Memorable Tourism Experiences Research Articles

The mediating role ofmemorable tourism experience on tourist behavior: A perspective on organized tours

This study aims to determine the effect of destination image on the intention to recommend memorable tourism experiences of tourists participating in organized tours. In this context, the relationships between the variables of destination image, memorable tourism experience, tourist satisfaction and intention to recommend were examined in the research process. Quantitative research methods were used in the study. A questionnaire was preferred as the data collection tool. The population of the research consists of individuals living in Türkiye and having previous experience in organized tours. Data were collected from 950 participants using the convenience sampling technique from this universe. It has been revealed that the destination image has a positive effect on tourist satisfaction, memorable tourism experience and intention to recommend. In this context, it can be said that phenomenasuch as image, satisfaction and experience affect tourists' perceptions of destination image, and this situation increases the probability of destinations being preferred repeatedly. As a result, it can be concluded that factors with high emotional intensity such as memorable tourism experience and tourist satisfaction affect the intention to recommend

Analysis of Memorable Tourism Experience on Behavioral Intention in Alamendah Tourism Village

This study aims to determine the effect of memorable tourist experiences on behavioral intentions in the Alamendah tourism village. This type of research is descriptive and quantitative, collecting data by distributing questionnaires. The research population was all visitors to the Ala Endah Tourism Village, with a total sample of 78 respondents using accidental sampling. The results of the study show that memorable travel experiences have a significant effect on behavioral intentions. In this study, a memorable travel experience can positively impact the behavioral intentions of visitors to the Alamendah Tourism Village, including the emotions involved when visitors have a positive experience. These visitors identify with the values ​​or norms that apply in the Alamendah Tourism Village. , Satisfaction of visitors who are satisfied with their travel experience, both the facilities provided services, and the overall tourist experience, environmental influences, visitors who are involved in an environment that supports positive behavior. Therefore, the Alamendah Tourism Village manager needs to provide a satisfying travel experience that encourages the positive behavior of its visitors.
 Keywords: Tourism Village, Experience, Memorable Tourism Experience, Behaviour Intention

Quality Visitor Experience On Post Pandemic Event: Evidence From The Event Of Jakarta Biennale 2021

The Covid-19 pandemic that hit the world at the beginning of 2020 has dealt a heavy impact on tourism activities globally, including the limitation of tourism events such as festivals or exhibitions. An adaptation step in organizing events by implementing added health and CHSE protocols create different visitor experience. This research then aims to examine the quality of the visitor experience at the Jakarta Biennale 2021 event as the first major art exhibition event to be held offline with the CHSE protocol. The quality of the visitor experience is reviewed in 7 qualitative descriptive dimensions of memorable tourism experiences, then the analysis is carried out using gap analysis. The findings show that the implementation of the CHSE protocol resulted in gaps in two dimensions of visitor experience (which are involvement and refreshment), but in general, does not reduce the quality of the visitor experience at the Jakarta Biennale event. As an implication, the implementation of the CHSE protocol can be continued and applied in the organizing of other events with some improvement.
 Keywords: Quality Visitor Experience, Tourism Experience, CHSE Protocol, Event Organizing, Post-Pandemic Event

Food Tourism Development Model: Exploring Stakeholders’ Perspective and Ethnic Food Influence on Tourists’ Revisit Intention in Indonesia’s Chinatown

This study examines the influence of stakeholders and ethnic Chinese food in providing a memorable experience and its impact on tourists' intention to return to Chinatown tourism objects. The sample used in this study was 267 people/tourists who had visited the Chinatown tourist destination, which is a tourist attraction located in Jakarta, Semarang, and Surabaya in the last two years. The data in this study has been obtained from filling out the questionnaire. The research data were then analyzed quantitatively using the Structural Equation Modeling (SEM) technique with the help of the LISREL program and system dynamics analysis to confirm SEM results. The analysis results in this study indicate that memorable tourism experiences can mediate the influence of stakeholders and ethnic Chinese food on tourists' return visits to Chinatown tourism objects. Therefore, the role of a very good stakeholder and ethnic Chinese food that provides a memorable experience to tourists will support the high interest of tourists to return to visit these attractions; memorable tourism experiences mediate the influence of stakeholders and ethnic Chinese food on tourists' full intention to return, which means that the role of stakeholders and ethnic Chinese food will be able to increase tourists' repeat visits to Chinatown attractions if the role of stakeholders and ethnic Chinese food served can give a good impression to tourists.

