Linguistic Consciousness Research Articles

PROBLEMS OF ANNOTATION OF CULTURAL UNITS IN THE DEVELOPMENT OF CULTURAL AND REPRESENTATIVE SUBCORPUSES

One of the most urgent problems in modern Kazakh society is the revitalization of the spirit of the people through a comprehensive study of the continuity of native culture and history, formed through the language and preserved in the language. The solution to this problem is directly related to the continuation of the structural system of language research to the anthropocentric direction, which is developing on a large scale in Kazakh linguistics and reflects the national view of the world in linguistic consciousness. In this regard, recent research and published lexicographic works show the relevance of using rich information from cultural and representative texts that reflect the existence of each people. Because such texts, which reflect the individuality and uniqueness of each nation, are the code, priceless precious heritage, and linguistic treasure of that nation as the main indicator of the formation of the nation. That is why collecting, sorting, understanding, and revitalizing cultural texts is a very urgent problem. They will survive from the depths of centuries from generation to generation and serve for the future of the mother tongue. So, if we take an inventory of our ancient cultural texts and create a corpus of the Kazakh language, a modern reflection of national values will be created in the language, and some forgotten or outdated words with dull meanings will be revived and taken a place in the vocabulary. Thus, the vocabulary of the language will become richer, the scope of use of the state language will expand, and the process of term formation will intensify.

Отражение особенностей семантической структуры древних названий цвета в эволюции семантики общеславянских цветообозначений *bronъ и *polvъ

The aim of the research is to identify the peculiarities characterising the evolution of the semantics of the Common Slavic colour terms *bronъ and *polvъ, which reflect the specific features of the semantic structure of ancient colour names. The scientific novelty of the study lies in describing the specificity of the semantic structure of ancient colour terms through the history of not the main colour names, but rather the colour names that are “peripheral” from a modern perspective, namely, броный (derived from the Common Slavic *bronъ) and половый (derived from the Common Slavic *polvъ). The semantic features of the Common Slavic colour terms *bronъ and *polvъ, as well as their Indo-European proto-forms and Old Russian derivatives were identified through component analysis. As a result, it has been found that the evolution of the semantics of these Common Slavic colour terms is characterised by the absence of the initial semantic connection with the reference object, the presence of a semantic connection with light or its absence and the syncretism of the denoted colour tone. Thus, it has been revealed that the Common Slavic lexemes *bronъ and *polvъ were more likely to be names for colouration rather than colour itself. These characteristics reflect the specific features demonstrating differences in the perception of colour by ancient and modern linguistic consciousness that are common for the semantics of words developing colour meanings in the Russian language.

Structural Dynamics of Network Frames in the Context of the Legitimacy Crisis in Libyan Jamahiriya (based on the Internet comments)

The article deals with the English Internet comments viewed as non-professional political discourse of everyday network communication. In these comments the videos on the legitimacy crisis in Libya in the early 2010s are discussed. Considering the array of commentary texts as a conceptual system, we study the non-professional political discourse related to the Libyan crisis in terms of frame analysis. Since the consequences of this crisis are felt in the world politics to this day, the users keep commenting on it regularly, it makes it possible to study the dynamics of the conceptual discursive structures. For the purpose we chose frames as mental models that allow us to study linguistic consciousness by dividing texts into fragments reflecting the accumulated knowledge and experience of a person about stereotypical situations. Frame modeling is carried out with the help of the FrameNet frame base. Variants of frame models constructed through the analysis of the network discursive material, are called network frames. The study of comments relating to different periods of time allows us to identify the dynamics of the changes in the structure and content of the key frames that describe the legitimacy crisis in Libya.

Stereotypical Representation of a Cybervictim in Russian Students’ Language Consciousness based on the Material of the Chain Associative Experiment

Currently, the study of victimization and victim behavior as phenomena of modern cyberspace in the aspect of their stereotyping in the language consciousness of young people is a topical problem due to some extralinguistic reasons, such as massive involvement of young people in virtual communication, anonymity of cybercommunication and lack of legal liability for deviant behavior on the Internet, people’s ignorance of the need to correctly configure the privacy settings of their personal accounts, etc. This research is aimed at revealing the stereotypical representation of a cybervictim in the language consciousness of Russian students. The novelty of the phenomenon of cybercommunication and the insufficient scientific research data within the framework of psycholinguistics indicate the theoretical and practical significance of such studies. To solve the tasks set, the chain associative experiment in the form of an online questionnaire was conducted among students of all educational specializations of Kemerovo State University. The study of the respondents’ associative reactions with the use of methods of morphosyntactic analysis and semantic gestalt analysis made it possible to identify the semantic domains, on the basis of which the associative field was modeled, which characterizes the stereotypical representation of a cybervictim in the linguistic consciousness of Russian students. The results allow the authors to conclude that, from the viewpoint of young people, a cybervictim as a participant in the Internet communication does not evoke associations related to nationality, sex, age, profession. With a generally positive attitude to a cybervictim arousing sympathy, respondents point out the inability of such a person to take actions, which makes it possible to interpret the stereotypical image of a cybervictim as of a person without their own life philosophy or unable to defend it for physiological or psychological reasons, that negates the possibility to influence the communicative situation of this type.

