Understanding the relationship between tourists’ perceptions of the authenticity of traditional village cultural landscapes and behavioural intentions, mediated by memorable tourism experiences and place attachment

Abstract

ABSTRACT Traditional village tourism development is influenced by cultural landscape authenticity and tourists’ behavioural intentions. Data was collected from 347 tourists through field surveying. Structural equation modelling was used to explore interactions between traditional village cultural landscape (TVCL) authenticity, memorable tourism experiences (MTE) and place attachment (PA) in driving tourist behavioural intentions. TVCL authenticity, MTE and PA significantly affect behavioural intentions; MTE and PA have significant partial mediating effects on TVCL authenticity and behavioural intentions. The study emphasises the role of cultural landscape authenticity in traditional village tourism, enriches authenticity theory, and promotes rural tourism development and sustainable protection forms.