Direct Positive Influence Research Articles

Restorative Environmental Perception’s Influence on Post-Tour Behavior of Desert Off-Road Self-Driving Tourists: The Mediating Role of Flow Experience

Desert tourism has always been one of the main types of adventure tourism in the world. Restorative environmental perception and flow experience are closely related concepts in adventure activities, but few studies have examined the mechanisms of their effects on tourists’ post-tour behaviors. Desert off-road self-driving tours, as a typical adventure tourism project, are suitable for studying the relationships among three factors. We chose the Kumutag Desert as our study area, as it attracts many off-road self-driving tourists every year. Based on SOR theory, data were collected through questionnaires, and partial least squares structural equation models were constructed using SmartPLS 3.0 software. It was found that (1) restorative environmental perception has a direct positive impact on visitors’ flow experiences; (2) flow experience has a direct positive influence on tourists’ revisit behaviors and recommendation behaviors; (3) novelty, escape, fascination, and compatibility in restorative environmental perception have a direct positive influence on tourists’ post-tour behaviors; (4) flow experience partially mediates the relationships among novelty, escape, fascination, compatibility, and post-tour behavior. This article deepens the understanding of the mechanism by which restorative environmental perception and flow experience affect tourists’ post-tour behaviors while expanding the scope through three studies and providing theoretical support for subsequent research on adventure tourism.

Influence of Motivation on Millennial Tourist Satisfaction and Re-Visit Intention at Glamping in Kintamani District, Bangli Regency, Bali

The COVID-19 pandemic has an impact on the tourism industry, Bali is one of the places affected because most of the people work in the tourism industry, during the COVID-19 pandemic. Kintamani is one of the tourist destinations that is still visited by many tourists, especially domestic tourists, the development of tourism in the pandemic era has triggered the emergence of new trends in the world of tourism such as glamping business (glamour camping). This study aims to determine the effect of motivation can increase the intention of tourists to stay again in addition to affecting tourist satisfaction. The method used is a quantitative approach and uses a qualitative approach to describe the characteristics of respondents and the scale assessment given by respondents. Data collection techniques in this study use questionnaires, then sampling techniques using accidental sampling. The data analysis technique used in this study is quantitative descriptive, then hypothesis testing using smart PLS software. The results of this study concluded that based on the t-test, t-statistical value of each variable in this study, there was a positive direct influence between motivation (X) on satisfaction (Y1), motivation (X) on the re-visit intention (Y2), satisfaction (Y1) on the re-visit intention (Y2), and the indirect influence that satisfaction (Y2) was able to mediate motivation (X) and re-visit intention (Y2) from all hypotheses both direct and indirect influences Exogenous variables on endogenous variables have a significant positive influence, namely having a p-value less than (0.05) and having a t-statistic value greater than (1.96).

Effect of Job Demand and Personal Resource on Employee Work Engagement with Burnout as a Mediating Variable

This study aims to examine the impact of Job Demand and personal resources on employees' Work Engagement at PT Pegadaian Head Office, with Burnout as a mediator. The researchers used a quantitative approach and hypothesis testing to investigate the relationships between independent variables (Job Demand and personal resources) and the dependent variable (Work Engagement) using the Partial Least Square-Structural Equation Model. They distributed questionnaires to 267 employees out of a total of 792 working at PT Pegadaian Head Office. Four out of seven hypotheses in this study were confirmed and accepted. The findings indicated that Job Demand and personal resources have a significant and positive direct influence on Work Engagement. However, the direct impact of personal resources on Work Engagement was not found to be significant. Interestingly, the study also revealed that Burnout acts as a mediator between personal resources and Work Engagement. In conclusion, this research sheds light on the interplay of Job Demand, personal resources, Burnout, and Work Engagement among employees at PT Pegadaian Head Office.

