Tourism Services Research Articles

The Spatial Structure and Influencing Factors of the Tourism Economic Network in the Yangtze River Delta Urban Agglomeration

The optimization of a tourism economic network is critical in the promotion of the high-quality development of a regional tourism economy. In order to explore the spatial network structure of the tourism economy of the Yangtze River Delta urban agglomeration and its influencing factors, this study used a modified gravity model and social network analysis methods for evaluation and analysis. The results show the following: (1) the spatial network of the tourism economy in the Yangtze River Delta urban agglomeration in 2016–2021 was characterized by significant non-equilibrium; however, that trend has weakened, and the tourism connections are now stronger in economically developed regions. (2) The density of the network structure was slightly strengthened. The structure of the tourism economy network shows an obvious core–periphery distribution pattern. The external radiation of the center city was enhanced, and the core area of the network expanded. (3) The concept of the “small world” is characterized by a significant evolution from five major associations to four major associations during the study period. (4) The quadratic assignment method (QAP) of regression analysis showed that tourism service reception capacity, tourism information flow, tourism resource endowments and transportation convenience make a significant contribution to the formation of the spatial network of inter-city tourism economic connections. The results of this study can provide a theoretical basis for the optimization of the tourism economic network of urban agglomerations and the scientific decision-making underpinning tourism economic cooperation.

STATE AND BUSINESS COOPERATION IN FOREIGN ECONOMIC PROJECTS

Purpose. The purpose of this article is to identify and analyze the key aspects of cooperation between the state and business in foreign economic projects, analyze risk management strategies, and identify tools of effective project management. Design/methodology/approach. The research employed the following universal scientific methods of cognition: analysis and synthesis, organization, identification of differences, and interpretation. The foundation of the research was made up of scientific works and articles published on the internet, belonging to well-known Ukrainian and international scientists. These sources were carefully selected to ensure a reliable informational, theoretical, and methodological base. They cover a wide range of issues related to the interaction between the state and business in the field of foreign economic activity, including the analysis of successful foreign practices and their potential application in the Ukrainian context. Findings. This article examines current practices and strategies of cooperation between the state and business in foreign economic projects. Cooperation between the public and private sectors is extremely important for achieving success in international projects. Understanding the goals and interests of both parties is one of the key areas of successful cooperation. The state is interested in promoting national interests, supporting the country’s economic growth in the international arena, and attracting foreign investment. Business, for its part, seeks to maximize profits and expand its markets. Therefore, it is important that both sides clearly understand and define their goals and find common points of cooperation. The article analyzes the goals of the government and business in implementing foreign economic projects. One of the state’s goals in such projects is to actively promote the country's economic development by attracting foreign investment, developing trade and infrastructure. In the context of martial law in Ukraine, the state’s priority goal is to ensure national security. Participation in foreign economic projects can be an effective way to increase international prestige. Practical implications. Increasing sales volumes and maximizing profits in foreign economic projects is one of the key business goals. Expanding sales markets, introducing the latest technologies and marketing tools, as well as raising awareness of products or services on the international market help to achieve this goal. One of the key goals of business in foreign economic projects is also risk differentiation. This strategy is to distribute investments and business activities between different areas or regions in order to reduce the overall risk of losses. The analyze of risk management strategies and identifying effective project management tools is important to ensure their successful implementation. One of the important areas of cooperation between the state and business in foreign economic projects is effective risk management. To successfully manage these risks, it is necessary to establish effective mechanisms for monitoring, assessing and managing risks at various stages of the project. The article analyze the best practices of such cooperation, including infrastructure development, modernization of the transportation gas industry, improvement of tourist services, and creation of a favorable business environment. The key principles of cooperation, such as interaction between different stakeholders, transparency and effective management, are highlighted. From a practical standpoint, this research offers valuable insights and guidelines to both the government and businesses on how to effectively collaborate and manage joint projects. Originality/value. The research conducted in this article identifies the main areas of interaction between the state and business in foreign economic projects. Effective risk management strategies for both the state and business are identified. The use of modern project management tools, such as the latest software methods, cloud services, management methodologies and communication platforms, contributes to the effective realization of the goals of the state and business

