perceptions are contextual. The theoretical foundation used in this study is the Stimulus-Organism-Response Theory. The results of the study concluded that some housewives disagreed with the role of gender in the soap opera "Reverse World" by reason of their irregularities and cultural and religious norms. Men do not deserve the role that should be done by women in the home. While housewives who agreed to gender roles in the soap opera shows reasoned, a wife working to help their husbands was not taboo and could be accepted. The wife can work to help the family economy, but still must be responsible for taking care of the family.

АВТЕНТИЧНІ МЕДІА-РЕСУРСИ ЯК ЗАСІБ ФОРМУВАННЯ У МАЙБУТНІХ УЧИТЕЛІВ ФРАНЦУЗЬКОЇ МОВИ МІЖКУЛЬТУРНОЇ КОМУНІКАТИВНОЇ КОМПЕТЕНТНОСТІ

In the article it is identified the role of authentic media-resources for development of students – prospective French language teachers intercultural communicative competency at language practice lecture room studies. All components of intercultural communicative competency as the target for development at language high education institution are specified. Taking into account the authenticity as a powerful feature among the innovative tools of teaching foreign languages and cultures media-resources are highlighted. Among modern approaches for teaching foreign language the communicative approach, as well as for studying culture sociological, anthropological and semiotic approaches are chosen. In the context of the sociological approach any cultural event is seen as a social phenomenon and their common role in the society is studied. In the context of the anthropological approach culture questions are treated in terms of everyday life. The semiotic approach studies the culture as a sign language that can save and spread some information. As a result of scientific research types (printed, electronic, audio, visual, mixed audio-visual) and forms of authentic media-resources were identified. They are used during teaching the students foreign languages and cultures. Didactic potential of French advertisement, comic pictures (comics), movies (comedies, short films), soap operas, songs, printed and electronic media-video and multimedia reports as tools for development of students – prospective French language teachers intercultural communicative competency were researched. In the context of semiotic approach cultural signs of advertisements and comic pictures (comics) are analyzed. The feature films and video-clips are seen in the context of the anthropological approach. Articles of print media and video and multimedia reports are treated in the context of the anthropological and sociological approaches. The availability of authentic media-resources for lecturer in the Internet was emphasized. It allows its active use as modern tools for teaching students French language and culture at language practice lecture room studies.

Television and Movie Viewing Predict Adults’ Romantic Ideals and Relationship Satisfaction

The current study examined the associations between television and movie use, romantic ideals (belief in love conquers all and soul mates), and relationship satisfaction among adults who were currently in romantic relationships. Participants were 306 individuals aged 18–64. They were asked about their media use, their romantic beliefs, and their current relationship. In addition to overall time spent watching television and movies, seven specific genres were measured. Results indicated that viewing each genre of television and movie analyzed (including relationship reality TV, TV drama, TV comedy, soap opera, and romantic movie) was positively associated with romantic ideals. The results for television were not in the hypothesized direction or consistent with prior studies. Television drama and romantic movie viewing were the strongest predictors of belief in love conquers all and relationship satisfaction, whereas soap opera viewing was the strongest predictor of belief in soul mates. None of these associations were moderated by age or relationship length. Mediation analyses also showed that specific genres of viewing were positively associated with relationship satisfaction via romantic ideals. The implications of viewing television and movies for adults’ romantic relationships are discussed.

한국 텔레비전 가족드라마의 가족자유주의 양상 : KBS2 TV 주말연속극을 대상으로

한국인에게 가족은 물질적이고 사회적인 생활 세계에 자유와 책임의 기본적인 단위이다. 본고는 이러한 관점에서 세계 경제 위기로 가족 해체 현상이 심화되었던 2010년대 초반에서 중반까지 방영된 KBS2 TV 주말연속극을 여성과 가장 그리고 청년 세대를 중심으로 유형화하여 분석하였다. 그 결과 시청률 불패 신화를 자랑하면서 시청자의 이목을 집중시키는 KBS2 TV 주말연속극은 실제 현실에서 일어나는 가족관계의 변화를 반영하되, 전통적 의미의 가족 개념에 입각하여 가족관계에서 발생하는 문제의 해결방안을 제시하는 방식으로 가족자유주의 담론을 주도한다는 것을 확인하였다. 이를 통해 한국 텔레비전 가족드라마는 1990년대 후반 국가부도사태 이후 지속되는 가족 해체 현상에 대한 대응으로써 전통적 의미의 가족을 극적으로 재구성하여 시청자가 현실에서 상실한 가족애를 환기시키는 사회문화적 매개체임을 알 수 있었다. 결론적으로 현실 세계의 문제 해결 방안을 극적인 방식으로 제시하는 가족드라마를 통해 상실된 가족애를 꿈꾸되, 그 안에 내재될 수밖에 없는 가족자유주의 이데올로기 또한 비판적으로 성찰하는 시청 태도가 필요하다는 사실을 확인하였다.

