Direct Positive Influence Research Articles

Parasocial Interaction as a Mediator: Unraveling the Influence of Social Media Influencers on Purchase Intentions

This research aims to analyze the influence of social media influencers on the purchase intention of online shopping application users in Indonesia, by including parasocial interactions as a mediator. There were 200 respondents obtained through purposive sampling technique. Using PLS-SEM (Partial Least Squares Structural Equation Modeling), the research results reveal that (1) social media influencers have a positive and significant direct influence on purchase intention; and (2) the influence of influencers is not only direct but also through mediated parasocial interactions. These findings become valuable insights for marketers in increasing the effectiveness of marketing strategies through collaboration with influencers. Overall, this research underscores the critical role of social media influencers in shaping purchase intention among online shopping application users in Indonesia, emphasizing the significance of emotional connections and engagement in influencing consumer behavior. In summary, the study results underscore the notable impact of social media influencers on the intention to purchase among users of online shopping platforms in Indonesia.

The Influence of Transformational Leadership on Work Motivation Has an Impact on Teacher Performance in Senior High Schools in Southwest Sumba Regency

The quality of learning is influenced by many aspects, the most important of which is the teacher's ability. This research to analyze and explain the impact of transformational leadership and work motivation on teacher performance. Quantitative research was carried out on high school teachers in the West Sumba district. The number of teachers was 726 people. Determining the number of illustrations using a random sampling method, Morgan's recipe was corrected with Warwich's and Lininge's recipes. The results obtained were 300 respondents. The collection uses a closed-type questionnaire with 5 options. The analysis uses the multivariate Structural Equation Modeling (PLS-SEM) method. The research results are: (1) transformational leadership has an important positive direct influence on the encouragement of activity, experimental facts, T-Statistics is 2.517, P-Values is 0.012 (2) leadership has an important positive direct effect on teacher ability T-Statistics experimental fact is 2,795 P-Values is 0.008( 3) encouragement of activities has a direct positive influence on the teacher's ability T-Statistics experimental fact is 14.448 P-Values is 0.000(4) leadership Transformational leadership indirectly influences teacher ability through activity encouragement as proven by experiments. T-Statistics is 2.461. P-Values are 0.014. Research findings show that transformational leadership and activity encouragement have an important influence and are predictors of increasing teacher ability.

THE IMPACT OF ISLAMIC WORK ETHICS, ATTITUDE, AND HEDONIC VALUES ON THE INTENTION TO ESTABLISH SUSTAINABLE ENTREPRENEURSHIP AMONG MUSLIM STUDENTS IN JAVA

Purpose: This research examines Islamic Ethics Work, Hedonic Values, and Attitudes toward the Intention to Establish Sustainable Entrepreneurship. Design/methodology/approach: The research method used is quantitative with a conclusive research design. The primary data used is obtained through a questionnaire distributed on the internet, with the criteria of Muslim students. A total of 210 respondents were gathered. This study employs the SEM-PLS data analysis model. Findings: The results show that Islamic Ethics Work has a positive direct influence on Attitude, while Hedonic Values do not directly impact Attitude. Furthermore, the Islamic Ethics Work variable does not directly impact the Intention to Establish Sustainable Entrepreneurship. In contrast, Attitude has a positive influence, and Hedonic Values have a negative influence. Islamic Ethics Work positively influences the Intention to Establish Sustainable Entrepreneurship through Attitude. Meanwhile, Hedonic Values have little impact on the Intention to Establish Sustainable Entrepreneurship through Attitude. Research implications: The results of this study can have implications for developing entrepreneurship courses in higher education by incorporating Islamic Ethics Work to provide opportunities for students to adopt a sustainable entrepreneurship approach and reduce hedonism.

