Modern Higher Education Institutions Research Articles

Диджитализация образовательных технологий высшего учебного заведения как средство достижения конкурентного преимущества на рынке образовательных услуг

Digitalization is becoming an integral part of the development of all spheres of society, including the education system. The purpose of this research is to analyze trends in the development of digitalization in modern higher education institutions, the prospects for their interaction and mutual influence. The dialectical method, instrumental and functional approaches are used. The author concludes that in Russia, according to modern needs, requests and interests of the population, there is a qualitative process of development of digitalization of higher education.

Designing the marketing activities of a modern higher education institution

In the article, a technological simplex of designing the marketing activity of an modern institution of higher education. The content of the main components of the proposed technological simplex is revealed.
 The author found that marketing activities should be carried out in compliance with the social and value principle withdrawal of profit. Adherence to this principle is the key to the success of a higher education institution.
 The organization of marketing activities is carried out by the marketing service. This service involves the administration and all staff of the higher education institution, which can be useful in the process of developing individual components of a marketing plan.
 In the context of the study, it was found technological simplex of designing marketing activity of a higher education institution is a structural and functional scheme, a simple prescription, a generalized and accessible action plan, which is an indicative basis for the activities of marketing services of higher education institutions.
 The technological simplex of designing the marketing activities of a modern higher education institution consists of nine components. The implementation of each component is accompanied by reflection, control and correction, which are carried out in the process of managing the concept of marketing.
 During the development of the technological simplex, the marketing management model of the organization, the main components of the marketing activity plan, as well as the process of implementing strategic marketing planning are taken into account.
 The revealed content of the technological simplex of designing marketing activity of higher education institutions is a theoretically substantiated indicative basis to realize opportunities to improve the marketing culture of educational institutions of all levels of accreditation.

OPEN SCIENCE: CURRENCY CHALLENGES AND DEVELOPMENT PROSPECTS IN UKRAINE

Science is an important part of the intellectual infrastructure of the modern world. It stimulates social development, enriches the information system of education, politics, promotes innovation. Open Science is a change in the existing system of scientific research, which allows to improve scientific activity through open and joint ways of cooperation and exchange of knowledge and data in the process of research, transmission and exchange of results. This new approach is affecting research institutions and research practices in general, opening up new ways of funding, evaluating and providing material incentives to researchers. Open science increases the quality and impact of science, promoting its reproducibility and interdisciplinarity. This makes science more efficient through the rational allocation of resources, more reliable through meaningful testing and more sensitive to the needs of society. Openness of scientific activity involves providing access to research results in digital format to a wide range of users through the use of information and communication technology tools. On the one hand, online platforms create new opportunities for organizing and publishing the content of research projects, scientific developments and large data sets, which makes them available to other scientists and researchers, as well as potential users in the business community and society as a whole. On the other hand, information and communication technologies allow to collect large amounts of data and information that can be the basis for scientific experiments and research. The article examines the theoretical aspects of the development of open science in the European scientific space, its content and identified by the European Commission areas of implementation. The issues of regulation of Open Science policy implementation processes are analyzed and its main participants are identified. The advantages and obstacles in the implementation of the provisions of open science by the subjects of scientific activity, as well as the features of managing the processes of its implementation in modern institutions of higher education, identified promising areas of Open Science in the scientific environment of Ukraine.

THE PROFESSIONAL GUIDANCE WORK: MODERN APPROACHES (FROM THE EXPERIENCE OF ACTIVITIES OF THE JOURNALISM AND NEW MEDIA DEPARTMENT AT BORYS GRINCHENKO KYIV UNIVERSITY)

