Soap Opera Research Articles

Luiz Maranhão Filho: um ícone do rádio brasileiro

Luiz Beltrão Cavalcanti de Albuquerque Maranhão Filho, é pernambucano, nascido na capital Recife, em 01 de janeiro de 1933. Do pai herdou o nome e a vocação profissional. Ambos com atuação na centenária Rádio Clube de Pernambuco. A emissora tem como data de fundação o dia 06 de abril de 1919. Foi na citada estação de rádio, que o pai, diretor de dramaturgia, contava com o filho para interpretar vozes infantis nos radiodramas que produzia. Os primeiros passos do então garoto, rumo à profissão, foram iniciados no ano de 1940, de onde a caminhada não mais parou. Tornou-se dramaturgo, jornalista, advogado, professor universitário, doutor em comunicação e autor de trinta livros. Sendo que a atividade de escritor prossegue, assim como o trabalho no cargo de presidente do Instituto Histórico de Olinda.

Tobacco and alcohol content in soap operas broadcast on UK television: a content analysis and population exposure.

ABSTRACTBackgroundExposure to tobacco and alcohol content in media is a risk factor for smoking and alcohol use in young people. Our previous research suggested that tobacco and alcohol imagery is common in soap operas. We now report an analysis of tobacco and alcohol content in a sample of soap operas broadcast in the UK.MethodsWe used 1-minute interval coding to quantify tobacco and alcohol content in all episodes (including advertisement breaks) of six soap operas broadcast on UK television during three separate weeks in November and December 2018 and January 2019.ResultsWe coded 2222 intervals from 87 episodes and 360 intervals from 77 advertisement breaks. Tobacco content was rare, occurring in 4% of all intervals across 30% of episodes, the only tobacco appearances in adverts appeared in anti-smoking advertising. Alcohol occurred in 24% of intervals across 95% of episodes and in 13% of advertisement intervals. The programmes delivered ~381.28 million tobacco and 2.1 billion alcohol gross impressions to the UK population, including 18.91 million tobacco and 113 million alcohol gross impressions to children.ConclusionWhilst tobacco was rare, alcohol content was common, resulting in billions of viewer impressions. Soap operas represent a potential driver of alcohol consumption in young people.

Reinventing Hybridity in a Globalized Context: The Case of Turkish Soap Operas and Their Reception in Morocco

This article aims to examine Turkish soap operas as a multi-faceted phenomenon that, as a product of cultural hybridization, will also contribute to similar cultural hybridization in the countries and regions where they are broadcasted. The purpose is to highlight the fact that this is not a unilateral process of cultural influence, with an active production pole and a static and non-active receptor, but rather a dialectical process of hybridization, transformation, and adaptation. Analyzing the power of television and the strategies used by soap operas to attract an audience, the article highlights the dynamics accompanying their diffusion and the impact on the watchers. The main conclusion of this work is that Turkish soap operas are at the same time an outcome of cultural hybridization and a vector of this phenomenon since the series will influence the cultural frame of references of their host societies. The case study on Morocco helps us understand the encompassing dynamics at stake when it comes to cultural influence and interaction.

The role of the Egyptian drama of Ramadan values ​​and behavior among female university students In the capital Baghdad: دور الدراما المصرية الرمضانية في نشر القيم والسلوك بين الطالبات الجامعيات في العاصمة بغداد