Sinetron Indonesia Menuju Perkembangan Sebagai Sarana Media Massa

Soap ope ras, better known as electronic cinema or teledrama, play a major role in society in understanding this real or real life and plugging in frames / images of thought in the future. In preparing for a global era and an increasingly advanced industrial society and intense competition in the global market, Indonesian soap operas must be able to play its role. Along with the increasing number of private TV sets, quantitatively Indonesian soap operas experienced a very proud development and also gave a variety of nuances, however the quality of Indonesian soap operas has only recently developed. Indonesian soap operas must consider the elements of education, entertainment, the real problems of society and the way they are done, such as the DKI reborn Warkop film which has a classic feel but is still interesting as a television broadcast that is comedy and educating. Actually, if we want to emulate a very educational cartoon film such as Upin and Ipin, Shiva even though the results of neighboring state products contain a message of education and a very high moral message, Indonesian children love cartoon films like this, besides being funny, educating , raising local culture, and introducing the name of a particular place. Indonesian television shows are still dominated by shows that are beyond human reach. How much television is still mystical like in the Antv program, almost every day cannot be separated from mystical shows (Eyes of the Dark, Penetrating the inner eye, GGS and others).

PERSEPSI MAHASISWA UNIVERSITAS DHARMA ANDALAS TERHADAP TAYANGAN KEKERASAN DI TELEVISI

Television that has the greatest potential for our lives. This happens because the power of audiovisual television that touches the mental aspects of viewers and television media has become a reflection of the culture of spectacle. One of the issues is how much violent content is found on television. Students as one of the television audience segments have different perceptions than children. This study looks at how perceptions of violence among students using interview data collection techniques. The method used is qualitative. From the results of the research, there were negative perceptions about violence on television, but they still watched it on soap operas and films. The government must be able to exercise more control and action in order to reduce the negative impact on children.

Risk and Culture of Health Portrayal in a U.S. Cross-Cultural TV Adaptation, a Pilot Study

Because media portrayal can influence adolescents’ health, we assessed the health-related content of a popular telenovela—a Spanish-language TV soap opera genre—and its widely watched English adaptation. To test our “culture of corruption” hypothesis, which predicts that the English-language adaptation of telenovelas will “Americanize” their content by increasing risky and reducing healthy portrayal on screen, we coded the depictions of five risk variables and five culture of health ones in ten episodes each of “Juana la Virgen” (2002) and its popular English-language counterpart, “Jane the Virgin” (2014). A significant increase was found between the Spanish and English-language shows in the risk category of sexual content and a marginally significant increase was found in violence. “Jane” also had larger numbers of characters modeling alcohol consumption, sex, or violence. Across culture of health variables, “Juana” and “Jane” did not exhibit significant differences in the amounts of education-related content, social cohesion, and exercise at the episode level. However, “Jane” had significantly more unhealthy food content (specifically, fats, oils, and sweets and takeout food) and more pro-health messaging than did “Juana.” “Jane” also had a larger amount of modeled food/beverage consumption. While “Juana” modeled several instances of characters involved in exercise, “Jane” had no exercise content across the sample. Overall, “Jane” portrayed more problematic health content than “Juana.” The increase in worrisome content in “Jane” may adversely affect the health of adolescent Hispanics, who make up a large part of the show’s audience.