Conducting career guidance work is an important stage in the formation of a competent contingent of students for every modern institution of higher education. The scientific work analyses modern methods of career guidance work from the experience of the Department of Journalism and New Media of the Institute of Journalism at Borys Hrinchenko Kyiv University. The winning vector of the work is considered by the authors as one that is aimed at helping young people and is designed to help make a certain choice of future profession, to identify special abilities and talents of high school students aimed at the media industry. The scientific article considers the methods of conducting professional activities of professionally-oriented work, namely: webinars, workshops, media festivals, which during 2020 and 2021 the department conducts as traditional. Attention is paid to online meetings with entrants and their parents, the programmes of events are analysed, a system of practical tasks, master classes from practitioners’ media are presented. The aim of the scientific article is to study the existing effective concepts of formation of career guidance work of the Department of Journalism and New Media at BGKU. During the period of 2020-2021, the Department of Journalism and New Media conducts active career guidance work among high school students, actively cooperates with media schools, school editorial offices and circles of the YUN-PRESS Information and Creative Agency. The general policy of the department is not focused only on Kyiv, but forms a target audience from all over Ukraine. This is confirmed by the number of participants in marathons and webinars-workshops from different cities of our country: Kryvyi Rih, Dnipro, Kropyvnytskyi, Poltava, Kharkiv, Khmelnytskyi, etc. This format became possible in the conditions of distance learning, which made it possible to expand the geography and made it possible to conduct online meetings.

PREPARING FUTURE ELEMENTARY SCHOOL TEACHERS TO IMPLEMENT LEARNING TECHNOLOGY THROUGH RESEARCH

The article is devoted to understanding the essence of learning technology through research and training of future teachers to use it in practice activities. The use of elements of this technology in primary school allows students to join in creative activities, to be interested in activities. Many educators believe that the use of learning technologies in the study needs necessity, because the teacher must be the organizer, observer, researcher of the team and each child individually. Therefore, it is very important that students acquire research skills while still in an educational institution. Analyzing the formation and development stages of research work, we can say that the origin came from the creation of scientific circles, which initially had a scientific, entertainment or political nature. Later, scientific offices, laboratories, and libraries began to be established. After the university reform, scientific societies were organized to stimulate students' scientific and cognitive activities, the purpose of which was to deepen the study of various aspects of science. Writing of term papers, diploma theses, participation in conferences, round tables, competitions of scientific works is widely used in modern institutions of higher education. All this contributes to the activation of the creative scientific potential of each student. The main directions of work and student`s preparation for the implementation of learning technology through research in working with primary school children are analyzed on the example of the student scientific society “Academy” of The Municipal Higher Educational Institution “Lutsk Pedagogical College” of the Volyn Regional Council . It is noted that the number of participants increases every year, which indicates the interest of students and the desire to learn. It is determined that the teacher should promote the development of children's abilities, involve in research work, not be afraid to experiment, create favorable conditions for learning. This is possible when he is able to research and use this technology in practice by himself.

EVALUATION OF RESEARCH ACTIVITIES OF HIGHER EDUCATION INSTITUTIONS ACADEMIC STAFF AS PART OF THE SYSTEM OF EDUCATION QUALITY ASSURANCE

In modern society, the issue of quality assurance by higher education institutions is of particular importance. One of the aspects of the internal quality assurance system is to monitor the level of professional competence of teachers, ensuring openness, transparency of evaluation indicators. In their turn, indicators of research activities of teachers, such as citations in scientometric databases Scopus, Web of Science, Google Scholar directly affect the ranking of higher education institutions in international and Ukrainian rankings. Therefore, the issue of formation and implementation of systems for the analysis of professional activity of teachers, in particular research, which allow monitoring and evaluation of key performance indicators of research activities of academic staff, is particularly relevant. The paper analyzes the experience of Ukrainian and foreign universities in implementing systems for presenting the professional activities of teachers, analyzing the research activities of academic staff and building ratings of professional and research activities. Modern higher education institutions use various technologies to present the professional activities of teachers in the public domain - Wiki technology, published pages on official websites and developed information systems. The main indicators used in rating the effectiveness of research activities are citation indicators in scientometric databases Scopus, Web of Science and Google Scholar - citation value, number of documents, h-index, i10-index, therefore, for high-quality presentation of research results in rankings it is important to ensure the visibility of scientific publications - the use of Open Journal Systems, placement of publications in open institutional repositories, electronic libraries, updating profiles of scientists in scientometric and bibliometric databases to update citation indices, etc.