The Effect Of Smart Tourism Technologies, Memorable Tourism Experiences, And Tourist Satisfactions On Traveller Loyalty (Study On Traveller Users Of The Tiket.Com App)

The purpose of this study is to find out whether smart tourism technologies have an influence on tourist loyalty, to find out whether memorable tourism experiences have an influence on tourist loyalty, to find out whether tourist stratification has an influence on tourist loyalty, and to find out whether smart tourism technologies, memorable tourism experiences, and tourist stratification together affect loyalty tourist. The methods used in this study are descriptive types of research and quantitative approaches. The data collection technique is to distribute questionnaires to 100 respondents. The data analysis technique used is multiple regression analysis. The results obtained in this study are that there is a positive and significant influence between Smart Tourism Technologies on Tourist Loyalty of Tiket.Com App Users. There is a positive and significant impact between the Memorable Tourism Experience and the Traveller Loyalty of Tiket.Com App Users. There is a positive and significant impact between Tourist Satisfactions and Traveller Loyalty of Tiket.Com App Users. And simultaneously there is a positive and significant influence between smart tourism technologies (X1), memorable tourism experience (X2), and tourist satisfactions (X3) on the Loyalty of Tiket.Com App User Travellers. The level of relationship between the variables of smart tourism technologies (X1), memorable tourism experience (X2), and tourist satisfactions (X3) with the variable of tourist loyalty (Y) has a fairly strong level of relationship.

The effect of tourist-to-tourist interaction on tourists' behavior: The mediating effects of positive emotions and memorable tourism experiences

Tourist-to-tourist interaction is an important factor that affects tourist experience. Previous studies have revealed a significant relationship between tourist-to-tourist interaction and behavioral intention. However, few studies have explored the mechanism by which two types of tourist-to-tourist interaction (tourist-to-companion and tourist-to-stranger interactions) affect behavioral intention. Drawing on affective events theory, we constructed a model of the mechanism underlying these relationships. The results show that tourist-to-companion interaction directly and indirectly affects tourists' behavioral intention through positive emotions and memorable tourism experiences, whereas tourist-to-stranger interaction indirectly affects tourists’ behavior intention through positive emotions and memorable tourism experiences. This work enriches the existing literature on the relationship between tourist-to-tourist interaction and behavioral intention, and provides a theoretical basis for promoting this relationship.