Influence Mechanism of Green Supply Chain Interest Linkage of Grassland Livestock Products: A Study from the Perspective of Pastoral Modernization

Building a reasonable and stable interest linkage mechanism is key to ensuring the efficient operation of the green supply chain of grassland livestock products, and it is also an inherent requirement to promote the income of herders. Firstly, according to the stakeholder theory and the green supply chain theory, a conceptual model of interest linkage-influencing factors of the green supply chain of grassland livestock products was constructed on the basis of public policy effect, green business status, willingness to cooperate, characteristics of decision-making behavior, and circulation characteristics. Secondly, on the basis of 358 research data samples from participants in the green supply chain of grassland livestock products in the Inner Mongolia Autonomous Region, the structural equation model was used to empirically study the action law of each influencing factor and the mechanism of influence on the interest linkage. The results showed that willingness to cooperate had a significant positive influence on interest linkage; circulation characteristics did not have a significant direct influence on interest linkage but had an indirect positive influence on it through willingness to cooperate; characteristics of decision-making behavior not only had a direct positive influence on interest linkage but also enhanced the willingness to cooperate through the circulation characteristics of livestock products, which had an indirect positive influence on interest linkage; and green business status did not directly influence interest linkage. The public policy effect did not directly influence interest linkage but indirectly influenced the interest linkage through green business status, willingness to cooperate, characteristics of decision-making behavior, and circulation characteristics. Finally, managerial implications for constructing a reasonable interest linkage mechanism were proposed, including enhancing the willingness of subjects to cooperate, stabilizing the distribution channels of livestock products, cultivating market awareness of the interested subjects, strengthening the main body’s awareness of green development and expanding the scale of green operation, increasing government input and policy publicity to highlight the public policy effect, and improving relevant laws and regulations to effectively safeguard the interest of market entities.

Examining the Factors Influencing the Intention to Use Electric Bikes by Young Adults: Using Extended Theory of Planned Behavior Model

The study aims to examine the factors impelling young adults’ intention to use electric bikes (EB) to promote sustainable transportation in India. In this research, the theory of planned behavior (TPB) model is extended with environmental knowledge (EKL), environmental concern (ECN), and government policy support (GPS) to understand the intention to use (ITU) of young adults on electric bikes. Using a stratified random sampling technique, the survey was conducted among 354 electric bike users across major cities from Tamil Nadu, India. The PLS-SEM was used to analyze the conceptual model of the research. The findings of the research support that ECN, EKL, and GPS have a significant positive direct influence on young adults’ attitude (ATT) and an indirect effect on the intention to use (ITU) e-bikes. Among the three mediating variables, ATT and SJN mediate the relationship between ECN, EKL, and GPS on ATT and ITU of e-bikes. The study offered insightful recommendations to broaden the scope of research on electric bike sellers and manufacturers to plan sales and marketing strategies, for the government to make policy decisions, and ultimately to increase consumer interest in sustainable transportation.

THE INFLUENCE OF WORK FIELD PRACTICES, SELF-EFFICACY, AND FAMILY ENVIRONMENT ON THE WORK READINESS OF STUDENTS

The purpose of this research is to determine the influence of Field Work Practice, Self-Efficacy, and Family Environment on the Job Readiness of students from SMK Negeri 40 Jakarta. The research method used in this study is a survey method with a quantitative approach. The population in this study consists of 196 students from SMK Negeri 40 Jakarta. The sampling technique used is proportionate stratified random sampling with the Slovin formula, with a level of difficulty accuracy of 5%, resulting in a sample size of 132 students. The data analysis technique used in this research is Structural Equation Modeling (SEM) PLS using SmartPLS 4.0 software. The data analysis techniques in this research consist of measurement model analysis, structural model analysis, and testing the hypotheses of direct influence. The results show that variable X1 to Y has an original sample value of 0.254, t-statistics of 3.164 > 1.96, and a p-value of 0.001 < 0.05. The results for X2 to Y have an original sample value of 0.192, statistics of 2.565 > 1.96, and a p-value of 0.005 < 0.05. Then, the results for X3 to Y have an original sample value of 0.370, t-statistics of 3.343 > 1.96, and a p-value of 0.000 < 0.05. The F-Square calculation results for variable X1 to Y are 0.288. The F-Square value for variable X2 to Y is 0.179. The F-Square value for variable X3 to Y is 0.189. The results of this research indicate that there is a positive and significant direct influence simultaneously between Field Work Practice, Self-Efficacy, and Family Environment on Job Readiness.