Підготовка майбутніх учителів засобами інноваційних технологій у процесі вивчення педагогічних дисциплін

The article reveals the features of training future teachers by means of innovative technologies in the process of studying pedagogical disciplines. The article describes innovative pedagogical technologies that are being intensively introduced in modern higher education institutions (distance learning technologies (most relevant in the context of the COVID-19 pandemic), a credit-modular system for organizing training, game, information and computer, interactive, multimedia, dialogue and communication, project technologies, technology of problem learning, etc.). It has been established that among the pedagogical technologies used in the study of pedagogical disciplines, multimedia technologies are very popular. It is emphasized that the training methodology, case method and portfolio method help the formation of communicative skills, the creation of a benevolent atmosphere of communication in practical and seminar lessons. It has been determined that the design technology provides for a systematic and consistent modelling of solutions to problem situations that require research efforts from the participants in the educational process aimed at research and design of the best ways to create projects, their defence and analysis of the results. It has been noted that Internet projects and cloud technologies (Google Apps, Office 365 services, file storage, electronic literature, web applications and distance learning support systems Moodle and Blackboard) are relevant in the study of pedagogical disciplines, which are aimed at increasing the level of students’ speech skills and help to learn to receive a significant amount of information.

Synergetic mechanisms of students’ new worldview formation

The authors consider the synergetic approach in psycho-pedagogics. Synergeticsis regarded nowadays as one of the fundamental aspects of the students’ new worldview formation. Teachers’ professional awareness to work in the framework of new tendencies is one more urgent task. Creative and prognostic thinking will help teachers to work with students as self-organizing systems. The proper new original technique and style elaboration will greately contribute to educational process. Such Synergetic mechanisms as openness, nonlinearity; feedback are the leading ones in creating modern terms of teaching and upbringing students, defining them as a super-complexes and unique systems. Synergetics can be of great assistance in creating modern terms of teaching and upbringing students. The synergetic approach is a scientific domain of evolving structurally organized systems, to which the system of professional training of specialists can be referred. This approach creates new possibilities to student’s self-determination in the framework of multidimensionality, complexity, and alternativeness of cognizable processes.It is of great importance to recognize the significant role of randomness in students’ self-development. It is necessary to emphasize that systems including several complex system components that make up an integral synergetic system are actually realized in the conditions of diversity, randomness, spontaneity and unpredictability. The problem is that a future specialist should have the skills and professional mobility to react quickly to the constantly emerging changes in practical and scientific activity. Thus, interdisciplinary integration is one of the most important areas for improving the preparation of students in a modern higher educational institution.

Application of various forms of information and communication technologies in the context of distance learning

The article shows the possibility of using information technology in the context of distance learning. The teaching process is always based on the transferring of information from teacher to student. As to distance education, the most important are the following: educational information; educational technologies; information technology. When choosing methods for usage in distance learning, it is important to take into account that certain methods are best suited to the characteristics of the trainees, the specifics of particular subject areas and the general types of educational tasks and exercises. Distance learning network technologies are especially important when organizing joint educational programs, since they allow the most complete implementation of the principles of the distribution of educational and human resources. The article reveals the forms of information and communication technologies used in modern higher educational institutions in the field of digital education. The mandate for the usage of ICT in education is being clarified. Various educational tools using ICT have several aspects, including: stimuli, information, education and methods. The empirical research was carried out on the basis of the analysis of social networks in the context of distance learning.