기억에 남는 관광 경험이 지각된 품질, 기억, 그리고 이미지에 미치는 영향관계 분석: 시티투어버스 이용객을 대상으로

본 연구는 시티투어버스가 기억에 남는 관광 경험을 제공하는 대상인지를 여러 구성개념(기억에 남는 관광 경험, 지각된 품질, 자서전적 기억, 이미지) 간 영향관계를 통해 살펴보았다. 이러한 연구목적을 달성하기 위해 데이터는 온라인 조사를 통해 4일 동안 수집되었다. 최근 3년 이내(2019년 기준)에 국내에서 시티투어버스를 경험했던 이용객 총 256명의 표본은 지역별, 연령별, 성별에 따라 층화추출법을 사용하여 얻게 되었다. 연구모형의 영향관계들에 대한 분석결과 연구가설3-2(기억의 선명도→정서적 이미지)를 제외하고, 대부분의 연구가설이 통계적으로 유의한 것으로 나타났다. 구체적인 결과들은 다음과 같다. 첫째, 기억에 남는 관광 경험은 지각된 품질에 긍정적으로 관련이 있음을 보여준다. 둘째, 지각된 품질은 자서전적 기억의 구성개념(기억력, 기억의 선명도) 모두에 긍정적으로 영향을 미치는 것이 발견되었다. 셋째, 자서전적 기억 중 기억력은 정서적 이미지에 긍정적으로 연관되어 있음이 밝혀졌다. 마지막으로, 정서적 이미지는 전반적 이미지에 긍정적인 유의한 영향을 미치는 것으로 나타났다. 본 연구의 결과들은 시티투어버스가 기억에 남는 관광 경험을 제공하는 관광 매력물이 되기 위해서는 품질 관리가 중요함을 제안한다. 또한 시티투어버스는 관광교통 수단으로서의 주기능이 있기 때문에 전체적인 회상의 대상물이라는 점을 확인할 수 있다. 이에 대한 몇몇 시사점들은 결론 부분에 더 논의되었다.

Tourism Revisit and Recommendation Intention on Heritage Destination: The Role of Memorable Tourism Experiences

The purpose of this study is to dig deeper into the role of memorable tourism experiences in revisiting intention and recommendation intention by placing tourism satisfaction as mediation. This research involved a number of 340 tourists visiting heritage destinations in Central Java. Respondents were taken using a convenience sampling technique. The collected data was analyzed by SEM-AMOS. The results of the study show that memorable tourism experiences are proven to have a positive and significant effect on tourist satisfaction. This means that the more memorable the experience the visitor gets, the greater the satisfaction increasing the intention to return and recommendation intention. Memorable experiences also significantly affected the intention to return and recommendation intention. Memorable experience and satisfaction are very important factors for tourists to determine their choice to visit heritage tourism destinations. Therefore, tourism managers must pay attention to cultural heritage sites so that tourists have a positive and unforgettable impression in their memories. Keywords: Heritage Destination, Revisit Intention, Recommendation, Satisfaction, Memorable Tourism Experiences

The experience I will remember: The role of tourist personality, motivation, and destination personality

Providing memorable experiences is considered very effective strategy for gaining a sustainable competitive advantage. Memorable tourism experience (MTE) is still a relatively novel concept, hence its antecedents and outcomes are not completely identified. The primary goal of this research was to explore tourist personality and travel motivation as antecedents and the perceived destination personality, satisfaction, and revisit intention as outcomes of an MTE. The study was conducted on a sample of 614 foreign visitors to three biggest urban destinations in Serbia (Belgrade, Novi Sad, and Nis). For testing hypothesis, SEM (structural equation modelling) was applied. The results show that personality trait openness to experience and motivational factor knowledge and experience showed the strongest influence on MTEs. Also, all seven dimensions of memorable experience affected perceived destination personality. Practical implications and potential future research approaches are also highlighted in the conclusion.

Mediating role of the country image in enhancing memorable experiences and revisits: an Analysis of U.S. tourists in Japan

ABSTRACT Many countries have begun to recognise the importance of their public image in boosting inbound tourism. Following this trend, many destination marketing organisations have begun to promote their country image to attract foreigners, and the relationship between country image and tourists’ behavioural intentions has been examined in tourism research. This study explores the mechanism that generates repeat visits from overseas tourists by investigating tourists’ information processes when visiting a foreign country and how these processes eventually foster their revisit intentions. This study tested an established hypothesis, following an online survey of actual repeat U.S. tourists in Japan. The results revealed that the causal path linking memorable tourism experiences (MTEs) to revisit intention is driven by tourism satisfaction, revised macro country image (RMCI), and consumer affinity. Furthermore, the RMCI fosters revisit intention only when mediated by consumer affinity. This study contributes in the following manner: first, it provides a research model for investigating the sequential mechanism that generates repeat visits from overseas tourists combining country-of-origin research with tourism research; second, it introduces the RMCI as a cognitive country image index to examine the effects of the two types of post-visit evaluations (MTEs and tourism satisfaction).

