Memorable Tourism Experiences Research Articles

Wetland Tourism Marketing: The Influence of Experience Dimensions and Memorable Tourism Experience on Tourist Loyalty of the Bakut Island Nature Tourism Park, Indonesia

In the tourism sector, wetlands provide a wealth of biodiversity and diverse landscapes including natural resource conservation tourism (flora fauna). In this context, marketing is needed to provide sustainable competitiveness for natural tourism parks. This study aimed to test four dimensions of tourist experience (educational, aesthetic, entertainment, escapism) on memorable tourism experiences (MTE), and to test the influence of MTE on tourist loyalty (TL). This study used a quantitative method and SmartPLS 4.1 for statistical analysis. Respondents were tourists who had visited the Bakut Island Nature Tourism Park, Indonesia. The results of the study showed that educational experience (EduEx), aesthetic experience (AesEx), entertainment experience (EntEx), and escapism experience (EscEx) had a significant positive effect on MTE, and MTE had a significant positive effect on TL. The urgency and implications of this study were to design the four dimensions of experience that influence TL that provide positive stimulus to tourist behavior for biodiversity conservation both during and after the visit in achieving sustainable development goals. The originality of this study was to test the antecedents of TL from the customer experience perspective, as well as to provide a clear substantive distinction between the dimensions of tourist experience and memorable tourism experiences.

The Influence of Smart Tourism Technologies on Tourist Engagement, Memorable Experience, and Destination Loyalty: The Moderating Role of Place Identity

Smart tourism technologies (STTs) are essential for destinations to be competitive. While this encourages researchers to understand how STTs impact important factors in destinations, there remain gaps in the existing research. Therefore, this study aims to examine how and when STTs influence destination loyalty, considering different roles of tourist engagement, memorable tourism experience (MTE), and place identity. The information provided by 393 tourists confirmed that STTs significantly influence tourist engagement, MTE, and destination loyalty, and two variables—tourist engagement and MTE—mediate the relationship between STTs and destination loyalty. Moreover, place identity moderates the relationship between STTs and tourist engagement.

Pengaruh Instagramable, Memorable Tourist Experience dan Destination Image pada Revisit Intention di Pantai Sayang Heulang Kabupaten Garut

This research aims to determine the influence of instagrammable, memorable tourist experience and destination image on revisit intention to Sayang Heulang Beach in Garut Regency. The research sample consisted of 100 respondents. Data is taken through a questionnaire that has gone through rigorous testing to ensure its validity and reliability. The data analysis technique used is descriptive analysis with SEM PLS 3.0. The research results show that there is a direct effect of the instagramable variables, memorable tourist experience and destination image on revisit intention. This means that interest in revisiting (revisit intention) can be built or influenced by instagrammable photo spots and facilities that support tourist activities so as to provide good memories and a unique destination image.

The Impact of Memorable Tourism Experience, Destination Attributes, and Destination Image on Tourist Loyalty in Poncokusumo Tourism Village, Malang Regency

The purpose of this study is to examine tourist loyalty, as developed through destination attributes, destination image, and memorable tourism experience. This research uses quantitative methods and engages 97 respondents via accidental sampling given to the tourists who have been visited Desa Wisata Poncokusumo twice or more. The data was analyzed using SPSS. The result is the destination attributes and the destination image significantly influence memorable tourism experience. The destination attributes have no significant influence on tourist loyalty, whereas destination image does significantly influence it. Memorable tourism experience also has a significant influence on tourist loyalty. Lastly, memorable tourism experience is able to influence both the destination attributes and tourist loyalty, meaning it acts as a full mediation. Meanwhile, memorable tourism experience is also able to influence between destination image and tourist loyalty, becoming partial mediation. Keywords: destination attributes, destination image, memorable tourism experience, tourist loyalty, tourism village

Mangrove Ecotourism in East Java, Indonesia: A Memorable Tourist Experience that Awakens Revisit Intention