THE PECULIARITIES OF EDUCATIONAL COMMUNICATION UNDER THE DISTANCE LEARNING MODE

The article analyzes the features of educational communication in higher education institutions in the context of distance learning. It has been noted that the ultimate goal of educational communication is both the transfer of information and the formation of a certain system of students’ knowledge, skills and competencies . The objective of the article is to analyze the features of the model of educational communication as a classic element of the information and pedagogical environment in terms of distance learning on the basis of pedagogical constructivism, presented in modern domestic and foreign studies. It has been analyzed the concept of distance learning as a purposeful interactive process of higher education, based on scientific sources and the use of modern information and telecommunications technologies. The advantages of distance learning are emphasized, in particular extraterritoriality, synchronous and asynchronous modes of interaction of participants of educational process. Under the distance learning mode there is a practical mastering of information tools and communication technologies. It has been emphasized that distance learning provides access to various educational resources, gives an opportunity to receive education in a convenient, adequate and appropriate form for the student, helps to develop student abilities, provides data exchange, communicative activities based on professional and educational interests, training, retraining or change professional activity. The educational environment as a combination of offline and online structures in monocultural and multicultural space is studied. It is emphasized that with the development of information technologies the students’ communicative efficiency of increases, access to international resources is simplified. The change of the model of educational communication is substantiated, as a result of which there is an attraction of more sources of information and communication channels in the space of information flows. It has been made the conclusions about the change of information transfer technology in a modern higher education institution. The communication capabilities of the educational process in terms of distance learning depend on the means of transmitting information that meet the goals and objectives of learning. Changes in the regulation of educational communication, the modality of the learning process is to assess the information educational flow by the subject of learning in solving personal educational problems.

Soft skills and universal competencies: relationship of concepts, structure and assessment

The task of a modern higher education institution is to form graduates’ competencies that contribute to the construction of a flexible professional path in today’s continuously changing society. Success in solving these problems is provided by the presence of university graduates of the so-called universal competencies (according to FSES 3++), reflected in the ability to think systematically, critically assess the situation and possible resources for solving the problem, the ability to cooperate and self-organize. In foreign educational practice, these competencies are known as “flexible” competencies or “soft” skills. The article aims to disclose the concepts of “soft skills” and “universal competencies” in a meaningful way, to correlate their structures and summarize the experience of soft skills and universal competencies assessment in Russian and foreign practice. Research methods include: theoretical analysis on different approaches to the interpretation of the concepts of “soft skills” and “universal competence”; structural-content and comparative analyses that allow us to identify the common and special in the content and structure of these concepts; summarizing the experience of assessing “soft” skills and universal competencies, which provides an opportunity to identify best practices for diagnosing these skills and competencies. The result of the study is seen in the presentation of tools for assessing the universal competence of university students and the development of recommendations for its application in practice. It is concluded that it is necessary to organize procedures for diagnosing the development of universal competencies of students at different stages of learning in higher education. The scientific novelty of the study is to enrich the ideas of the competence approach with the knowledge of the general and specific in the content and structure of “soft” skills and universal competencies, the peculiarities of their evaluation. Practical significance is seen in the possibility of using the materials of the article for further research; study the dynamics of the development of universal competencies; development of training materials for students of professional development courses.

