A theoretical description of ultrashort-pulse laser excitation of dielectric materials based on strong-field excitation in the Keldysh picture combined with a multiple-rate-equation model for the electronic excitation including collisional processes is presented. The model includes light attenuation in a self-consistent manner and changing optical properties described in a Drude picture. The model can be used to calculate the electronic excitation as a function of time and depth, and from these quantities the time-dependent optical parameters as well as the ablation depth can be derived. The simulations provide insight into the excitation and propagation dynamics of short-pulse excitation and show that at increasing fluence the excitation becomes localized near the material surface and gives rise to strong modifications of the optical properties of the material.