As outdoor tourism grows amidst competition in the tourism industry, ecotourism must offer tourists Memorable tourist experiences (MTEs). Memorable experiences shared on social media can be re-shared and have the potential to go viral. This study drew from previous empirical research and explored the mediating role of electronic word of mouth (eWOM) and MTEs on revisit intention in mangrove ecotourism in East Java, Indonesia. Samples were selected using a probabilistic technique among mangrove ecotourism tourists in Trenggalek District and Surabaya City, East Java, Indonesia. 250 questionnaires were distributed to respondents, out of which 160 were returned and deemed complete. The structural equation model (SEM) tested the hypothesis with the Partial Least Squares (PLS) approach. This research concludes that positive experiences left by tourists can directly influence revisit intention, but this influence is more significant if the experience is staged through eWOM. This research has implications for theory in understanding the role of MTEs and eWOM on revisit intention, while managerially it has implications for developing destination marketing strategies to create maximum MTEs and eWOM to generate revisit intention. Keywords: ecotourism, eWOM, memorable tourist experiences, revisit intention

Stimulating tourists’ senses for sustainable destination development: Combining embodied cognition theory and the S-O-R model

Tourists’ environmentally responsible behavior (ERB) is crucial for the sustainable development of destinations, and the external environment can alter individuals’ cognition and behavior through sensory perception. To investigate the impact of the natural environment on tourists’ ERB, a conceptual model was developed and validated from a sensory perspective by integrating the embodied cognition theory and the stimulus-organism-response model. The results of structure equation modeling indicated that, with the exception of auditory perception, tourists’ perceptions through each sense influenced ERB to varying degrees, mediated by memorable tourism experiences (MTEs) and environmental awareness. Additionally, the fuzzy-set qualitative comparative analysis method was employed to identify five distinct configurations associated with high ERB. Notably, MTEs and environmental awareness, driven by sensory perceptions, emerged as critical factors. While all senses played a role, none alone could singularly determine high ERB. The findings reveal the mechanism through which sensory perception influences tourists’ ERB and offer practical insights for destinations to integrate tourism resources by aligning with tourists’ sensory experiences to promote sustainable tourism.

A netnographic analysıs of tourists’ memorable tourısm experıences: the case of historical Egyptian (Spice) Bazaar ın Istanbul

Purpose To provide visitors with a variety of experiences, tourism is a collection of activities that might leave a lasting impact on them. Anticipating and understanding what makes visitors memorable can give destinations and tourism marketers a competitive advantage. Regarding this, the purpose of this study is to investigate the memorable tourism experiences of international tourists who have visited the Egyptian (Spice) Bazaar in Istanbul. Design/methodology/approach The comments made by travelers from abroad on TripAdvisor following their experiences were examined using a netnographic analysis methodology. The data were collected from the most recent to the oldest comments posted on tourist experiences about historical Egyptian (spice) bazaar (n: 825). Findings In line with the findings obtained from the reviews examined, six components were determined that make the tourists’ experiences memorable: ambience (1), novelty (2), hedonism (3), local culture (4), knowledge (5) and price (6). Originality/value The memorable Egyptian (Spice) Bazaar experiences of international tourists analyzed within the scope of the research were in line with the dimensions of novelty, hedonism, knowledge and local culture of the study conducted by (Kim & Ritchie, 2014); ambience and product price were found to be the two different dimensions. It can be stated that results of the study can help to develop effective strategies to improve the competitiveness of the destination.

Understanding memorable tourism experiences and revisit intention from destination service quality

This research explores the relationship between destination service quality, memorable tourism experiences, and revisit intention. The population of this study were tourists in Bandung, Jakarta, Malang, Yogyakarta, Lombok, and Bali. A sample of 300 respondents was involved in the study. The method used in this research is a survey with structural equation modeling analysis techniques. The results revealed that destination service quality affects memorable tourism experiences and revisit intention. In addition, a memorable tourism experience affects revisit intention. This study found that memorable tourism experience partially mediates the relationship between destination service quality and revisit intention. Penelitian ini mengeksplorasi hubungan antara destination service quality, memorable tourism experience, dan revisit intention. Populasi penelitian ini adalah wisatawan Bandung, Jakarta, Malang, Yogyakarta, Lombok, dan Bali. Sampel sebanyak 300 responden dilibatkan dalam penelitian. Metode yang digunakan dalam penelitian ini adalah survei dengan teknik analisis Structural Equation Modeling. Hasil penelitian mengungkap bahwa destination service quality berpengaruh terhadap memorable tourism experience dan revisit intention. Selain itu, memorable tourism experience berpengaruh terhadap revisit intention. Penelitian ini menemukan bahwa memorable tourism experience berperan sebagai mediasi parsial dalam hubungan destination service quality terhadap revisit intention.