ОСОБЛИВОСТІ ПІДГОТОВКИ МОРСЬКИХ ФАХІВЦІВ УКРАЇНИ В УМОВАХ ПАНДЕМІЇ: РЕАЛІЇ ДИСТАНЦІЙНОГО НАВЧАННЯ

Modern higher education institutions faced a huge problem during the global pandemic. The topical issue was the provision of quality educational services to higher education seekers in a pandemic around the world. Many countries in 2020 have decided to use distance learning as the only way to continue the educational process without interrupting it indefinitely. Distance learning today is one of the most effective and promising training systems. The emergence and active spread of distance learning is anadequate response of the education systems of many countries to the processes of integration taking place in the world, the movement towards the information society.Purpose. The purpose of this article is to systematize various aspects of distance education in institutions of the maritime sector of Ukraine in a global pandemic and to find solutions to issues that arise during the development of distance education and training of maritime professionals; identification of positive and negative aspects of the introduction of distance learning.Methods. To solve the problem, the following methods were used: the method of theoretical generalization, the method of analysis and synthesis, the method of systematization, the method of deduction.Results. The analysis of the results of distance learning in maritime institutions was carried out and its strengths and weaknesses were identified. The ways of improving the quality of distance education are analyzed. Further ways of development and improvement of distance learning are proposed.Originality. The basis of the educational process in distance learning is the controlled, intensive and purposeful independent work of a student who can study in a place convenient for himself, according to an individual schedule. In accordance with this, the educational process should be organized in such a way as to ensure the student's independent mastering of the educational material, the implementation and timely deli-very of individual assignments.Output. The main problem of training applicants for higher education in the maritime sector of Ukraine in a pandemic in distance education is the lack of opportunity for cadets to gain practical skills in working with ship equipment that exists in educational institutions. This negatively affects the quality of learning by cadets. In the future, this may lead to increased ship accidents and reduced maritime safety. It is necessary to develop interaction between educational institutions; make full use of technological opportunities; determine the goals and prospects for the development of distance learning, etc.Keywords:distance learning, quality of education, maritime institute, management of marine resources, ship accident rate, pandemic.

Psychological Competence of Educator as a Prerequisite of Effective Developmental Interaction with Students

The purpose of our article is to substantiate theoretically and prove empirically that the level of psychological competence of educators-researchers influences significantly on the quality of organization and effectiveness of full-fledged developmental interaction with the students in modern Institution of Higher Education. Methods of the research. The authors used theoretical methods of cognition (critical analysis, theoretical synthesis, ranking, abstraction, criterion comparison, methodological generalization, theoretical modeling, etc.), as well as empirical methods of factual data recording (closed questionnaire, psychological and pedagogical experiment, psycho-diagnostic techniques: the questionnaire «Who will pick up the paper?» by A. Furman, the «Self-Actualization Test» (SAT) by E. Shostrom etc.). 65 teachers and 511 undergraduate students (1–4 years of studying) of the Faculty of Law of Ternopil National Economic University (TNEU) were involved in the experiment started in September, 2017 and finished in September, 2019. The results of the research. This article outlines the current tasks and innovative ways to improve the psychological training of educators of modern Institutions of Higher Education, in particular, reveals the authors’ experience in implementing the training program of educator-psychologist-researcher (690 hours), that is accompanied by the increasing of expert-mental conditions in the teaching staff’s innovative activity; five groups of experimental changes (innovations), which led to the positive restructuring of the educator-researchers’ inner world, are characterized; the growth dynamics of psychological competence of educators of the Faculty of Law of TNEU is being observed experimentally for two years of fundamental experiment; the total coefficient growth of the educator-researchers’ self-actualization is empirically substantiated on 13 scales of measurements. The obtained quantitative indicators convince clearly that both total indicator of the coefficient of self-actualization of the faculty teaching staff (from 43.2% to 48.8%) and its structural components (rapport – 9%, self-acceptance – 7.7%, flexibility of behavior – 7.5%, synergy – 7.3%, sensitivity – 6.2%, spontaneity – 6.0%, etc.) have significantly increased for two years of fundamen tal experimentation. The fact of increasing tendencies to self-realization of educators due to the basic scales of time competence and support, the total growth of which is 15.6%, is particularly positive. Conclusions. The modular developmental system of education has a number of advantages in comparison with the classical academic system. In particular, it enables the training of educators for professional activity with psychological and pedagogical content of the current educational process and due to the appropriate technologies it allows the more thoroughly implementation of the multilevel developmental interaction with students in the practice of modern Institution of Higher Education. The effectiveness of this interaction primarily depends on the psychological literacy of an educator, the humanization of tasks, the content and style of educational activities and the implementation of original technologies for a holistic modular developmental process conducting. The qualitatively higher professional and psychological training of an educator can be achieved when the educational process center is not the content of studying, but the interaction of mentor and student, that does not only humanize the educational environment, but also predicts the position changes of each subject of relevant relationships. The integral psychometric indicator of the development of culture and educator-researchers functional literacy is the coefficient of self-actualization, the growth of which indicates a significant boundaries expansion of the constructive expression of freedom, altruism, creativity, self-esteem, persons’ mutual understanding and mutual acceptance in the individually oriented educational process.