TRANSNATIONAL TV EXPOSURE BEHAVIOUR OF LAO AMERICAN WOMEN

This research explores transnational television, especially exposure to Thai soap operas, and the behaviour of Lao American women nowadays, for remembering their homeland and reminding them of the ethnic and cultural identity of Laos. Questionnaires and interviews were used to collect data in Minnesota, United States, where Thai television soap operas are on a wave of popularity. This research shows that the majority of middle-aged Lao American female audiences habitually watch Thai television programmes, including soap operas, for two to three hours every day via the Thai Global Network satellite channel or websites on the Internet. Thai television viewing considered as a cultural practice becomes the daily routine in the living room between 6 and 10 p.m. Drawing on transnational audiences and uses and gratifications communication theory, the study concludes that the television exposure behaviours of Lao American women as transnational audiences partly connect their memories of their homeland with the pleasures of viewing soaps, while at the same time reflecting the current lack of socioeconomic citizenship status amongst Lao American women due to their poverty, labouring jobs and the inequality of gender roles in family life. &nbsp

Sinetron Leads to Negotiation of Identity: Christian Identity and the Representation of Religion in Indonesian Popular Culture

Having Pancasila as its ideology, with its first pillar of Ketuhanan yang Maha Esa (the belief in one deity), Indonesia is neither based on a certain religion, nor giving a privilege to a certain religion. In the context of the resurgence of religion, Islam obviously becomes the only normative in everyday life, including in popular culture. This paper analyzes the way Indonesian Christians see the representation of religion in sinetron, the television soap opera tat is considered the predominant form of popular culture in Indonesia, and negotiate their identity as religious minority. The work is based on a research project conducted in Gereja Kristen Jawa (GKJ/Christian Church of Java) Gondokusuman in Yogyakarta. A random survey about sinetron titles watched by the embers of the congregation show that eight titles are popular. A more intensive questionnaire is distributed to the church council as the representation of Christians who are active in church activities. It is also intended to show the most-watched sinetron in 2017. From the survey, there are two most watched sinetron: “Tukang Ojek Pengkolan” (TOP/Motorcycle-taxi Driver on the Corner) and “Dunia Terbalik” (DT/Upside-down World). Eighteen people who watch both TOP and DT then were interviewed. Using the framework of first generation of reception study, the work finds that Christians’ reception on the representation of religion in sinetron can be categorized into three patterns: mirror of reality, watching for pleasure, and religion is necessary. Those three patterns show that Christians’ reception is in negotiation position.

Orígenes, desarrollo y actualidad de la telenovela mexicana

Las telenovelas mexicanas producidas por Televisa continúan siendo exitosas, aun bajo los embates de la competencia. El presente artículo pretende, como objetivo central, definir los factores que han provocado la permanencia del mensaje y el público televidente, especialmente femenino, frente a la telenovela en la señal de televisión abierta mexicana. Para tal fin se llevó a cabo una investigación cualitativa, la cual en el ámbito teórico-metodológico partió desde un enfoque documental – analítico, en el que se desarrollaron tres frentes de análisis: Primero a partir de un corte histórico – documental, acudiendo a autores que han trabajado la historia del melodrama, la radionovela y la telenovela mexicana: Trejo Silva (2011), Thomasseau (1989), Llorente (2003), Mejía (1989) y Bolaños (2003). En segundo lugar, desde la visibilización de la mujer como público televidente activo y la preservación de roles conservadores, en las historias de telenovela: Alegría de la Colina (2012), Roura (1993), Martín Barbero (1987), Ana María Fadul (1988) y Páramo (2003). Por último, desde un enfoque teórico interdisciplinario entre la teoría sociológica y los elementos que históricamente han definido a la trama de la telenovela mexicana, se explica su permanencia bajo lo propuesto por Fernández y Páxman (2000), así como Charles Tilly (2000). En conclusión, se observa a un público fiel y cautivo a la señal de televisión abierta mexicana; su preservación se relaciona con la pobreza, marginación y desigualdad persistentes, comunes a amplios sectores de la población mexicana - especialmente las mujeres -, lo que ha propiciado una lealtad histórico - generacional hacia la televisión, especialmente las telenovelas; y, desde el mensaje de la telenovela, la repetición y reproducción de elementos, desde la estructura narrativa, que perpetúan diferencias, facilitan el interés y seguimiento, colocando a Televisa como el rey de las telenovelas en la señal de televisión abierta mexicana.

Identidades de género en las Telenovelas Mexicanas: estudio de caso de La Candidata

This article ponders over the gender notions of women in the soap operas. La Candidata, a famous Mexican soap opera, is used in this study because it is an uncommon example of a show, presented to the Mexican television, that portrays how men use the Mexican political system to preserve a kleptocratic government, negotiate with the drug trafficking, and use violence as a form of political repression. In contrast, the telenovela depicts Regina Barcenas, the protagonist, as a woman whose behavior corresponds to the imaginary ideal of political women in Mexican society. Therefore, it represents political women as individuals who are expected to put aside their desire for power and ambition, and instead use their authority to exercise their role as the mothers of the community. La Candidata does not seek to break the gender stereotypes since itmaintains, through these political women, the separation of the public and private sphere, and presents political women in traditional roles.