The aim of the research is to find out the impact of the Egyptian soap operas presented in Ramadan on the behavior of female university students and the sequence of values ​​they possess. What are the Egyptian drama types that are given to them on the grounds that television conveys the exaggerated reality، as some thinkers put it? Leads to the loss of social life from the prevailing traditions and the fall of old customs and excesses of tradition or the establishment of prevailing values ​​and focus on them The research is a study of the surveys that are interested in studying current or still occurring phenomena where the researcher examines the phenomenon in the place or environment in which it is present، and then collects and scans all the information about that problem or phenomenon، To achieve the goal of the research، the researcher distributed 120 form 60 form for female students of the Faculty of Education Girls and 60 form for students of the Faculty of Science Girls for the questionnaire form either the questionnaire was distributed as a second step on 102 students of them and the difference in the number was the result of absence of a number of students and neglect the form of another number for lack of scientific validity Use of frequencies and percentages and calculation of the value of the arithmetic mean and the test of the following: 1- Egyptian soap operas contribute to shaping public attitudes about values ​​and problems in society 2- Behavioral patterns of students are linked to what is promoted during the Egyptian series And the importance of research from being discussing the problem began to Iraqi families suffer from it is a change in the behavior of young people، especially girls because of their exposure to drama and serials in general and the Egyptian series in particular The main results of the research were as follows: 1- lying is the most influential behavior by 16.6%، which makes these serials a real danger to the behavior of the Iraqi student، especially the behavior of expatriate and strange from the Iraqi society • The perception of the values ​​of the society negatively affected their exposure to the Egyptian series by 51% and their views changed to equality and justice in the Arab countries by 27.5% 3- It turns out that (65%) of the respondents see that the content of the Egyptian serials does not agree with the nature of the Iraqi society due to the prevailing customs، traditions، customs and behavior، especially dress، dress، forbidden drinking and forbidden relations، despite their admiration for these series 4- The most important reasons viewers watch the Egyptian series are getting used to watching them during the month of Ramadan، especially since most of the satellite channels show these serials to the Egyptian production in comparison with the rest of the Arab countries on the one hand and the weakness of the Iraqi drama and the other. On the other hand، the researcher sees the importance of the attention of television production institutions in Iraqi drama in terms of the selection of subjects، writing the script and the distinctive directing vision so that it can compete with the Arab drama especially the Egyptian drama.

IMPACT OF INDIAN SOAP OPERA ON WOMEN’S POSITIVE BEHAVOIUR

Soap operas are some of the most popular television programs around the world. They have a huge fan base just for the fact that it touches the sentiments of the human beings. In the Indian context too, it has a wide reach and never ending popularity among the common people. Particularly among the women population in India, the soaps has achieved a legendary status. The present research is trying to study impact that it has among the women's behavior in the Indian context. Mainly the present paper tries to understand what are the positive effects of the soap operas upon the women's behavior. The present research is a comparative study of the women viewers of Kanyakumari and Trivandrum districts. The research revealed that, despite what people think, there are some positive effects of the soap operas among the women population.

“Holding Grudges Is So Last Century”: The Use of GenXSoas a Modifier of Noun Phrases

This article focuses on the X is so NP-construction in American English, as exemplified by “Holding grudges is so last century” (SOAP, As the World Turns, 2002). Drawing on the Corpus of American Soap Operas (Davies 2011-), the aim of this study is to provide an account of the distributional pattern of noun phrase modification with so, including preferences in modified noun phrase (NP) types and concomitant differences in the meaning of so. The analyses reveal that, in line with subjectification theory on intensification (Athanasiadou 2007), so is expanding its functional range from intensification to emphasis. The findings suggest a near-complementary distribution of these meanings, with intensifying so (‘very’) dominating in affirmative sentences (especially with object pronouns and names; “It’s so Star Trek”; SOAP, Days of Our Lives, 2004), and emphatic so (‘definitely’) in negated utterances (especially with pre-modified NPs, such as “It is so not a date”; SOAP, One Life to Live, 2007). Furthermore, intensifying uses of so are restricted to NPs that exhibit adjective-like characteristics and invite metonymic referencing (Gonzálvez-García 2014). So is attested almost exclusively with the copula be, which might hint at restrictions at work in this construction. With respect to the distribution of GenX so across the character groups, the scriptwriters attributed most utterances to (younger) women, in terms of both token frequency and dispersion within the group. This paper shows that the observations pertaining to language variation and change made for adjective intensification (“ so good”) also apply to NP intensification (“ so 2020”).

Review: The Palace Complex: A Stalinist Skyscraper, Capitalist Warsaw, and a City Transfixed, by Michał Murawski

Review: <i>The Palace Complex: A Stalinist Skyscraper, Capitalist Warsaw, and a City Transfixed</i>, by Michał Murawski

