Abstract
Smart tourism technologies (STTs) are essential for destinations to be competitive. While this encourages researchers to understand how STTs impact important factors in destinations, there remain gaps in the existing research. Therefore, this study aims to examine how and when STTs influence destination loyalty, considering different roles of tourist engagement, memorable tourism experience (MTE), and place identity. The information provided by 393 tourists confirmed that STTs significantly influence tourist engagement, MTE, and destination loyalty, and two variables—tourist engagement and MTE—mediate the relationship between STTs and destination loyalty. Moreover, place identity moderates the relationship between STTs and tourist engagement.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