Representing Islam: old myths in the new medium

This study focuses on the adaptation of Islamic-mystic magazines into religious soap operas in Indonesia. This study concludes that for the producers, Islamic soap opera plays an economic function: to get more audiences and more economic profit. But, for the audience, religious soap opera plays a cultural function: to maintain and reconfirm their traditional beliefs. It leads us to the theoretical conclusion that this adaptation practice is a mechanism of self-translation of Javanese culture.

Imagens de violência de gênero em telenovelas brasileiras

Resumo: O presente artigo investiga o modo como é retratada a violência perpetrada contra as vilãs de telenovelas brasileiras, por seus pais, maridos e amantes. Questiona se as cenas nas quais essas mulheres são agredidas estão inseridas em um contexto no qual tal violência é declarada e questionada, ou se elas aparecem destituídas de qualquer indagação sobre o fato de se representar um homem batendo em uma mulher. Foram selecionadas nove novelas para análise, exibidas entre os anos 2000 a 2017, sendo todas “novelas das oito” apresentadas no horário nobre (21 horas). Ao final do percurso, buscou-se evidenciar um regime de representação que nega a violência de gênero inerente a essas imagens e suas possíveis consequências.

Merchandising Social como uma Estratégia de Intervenção em Metacontingências: Análise de uma Obra de Ficção Televisiva sobre o Controle do Tráfico de Pessoas no Brasil

RESUMO Estudos de fenômenos culturais, a partir da Análise do Comportamento, contribuem para o planejamento cultural ao utilizar estratégias como o merchandising social. O objetivo desta pesquisa foi analisar metacontingências, a partir de um tema social com forte impacto - tráfico de pessoas - em uma novela brasileira de grande audiência: Salve Jorge. As cenas relativas ao tema foram descritas em termos de contingências, classificadas em sete metacontingências, as quais foram apresentadas em alta frequência no transcorrer dos capítulos. O impacto da novela foi observado no aumento da frequência de notícias sobre tráfico de pessoas em seis jornais, além de denúncias registradas nos períodos anterior, simultâneo e posterior à exibição de Salve Jorge. As notícias são indicadores do efeito positivo da obra de ficção sobre o reconhecimento e definição de “tráfico de pessoas”, o que contribuei para a frequência de denúncias em órgãos competentes e a implementação das intervenções.

Advertising in the Archives: Procter & Gamble's Corporate Heritage and Archives Center

Abstract: This "Advertising in the Archives" article presents details about Procter & Gamble's (P&G) Corporate Heritage and Archives Center, which are located at the company's world headquarters in Cincinnati, Ohio. The key topics covered include the following: the origins of the Heritage and Archives Center; what is collected; significant oral history efforts; collection strategies; how history is used to innovate for the future; how advertisers and brands use P&G's archival documents and historical materials; how the company preserves its work around the world; P&G's innovations in advertising and storytelling; the archival process; the history of soap operas; some famous P&G product ads; and advice for companies on how and why they should preserve their history for the benefit of the future.

Impact of Prime Time Soap Operas on Glycemic Control.

Impact of Prime Time Soap Operas on Glycemic Control.

Revisiting you know and I mean: some notes on the functions of the two pragmatic markers in contemporary spoken American English

This article presents a corpus-based study of the pragmatic markers you know and I mean in contemporary spoken American English. Previous research indicates that you know and I mean are polysemous in their discourse roles, serving various functions in speech. By drawing on tokens extracted from the Corpus of Contemporary American English, the Corpus of American Soap Operas and the Corpus of Spoken, Professional American English, which include data from text types differing on the scales of formality and spontaneity, the main aims are 1) to compare the use of these two pragmatic markers and 2) to explore whether and how their behavior differs in three text types: TV and radio programs, soap operas, and White House press conferences and faculty/committee meetings. The results demonstrate that, despite overlapping in some of their functions, you know and I mean cannot be used interchangeably in discourse. Additionally, the functions of the two pragmatic markers vary significantly depending on the corpora, which is due to the particular characteristics of the speech situations in which they are used.