Representasi Pluralisme Budaya dalam Sinetron Raden Kian Santang

Cultural pluralism is the existence of more than one cultural system in a society, then the cultural system is equally enforced by members of the community. Cultural pluralism can arise because of the existence of various ethnic groups and also because of the process of community change. The focus of this research is how to represent cultural pluralism in the soap opera Raden Kian Santang. This study uses a qualitative approach with the type of research semiotics Roland Bartes. Data collection is done by observation, and documentation. Technical data analysis includes markers, markers, connotations and drawing conclusions. The results of the research from the representation of cultural pluralism in the soap opera Raden Kian Santang there are four points, namely. 1) It is not permissible to force a person to convert to the religion he adheres to, meaning that a person has the right to embrace the religion he believes in. 2) Not being hostile to other religions means that even though they are different religions, they still create a harmonious life and pray for each other for good things. 3) Help each other with fellow human beings. 4) Live in harmony and peace with fellow human beings. In this soap opera show, Raden Kian Santang represents how groups of people consisting of different cultures then they are in one group of royal society, able to accept each other without discriminating between one group and another. Several characters from different cultures in this show show the identity of their respective cultures. Among them are Hindu, Buddhist and Islamic cultures, however, figures from different cultures show an attitude of tolerance for each other. This can be seen from several characters of different cultures participating in the traditions of other cultures.

As telenovelas portuguesas: a adoção de inovações no contexto de uma cultura de produção audiovisual

O presente artigo descreve o processo de introdução de uma inovação tecnológica – um sistema de informação dedicado à otimização de processos em produção audiovisual – no contexto de uma produtora Portuguesa focada na produção audiovisual de um género particular: a telenovela. O artigo parte da análise do processo de localização deste género no cenário cultural e geográfico específico de Portugal, dando origem ao que afirmamos ser um modelo de produção original com um cultura específica, para a seguir se concentrar no processo concreto de implementação da solução proposta, em ordem a avaliar como a introdução de uma inovação tecnológica foi recebida pela organização e quais as consequências do processo em termos de transformação organizacional num contexto de digitalização de processos e desmaterialização de procedimentos. O nosso estudo de caso foca-se no processo de análise que precedeu o desenvolvimento do sistema em causa e pretende enquadrar o mesmo no contexto mais amplo da cultura de produção audiovisual existente na organização, em ordem a extrair conclusões sobre o potencial de inovação que o projeto implicou. O nosso argumento central é que a ideologia dominante numa cultura de produção audiovisual é um fator determinante da adoção de qualquer inovação, mesmo no caso onde existe uma cultura de produção local original e sustentável.

The occidental otaku: Portuguese audience motivations for viewing anime

Japanese animation, widely known as anime, has a global reach. It is simultaneously broadcasted by traditional media and easily distributed and discussed among fans in the digital and online realms. However, non-Japanese audiences’ motivations for watching this kind of content remain almost unstudied in some countries, with Portugal being one of them. This article presents and discusses the outcomes of an online survey completed by 568 respondents, most of them young and regular watchers of anime. A scale by Rubin and Perse (1987), originally used in regard to the audiences of soap operas, was adapted in the scope of this article. Five main motivations were found for anime viewing, with entertainment being the strongest. Age and gender are relevant predictors for the sample’s motivations and also influence audience preferences regarding genres. The survey’s outcomes are complemented by nine in-depth interviews conducted during an anime convention, further exploring the motivations derived from the survey.

VALE TUDO EM PEGA PEGA ”“ O MESMO QUE SIGNIFICA DIFERENTE (EM) CENA DA LITERATURA TELENOVELÍSTICA BRASILEIRA

Dentro do processo de criação literária, a novela, trata-se de uma das várias manifestações em prosa. À vista disso, a televisão vem explorando tal componente através do núcleo artístico das telenovelas brasileiras, com instigantes possibilidades, inclusive, de trazer à tona, cenas clássicas que fizeram grande sucesso e marcaram época na dramaturgia. Nesse enquadramento, pelo viés da Análise do Discurso de linha francesa, enquanto dispositivo teórico e analítico, vê-se o mobilizar da memória discursiva, que repete, refuta e transforma-se, histórico e socialmente na ação da literatura telenovelística, produzindo efeitos de memória nos telespectadores, gerando novas formulações no interdiscurso das personagens que se comportam como à quelas e trazem o repetível, “puro já dito”, em outros momentos da teledramaturgia. Desse modo, este artigo pretende analisar a presença da memória discursiva e do interdiscurso na ação que o personagem Athaíde tenta fugir e reviver/refazer a cena em que Marco Aurélio “faz um gesto de mandar uma banana para o Brasil”, dando visibilidade aos movimentos parafrásticos e polissêmicos que se fundam sob essas diferentes conjunturas. Focam-se como objetos de análises as novelas Vale Tudo (1988) e Pega Pega (2017), veiculadas pela TV Globo e como corpus discursivo utilizou-se duas imagens que circulam na mídia digital.

