Innovative technologies for tourism development in the Carpathian region

Abstract

The relevance of the study is due to the sharp increase in interest in the field of travel in the context of the development of modern technologies and the need to create innovative approaches to improve the service and safety of tourists. The purpose of this study is to analyse the concept of a “smart region” and identify strategies for integrating information technology in the travel industry to improve the service and safety of tourists in the region of Zakarpattia. The study used the methods of analysis, synthesis, generalization, deduction, and systematization to assess the needs of tourists and develop optimal solutions. The potential for integrating information technology into tourism in the “smart region” of Zakarpattia was studied. It is established that the creation of a tourist information platform with personalized recommendations and support for different languages and cultures can help increase the attractiveness of the region for tourists. In addition, the use of cross-platform solutions for the development of mobile applications will ensure that the platform is accessible to a diverse audience, regardless of their devices. An important aspect is the storage of information on the user's device and automatic synchronization with the server, which ensures continuous availability of the platform. The use of voice assistants and an inclusive interface will ensure convenient use of the platform for people with disabilities. The results of the study indicate the potential of information technology to improve the tourism industry and improve the quality of tourist services. The study confirms the importance of integrating technology to achieve strategic goals in tourism development and increase the competitiveness of Zakarpattia as a tourist destination. The introduction of innovative technological solutions can be a key factor in creating a “smart tourist space” that will provide convenience, safety, and pleasure for tourists. The practical significance of the study lies in the possibility of using its results to further improve the information and technological infrastructure of the tourism industry in the “smart region”, as well as the possibility of improving tourist services and increasing the competitiveness of the “smart region” by introducing an information technology platform