Activation of the students’ creative potential who are majoring in Philology in classes on the Modern Ukrainian language

Creativity occupies one of the central places in the model of modern higher education institution graduate’s key competencies. The article aims to reveal the content of the problem related to the development of the students’ creative thinking who major in Philology; in particular, the paper deals with a number of tasks, it is going to: 1) characterise creativity as a professional competency; 2) highlight students' views on providing a creative atmosphere in the educational process at the Department of Foreign Languages; 3) offer a number of techniques to activate the creative potential of students in modern Ukrainian language classes. The methods like: theoretical (analysis of pedagogical and psychological literature) and empirical (questionnaires and interviews with students of the Philology Faculty) were used. The Quantitative analysis of the survey’s results conducted among the second and fourth year students majoring in 014 Secondary Education (Ukrainian Language and Literature) at Ushynsky University, showed the urgency of the problem and the need to use constructive approaches to teaching academic disciplines at the Philology Faculty. The author analyses the definitions of the concepts “creativity”, “creative personality” which are primarily distinguished by such features as openness to new ideas, their flexibility and originality, interest in the problem, activity, independence in judgments. Having checked the example of the discipline “Modern Ukrainian language” (the Section “Syntax of a complex sentence), some methods of stimulating students’ creative activity were illustrated: compiling intelligence maps to visualise theoretical material and analysis which present practical tasks; creative or figurative writing based on the use of non-traditional genres (poetic techniques “11 words”, senkan; “five sentences”; fairy tales, essays, sketches, miniatures, associative writing); solving creative problems that require the involvement of different ways of learning (nature, art, linguistic and cultural studies). As a result, the emphasis was put on the importance of providing cognitive motivation and creating appropriate conditions that would encourage students to creative activity and self-expression.

Educational Technologies in Modern Higher Education Institutions (Analysis of Russian and Foreign Research and Practice)

Introduction.Globalisation, openness to innovation, implementation of digital content, realisation of competency-based approach in modern education generate a consistent tendency towards strengthening of the role of educational technologies (ET) in different types of professional pedagogical activity, reinforcing pertinence of their application at all levels of education. Mastery and efficient use of a wide range of educational technologies have expanded the opportunities for educators to use productively traditional pedagogical and digital information technologies in order to obtain the guaranteed intended (expected) educational outcome. The interest of researchers and practitioners in selection, design, implementation and evaluation of effectiveness of educational technologies in higher educational institutions is evidenced by the increase in the number of publications suggesting various points of view on the use of such technologies within the educational process, in educational communications and in professional and personal development of students. The search for the most effective means of training of the new generation of specialists to achieve academic and technological breakthrough in Russia has increased the significance of systematic scientific information on modern educational technologies used in higher education institutions.Theaimof the current research is to present the results of review and systematisation of research information on theoretical foundations of development and application of educational technologies in Russian and foreign higher educational institutions.Methodology and research methods.Analytical review has been prepared based on systematisation and generalisation of foreign and Russian scientific publications dedicated to the issues of design and use of educational technologies in the higher educational practice. 319 sources published since 2010 and included in Web of Science and Scopus research and citation databases as well as in the Russian Science Citation Index have been analysed. In order to achieve the set objective, authors have used such methods as content analysis, systems analysis, comparative analysis and benchmarking, terminological analysis, context analysis, generalisation and systematisation, analytical grouping, as well as methods of mathematical statistics.Results and scientific novelty.The article contains the results of analysis of Russian and foreign publications based on the following: 1) levels of presentation of research information (theoretical, theoretical and experimental, empirical); 2) attributes and properties of educational technologies; 3) approaches to selection of classification principles of educational technologies; 4) capabilities of educational technologies to shape academic, communicative and professional competency of a specialist; 5) criteria for evaluation of effectiveness of application of ET in the higher educational practice; 6) preparedness of teacher of higher educational institutions to develop and apply educational technologies. It has been established that Russian authors are still more oriented towards describing the characteristics and algorithms of predominantly traditional educational technologies and their applicability, evaluating their effectiveness through influencing students’ professional and personal development and competent communication. Foreign authors prefer to assess how widely applicable digital educational technologies are (within the boundaries of the educational organisation and beyond), measure students’ acceptance of educational technologies and their effectiveness through the impact on improvement of educational quality. Statistically significant differences were identified for all considered functional characteristics of educational technology in Russian and foreign publications, with the exception of “Student Attitude to Educational Technology”. Both Russian and foreign authors in the last 5 years have increased their interest in mixed educational technologies and in the problems of integrating traditional and digital technologies in higher education. In Russian journals there is an increase of the number of publications about the digital technologies, and in foreign publications there is an increase in the number of publications on traditional technologies, resources and conditions for improvement of effectiveness of educational technologies.Practical significance.The materials of the article can be used in the higher educational practice and in further research on development and application of educational technologies in Russian and foreign higher education.

