Abstract
Abstract: This "Advertising in the Archives" article presents details about Procter & Gamble's (P&G) Corporate Heritage and Archives Center, which are located at the company's world headquarters in Cincinnati, Ohio. The key topics covered include the following: the origins of the Heritage and Archives Center; what is collected; significant oral history efforts; collection strategies; how history is used to innovate for the future; how advertisers and brands use P&G's archival documents and historical materials; how the company preserves its work around the world; P&G's innovations in advertising and storytelling; the archival process; the history of soap operas; some famous P&G product ads; and advice for companies on how and why they should preserve their history for the benefit of the future.
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