ANALISIS PENGARUH OUTPUT TERHADAP PENDAPATAN USAHA PELINGGIH UKIRAN BIAS MELELA DI KECAMATAN SUSUT KABUPATEN BANGLI

The research objective is the effect of capital, work experience on output and the effect of capital, work experience and output on income and output to mediate the effect of capital and work experience on income in the Bias Melela Carving Pelinggih craft business in Susut District, Bangli Regency. The location of the research is in Susut District, Bangli Regency. The population in this study were craftsmen and entrepreneurs of the Bias Melela Carving Pelinggih craft in Susut District, Bangli Regency with a total of 216 people. Determination of the sample using the Solvin formula. The technique used in taking the number of research samples with the Accidental Sampling method. The methods used in collecting data are observation methods, structured interviews and in-depth interviews. The data analysis technique used consists of Descriptive Analysis, Path Analysis and Sobel Test. The results of the analysis show that: 1) Capital and work experience have a direct positive and significant influence on the output of the Bias Melela Carving Pelinggih Crafts business in Susut District, Bangli Regency. 2) Capital, work experience and output have a positive and significant direct effect on income in the Bias Melela Carving Pelinggih craft business in Susut District, Bangli Regency; 3) Capital and work experience have an indirect effect on income through output in the Bias Melela Carving Pelinggih craft business in Susut District, Bangli Regency.
 Keywords: Capital, work experience, output, income
 Klasifikasi JEL: D24,Z22 ,D57,H20,L31

Determining factors of physical activity and sedentary behaviour in university students during the COVID-19 pandemic: A longitudinal study.

Historically, university students demonstrate poor movement behaviours that could negatively impact current and future health. Recent literature has focused on identifying determinants of physical activity (PA) and sedentary behaviour (SB) in this population to inform the development of intervention strategies. However, the COVID-19 pandemic substantially restricted movement behaviours in this population, meaning findings of previous research may no longer be applicable within the current societal context. The present study explored the longitudinal relationships between pre-pandemic psychological, behavioural and anthropometric factors, and the movement behaviours of UK university students nine months following the outbreak of COVID-19. Mental wellbeing (MWB), perceived stress (PS), body mass index (BMI), SB, and PA were assessed using an online self-report survey in 255 students prior to (October 2019) and nine months following (October 2020) the first confirmed case of COVID-19 in the UK. Path analysis was utilised to test relationships between pre-COVID mental wellbeing, perceived stress and BMI, and movement behaviours during the pandemic. The fit of the path analysis model was good (χ2 = 0.01; CMIN = 0.10, CFI = 1.00, RMSEA = 0.00). Pre-covid MWB and PS positively influenced PA (β = 0.29; β = 0.24; P < 0.01) but not SB (β = -0.10; β = 0.00; P = 0.79) during the pandemic. Additionally, pre-pandemic SB and PA positively influenced SB and PA during the pandemic respectively (SB: β = 0.26; P < 0.01) (PA: β = 0.55; P < 0.01). Pre-pandemic BMI did not influence any measured variable during the pandemic (PA: β = 0.03 and P = 0.29; SB: β = 0.06 and P = 0.56), and there was no mediating effect of PA on SB during the pandemic (β = -0.26; P = 0.14). These findings indicate that pre-covid mental health and movement behaviours had a direct positive influence on PA during the pandemic, but not SB. This longitudinal study demonstrates the influence that prior psychological and behavioural factors have in determining university students' response to periods of elevated stress and uncertainty, furthering our understanding of determinants of health-related behaviours in students.

Correlation and Path Analysis for Agronomic and Processing Quality Traits of Potato (&amp;lt;i&amp;gt;Solanum tuberosum&amp;lt;/i&amp;gt; L.) at Holetta, Central Ethiopia

Potato is the third most important food crop in terms of consumption in the world after rice and wheat. It is a nutrient-rich vegetable with just a small amount of fat and contains 16% carbohydrates, 2% proteins, 1% minerals, and 0.6% dietary fiber. The literature on path and correlation analysis and its application as a potato breeding tool is limited in comparison to its significance for processing purpose and the knowledge it adds for upcoming breeding work. The objective of this study was to determine the relation among tuber yield and processing quality traits of potato using correlation and path coefficient analysis. This experiment was conducted at Holetta Agricultural research Centre, Ethiopia during the main crop season of 2017. The experiment was laid out in randomized complete block design (RCBD) with three replications using 24 potato genotypes. Strong positive and significant correlation were found between total tuber yield and marketable tuber yield (r=0.98) at both genotypic and phenotypic levels. Stronger positive correlations were found between dry matter content and starch content (r= 1) and specific gravity (r=1). Path coefficient analysis of tuber yield and its components shows that dry matter content and marketable tuber yield exerted positive highest direct influence on total tuber yield. Specific gravity of tuber had high positive direct effect on dry matter content. So, to increase the performance of these traits for tuber yield and processing quality traits path analysis can be used. As a conclusion, most of the traits had positive correlations and direct effects with total tuber yield and dry matter content at phenotypic and genotypic levels. Therefore, those traits had practical importance in selection of potato genotypes for high total tuber yield and processing purpose.