Migration, identity, and television audiences: Sri Lankan women’s soap opera clubs and diasporic life in Melbourne

This article examines a soap opera club of Sri Lankan Sinhalese migrant women in Melbourne and their collective engagement with television soap operas from the home country. Teledramas, as Sri Lankan Sinhalese-language soap operas are known, have a predominantly female viewership in Sri Lanka and also constitute a significant presence in the media diets of Sinhalese migrant women in Melbourne, and elsewhere in the world. Furthermore, at a women’s teledrama club affiliated to a Sri Lankan diasporic association, Sinhalese migrant women come together to exchange and archive reproduced DVDs of teledramas broadcast in Sri Lanka, bought from Sri Lankan grocery shops in Melbourne. This article builds on ethnographic research conducted at the teledrama club to show how what may appear to be an informal gathering of female teledrama fans is complexly interwoven into the expression of identity and belonging in Australian society. The article positions trans-Asia media flows in Australia within the everyday lives of migrants by examining the Sri Lankan soap opera club as a gendered space as well as a cultural space of identity, belonging and expression. This article finds that the teledrama club provided the women a symbolic national identity as an audience and the Sri Lankan narratives offered audiovisual access to the value systems of their distant geography and past.

Então Ela é Escrava? Escrava Isaura, Popular History and National Identity

This paper analyzes the soap opera Escrava Isaura, aired in Brazil by the network Rede Globo from October 11, 1976 until February 5, 1977. Based on Bernardo Guimarães’ novel written in 1875, Escrava Isaura enjoyed attention from both the media and a vast national audience at a time when television had become a significant and influential medium. The narrative and aesthetics displayed showed a complex relationship between History and fiction, establishing a peculiar view of the past and slavery. Escrava Isaura launched a lively discussion in the press around slavery, patriarchy, and national identity at a time of military rule in Brazil.

Media and Sexism: An Analysis of Changing Trends in Indian Commercial Advertisements and Malayalam Soap Operas

Media and Sexism: An Analysis of Changing Trends in Indian Commercial Advertisements and Malayalam Soap Operas

Pragmatic Features of the Speech Act of Compliment in a Turkish TV Drama

Research on the speech act of compliment is abundant; however, studies on the characteristics of compliments in Turkish, in general, and in Turkish TV dramas, in particular, are scarce. Therefore, to fill this research gap, the present study set out to investigate the use of compliments in a popular Turkish soap opera. To achieve the purposes of this research, thirty-two episodes of a TV drama called Sahra were selected at random to be viewed and analyzed while focusing on the topics, functions, and characteristics of compliments with reference to the role of gender. Four main topics and functions, and two major characteristics of Turkish compliments emerged from the analysis of the data. Similarities and differences were also found in the use of compliments in Turkish and other languages. The findings may have implications for research on speech acts, in general, and complimenting behavior in TV dramas, in particular.Keywords: Turkish compliments; TV drama; elaboration; exaggeration; gender

Nutritional quality of foods and non-alcoholic beverages advertised on Brazilian free-to-air television: a cross-sectional study

BackgroundEvidence shows that foods marketed on television are often low-nutrient-dense foods associated with poor nutritional diet quality, obesity and non-communicable diseases. However, little research has been undertaken in Brazil around this issue. This study assessed the nutritional profile of foods and non-alcoholic beverages advertised on Brazilian television by applying the Pan American Health Organization (PAHO) and the World Health Organization (WHO/Europe) nutrient profiling models.MethodsCross-sectional study based on the International Network for Food and Obesity/non-communicable diseases Research, Monitoring and Action Support (INFORMAS) protocol. A total of 432 h on the three major Brazilian free-to-air TV channels was recorded from April 1st to 30th 2018. Recordings were done for eight non-consecutive and randomly selected days from 6 am to 12 am (midnight). All food-related ads were coded using a systematic approach and classified according to the PAHO and the WHO/Europe nutrient profile models as “eligible”/“not eligible” for marketing restrictions. Absolute and relative frequencies were used to describe absolute numbers and proportions of food and beverage advertisements. The nutritional profile of foods was compared by day, time of the day and types of TV program. For each advertisement, the parent company of promoted food products, supermarkets and restaurants was identified.ResultsA total of 1610 food and beverage ads were broadcast, representing 18.1% of the total ads shown on selected channels. Over 80.0% of all foods and beverages advertised on Brazilian TV channels did not meet the PAHO and the WHO/Europe nutritional quality standards and were considered eligible for marketing restrictions. The proportion of unhealthy food ads was significantly higher on weekends, in the afternoon, and during soap operas programming. Altogether, 10 transnational and local food and beverage companies, two large international fast food chains and two of Brazil’s largest supermarket retailers accounted for almost 90% of all unhealthy food ads shown.ConclusionsThe findings of the present study indicate a high exposure of the Brazilian population to unhealthy food marketing and an inefficient enforcement of existing regulations. Further research to monitor population exposure to unhealthy food marketing and understand the policy inertia that is preventing policy progress, is highly recommended.