The Influence of Perceived Value and Product Involvement Towards Purchase Intention Mediated by Attitude

This research aims to analyze the mediating role of consumer attitudes on the influence of perceived value and product involvement towards purchase intention. The study was conducted at a Yamaha showroom among visitors interested in purchasing a Yamaha 250cc motorcycle, with a total of 152 respondents. This quantitative research employed a survey method to gather information from the respondents. The data analysis method used in this study was Partial Least Square (PLS), utilizing the WarpPLS 8.0 program.The findings of this research indicate a significant positive influence of perceived value and consumer attitudes on purchase intention. Additionally, there is a significant direct positive influence of perceived value and product involvement on consumer attitudes. However, on the other hand, the study also reveals that product involvement does not have a significant positive or direct influence on purchase intention. The implications of this research highlight that by understanding the mediating role of consumer attitudes in the relationship between perceived value and product involvement towards purchase intention, companies can direct their marketing efforts to positively influence consumer attitudes. Furthermore, comprehending how consumer attitudes mediate the relationship between perceived value and product involvement towards purchase intention can aid companies in making more informed decisions regarding product development, marketing strategies, and customer service.

PENGARUH PENDIDIKAN KEWIRAUSAHAAN, MOTIVASI BERWIRAUSAHA, DAN LINGKUNGAN KELUARGA TERHADAP MINAT BERWIRAUSAHA DI SMK NEGERI 9 JAKARTA

This study aims to determine the influence of entrepreneurship education, entrepreneurial motivation, and family environment on entrepreneurial interest in SMK Negeri 9 West Jakarta. The population in this study is all class XI and XII students from five majors at SMKN 9 Jakarta. The sample in this study was 191 students, this number was obtained from calculations based on Isaac and Michael's table. Data collection in this study is primary data using questionnaires based on Likert scale. The analytical technique used in this study is Structural Equation Modelling with the Partial Least Square (SEM-PLS) model. The results of this study show: (1) there is a positive and significant direct influence of entrepreneurship education on entrepreneurial interest, (2) there is a positive and significant direct influence of entrepreneurial motivation on entrepreneurial interest, (3) there is a positive and significant direct influence the family environment on entrepreneurial interest.

Management of the productiveness of higher education in the development of branches of the national economy

The scientific problem of the article is the need to create scientific approaches to the formation of a higher education output management model for the sectors of the national economy. The relevance of the problem is caused by absence of direct positive influence of separate results formed by higher education sphere on indicators of national economy output. The article is devoted to the formation of conceptual approaches to managing the effectiveness of higher education from the position of national economy branches output growth. The methodological basis of the study is the theories of economic growth factors, including innovation theory and models of exogenous and endogenous economic growth, human capital theory, knowledge economy theory, management theory, methodological and experimental studies confirming a significant impact of the results of university educational and scientific activities on national economy output. The results of the effects produced by higher education sphere in the implementation of national economy sectors output has been analyzed. The analysis allows to determine the directions of improving the mechanisms of higher education producibility management for national economy – changing the forms of university teachers’ scientific attestation, systems of graduates’ regional distribution, and algorithms concerning international activity of universities.

Exploring Customer Citizenship Behavior Through Customer–Organization Identification

This paper aims to investigate the influence of customer–organization identification from a customer–employee relationship perspective. Specifically, this paper examines the mediating effects of the customer–employee identification and customer–employee trust between the relationship between customer–organization identification and customer citizenship behavior. Based on social identity theory, this paper builds a research framework that is empirically tested using a sample of 465 patients or their families from one of the largest high-level hospitals in China. Structural equation modeling and a bootstrapping method were adopted to test the model and the mediation effects. Results of data analysis reveal that customer–organization identification has a direct positive influence on customer citizenship behavior, and customer–employee identification and customer–employee trust have positive mediation effects between customer–organization identification and customer citizenship behavior. Funding: This study was supported by the National Natural Science Foundation of China [Grant 71772186 to L. Xie and Grant 71802052 to X. Guan].

