The measurement model of novelty, memorable tourism experience and revisit intention in tourists

Abstract

ABSTRACT Novelty is an essential component that makes tourism experiences memorable and invokes revisit intention in tourists. This study aims to evaluate the measurement model of novelty and assess the relationships between novelty, memorable tourism experience (MTE) in tourists and their intention to revisit. A questionnaire was distributed to 1134 tourists visiting destinations in central India, and responses were analysed. Based on this study, a practical measurement scale is prepared to analyse novelty, MTE and revisit intention. The confirmatory factor analysis (CFA) and structural equation modelling (SEM) results provide a valid measurement model and confirm the relationships. This study is one of a few studies evaluating the measurement model of novelty, MTE and revisit intention and investigating their relationships. This study will help the researchers and destination managers comprehend novelty, MTE and revisit intention of tourists to make tourism more sustainable.