Validity of Mental Health Literacy Scales on Helping People at Risk of Depression among Thai Students in Health Science: Cross-Sectional Study

Background: Mental health literacy (MHL) has garnered global attention as a crucial element in mitigating the risks associated with depression within communities and plays a pivotal role in shaping help-seeking behaviors. Objective: To develop an MHL and helping behavior (HB) scale while examining a causal relationship model of HB. Materials and Methods: The present study was a cross-sectional study designed by collecting 211 Thai health science students through stratified random sampling. The development process and quality assessment of the MHL and HB measures revealed five components by trying out 30 participants with Cronbach’s alpha of 0.811 to 0.901 and item-total correlations of 0.252 to 0.828. Data were analyzed by confirmatory factor analysis (CFA) and structural equation modeling (SEM) utilizing LISREL version 8.72. Results: 1) CFA confirmed the construct validity of both measures with empirical data. The 15-item MHL scale achieved an overall Cronbach’s alpha of 0.84 and factor loading between 0.35 and 0.85. Similarly, the 17-item HB scale achieved an overall Cronbach’s alpha of 0.86 and factor loading between 0.30 and 0.79, and 2) results of the causal relationship model estimation demonstrated a significant positive direct influence of MHL on HB that MHL could predict HM by 67.00%. Conclusion: Both concise measurement scales exhibited good quality, making them viable options for use by healthcare professionals or educators in screening and assessing students’ abilities in aiding individuals at risk of depression. Keywords: Validity; Mental health literacy; Helping behavior; Depression; Students in health science

An integrated model exploring the relationship between self-efficacy, technology integration via Blackboard, English proficiency, and Saudi EFL students’ academic achievement

The proliferation of technology in educational settings and its impact on learning outcomes has become a focal point in educational research. In language education, the interplay among technological tools, learner self-efficacy, and language proficiency is critical for academic success. This study aims to shed light on these dynamics by presenting a comprehensive structural model that elucidates the relationships and causal effects among students’ academic achievement, English proficiency, self-efficacy, and the utilization of instructional technology while focusing on the Blackboard learning management system. Employing a quantitative correlational design, this study used three questionnaires to measure the primary variables. The study sample included 590 university students from two universities purposively selected using random stratified sampling to ensure representativeness. Statistical analyses—including descriptive statistics, correlation coefficients, and structural equation modeling (path analysis)—were employed to investigate the data. The emergent model demonstrated a perfect fit to the sample data, exhibiting robust goodness-of-fit indicators. The findings highlight the direct positive influence of self-efficacy on academic achievement and the beneficial effects of Blackboard integration on English proficiency and academic success. These insights emphasize the importance of self-efficacy in educational achievement and the pivotal role of e-learning platforms in enhancing students’ motivation and linguistic skills. The implications of these results are profound, suggesting avenues for future research to examine the applicability of the structural model across diverse educational contexts and incorporate additional variables for a more granular understanding of the factors driving academic achievement in technology-enhanced learning environments.

Organizational Workforce Transformation: E-Government as a Bridge with Digital Capabilities and Monitoring Medias

The concept of good government (good government governance) is one of the elements that must be intertwined with thE-Government and the private sector. The aim of this research is to determine the influence of E-Government and Employee Commitment on improving employee performance through Digital Competence at the Greater Surabaya General Election Supervisory Agency. This study uses a quantitative approach. The data collection technique used in this research is Google Form. Data analysis was carried out through direct and indirect influence tests. This test was carried out using the SmartPLS statistical program and looked at the total direct effect and indirect effect calculations. The results of this research are that employee commitment has a positive and significant direct influence on employee performance, employee commitment has a positive and significant direct influence on digital competence, digital competency has a positive and significant direct influence on employee performance, E-Government has an influence positive and significant direct influence on employee performance, while the indirect influence is that employee commitment has a positive and significant direct influence on employee performance through digital competency as mediation, and digital competency functions as partial mediation, and for E-Government it has a positive direct influence and significant to employee performance through digital competence as mediation, where competence functions as partial mediation. This means that the better the implementation of E-Government and Employee Commitment, the greater the increase in Digital Competence so that it can improve employee performance at the Greater Surabaya General Election Supervisory Agency.