Rural Development and Entrepreneurship: Exploration of Entrepreneurial Intention in Rural Area Among Chinese University Students

China’s rapid economic growth and correlating growth of metropolitan areas has attracted young people leaving their hometowns from the rural areas. Revitalizing the rural areas has been a national development strategy in China. College students returning home to start businesses is one way to alleviate the current shortage of young talents in rural areas of China. Based on the model of goal-directed behavior (MGB), this paper takes behavioral attitude, subjective norms, positive expectations of emotion, negative expectations of emotion, perceived behavioral controls, and government support, all as independent variables. The paper uses the desire as the intermediary variable to construct a goal-oriented behavior model about the intention of entrepreneurial initiatives by college students. By using survey data, the empirical analysis shows that the model has a strong explanatory power on the intention of college students. The positive expected emotions, perceived behavioral control, and government support, have a significantly positive influence on college student’s intentions through controlling behavior desire. The perceived behavioral control and behavioral desire of the subjects had a direct positive and significant influence on their intention. This research provides a reference for the government to formulate policies to attract college students to return to their hometowns to start businesses and boost rural revitalization.

The Influence of Job Characteristics and Coworker Support on Organizational Commitment in Startup Employees with Work Meaningfulness as an Intervening Variable

This study aims to analyze the influence of job characteristics and coworker support on organizational commitment in startup employees with work meaningfulness as an intervening variable. The research method utilizes a quantitative approach, and data is collected through an electronic survey. Purposive sampling technique is utilized for participant selection, with a total of 200 respondents involved in the study. The data analysis is conducted using Structural Equation Modeling (SEM) with the support of smartPLS 3.0 software. The research findings indicate that 1) Job characteristics have a direct positive and significant influence on organizational commitment, 2) Coworker support has a direct positive and significant influence on organizational commitment, 3) Job characteristics have a direct positive and significant influence on work meaningfulness, 4) Coworker support has a direct positive and significant influence on work meaningfulness, 5) Work meaningfulness has a direct positive and significant influence on organizational commitment, 6) Work meaningfulness has a significant indirect positive effect in mediating the relationship between job characteristics and organizational commitment, 7) Work meaningfulness has a significant indirect positive effect in mediating the relationship between coworker support and organizational commitment.

THE INFLUENCE OF eWOM AND PERCEPTION OF PRICE ON PURCHASE INTENTION WITH BRAND IMAGE AS AN INTERVENING VARIABLE IN KAHF CARE PRODUCTS

eWOM is a form of electronic word-of-mouth communication that includes reviews and recommendations. Price perception is the consumer's evaluation of a product's value in relation to its price. Brand image refers to consumers' perception of a product brand that is embedded in their minds. The sales percentage of Kahf Care products fluctuated between the years 2021 and 2022. This is due to the emergence of many local brands offering similar specialized grooming products for men. This study aims to analyze the influence of eWOM and the perception of price on purchase intention with brand image in Kahf Care products. The study examines 380 respondents who use Kahf Care products, selected through purposive sampling technique, and is tested using the statistical analysis method of path analysis. The results of the first substructure indicate that eWOM and price perception have a positive and significant impact on brand image. The results of the second substructure indicate that eWOM, price perception, and brand image have a positive and significant influence on purchase intention. There is a direct positive and significant influence of eWOM and perception of price on purchase intention. This research also shows that eWOM and price perception have an indirect positive and significant influence on purchase intention through brand image. Brand image acts as an intervening variable based on the Sobel test. and brand image has a positive and significant influence on purchase intention. There is a direct positive and significant influence of eWOM and perception of price on purchase intention. This research also shows that eWOM and price perception have an indirect positive and significant influence on purchase intention through brand image. Brand image acts as an intervening variable based on the Sobel test. and brand image has a positive and significant influence on purchase intention. There is a direct positive and significant influence of eWOM and perception of price on purchase intention. This research also shows that eWOM and price perception have an indirect positive and significant influence on purchase intention through brand image. Brand image acts as an intervening variable based on the Sobel test.

Is ride-hailing a step closer to personal car use? Exploring associations between car-based ride-hailing and car ownership and use aspirations among young adults

