The article analyzes the main features of innovative educational forms and methods of working with applicants for higher education. The authors analyze the key features of traditional methods, focusing on the most important educational method - the method of project management, translating it into the plane of start-up management. This article addresses issues related to the analysis of start-up project management methodologies. The work focuses on the relationship between the introduction of innovative forms of learning and ensuring financial security and social stability of society. In this aspect the influence of education on economic growth, development of human potential, increase of labour productivity, growth of well-being of the population is considered. The authors identify the channels of positive impact of education on scientific, technical and technological progress, expansion and innovative development of social production, improving the welfare of the population. The authors conclude that there is evidence of a close relationship between education and financial and economic security, as scientific knowledge increases the competence and ability of man, state and society to resist various threats, anticipate and suppress emerging dangers. The authors emphasize the focus of modern education, namely the possibility of forming different professional trajectories through consulting and corporate finance. Particular attention is paid to the need to focus educators on the growth of demand for competencies aimed at data analysis, both in the financial and non-financial spheres. It is obvious that education and the financial and economic sphere have a direct correlation, which is not always noticeable and, as a consequence, is not taken into account when making managerial decisions. However, the links between education and the country's financial and economic performance are less clear and still need to be validated and explored from a practical point of view. These are necessary steps to have a clear idea of what a national education system should be, which ensures the economic, scientific, technical, social and cultural development of the country at the level of unconditional provision of its national security and socio-economic stability.