Abstract
The purpose of this study is to analyze the development trend of sports tourism by content analysis and the results are as follows: (1) sports tourism are diversified; (2) improve the hardware facilities of sports tourism destinations to improve the quality of service and tourists' satisfaction; (3) health tourism improves the quality of life; (4) the integration of sports tourism and education is of great significance. (5) the combination of sports tourism and ancient architecture can promote the local economic development and cultural heritage, and provide tourists with new experiences and feelings. The suggestions are: (1) develop personalized and customized sports tourism projects; (2) develop sports tourism projects combining scientific and technological applications; (3) develop sustainable sports tourism projects; (4) develop professional and standardized sports tourism services; (5) combine sports tourism with historical old buildings.
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