THE ESSENCE OF RESOURCE-SAVING ACTIVITIES IN TOURISM

Purpose. The article is devoted to the study of the essence of the concepts “tourist industry”, “resource-saving activity” and “resource-saving activity in tourism” and the clarification of types of resource-saving activity in the tourism industry based on the analysis of scientific literature and legislative acts of Ukraine. Design/methodology/approach. With the help of general scientific methods of analysis, synthesis, comparison and study of the relevant domestic and foreign literature, the essences of the concepts of “resource-saving activity” and “resource-saving activity in tourism” were established, the main types of resource-saving activity in the tourism industry were clarified. The tabular method was used to visualize the research results. Findings. The article analyses the legislation of Ukraine that regulates resource-saving activities, in particular the Constitution of Ukraine, DSTU 3051-95, the Strategy for the Development of Tourism and Resortsthe National Economic Strategy, the Law of Ukraine “On Tourism”. The essence of the concept of “resource-saving activity” and “resource-saving activity in tourism” in the works of scientists and practitioners was analysed. The essence of the concept of “resource-saving activity” and “resource-saving activity in tourism” was analyzed in 30 works of scientists and practitioners. The concept of the term “tourist industry” has been clarified, which, unlike the existing definitions, includes enterprises and organizations that accompany or contribute to the development of tourism and provide tourist services and the production and sale of products to meet the needs of tourists. The classification of the main types of resource-saving activities in the tourism industry according to the functional approach is substantiated, namely: production-technical, economic, organizational, legislative, informational, marketing, innovative, educational, social, ecological, functional. The author’s interpretation of the concept of “resource-saving activity in tourism” is proposed, which, unlike existing definitions, takes into account the impact of psychological and recreational stress on tourist destinations. Practical implications. The value of the research lies in the in-depth analysis of existing scientific works and legislative acts regarding the essence of resource-saving activities in tourism, the definition of types of resource-saving activities in tourism and their content.

The Importance of Tourism Infrastructure in Increasing Domestic and International Tourism

Indonesia is one of the countries that has the main capital in the tourism sector, namely abundant natural resources that are enchanting, however, it would be a shame if it is not managed well, because the huge potential that exists will be wasted and cannot be utilized for the welfare of the community. Apart from natural wealth, the success of a tourism sector is influenced by other factors, such as cultural diversity, traditions and local wisdom, including support from the availability of existing infrastructure, as an attraction that encourages tourists to visit, then supports the development and progress of tourism, which encourages increasing regional income around tourist attractions and contributing greatly to the national economy. In order for the tourism sector to be able to be competitive and highly attractive, apart from having an appropriate and effective strategy, it must also be able to provide adequate infrastructure in all tourism objects, because these facilities are the main gateway in providing the best service for tourists and function as a supporter that provides various conveniences for tourists to reach the desired tourist destinations, provides comfort and guarantees their safety while traveling, all of which will increase the ability of the tourism industry to continue to strive to contribute optimally in increasing economic growth, through the utilization of natural resource wealth. , the variety of cultures and local wisdom that exist. This research focuses on the importance of the availability of tourism infrastructure in increasing tourist visits in domestic tourism and international tourism.

THE ROLE OF DIGITAL TECHNOLOGIES IN THE TRANSFORMATION OF THE TOURISM BUSINESS: PROSPECTS FOR DEVELOPMENT AND IMPACT ON THE COUNTRY'S ECONOMY

Digital tourism is becoming increasingly relevant due to global technological innovations and consumer behavior changes. Adaptation to the new realities caused by digital transformation requires in-depth study and analysis of both theoretical and practical aspects of this topic. The modern tourism industry is looking for ways of efficient use of digital technologies to ensure sustainable development and increase competitiveness. The study aims to analyze the impact of digital marketing on tourism development. Modern technologies and their application in the tourism sector are the subject of this research. The methodological framework is based on a combination of quantitative and qualitative methods. These methods allowed for a comprehensive analysis of the topic under the study. The paper revealed that the integration of digital tools can significantly improve the quality of tourism services and help to adapt to the changing needs of customers. The use of digital technologies in tourism fosters the creation of new business models, expansion of market presence, and optimization of customer interaction.

