Abstract
Voice Assistants (VAs), driven by Artificial Intelligence (AI), are gaining prominence and becoming increasingly relevant in various domains. Their distinctiveness lies in the incorporation of human-like attributes, setting them apart from conventional technologies and firmly situating them within the domain of Anthropomorphic Technologies (AT). This study aimed to comprehensively examine the impact of customers’ gender, the gender of Anthropomorphic Voice Assistant (AVA), and the kind of relationship customers perceived to form with AVA on customers’ attitudes toward AVA using an experimental design.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