The Influence of Organizational Culture and Job Training on Employee Performance Through Job Satisfaction as a Mediating Variable

The development of the business world is very fast, as is the case with the food industry. This dynamic development means that companies are required to provide optimal results in order to have good competitiveness. The aim of this research is to examine the influence of organizational culture and job training on employee performance through job satisfaction as a mediating variable. The research method uses a quantitative approach through questionnaires distributed to employees in the packing oil department in various oil and gas industry companies. The population and sample used were 141 respondents. The results of this research show that organizational culture has a positive and significant direct influence on employee performance, job training has a positive and significant direct influence on employee performance, organizational culture has a positive and significant direct influence on job satisfaction, job training has a direct influence. positive and significant on employee performance, job satisfaction has a positive and significant direct influence on employee performance, while the indirect influence is that organizational culture has a positive and significant direct influence on employee performance through job satisfaction as mediation, and job satisfaction functions as partial mediation , and job training have a positive and significant direct influence on employee performance through job satisfaction as mediation, and job satisfaction functions as partial mediation. Therefore, increase job training with external parties and increase job satisfaction by creating programs for character development, so that employee performance can increase.

Motivational Dynamics as Mediation: The Influence of Leadership and Organizational Culture on Employee Performance

This research was conducted to examine things that influence the influence of leadership and organizational culture on employee performance through motivation as an intervening mediation in banking companies. The type of research used in this research is quantitative research with the population and sample in this research being company employees totaling 65 respondents. The results of the research show that leadership and work culture do not have a positive and significant direct influence, while leadership and work culture have a positive and significant direct influence, and motivation has a positive and significant direct influence, as well as the indirect influence of leadership and work culture on performance. through motivation it has a positive influence and motivation is full mediation. Therefore, seeing the importance of motivation as mediation, companies must always pay attention to employees in providing direct and indirect allowance facilities.

Competitive Advantage as Intervening Variable on Marketing Performance of Songket Melayu MSM Enterprises

This research departs from the problem that whether competitive advantage as an intervening variable has an influence on the marketing performance of Songket Melayu MSM Enterprises, Indonesia. The purpose of this study was to determine and analyze how much the effect of competitive advantage mediates the marketing performance of Songket Melayu MSM Enterprises, then to see whether competitive advantage can mediate digital marketing, product innovation and product quality on marketing performance. The primary data collection technique is in the form of distributing questionnaires using a Likert scale. The population in this study were of Songket Melayu MSM Enterprise that have innovated and carried out digital marketing. The sampling technique was purposive sampling, which is based on predetermined criteria. The criteria in this study are: a) Owner of Songket Melayu MSME’s who have been doing digital marketing for at least the last 2 years, b) Songket Melayu MSMEs who innovate their products, c) Songket Melayu MSM Enterprises that have been established for at least the last 5 years. Based on these criteria, a sample of 68 Songket MSMEs was obtained. The data analysis technique uses quantitative analysis with path analysis. The analysis tool uses the SmartPLS 4 application. The results showed that: 1) competitive advantage has a positive and significant effect on marketing performance with a T-Statistic value of 2.066&gt; 1.96 and a P-Value of 0.019 0.05. 2) competitive advantage is able to mediate digital marketing on marketing performance with a T-statistic value of 2.359 1.96 and a p-value of 0.047. 3) competitive advantage is able to mediate product innovation on marketing performance with a T- statistic value of 4.234&gt; 1.96 and a p-value of 0.001 0.05. 4) competitive advantage is able to mediate product quality on marketing performance with a T-statistic value of 3.755 1.96 and a p-value of 0.040 0.05. Overall, the results of this study indicate that competitive advantage has a direct positive influence on marketing performance, and also serves as an important mediator in the relationship between factors such as digital marketing, product innovation, and product quality and marketing performance. These findings can provide important insights for business practitioners in optimizing their strategies to improve marketing performance.

Creativity and service innovation in the banking sector: The role of knowledge acquisition and knowledge provision

Creativity and service innovation in the banking sector have been attracting the attention of researchers in Vietnam recently. Therefore, this study focuses on examining the influence of knowledge acquisition and knowledge provision on individual creativity and service innovation in the banking sector. The structural equation modeling (SEM) is used to analyze survey data from 282 employees working in the banking sector in Vietnam. The results show that knowledge acquisition has a direct positive influence on creativity and service innovation. Knowledge acquisition also has an indirect positive influence on service innovation through the mediating role of creativity. Furthermore, knowledge provision has a direct positive influence on knowledge acquisition and an indirect positive influence on creativity and service innovation. Based on these findings, the study provides implications for theory and practice in promoting knowledge sharing to enhance creativity and service innovation in the banking sector.