Sustainable medical tourism service network with a stakeholder perspective

ABSTRACT Along with the challenges and disruptions faced in the COVID-19 outbreak, medical tourism is an emergent field of business bringing multiple sources of service providers to provide cross-border medical treatment with affordable costs and touristic activity opportunities. The sustainability of medical tourism is of paramount importance in terms of economic, social and environmental dimensions with a high level of collaboration, coordination, cooperation and integration of the stakeholders of this service network. Hence, the purpose of this study is to analyze the sustainability objectives of medical tourism service with a detailed stakeholder involvement. In this regard, medical tourism stakeholders are identified via a systematic review of literature and industrial reports, and next, the objectives associated with sustainability are described in detail, then, a novel Fermatean Fuzzy MACTOR (‘Matrix of Alliances and Conflicts: Tactics, Objectives and Recommendations’) is proposed to determine the triggering relationship between each stakeholder and to highlight the convergency of each stakeholder towards each objective. Hence, the findings reveal the major responsibilities of stakeholders to achieve each individual sustainability objective. The analysis results indicate that even if the main service providers fulfil their duties perfectly, in case of having language barrier, demand of medical tourists cannot be sustained.

Impacts of Capital Investment in Tourism Infrastructure: The Case of the Kuélap’s Cable Car System

Summary Located in the north of Peru, the Archaeological Complex of Kuélap – an ancient fortress nestled in the cloud forest – is considered a significant cultural resource representative of one of the country’s most important pre-Inca cultures: the Chachapoyas. While being a main destination on the north-eastern tourism circuit, this site required considerable development in order to attract tourism to the area. This case study investigates the relationship between capital investment in tourism infrastructure and improvements to tourism services. A combination of public and private partnerships allowed for the improvement of accessibility and tourism information facilities. The implementation of a cable car system to the fortress, the first of its kind in the country, has significantly reduced the trip distance from 2 h of hiking down to 20 min. The inclusion of signposting, infography and resting areas has also contributed to tourism satisfaction. Furthermore, through the development of community-based products and services, the local population is expected to benefit from the increase in visitation. As a result of these developments, tourist numbers showed a positive increase, contributing to the local economy. This case study examines current impacts and provides an analysis of other factors related to the management of heritage sites and their implications in the long term. Information © The Authors 2024

Rung Towards the Digitalization of Tourism Services in India; Assessment of Individual Perceptions using Technology Acceptance Model

The world has seen a radical change through the digital revolution. These Technologies have facilitated the entire Economy to run on the device, making all regular day-to-day activities easy, convenient, and more efficient. The mass adoption of digital technologies by consumers, enterprises, and governments has accelerated the Economy's growth rate. It can play an essential role in spurring economic growth and employment. However, the research literature shows that the impact of digitalization by country and sectors is uneven (Sabbagh, K. et al. 2014). Digital initiatives not only has positive connotation but has created a digital divide among the demographics across the communities (Benda et al., 2011). The study employs the TAM (Davis, 1989) model to analyze the Behavioural Intentions and Attitudes of the customers towards Technology Acceptance in tourism in India. The data is collected through questionnaires from regular travelers visiting tourist destinations across India using Snowball sampling techniques, the main means is Google Forms. Data analysis is executed by using SPSS software to find the R Square coefficient to test the influence of independent variables on dependent variables using a multiple regression model to analyze the TAM constructs to examine individual perceptions towards digital technologies in the Tourism sector in India.