The Effect of Memorable Tourism Experience on Storytelling Behavior and Revisit Intention in Jatiluwih Tourism Village

Memorable Tourism Experience is one of the sources that are an aspect of excellence for a tourist destination or tourist attraction because a memorable experience will have a long- term impact. Good storytelling behavior and getting satisfaction that is in accordance with expectations will have an impact on tourist behavior to do branding and the intention to revisit. This study was conducted to see how much influence an impressive tourism experience has on storytelling behavior and revisit intention in Jatiluwih Tourism Village. The phenomenon that drives this study is the large number of storytelling behaviors of tourists who upload and convey information about their experiences through social media. The gap in previous studies is used as a novelty in this study to test how much influence memorable tourism experience has on revisit intention through storytelling behavior in Jatiluwih Tourism Village. The sampling technique used purposive sampling with a questionnaire distribution of 210 respondents consisting of domestic and foreign tourists. The type of research uses a quantitative approach using a Likert scale and data analysis using SmartPLS. The results of this study indicate that there is a significant direct influence between the memorable tourism experience variable on revisit intention, there is a significant direct influence between memorable tourism experience on storytelling behavior, there is a significant direct influence on storytelling behavior on revisit intention and storytelling behavior has a significant direct influence. In fully mediating an impressive tourism experience on the intention to revisit in Jatiluwih Tourism Village.

Understanding the influence of meaningfulness on memorable tourism experience (MTE) to invoke revisit intention in tourists with moderating effect of the perceived risk of COVID-19

ABSTRACT This study aims to explore meaningfulness and examine its impact on memorable tourism experience (MTE) and the subsequent effect on the revisit intention. The study also investigates the moderating effect of the perceived risk of COVID-19 on the relationship between MTE and revisit intention. The data were collected from tourists travelling to central India destinations through a survey. Partial least squares structural equation modeling (PLS-SEM) was used to analyze the collected data of 549 tourists. It is also found that MTE directly and positively influences revisit intention in tourists. The result also shows that meaningfulness indirectly affects revisit intention of tourists when the relationship is mediated via MTE. Perceived risk of COVID-19 negatively moderates the relationship between MTE and revisit intention. All these results help destination managers and tourism practitioners make more informed decisions to improve the experience of tourists further and make travel destinations more sustainable.

The Nature-based Tourism Sustainability: Cultural Measures and Personality Trait

A tourism that relied on nature-based tourism (NBT) was not enough as a reason for revisit intention. Revisit intention are the key of tourism sustainability. This study aim to determine cultural background as personalities of tourism destination. The objectives are to justify the tourism destination culture personality relevant for destination personality measurement which seen from culture perspective. Through destination personality approach, this study investigates the role of tourism destination culture personality to strengthen the effect of tourist engagement and memorable tourism experience which can lead to a higher revisit intention considering the match between destination image and tourist’s self-concept. Tourism destination culture personality is a concept that integrates the concepts of destination personality and Hofstede's dimension of culture to describe the unique cultural identity of a tourism destination. In this matter, 259 respondents from a single nation was involved to evaluate 15 scale items of tourism destination culture personality and the framework of current research. Results show that all scale items of tourism destination culture personality were valid. The SEM-PLS and The importance-performance map analysis (IPMA) justified that tourism destination culture personality is essential concept for optimizing the relationship between tourist engagement and memorable tourism experience on revisit intention. Moreover, the tourism destination culture personality has È-Shape curvilinear relationship on the tourist engagement and revisit intention which projected. The last, these results were assessed by robustness and configuration tests to reduce the possibility of error regarding our findings. Overall, this study contributes to the extant literature on tourism destination culture-personality by constructing a composite picture of tourism destination culture-personality dimensions on the tourist’ engagement, memorable tourism experience and revisit intention of NBT. The study’s theoretical contributions, its restrictions and practical implications for NBT operators are further discussed.