Providing the quality of the content of the official websites of contemporary establishments of higher education

The article argues that the relevance of providing the quality of the official website content of modern universities is predetermined by the objective requirements of the present day, such as the priority of the state policy in the field of integration of higher educational institutions into the European education space, the globalization of information technologies and increasing of the Internet activity among the population. The subject of the study is the features of the websites' information content of the universities from different countries. It is determined that the website content of a modern institution of higher education contains information on various types of university activities (educational, scientific, pedagogic, financial, and marketing). The content of websites of foreign and universities was analyzed according to the following criteria: language; informativeness; utility; administrative and financial transparency; technical design. The analysis of website content of various universities was carried out in accordance the availability of information of university’s general characteristics, of the organization of the university’s educational process and features of student life, of university's scientific activities, of ways of advertising and the formation of a positive image of an educational institution in the imagination of Internet visitors. The attention is focused on the features of the websites' information content of the leading foreign and domestic universities. The main distinctions are in the ways of positioning the institution in the future; outlining the competitive advantages of an educational institution and highlighting the opportunities for improving the quality of the educational process; popularizing the university's scientific activities, and identifying the ways to confirm the reputation of the university. It is proved that the development of top-quality content contributes to the improvement of the image of the higher educational institution on the Internet, as well as increases the competitiveness of the university in the market of educational services both in the country and abroad. Awareness of the relevance of providing the quality of the official website content of the institution of higher education allows to tackle the problem of creating and distributing vital, unique, classified, and interesting information.

Ensuring information security in the higher school system on the example of medical universities

The activity of modern higher education institution has multidisciplinary nature. It possesses meaningful information resource (including confidential), information technologies, procedures, research results, personal data, etc. The confidential information and novel innovative technologies security has been becoming extremely relevant.