International regulation of tourist activities of China as a basis for the application of experience for the domestic economy

higher rate than the economy of the People's Republic of China in general is tourism. Thanks to the tourism industry, China has overcome poverty. Due to its geographical and geopolitical position and natural conditions, China has excellent opportunities to develop various types of tourism. International tourism is a critical mechanism for integrating China's economy into the world economy. Given China's scale of development, which is among the world leaders, domestic tourism plays an increasingly important role in the country's economy. All this makes studying specific features of tourism development in China very relevant. China sets domestic and international standards and regulations to regulate the tourism industry. The legislation includes safety and quality of service rules, visa requirements, and measures to preserve natural and cultural resources. China is a member of international tourism organizations such as the World Tourism Organization (UNWTO), a component of sharing experiences and implementing international standards. Participation in such organizations allows China to interact with other countries, share experiences, and participate in defined international standards. China considers international standards and best practices in the field to raise the quality of services and ensure the safety and comfort of tourists. China is actively developing both domestic and international tourism. This gives the company the desire to develop its tourism resources and attract the attention of foreign visitors. China implements measures to control and standardize tourism activities through licensing and other mechanisms. This is aimed at ensuring the quality and safety of tourist services. China's tourism development strategy also promotes the inclusion of cultural exchange through tourism, which promotes mutual understanding and the development of diplomatic relations. Given the importance of environmental sustainability, China considers measures to preserve natural resources and places. China can regulate the visa regime for foreign tourists, changing the requirements and conditions of the visit according to its strategic and security interests. China actively offers its tourist attractions at the international level, helping to attract foreign tourists. In connection with global challenges such as the pandemic, China considers international standards for the safety and health of tourists by implementing appropriate measures and protocols. China can develop and maintain bilateral and multilateral ties with other countries to jointly implement tourism projects and exchange cultural experiences. In general, China's international tourism regulation emphasizes the country's desire to ensure stable, safe, and sustainable tourism development, promoting both domestic and international tourism. Considering these aspects, China is interested in cooperating with the international community and complying with international standards to improve the competitiveness of its tourism sector and ensure the satisfaction and safety of tourists. Keywords: tourism, China, international regulation, poverty alleviation, domestic and foreign tourism.

Innovative technologies for tourism development in the Carpathian region

The relevance of the study is due to the sharp increase in interest in the field of travel in the context of the development of modern technologies and the need to create innovative approaches to improve the service and safety of tourists. The purpose of this study is to analyse the concept of a “smart region” and identify strategies for integrating information technology in the travel industry to improve the service and safety of tourists in the region of Zakarpattia. The study used the methods of analysis, synthesis, generalization, deduction, and systematization to assess the needs of tourists and develop optimal solutions. The potential for integrating information technology into tourism in the “smart region” of Zakarpattia was studied. It is established that the creation of a tourist information platform with personalized recommendations and support for different languages and cultures can help increase the attractiveness of the region for tourists. In addition, the use of cross-platform solutions for the development of mobile applications will ensure that the platform is accessible to a diverse audience, regardless of their devices. An important aspect is the storage of information on the user's device and automatic synchronization with the server, which ensures continuous availability of the platform. The use of voice assistants and an inclusive interface will ensure convenient use of the platform for people with disabilities. The results of the study indicate the potential of information technology to improve the tourism industry and improve the quality of tourist services. The study confirms the importance of integrating technology to achieve strategic goals in tourism development and increase the competitiveness of Zakarpattia as a tourist destination. The introduction of innovative technological solutions can be a key factor in creating a “smart tourist space” that will provide convenience, safety, and pleasure for tourists. The practical significance of the study lies in the possibility of using its results to further improve the information and technological infrastructure of the tourism industry in the “smart region”, as well as the possibility of improving tourist services and increasing the competitiveness of the “smart region” by introducing an information technology platform

English Language Training Assistance to Improve English Language Knowledge and Skills for Atv Ozzy Bali Adventure Employees

In order to improve the ability of Human Resources (HR) in the field of tourism, especially in MSMEs ATV Ozzy Bali Adventure, a community service program was initiated with the main focus on providing assistance and English language training. The aim is to improve employees' knowledge and skills in utilizing English, thereby facilitating improved communication and improving the quality of service for foreign tourists. The two-day service initiative uses a variety of methods, including the delivery of Basic English content through lectures, discussions, Q&A sessions, and on-site mentoring. The results of this training can be seen from the increase in English language competence which can be seen from a significant increase in Post-Test scores compared to Pre-Test results. In addition, there was visible improvement in both verbal and non-verbal English usage skills among the four ATV Ozzy Bali Adventure employees involved in the program.