Impact of Liminality in Organic Agricultural Tourism on Well-Being: The Role of Memorable Tourism Experiences as a Mediating Variable

Organic agricultural tourism integrates organic, toxin-free natural environments with agricultural industry and cultural lifestyles, creating a liminal space and experience away from everyday life. This study explores how this environment influences tourists’ memorable tourism experiences and subjective well-being. The research employed a questionnaire survey targeting tourists engaged in organic agricultural tourism in the Hualien and Taitung regions of Taiwan. This study used convenience sampling and collected a total of 440 valid questionnaires from 1 October to 30 December 2023. SPSS and PLS-SEM were employed as the analysis tools. The findings are as follows: 1. Developed scales for organic agricultural tourism liminal space, liminal experience, liminal place, and liminal benefits, validating their reliability and validity. 2. Verified that liminality has a significant positive impact on memorable tourism experiences, which in turn positively affect subjective well-being. 3. Identified and validated the mediating role of memorable tourism experiences in the relationship between liminality in organic agricultural tourism and subjective well-being. 4. Found that liminal experience has the most significant impact on memorable tourism experiences, followed by liminal benefits, highlighting the critical role of liminal experience in tourists gaining benefits from liminal spaces. 5. Expanded the application of liminality theory in tourism-related research, providing theoretical support for how organic agricultural tourism can deepen tourists’ memorable tourism experiences and enhance their subjective well-being through liminality. This study is innovative both in its theme and theoretical contributions, offering significant academic and practical implications for the field.

Memorability of Tourism Experiences and The Influence Towards Revisit Intention to The Museum: A Conceptual Model Development

Museums play an important role in cultural tourism as they display cultural heritage, present the culture and history of different regions, and have educational and entertainment functions. Museum visitors belong to the same tourism industry that makes up the whole contribution to the country's GDP. It is indisputable to address tourism as an industry that focuses on visitors' personal experience, whereby tourists are eager for a memorable tourism experience (MTE). Specifically, a study on MTE and revisit intention has existed in recent years. Despite the growth of studies on MTE and revisit intention, studies that focus on museum settings were found to be scarce. Hence, this article aims to integrate previous research about MTE and revisit intention that finally will propose a conceptual framework for future study. This case study will use a non-probability sampling method that will consider the National Museum as the survey site. The findings of this study are expected to assist the relevant tourism stakeholders in maneuvering tourism experience marketing and promoting revisit intention among the visitors of the museums in Malaysia.

The Memorable Tourism Experience's Effect on Revisit Intention in Batu City Tourism Village: A Mediating Role of Tourist Satisfaction

The Memorable Tourism Experience's Effect on Revisit Intention in Batu City Tourism Village: A Mediating Role of Tourist Satisfaction

Enhancing memorable volunteer tourism experiences through mindfulness: A case of short‐term volunteer tourists

AbstractVoluntourism has been increasingly researched in tourism studies. However, the need remains to better understand what drives memorable experiences in such a context. This research applied mindfulness theory in the setting of voluntourism. The influence of mindfulness among voluntourists was studied along with dimensions of memorable tourism experiences (MTEs, i.e., hedonism, involvement, meaningfulness, knowledge, novelty, and local culture) and revisit intention among voluntourists. A structural model was employed with twelve hypotheses pertaining to data collected from 342 Chinese residents who had prior voluntourism experience before data collection in March 2020. For data analysis, confirmatory factor analysis and structural equation modeling were used to test relationships between variables. Data analysis demonstrated that mindfulness significantly influenced all six dimensions of MTEs in this study. Four of the dimensions of MTE (i.e., hedonism, involvement, meaningfulness, and local culture) significantly influenced revisit intention.

Information and Communication Technology, Integrated Marketing Communication, Social Media Branding and Memorable Tourist Experience Impact on Heritage Green Tourism

The research aimed to empirically test the impact of information and communication technology, information marketing communication, social branding, and memorable tourist experiences on green tourism with the mediating effect of tourist behavior on Saudi Arabian heritage tourism. The study also tested the moderating role of tourist environmental attitudes between tourist behavior and green tourism. For this purpose, employing self-administered questionnaire data collected from 370 tourists from two Saudi Arabia areas namely Al-Ula and Diriyah. Use a convenient sampling technique, cross[1]sectional research design, and Partial Least Square (PLS)-Structural Equation Modeling (SEM) technique for data analysis. The findings reveal that social media branding, information and communication technology, information marketing communication, and memorable tourism experiences each have a positive and significant impact on green tourism. The study also identifies the mediating role of tourism behavior and the moderating effect of environmental attitudes. These findings contribute to theoretical understanding by integrating these factors into a mediated-moderated model and offer implications for developing targeted green tourism strategies which emphasize the need for coordinated marketing efforts, and memorable eco-focused experiences. Practically, these results highlight the importance of enhancing tourist engagement with green tourism and achieving sustainability goals which is offering an actionable insights for green tourism