Looking Back on Your Travel Memories: Effects of Memorable Tourism Experiences on Well-being Via Daily Recovery Experiences

This study aims to examine memorable tourism experiences and their role in subsequent well-being. To achieve this, we carried out longitudinal surveys during the winter vacation period, recruiting participants via an online marketing research company. A total of 230 participants completed questionnaires comprising questions seeking demographic information and psychological scales at four time points so that the changes in their well-being could be assessed. Our findings indicate that having a memorable experience during a vacation had positive influences not only on the recovery experience at that time, but also on the recovery experience during subsequent daily life. Although the recovery experience during and after the vacation was profoundly involved, it should be noted that only the recovery experience after returning to everyday life was further associated with individuals' wellbeing. The results demonstrate new findings on how extraordinary experiences during vacations influence commonplace activities.

Key dimensions of memorable gastronomic experience: application of Q-methodology

ABSTRACT Gastronomy is considered a vital resource and is a key component of a memorable tourism experience. Some studies have explored memorable gastronomic experience (MGE) but have been unable to provide a comprehensive overview of the topic. The purpose of this research is to advance knowledge in relation to MGE. The Q-methodology of research synthesis (QMRS) was applied to identify MGE dimensions and support qualitative and quantitative approaches within the research process. The findings of the study contribute to a greater understanding of MGE by providing a conceptual model.

The measurement model of novelty, memorable tourism experience and revisit intention in tourists

ABSTRACT Novelty is an essential component that makes tourism experiences memorable and invokes revisit intention in tourists. This study aims to evaluate the measurement model of novelty and assess the relationships between novelty, memorable tourism experience (MTE) in tourists and their intention to revisit. A questionnaire was distributed to 1134 tourists visiting destinations in central India, and responses were analysed. Based on this study, a practical measurement scale is prepared to analyse novelty, MTE and revisit intention. The confirmatory factor analysis (CFA) and structural equation modelling (SEM) results provide a valid measurement model and confirm the relationships. This study is one of a few studies evaluating the measurement model of novelty, MTE and revisit intention and investigating their relationships. This study will help the researchers and destination managers comprehend novelty, MTE and revisit intention of tourists to make tourism more sustainable.

A research on the effect of the country image on memorable tourism experience in the context of some demographic variables

A research on the effect of the country image on memorable tourism experience in the context of some demographic variables

Understanding the relationship between tourists’ perceptions of the authenticity of traditional village cultural landscapes and behavioural intentions, mediated by memorable tourism experiences and place attachment

ABSTRACT Traditional village tourism development is influenced by cultural landscape authenticity and tourists’ behavioural intentions. Data was collected from 347 tourists through field surveying. Structural equation modelling was used to explore interactions between traditional village cultural landscape (TVCL) authenticity, memorable tourism experiences (MTE) and place attachment (PA) in driving tourist behavioural intentions. TVCL authenticity, MTE and PA significantly affect behavioural intentions; MTE and PA have significant partial mediating effects on TVCL authenticity and behavioural intentions. The study emphasises the role of cultural landscape authenticity in traditional village tourism, enriches authenticity theory, and promotes rural tourism development and sustainable protection forms.

Once-in-a-lifetime leisure experiences (OLLE): The role of Flow, novelty, and interpersonal interaction on tourists’ satisfaction and memories

Drawing on Flow theory and memorable tourism experience, this study explores the relationships between Flow, novelty, and interpersonal interaction and the impact on travelers’ satisfaction and memories. By applying a mixed-method approach and the critical incident technique to a once-in-a-lifetime leisure experience, 550 tourists recalled their experiences. The results reveal that Flow has a direct and positive influence on tourists’ satisfaction and memories of the experience. The findings highlight the role of novelty and interpersonal interaction in producing positive Flow. However, novelty and interpersonal interaction did not come out as significant to predict memories and satisfaction.