Intangible heritage in Astana Gunungjati Tomb Complex, Cirebon

<p dir="ltr"><span>Astana Gunungjati is a tomb complex for the descendants of the palaces in Cirebon. One of them is the tomb of Sunan Gunungjati, one of The Walisanga and also the King of the Cirebon Sultanate. The purpose of this research was to describe the phenomenon of intangible heritage cultural values from Jeneng-Bekel-Kemit in Astana Gunungjati. Jeneng-Bekel-Kemit is the term used for the caretaker of the tomb. The existence of a caretaker known as kuncen in the Astana Gunungjati room played an important role in the service of tomb pilgrimage tourists. Kuncen at Astana Gunungjati has a unique value system in his work, and values are part of a culture that is an intangible heritage. The research method used a qualitative descriptive method. The method of data collection was carried out by interviewing several kuncen who were met by using Snowball. Field observations were carried out to visually record the space and the activities of the kuncen. The analysis method was carried out using qualitative description. Data was collected and classified. Observations made to the linkage among groups of categories to form a concept. The results of the research show ethical, spiritual, cultural, and esoteric values. The findings can be documented as intangible text attached to the Astana Gunungjati space.</span></p>

AN EXTENDED APPLICATION OF THE THEORY OF REASONED ACTION (TRA) MODEL IN PREDICTING TOURIST LOYALTY: THE MEDIATING ROLE OF DESIRE IN HEALTH & SPA TOURISM

This research sought to examine the predictive power of an extended version of the Theory of Reasoned Action (TRA) model that incorporates desire to understand tourists' loyalty intentions towards a health & spa center. The findings substantiate the model's high explanatory capacity and underline its relevance in the context of health tourism. It was found that positive attitudes towards health tourism services and the influence of subjective norms, which embody the opinions of tourists' social contacts, significantly influence loyalty intentions. Importantly, desire, which was included as an extension of the traditional TRA model, emerged as a crucial factor in this relationship, serving as a significant mediator between both attitudes and subjective norms and loyalty intentions. Our study highlights the central importance of understanding and considering desires when designing management strategies and recommends the implementation of targeted marketing campaigns, personalized offers and the continuous collection of customer feedback based on desire-based segmentation. This study contributes to the existing literature by extending the application of the TRA model to the health and wellness tourism sector and emphasizing the crucial role of desire as a mediator in promoting customer loyalty.

WELLNESS TOURISM SERVICES INNOVATION: A BIBLIOMETRIC REVIEW AND FUTURE RESEARCH AGENDA

This research analyzes 657 studies in the Web of Science (WOS) and 288 studies in the China National Knowledge Infrastructure (CNKI) database from 2010 to 2023. This research employs the scientific quantitative knowledge graph method to analyze literature characteristics, core author, institution network, hotspots, and trends. The CiteSpace software analysis results show that the number of published papers is rising but fluctuates slightly. A core group of authors has not yet formed in this field, and the cooperation density between authors and institutions is low. Their distribution spreads in space with significant regional differences, mainly in European and Asian countries. The causes, impacts, and solutions of multi-actor engagement in service innovation are the focus of WOS and CNKI literature. However, scholars discuss the enterprise supply side, customer demand side, and government policy side in WOS, while scholars mainly discuss the interaction between variables in CNKI. A lack of an evaluation system for service innovation in wellness tourism restricts further research on service innovation. There is an essential potential for topics such as multi-actor engagement in the wellness tourism service innovation, digital technology, knowledge management, service innovation ecosystem performances, and wellness tourism development in developing countries. This study promotes an overview and reference for future scholars' research of service innovation in the wellness tourism industry.