Factors Influencing Revisit Cycling Tour in Bali, Indonesia: The Role of Tourist Engagement, Destination Attribute, Memorable Tourist Experience and Environmental Concern

Factors Influencing Revisit Cycling Tour in Bali, Indonesia: The Role of Tourist Engagement, Destination Attribute, Memorable Tourist Experience and Environmental Concern

Exploring the Formation of Behavioral Intention Toward Rural Tourism via Sensory Experience and Memorable Tourism Experiences, a Case Study in Henan, China

ABSTRACT This study aimed to investigate the formation of tourists’ behavioral intentions toward rural tourism by analyzing sensory experiences and memorable tourism experiences. The research was conducted through a case study in Henan, China. Using a quantitative approach, a survey was conducted where 490 participants completed a face-to-face questionnaire. The findings from the partial least squares structural equation modeling revealed that out of the five sensory experiences, only touch has a statistically significant and positive impact on behavioral intention. On the other hand, sight, sound, taste, and smell do not have a meaningful influence. In contrast, all five senses exhibited substantial beneficial effects on memorable tourism experiences. Memorable tourism experiences emerged to act as a mediator between the five senses and behavioral intention. This study is a pioneer attempt in the field of rural tourism, using the embodiment perspective to explore the mechanisms and connections linking sensory experiences, memorable tourism experiences, and behavioral intentions. The findings offer significant theoretical insights and practical contributions to advance the research and industry of rural tourism.

Antecedents of Destination Image and Revisitation Intentions Post COVID-19: a Study in Indonesia

Objective: This research aims to explore the dynamics of destination image on the tourism landscape of Berau Regency, East Kalimantan Province, focusing on cultural, socio-economic, and environmental dimensions. A survey was conducted from November 2022 to June 2023 Theoretical Framework: consumer behavior theory, tourism, destination image, cultural image, socio-economic image, environmental image and tourist satisfaction Method: The survey was conducted from November 2022 to June 2023 by collecting data from 135 tourists in Indonesia through purposive random sampling. Variance-based Structural Equation Modeling (SEM) was used to analyze the data. Results and Discussion: These results emphasize the important role of cultural preservation, socio-economic development, and environmental management in optimizing tourist experiences and promoting destination sustainability, offering valuable insights for stakeholders and policymakers in destination management and tourism policymaking. Research Implications: This research aims to explore the dynamics of destination image in the tourism landscape of Berau Regency, East Kalimantan Province, with a focus on cultural, socio-economic, and environmental dimensions. Originality/Value: these findings offer valuable insights for stakeholders and policymakers to optimize tourist experiences, promote destination sustainability, and foster the growth of Berau Regency's tourism industry post-pandemic. Keywords: Destination Image Cultural Image, Socio-Economic Image, Environmental Image, Memorable Tourism Experience, Tourist Satisfaction, Interest in Returning, Tourism.

Open innovation in the tourism field: A systematic literature review

Open innovation shapes how organizations innovate and compete, particularly in the dynamic tourism sector. Despite its potential, the theoretical framework for open innovation in tourism is still developing, and there is a need for further understanding of its applications in the tourism sector. This research aims to define the dimensions of open innovation in tourism to understand how these practices can be tailored to meet the sector's unique challenges. Through a systematic literature review of 17 articles from Scopus and Web of Science databases (2016–2023), the study confirms the critical role of open innovation in enhancing tourism competitiveness by enabling adaptation to market changes. Key findings include the importance of collaboration and co-creation among tourism industry stakeholders, which is crucial due to the sector's constant evolution driven by consumer preferences, technological advancements, and competition. Thirteen of the reviewed studies emphasize this aspect, while others highlight the role of digital technologies in modernizing and improving tourism processes, thereby creating innovative services for digitally connected consumers. Additionally, fostering an innovation culture and sustainability is essential for integrating innovative practices that consider future environmental and societal impacts. The research identifies four dimensions of open innovation crucial for tourism: digital technologies, collaboration and co-creation, innovation culture, and sustainability. These dimensions help guide strategies for developing competitive and memorable tourist experiences. The study underscores the complexity and relevance of open innovation as a strategy for tourism development, with the identified themes paving the way for innovation and sustainable success in the sector.