New and emerging ICT-mediated mobility services, such as ride-hailing, are shaping travel behaviours with profound implications for sustainable urban transport and mobility. Despite the growing literature on ride-hailing’s impact on travel behaviour, there is a dearth of evidence on the possible influence of this relatively new form of car-based transport on car ownership and use aspirations, and future travel behaviour. We address this gap in the literature by answering the question: does car-based ride-hailing explain aspirations for private car-based transport among young adults? We mobilise a conceptual model that accounts for the possible influences on car ownership and use aspirations of individuals’ perceived similarities between ride-hailing and private car use; perceived benefits of ride-hailing; attitude toward car ownership and use; attitude toward the environment; as well as socio-demographic attributes. We test this model empirically in a developing country context where there is a growing use of car-based ride-hailing services, especially among young demographics. We found that individuals perceived close similarities between car-based ride-hailing and private car use, and that attitude toward car use (instrumental aspects) and perceived benefits of ride-hailing had a direct positive influence on their perceptions. Car ownership and use aspirations were strongly underpinned by individuals’ experience using car-based ride-hailing as well as the social-symbolic meaning of the private car. We also found a dissonance between individuals’ pro-environmental attitude and their desire for car ownership and use. We conclude that ride-hailing is fulfilling an immediate preference for car-based transport among our study participants. Car-based ride-hailing could therefore be a step closer to realizing personal car ownership and use aspirations. We reflect on the implications for creating sustainable urban transport and mobility futures.

Enhancing Green Electronic Word-of-Mouth in the Saudi Tourism Industry: An Integration of the Ability, Motivation, and Opportunity and Planned Behaviour Theories

Green electronic word-of-mouth (GeWOM) is a type of online communication that focuses on eco-friendly products and services. Understanding the determinants of GeWOM can help businesses develop effective strategies for promoting their environmentally friendly products and services. An integration of two main theoretical frameworks was used to analyse the determinants of GeWOM: the Ability, Motivation, and Opportunity (AMO) theory and the Theory of Planned Behaviour (TPB). The current study aims to examine the determinants of green electronic word-of-mouth (GeWOM) through the lens of both AMO and TPB theories. The study further examines the mediating role of tourists’ green purchase intentions in the above-mentioned relationships. The data were collected from a sample of 625 tourists in Saudi Arabia using a structured questionnaire and analysed using PLS-SEM. The results showed a significant positive influence of green AMO and green attitude on green purchase intention. Green ability and green attitude have a direct positive influence on GeWOM and indirect influence through green purchase intention. Furthermore, green motivation and opportunity failed to have a significant direct influence on GeWOM; however, they have indirect influence through green purchase intention. The findings have implications for tourism administrators and scholars, particularly in Saudi Arabia, about green tourism development.

Role-play of employees' protean career and career success in affective organizational commitment

PurposeThis paper aims to investigate the role-play of Protean Career Attitude (PCA) and Career Success (CS) in Affective Organizational Commitment (AOC).Design/methodology/approachA cross-sectional study on 376 employees from 55 hotels in Malaysia were conducted. The co-variance-based structural equation modeling was employed to analyze the data to test the direct and indirect relationships of PCA and CS with AOC.FindingsThe findings reveal that self-directed career attitude (SDCA) has a positive direct influence on AOC as well as indirect influence through the mediation of OCS and SCS. However, the value-driven career attitude (VDCA) neither influences AOC nor the OCS.Originality/valueThis is a first paper to body of knowledge in Asian context which identify mediating role of career success (SCA and OCS) to PCA and AOC. The findings of this research are the workplace learning in hospitality management. The authors argue that hotels should not assume spontaneously PCA with diminishing AOC, but rather hotels' attention is required to identify the most important preferences of these butterfly career attitudes such as OCS and SCS. Most importantly the research negates many negative labels of PCA and adds new perception to the contemporary career literature. Higher education institutions, government, and primary, secondary, and post-secondary education departments can play a significant role in developing PCA dispositions like SDCA and VDCA toward career success. Therefore, further study should examine PCA and their relevance to career outcome like job searching and employability of students in Malaysia. The paper is the first, to one's knowledge, to assess organizational commitment with specific measures of PCA. While the results are simple, they refute many stereotypes of the new career and, in that sense, add an important perspective to the career literature.

The Role of Innovation Orientation in Improving Marketing Communication and Marketing Performance of Micro, Small, and Medium Enterprises (MSMEs) in the Culinary Sector

This research aims to understand how aspects of innovation orientation influence marketing communication strategies and ultimately contribute to the marketing performance of women entrepreneurs. The empirical analysis was conducted using a sample of 120 entrepreneurs in micro, small, and medium enterprises in the culinary sector. This study used an online survey for data collection. After passing reliability and validity tests, the data were analyzed with partial least squares structural equation modeling. The research results indicate that innovation orientation has a significant positive direct influence on marketing communication. Innovation orientation also has a significant direct positive influence on marketing performance. Furthermore, self-motivation has a significant positive direct influence on marketing performance. Finally, marketing communication also has a significant positive influence on marketing performance.