New Technologies in the Tourism and Hospitality Service Sector

Technological innovations and creative thinking are revolutionizing the Indian services industry. In the services industry, digital transformation is essential. In India, smart technology has significantly contributed to the development of several sectors. It has created new opportunities for the services industry in India to expand and become more efficient. This article aims to highlight significant technical breakthroughs that destinations may achieve by implementing smart technologies and strategies. These developments allow destinations to manage their resources, improve infrastructure and services, and provide tourists with individualized experiences. Innovations fuelled by technology are revolutionizing the travel sector solutions, smart hotels, AR/VR experiences, and AI-powered customization. Today's globe is seeing a tremendous evolution in technology, which is changing every industry. The study combines new technical advancements in the tourist services industry with established ideas of co-creation, service ecosystems, networks, and technology disruption. This study's approach was developed through a review and analysis of pertinent literature. We employed the integrated literature review technique to do this. The study looks at previous and current studies on the digitalization of economic sectors. In addition to fresh research on the topic and project data, lectures, conference proceedings, Internet publications, journals, and books devoted to this field's study were examined. Analytical, synthesis, critical thinking, and generalization techniques were employed. An overview of technological trends in tourism is given in this article. In order for apps to respond to all material, enable personalisation, and offer conveniences while keeping up with technology, the tourist industry should set up effective customer processes on its applications. Technological disruptions led to an upsurge in local criminality, including drug sales, prostitution, and illicit gambling. Travelers now have more options for exploring and learning about new places thanks to technology. The results emphasize the essential for more study on modernizing services in the travel and hospitality industry. The travel, hotel, restaurant, events, and entertainment sectors are all part of the booming tourism and hospitality businesses. Digitalization is the process of using digital technology to run and expand a business. This involves selling products and services online as well as collecting and analysing large amounts of data that may be used to create new initiatives or modify current ones. Integrating digitization will make tourist enterprises more adaptable and durable after COVID-19. Several distinct segments make up the tourist business. From the manufacture and distribution of goods for recreational activities, such paper or digital tour guides and interpreters, to transportation services like those provided by airlines, railroads, and vehicle rental firms. To put it simply, the infrastructure, services, and goods that enable leisure travel from beginning to end constitute the tourist sector. The study provides examples of how technology is upending the travel and hospitality sector.

Рекреационный потенциал речных бассейнов для развития сельского туризма в Актюбинской области

The aim of the research was to analyze the climate comfort and assess the recreational potential of river basins for the development of rural tourism in Aktobe Region, Kazakhstan. The ArcGIS 10.5 software was applied to conduct tourist and recreational studies in the target watersheds. Methodologically, the research included two stages. The first one comprised an overview of the available data on local hydrology, terrain (slope degrees), and climatic factors. The efforts allowed creating four thematic maps based on ArcGIS 10.5 SRTM (Shuttle Radar Topographical Mission) imagery of the basins in question. The second stage revealed the tourist and recreational efficiency of river massifs, specifically allowed evaluating the recreational use of rivers as per the proposed methodology. It was found that surface water bodies are not used effectively enough in rural tourism development in the region, i.e. that this type of touristic services has not yet progressed due to numerous issues hindering their spreading, including the underdeveloped social and engineering rural infrastructure, poor quality of road network and transport communications. All these lead to low attractiveness, diminish the effectiveness of rural ecology preservation measures, as well as complicate the organization and creation of proper tourist accommodations. To analyze the possibilities of rural tourism development in specific areas, a special tourist and recreational assessment was carried out within the framework of the research. According to climate index characteristics, the dynamics of the region’s climatic favorability was determined with the main conclusion that it is the poor infrastructure development in Aktobe Region settlements that prevents a full scale expansion of rural tourism in the target river basins

The Potential and Opportunity to Establish a Community Market for Sustainability Development

Objectives: This research article aims to analyze the factors which are necessary to establish a riverside retail market in the communities in terms of potential and opportunities. The study has conduct in the community along Lat Phrao Canal of Bangkok Thailand. Finding will make an aware of the factors affecting the establishment of a community market which bring sustainability to the member of the community because this is beneficial in creating the potential to attract people to shop and travel while reflecting the identity and generating income for the community.
 
 Methods: The research tools include an interview form with a sample group representing 5 areas, 8 samples per area, using content analysis and a survey with a sample group of 400 consumers using descriptive statistical analysis. Then the qualitative and quantitative data were analyzed with SWOT analysis.
 