ТЕХНОЛОГІЯ ЗАБЕЗПЕЧЕННЯ ІНФОРМАЦІЙНОЇ І КІБЕРБЕЗПЕКИ В ЗАКЛАДАХ ВИЩОЇ ОСВІТИ УКРАЇНИ

Зі збільшенням доступності Інтернету і стрімкого розвитку засобів комунікації, потреби в доступності до інформаційно-телекомунікаційних ресурсів, незалежно від місця їх надходження, постійно зростають. Одними з осередків таких ресурсів є заклади вищої освіти (ЗВО). Сучасні ЗВО і їх корпоративні мережі – це багаторівневе ієрархічне середовище, у якому стикаються інтереси і дані різних груп користувачів: студентів, науково-педагогічних працівників, адміністрації тощо. Оскільки периметр класичної корпоративної інформаційної мережі ЗВО продовжує розвиватися, саме застосування смартфонів, планшетів та інших кінцевих пристроїв з вебдодатками або спеціалізованими АРМ-ами сприяє невідворотній зміні освітнього процесу. Це, своєю чергою, надає користувачам можливість отримувати доступ до навчальних сервісів ЗВО знаходячись як в освітньому закладі, так і поза його межами. Разом з тим при впровадженні концепції доступу до інформації виникає цілий ряд завдань, які необхідно вирішити в процесі забезпечення інформаційної та кібербезпеки ЗВО, а саме: забезпечити: запобігання несанкціонованого доступу до приміщень ЗВО та його локальної мережі; виконання вимог і рекомендацій існуючих політик інформаційної та кібербезпеки; контроль підключених до корпоративної мережі пристроїв на предмет відповідності діючим політикам; логічний поділ корпоративної мережі на зони безпеки без зміни існуючої інфраструктури тощо. Крім захисту інформації обмеженого доступу, необхідно також забезпечити безпеку інформаційних систем ЗВО, зокрема, наприклад, такої системи, як «Електронний Університет». Випадкове або цілеспрямоване виведення цих систем з ладу може зупинити процес навчання і порушити договірні умови між навчальним закладом та студентом (у разі оплати освітніх послуг), нанести матеріальний, моральний та інший збиток громаді навчального закладу та ЗВО в цілому внаслідок проєктно-технологічної та/або інформаційної діяльності. Саме тому питання забезпечення інформаційної і кібербезпеки ЗВО нині є надзвичайно актуальним.

Quality management of educational activities in higher education

The transformations that have taken place in education have led to the emergence of a new educational framework under which modern higher education institutions are actively adapting. The activity of educational organizations was rethought and teachers’ work acquired new features. Today institutions of higher education must build educational activities in such a way as to be able to satisfy changing needs of the state and society. Therefore, in higher education educational activities should be built at a high level. Thus, to achieve it, it is significant to ensure decent management of it. The purpose of the article is to reveal general features of management activities in a higher educational institution and, on their basis, to develop a model for managing them. The model of management of educational activities in higher education proposed by the authors is focused on new approaches to quality as the main component of quality management being a system object. The work achieved the goal of uncovering the general features of managerial activity in a higher educational institution and, based on them, developed a model for managing educational activities. The model of educational activity management in higher education that we have developed is focused on new approaches to quality as the main component of education management, it is a system object. The model, as the study showed, helps to improve the process of managing educational activities, to bring it to a new level. According to the study, the authors concluded that the model showed its effectiveness and contributed to educational management improvement.

Профессиональные компетенции интернет-маркетолога: источники формирования и определения

<p>На сегодняшний день в России не существует образовательного стандарта по направлениям «Маркетинг» и «Интернет-маркетинг» для подготовки специалистов с высшим образованием. Это обусловлено, с одной стороны, тем, что направление «Маркетинг» считается частью направления «Менеджмент». С другой стороны — тем, что современные высшие образовательные учреждения не готовы к формированию профессиональных компетенций интернет-маркетологов. Важнейшей проблемой становится определение списка наиболее значимых профессиональных компетенций в данной области. Анализу этой проблемы посвящена статья.</p>Для определения данного списка необходимо использовать несколько источников данных, а именно: постоянный мониторинг спроса на рынке специалистов в области интернет-маркетинга; анализ трендов в данной отрасли; опросы профессионального сообщества; анализ предложений на рынке онлайн-образования и профессиональной сертификации. Данный подход позволит сформировать наиболее точный список профессиональных компетенций современного интернет-маркетолога и даст возможность высшим учебным заведениям готовить специалистов, максимально соответствующих запросам рынка.