The Influence of Hip Joint Fitness, Eye-Foot Coordination and Confidence on Accuracy Shooting Football Aged-17 Athletes

The purpose of the study. This research aims to find out how much influence confidence and confidence have on accuracy shooting football. Materials and methods. Sample size of 23 people, U-17 athletes from the Pahlawan Football Club University. The research method used in this research is a survey method with non-test techniques. The analysis technique used is the path analysis approach (path analysis) with the research results there is a direct positive influence of hip joint flexibility on accuracyShooting in football games for U-17 FC Pahlawan University athletes, with a percentage of 20.00%. Results. There is a direct positive influence of Confidence on AccuracyShooting in football games for U-17 FC Pahlawan University athletes, with a percentage of 40.00%, Conclusions. It can be concluded that hip joint flexibility and self-confidence play an important role in accuracyshooting in a football game. thus accuracyshooting in the game of football can be maximized through increasing hip joint flexibility, eye-foot coordination and self-confidence.

The Influence Of Organizational Culture And Physical Work Environment On The Work Effectiveness Of Public High School Teachers In Central Jakarta

The purpose of this study is to describe and describe comprehensively the influence of organizational culture and work environment on the work effectiveness of public high school teachers in Central Jakarta. This research was conducted at a public high school in Central Jakarta. This research method uses quantitative research survey methods, as for analyzing the data using path analysis. The path analysis technique in this study is to determine the causal relationship between variables or the direct influence of exogenous variables on endogenous variables. The endogenous variables in this study are work effectiveness, while the exogenous variables in this study are organizational culture and work environment. Data was collected through filling out a questionnaire. Based on the calculation results obtained path analysis: 1) organizational culture has a direct effect on the effectiveness of teachers' work with a path coefficient value of 0.728 and tcount of 15.510, meaning that organizational culture has a positive direct influence on the effectiveness of teachers' work, which can be accepted increasing. A good organizational culture increases the effectiveness of teachers' work. 2) the direct effect of the work environment on the effectiveness of the teacher's work, the path coefficient is 0.699 and tcount is 14,277. That is, the work environment has a direct effect on the effectiveness of the teacher's work. 3) Organizational culture has a direct positive effect on the work environment with a path coefficient value of 0.671 and tcount 13,218.

Competencies of the public servant and their impacts: a study in Brazil

PurposeThe authors aimed to investigate whether the competencies of public servants (self-competence, teamwork competence, change competence, communication competence (CC) and ethical competence) influence their organizational commitment and indirectly their job satisfaction.Design/methodology/approachBased on a structural model from the literature, the authors conducted a survey with 463 Brazilian public servants using a questionnaire, and the authors evaluated the measurement model through confirmatory component analysis (CCA). Then, the authors used partial least squares structural equation modeling (PLS-SEM) to analyze the structural model.FindingsThe authors' results showed that the ethical competence construct tends to have a direct positive influence on the organizational commitment construct and indirectly influences the job satisfaction of public servants. On the other hand, the authors found that the self-competence, teamwork competence, change competence and CC constructs did not impact organizational commitment or job satisfaction indirectly.Originality/valueThe authors conclude that developing ethical competence in public servants is likely to increase their organizational commitment and indirectly positively affect their job satisfaction. This research tested the five dimensions of competencies under a new focus, public service, seeking to evidence their relationships with the organizational commitment and job satisfaction of public servants, filling a gap in the literature.

The Influence of Man Ag Erial Competence of School Principals and School Climate on Teacher Work Motivation

The purpose of this study is to analyze: 1) The effect of managerial competence of school principals on teacher motivation. 2) The influence of school climate on teacher motivation. 3) The influence of the principal's managerial competence on the school climate . The research approach used in this study is a quantitative approach . The population in this study was 139 kindergarten teachers in Tangerang sub-district with a sample of 103 teachers taken randomly (random sampling). The analysis technique used is the path analysis technique. Based on the results of the analysis, it is known: 1) There is a direct positive and significant influence of the Principal's Managerial competence on the work motivation. This is evident from the results of the calculated value of thet-&gt; table ( 5.488 &gt; 1.984) and the path coefficient value of 0.440; 2) There is a direct positive and significant influence of the school climate on the work motivation. This is evident from the results of the calculated value of the table t- &gt; ( 3.506 &gt; 1.984) and the path coefficient value of 0.166 ; 3) There is a direct positive and significant influence of the Principal's managerial competence on the climate. This is evident from the results of the calculated value of thet -&gt; table ( 7.502&gt; 1.984) and the path coefficient value of 0.598.

