THE PROFESSIONAL GUIDANCE WORK: MODERN APPROACHES (FROM THE EXPERIENCE OF ACTIVITIES OF THE JOURNALISM AND NEW MEDIA DEPARTMENT AT BORYS GRINCHENKO KYIV UNIVERSITY)

Abstract

Conducting career guidance work is an important stage in the formation of a competent contingent of students for every modern institution of higher education. The scientific work analyses modern methods of career guidance work from the experience of the Department of Journalism and New Media of the Institute of Journalism at Borys Hrinchenko Kyiv University. The winning vector of the work is considered by the authors as one that is aimed at helping young people and is designed to help make a certain choice of future profession, to identify special abilities and talents of high school students aimed at the media industry. The scientific article considers the methods of conducting professional activities of professionally-oriented work, namely: webinars, workshops, media festivals, which during 2020 and 2021 the department conducts as traditional. Attention is paid to online meetings with entrants and their parents, the programmes of events are analysed, a system of practical tasks, master classes from practitioners’ media are presented. The aim of the scientific article is to study the existing effective concepts of formation of career guidance work of the Department of Journalism and New Media at BGKU. During the period of 2020-2021, the Department of Journalism and New Media conducts active career guidance work among high school students, actively cooperates with media schools, school editorial offices and circles of the YUN-PRESS Information and Creative Agency. The general policy of the department is not focused only on Kyiv, but forms a target audience from all over Ukraine. This is confirmed by the number of participants in marathons and webinars-workshops from different cities of our country: Kryvyi Rih, Dnipro, Kropyvnytskyi, Poltava, Kharkiv, Khmelnytskyi, etc. This format became possible in the conditions of distance learning, which made it possible to expand the geography and made it possible to conduct online meetings.