 Results: The research results found that factors that should be present in establishing a market with potential and having the opportunity to attract customers consist of 11 factors including a savory shop, sweet shop, fruit shop, beverage shop, consumer goods shop transportation services, procedures and tour services, entertainment and performing arts services, travel and activity services, facilities and location.

ФОРМУВАННЯ ЕКОЛОГІЧНОЇ ВІДПОВІДАЛЬНОСТІ ПРОВАЙДЕРІВ ПОСЛУГ ГОСТИННОСТІ НА ЗАСАДАХ СОЦІАЛЬНОГО ДІАЛОГУ

The hospitality industry, which is one of the biggest generators of negative impact on the environment, needs transformation and greening. The problem of implementing environmental responsibility among Ukrainian tourism service providers is not just a condition of their competitiveness, but a guarantee of the possibility of functioning and development in the future. The purpose of the study: identification of the parameters of the social dialogue implementation for the formation of ecologically responsible sustainable functioning and development of the hospitality sphere at the level of tourist destination. The subject of the study: theoretical principles and practical experience of implementing social dialogue at the local level. Research methods: general and special methods of scientific knowledge, namely abstraction, induction and deduction, analogy and qualitative comparison were used in the research process. The hypothesis of the study is that the only way to ensure the ecological sustainability of the hospitality sector is the conscious attitude of the local population, as providers of hospitality services, to the existing environmental problems and the desire to preserve the natural, recreational, historical and cultural resources of their own territory. The main results of the study: the analysis of the theoretical basis of the development of the concept of social dialogue and modern international and domestic experience regarding its implementation in the field of hospitality and tourism allowed to determine the parameters of the social dialogue implementation for sustainable ecological development of the hospitality sphere at the local level. The originality and practical significance of the study: the presented parameters of the introduction of social dialogue for the sustainable ecological development of the hospitality sphere at the local level reveal the essence of the process involving not only the local population, but also visitors to the region, who must be informed and responsible for observing the rules and conditions of stay and recreation in the territory of the community. Conclusions: the proposals presented in the study regarding the development of social dialogue for the formation of environmental responsibility of hospitality service providers at the local level are relevant and can be used to overcome the current crisis in the industry, which began during the pandemic and was deepened with the beginning of a full-scale war

IMPLICATIONS OF VIRTUAL REALITY IN D„EVELOPING TOURISM - THE CASE OF TRANSYLVANIA, ROMANIA

Technological advancements are constantly changing developing industries and impacting all players in the field. Among the most well-known revolutionary technologies is virtual reality (VR), a three-dimensional concept that offers its users the possibility to simulate new environments by visualizing the real world from their own location. This research article raises the question of the extent to which such technologies can influence the tourism potential of a much-discussed region in Romania, namely Transylvania. As a result, case study research with qualitative data was conducted, leading to an extended analysis of the current topic. By adopting a threefold division of VR’ potential destination: marketing tool, planning and managerial and entertainment tool, the study aimed at providing relevant insights upon the importance of VR for both service providers in the field, but also potential beneficiaries of touristic services. The results show that VR is of great benefit to the development of the tourism industry, but that factors such as costly implementation costs and "resistance" to innovation can occur. The research findings have implications for researchers in the field, but also for stakeholders in the tourism and technology sectors.

The Study for the Analysis of the Development trend of sports tourism

The purpose of this study is to analyze the development trend of sports tourism by content analysis and the results are as follows: (1) sports tourism are diversified; (2) improve the hardware facilities of sports tourism destinations to improve the quality of service and tourists' satisfaction; (3) health tourism improves the quality of life; (4) the integration of sports tourism and education is of great significance. (5) the combination of sports tourism and ancient architecture can promote the local economic development and cultural heritage, and provide tourists with new experiences and feelings. The suggestions are: (1) develop personalized and customized sports tourism projects; (2) develop sports tourism projects combining scientific and technological applications; (3) develop sustainable sports tourism projects; (4) develop professional and standardized sports tourism services; (5) combine sports tourism with historical old buildings.