Abstract

Soap operas are some of the most popular television programs around the world. They have a huge fan base just for the fact that it touches the sentiments of the human beings. In the Indian context too, it has a wide reach and never ending popularity among the common people. Particularly among the women population in India, the soaps has achieved a legendary status. The present research is trying to study impact that it has among the women's behavior in the Indian context. Mainly the present paper tries to understand what are the positive effects of the soap operas upon the women's behavior. The present research is a comparative study of the women viewers of Kanyakumari and Trivandrum districts. The research revealed that, despite what people think, there are some positive effects of the soap operas among the women population.

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