Memorable tourism experience at smart tourism destinations: Do travelers' residential tourism clusters matter?

Despite strong evidence from the social ecological model suggesting the influences of the residential built environment on individuals' behaviors, the effects of travelers' residential tourism clusters on their tourism experience at smart tourism destinations have not been investigated. Thus, this study aims to understand the effects of travelers' residential tourism clusters on their memorable tourism experience at a smart tourism destination. To achieve the purpose, this study investigated (1) how various tourism products influence travelers' memorable experiences and future behavioral intentions, and (2) the moderating effect of travelers' residential tourism clusters in the proposed relationships. Findings showed the positive effects of tourism resources and smart tourism technologies' interactivity and personalization on memorable tourism experience, and the group difference between travelers from more-tourism clustered and less-tourism clustered areas. These findings can help tourism scholars and practitioners understand the effects of both destination-related attributes and traveler-related attributes on travelers' memorable experience at smart tourism destinations.

MEMORABLE TOURIST EXPERIENCE: KUNJUNGAN WISATA KE SENTRA PRODUKSI EMPING MELINJO SEBAGAI DAYA TARIK WISATA HERITAGE

<p><em>The tourist experience is one of the critical success factors in the tourism industry. Every destination, tourist attraction, and other tourism product must be able to provide a memorable tourist experience. Banyuresmi tourism village, Pandeglang, Banten has the potential to attract cultural heritage tourism, including gastronomic tourism. However, the potential has not been developed as a tourist attraction that can provide a memorable experience for tourists. This descriptive qualitative research aims to identify and analyze the potential of cultural and gastronomic tourism that is memorable for tourists. Primary data collection was obtained from field observations and in-depth interviews with key informants. Data analysis through a reduction process to determine the components that provide a memorable experience for travelers.</em><em> </em><em>The results of the study indicate that cultural and gastronomic tourism experiences that are memorable for tourists when visiting Banyuresmi tourism village can be formed from five components, namely; (1) good social interaction between residents and tourists, (2) camping activities provide a memorable experience because they have local authenticity, (3) good service and hospitality of residents become a special attraction and give a deep impression to tourists, (4) the tradition of camping and making bamboo crafts becomes an impressive cultural and gastronomic tourism attraction for tourists, and (5) challenges encountered along the way to the location also create an unforgettable experience for tourists.</em></p>

Memorable Tourism Experiences’ Formation Mechanism in Cultural Creative Tourism: From the Perspective of Embodied Cognition

Drawing on embodied cognition theory, this study treated embodied engagement as an antecedent to memorable tourism experiences. Grounded theory and content analysis methods were used to construct the formation mechanism model of memorable tourism experiences in cultural creative tourism. The concept and characteristics of memorable tourism experiences were also discussed. The results indicated that embodied and thinking engagements had positive effects on cognitive evaluation and emotion, which further led to memorable tourism experiences. Visitor interaction played a regulating role in the influence of embodied and thinking engagements on cognitive evaluation and emotion. This study provided important implications for tourism research and practice.

The role of human emotions in memorable tourism experience and revisit intention

As tourism research focuses on experience, memorable tourism experience (MTE) is gaining importance among academia and destination managers. However, only limited studies have examined the antecedents and consequences of MTE. Therefore, this study will investigate human emotions with their underlying factors in influencing MTE to cater to revisit intention in tourists. For this study,CFA-SEM is applied to a sample of 1120 tourists from central India to access the empirical relationships. The empirically validated model confirmed the significant relationships among human emotions, MTE, and revisit intention. Results suggested that human emotions significantly influence MTE, which is reflected as revisit intention in tourists. Findings also confirmed the moderating role of the perceived risk of COVID-19 further, exploring the health-linked effects on tourism. This study will help the researchers and destination managers make more informed decisions and strategies to make tourism destinations more sustainable by incorporating human emotions as a significant factor in influencing the tourism experience. The findings will also help destination managers in making tourism more risk-averse