UMA ANÁLISE SOBRE A CONSTRUÇÃO DA VILÃ NA TELENOVELA AMOR ETERNO AMOR, DE ELIZABETH JHIN

A teledramaturgia um gênero textual e, portanto, possui um corpo teórico narrativo científico, apresentaremos neste texto uma análise do ponto de vista semiótico sobre a figura da vilã na telenovela “Amor eterno amor” de Elizabeth Jhim, produzida pela Rede Globo e exibida de 5 de março e 7 de setembro de 2012, em 161 capítulos. O objetivo é analisar a construção da vilã, o que foi possível a partir da análise semiótica, o que se observou que as representações sociais são uma forma de conhecimento socialmente elaborado e partilhado para a construção de uma realidade comum aos participantes.

Portuguese Soap Operas: A case study on the emergence of an original production culture

In a context of ever greater circulation of televisual content of all genres and formats, this article focuses on the intersections between the global and the local to understand how a specific genre – soap opera – was localised in a specific cultural and geographical setting giving origin to a specific local production model. Our general argument draws on the empirical findings of original research on the moulding of the televisual genre called ‘telenovela’ in Portugal, the specific production mode associated with it, and reflects on its historical emergence and the contingencies of such a process. Our goal is to identify the variables that allowed this genre to gain local dominance and later achieve international circulation. Based on the results of quantitative and qualitative research, we argue that the closed networked structure of the local production and distribution structures and the dominant ideology of the associated production culture promoted the emergence of a resilient local production culture with high levels of bonding social capital that allowed for its sustainability until today.

Capitalist realism: Glimmers, working-class authenticity and Andrea Dunbar in the twenty-first century

This article thinks through how registers of ‘the real’ have operated in working-class representations, from social realism (in film, theatre, drama and soap opera) to reality television and appeals to ‘authenticity’ in publicity and marketing materials for cultural products purporting to represent the working class. It argues that the ubiquity of ‘the real’ in representations of working-class experience is one way in which Fisher’s ‘capitalist realism’ asserts itself. The article argues that experiments with form and intertextuality can offer ‘glimmers’ through which slippages in claims to absolute reality are revealed. It explores the possibility for such ‘glimmers’ in experimentations with Andrea Dunbar’s work in the twenty-first century, reasserting the importance of form in dismantling the neo-liberal political project.

The Kennedys of Castleross: Soap Opera and Sponsorship on Irish Radio

This article explores the use of advertising and sponsored programming on Irish radio from its inception in 1926 until the arrival of Irish television in the 1960s. It discusses the financial dependence of 2RN (later Radio Éireann) on advertising money and the ways this operated in tension with official concerns about that money’s influence on programmes and audiences. There is a particular focus on the hugely popular radio soap opera The Kennedys of Castleross, which was sponsored by chocolate company Fry-Cadbury’s and ran for 18 years from 1955. Using production archives, the article discusses the structures and economics of the programme, including the ways in which the sponsor and their advertising agency were directly involved in its writing. It also examines the ways in which, aside from the direct advertising for Cadbury products, The Kennedys of Castleross carried within its storylines values of the industrialisation, consumer culture and new economic models which were beginning to emerge in Ireland of the late 1950s. The discussion concludes by exploring the ways in which the arrival of television broadcasting in Ireland after 1961 changed the political economy of sponsored radio programming such as The Kennedys.