The Influence of the Principal's Prophetic Leadership and School Cultureon the Pedagogical Competence of Private Elementary School Teachers

The research approach used in this research is a quantitative approach. The population in this study were private elementary school teachers in South Tangerang City with a sample of 125 teachers taken at random (random sampling). The analysis techniques used are descriptive analysis techniques, multiple linear regression analysis and coefficient of determination analysis with the help of SPSS version 22. The aim of this research is to investigate: (l) The influence of the principal's prophetic leadership on teacher pedagogical competence. (2) The influence of school culture on teacher pedagogical competence. (3) The influence of the principal's prophetic leadership on school culture. Based on the research results, it is known: 1) There is a positive and significant direct influence of the school principal's prophetic leadership on teachers' pedagogical competence. This is evident from the results of the tvalue &gt; ttable (10.954 &gt; 1,980) and the path coefficient value of 0.703. 2) There is a positive and significant direct influence of school culture on teacher pedagogical competence. This is proven by the results of the tvalue &gt; ttable (13.513 &gt; 1,980) and the path coefficient value of 0.773. 3) There is a direct positive and significant influence of the principal's prophetic leadership on school culture. This is proven by the results of the tvalue &gt; ttable (15.561 &gt; 1.980) and the path coefficient value of 0.814.

Innovation Orientation, Self-Motivation, and Marketing Communication: Their Role in Supporting the Marketing Performance of Women Entrepreneurs in Micro, Small, and Medium Enterprises

Background: The marketing landscape in the context of micro, small, and medium enterprises (MSMEs) has witnessed profound transformations driven by innovation, self-motivation, and marketing communication strategies. Understanding the intricate interplay of these factors is essential to empowering and uplifting women entrepreneurs within this sector, fostering their marketing success and economic contributions. This study aims to examine the relationship between innovation orientation, self-motivation, marketing communication, and marketing performance among women entrepreneurs. Method: The empirical analysis was conducted using a sample of 130 women entrepreneurs in micro, small, and medium enterprises. This study used an online survey for data collection. After passing reliability and validity tests, the data were analyzed with partial least squares structural equation modeling. Results: The research results indicate that innovation orientation has a significant positive direct influence on marketing communication. Innovation orientation also has a significant direct positive influence on marketing performance. Furthermore, self-motivation has a significant positive direct influence on marketing performance. Finally, self-motivation also has a significant positive influence on marketing performance. Conclusion: This study illuminates the pivotal roles of innovation orientation, self-motivation, and marketing communication in bolstering the marketing performance of women entrepreneurs in micro, small, and medium enterprises (MSMEs). The findings underscore the multifaceted nature of these influences, emphasizing the need for tailored strategies and support mechanisms to empower women entrepreneurs in their marketing endeavors, ultimately contributing to the growth and sustainability of MSMEs.

The Role of Gender, Financial Literacy, and Love of Money in the Motivation and Personal Financial Management of Micro, Small, and Medium Enterprises (MSME) Actors

Background: Gender, financial literacy, and the love of money are pivotal factors influencing the motivation and personal financial management strategies of individuals engaged in micro, small, and medium enterprises (MSMEs). Understanding how these variables interplay can provide valuable insights into enhancing financial decision-making within this crucial economic sector. This study aims to examine the relationship of gender, financial literacy, love of money, motivation and personal financial management of MSME Actors. Method: The empirical analysis was conducted using a sample of 150 MSME actors. This study used online survey for the data collection. After passing reliability and validity tests, the data were analyzed with partial least squares structural equation modeling. Results: The research results indicate that gender has a significant positive direct influence on motivation. Financial literacy also has a significant direct positive influence on motivation. Furthermore, the love of money has a significant positive direct influence on motivation. Finally, motivation also has a significant positive influence on financial management. Conclusion: In conclusion, this study highlights the intricate relationship between gender, financial literacy, the love of money, motivation, and personal financial management among MSME actors. The findings underscore the importance of addressing gender-specific factors and promoting financial literacy to enhance motivation and improve financial decision-making within the MSME sector. Moreover, recognizing the nuanced influence of attitudes towards money can further inform strategies to empower and support individuals engaged in these enterprises, ultimately contributing to their long-term financial success.