Robotic-assisted surgery for prostatectomy – does the diffusion of robotic systems contribute to treatment centralization and influence patients’ hospital choice?

BackgroundBetween 2008 and 2018, the share of robotic-assisted surgeries (RAS) for radical prostatectomies (RPEs) has increased from 3 to 46% in Germany. Firstly, we investigate if this diffusion of RAS has contributed to RPE treatment centralization. Secondly, we analyze if a hospital’s use of an RAS system influenced patients’ hospital choice.MethodsTo analyze RPE treatment centralization, we use (bi-) annual hospital data from 2006 to 2018 for all German hospitals in a panel-data fixed effect model. For investigating RAS systems’ influence on patients’ hospital choice, we use patient level data of 4614 RPE patients treated in 2015. Employing a random utility choice model, we estimate the influence of RAS as well as specialization and quality on patients’ marginal utilities and their according willingness to travel.ResultsDespite a slight decrease in RPEs between 2006 and 2018, hospitals that invested in an RAS system could increase their case volumes significantly (+ 82% compared to hospitals that did not invest) contributing to treatment centralization. Moreover, patients are willing to travel longer for hospitals offering RAS (+ 22% than average travel time) and for specialization (+ 13% for certified prostate cancer treatment centers, + 9% for higher procedure volume). The influence of outcome quality and service quality on patients’ hospital choice is insignificant or negligible.ConclusionsIn conclusion, centralization is partly driven by (very) high-volume hospitals’ investment in RAS systems and patient preferences. While outcome quality might improve due to centralization and according specialization, evidence for a direct positive influence of RAS on RPE outcomes still is ambiguous. Patients have been voting with their feet, but research yet has to catch up.

Analysis of the Influence Health Team's Performance on the Quality of Emergency Services at PSC 119 Takalar District

The performance of medical personnel is obtained by comparing the results of carrying out one's duties in a certain period and is used to measure the results of medical personnel's achievements Emergency means life threatening, while emergency is the need to get immediate treatment or action to eliminate the threat to the victim's life. This study aims to find out the influence of the health team's performance on the quality of emergency services at the Public Safety Center (PSC) 119 Takalar. This study used quantitative research with a Cross Sectional Study design. The population was the entire PSC 119 health team in Takalar. The sampling technique used was Total Sampling. The results of this study reported that punctuality had a direct significant and positive influence on service quality , effectiveness demonstrated a direct significant and positive influence on service quality, independence illustrated a direct significant and positive influence on service quality and work commitment showed a direct significant and positive influence on service quality. This study concluded that (1) punctuality had an influence on the quality of emergency services at PSC 119 Takalar, (2) Effectiveness confirmed an influence on the quality of emergency services at PSC 119 Takalar, (3) independence showed an influence on the quality of emergency services at PSC 119 Takalar, (4) work commitment illustrated an influence on the quality of emergency services at PSC 119 Takalar (5) demonstrated effectiveness an influence of 17,847 times on the quality of emergency services in PSC 119 Takalar.

Online Purchase Intention on Halal Cosmetic Products in Indonesia

The objective of this research is for finding the influence of online customer review and rating toward online purchase intention on halal cosmetic in Indonesia. This research also for finding the mediating role of trust on online customer review and rating toward online purchase intention this research is descriptive research which is used quantitative approach. This study uses questionnaire to collect data. The number of respondents in this study was 200 consumers of halal cosmetic in Indonesia taken by accidental sampling method. The data analysis used partial least square (PLS) analysis. The findings of this study are: (1) Online customer reviews have a positive and significant effect on trust; (2) Customer rating has a positive and significant effect on trust; (3) Trust has a positive and significant effect on purchase intention; (4) Trust has a mediating role on the influence of online customer reviews on purchase intention of halal cosmetic products; and (5) Trust mediates between customer rating on purchase intention of halal cosmetic product. The mediating effect of trust is partially mediated. This means that online customer review and customer rating has a positive and significant direct influence on online purchase intention without being mediated by trust.