Языковая репрезентация этнографических реалий российских немцев (на примере романов Г. Яхиной «Дети мои» и Г. Завацкого „Wir selbst“ / «Мы сами»)

The aim of the study is to identify German ethnographic realia in novels and the peculiarities of representation of these realia in the linguistic consciousness of Germans and Russia Germans. The paper attempts to determine the psycholinguistic significance of German realia on the basis of associative experiment data and to establish their nuclear-peripheral organisation for these ethnic groups. The study is original in that it is the first to identify and systematise German ethnographic realia based on the material of novels about Volga Germans, as well as to describe mental representations of German everyday and ethnographic realia in the two ethnic groups and to compare these representations with the image of realia in the artistic reality of the novels. As a result of the study, it has been found that the authors most often use ethnographic realia, especially everyday realia, including food and drinks, clothes and shoes, housing and property, to describe the life of Russia Germans. The ideas of Germans and Russia Germans about German realia most often coincide in the semantic aspect, but differ in the evaluation component.

Hip Hop Language Pedagogies for Liberation: A Critical Cultural Cypher on Language, Race, and Education

ABSTRACT In this article, co-authors Brian Mooney, Joniesha Hickson, Aaleah Oliver, and Jahvel Pierce discuss language, race, and education with author April Baker-Bell. Speaking from their perspectives as teachers, scholars, researchers, poets, spiritual leaders, and cultural workers, their experiences address the importance of sustaining a Black linguistic consciousness within and outside of classrooms where students experience Anti-Black Linguistic Racism. This intergenerational dialogue and critical cultural cypher reflect the linguistic counter-space the authors co-constructed through Hip Hop and spoken word at a high school in New Jersey. The cypher addresses the article’s central question: What is Black linguistic consciousness and how do we sustain it for liberation, equity, and excellence in education?

Эвристический потенциал психолингвистических словарей разного типа

The article considers the heuristic possibilities of using psycholinguistic dictionaries (associative and associative-semantic) for modeling fragments of the linguistic consciousness of certain groups (sociocultural communities) of native speakers, and builds a “three-dimensional” model of the subjective semantics of individual stimuli in a comparative slice and trend modes. The authors characterize the main associative dictionaries created on the basis of the results of all-Russian and regional experiments, show the possibilities of “large” and “small” psycholinguistic dictionaries in the aspect of modern scientific research. The implementation of the heuristic potential of regional dictionaries is shown on the example of comparative slice and trend descriptions of the semantics of the stimulus “life”. Associative fields from the “Associative Dictionary of a Teenager” (composed in 2002), the new associative base of this dictionary made up in 2021, associative and semantic experiments conducted by the authors in Omsk in 2010 – 2012 and in 2022 are used as material for such descriptions. To analyze the composition of the fields, it was important to analyze the stable and mobile zones of the subjective semantics of the stimulus, the verbal expression of the semantic areas associated with the stimulus, the behavior of frequency reactions of the respondents of different age and social groups, the prevalence of nonstandard (slang, colloquial) and foreign language reactions.

Первые результаты исследования деятельностной парадигмы русской языковой личности на материале РАС и СИБАС

The author introduces the term “activity paradigm of the Russian linguistic personality” and shares some results of the study carried out on the dominant verbs of the associative networks modeled on Russian associative dictionary (RAS) and Russian regional associative database (Siberia and the Far East) (SIBAS): ‘to live’, ‘to do’, ‘to sleep’, ‘to think’, ‘to go’, ‘to speak’, ‘to have done’. The study has been aimed at defining the changes in the socio-communicative settings of the Russian linguistic personality related to activity. The author provides the theoretical prerequisites to the study of the activity paradigm and proves the relevance of the term “hypernet” which has been borrowed from K.V. Anokhin’s hypernet brain theory to define the term “activity paradigm”. The article describes the methods applied at each of the two stages of the study which are statistical analysis and psychoglossing. Those reactions to the stimuli in question which are related to the subjects of activity, individualism, finance, and evaluations are cited. The author points out that analysis of verbs proves to be insufficient for understanding of the activity-related socio-communicative settings of the Russian linguistic personality. Thus, the article provides a supplementary analysis of the nouns ‘money’, ‘work’, ‘labor’, and ‘career’. Further research being necessary, the author observes an increase in the Russian linguistic personality’s egocentricity and some traces of monetarization of the Russian linguistic consciousness.

Семантическая структура лексемы «Толерантность» в современной русской языковой картине мира

This article is aimed to analyze a semantic structure of the lexeme ‘tolerantnost’’ [tolerance] that functions in the Russian linguistic world-image. The material was collected from the Russian National Corpus, associative dictionaries, texts of the modern Internet discourse: posts from social networks and forums with such requests as ‘Kak vy ponimayete tolerantnost’? [What do you understand under tolerance?], ‘Kak Vy ob”yasnyayete detyam, chto takoye tolerantnost’?’ [How do you explain to children what tolerance is?], ‘Kak vesti sebya tolerantno’ [How to behave tolerantly], etc. The choice of the material is conditioned by the research agenda to identify interpretation patterns of this unit given by modern native bearers of the simple Russian linguistic consciousness. The following approaches have been applied within the framework of this research work: semantic analysis of texts, a psycholinguistic method, the method of interpretation of semantic dominants, and a contextual method. The following results have been obtained during the course of the analysis. The obtained associate show that the unit ‘tolerantnost’’ [tolerance] is interpreted through ‘terpimost’’ [lenience], ‘delikatnost’’ [delicacy], ‘sderzhannost’’ [restraint]; native speakers of Russian associate tolerance with the processes of globalization, democratization of the society, and humanism. However, the analysis of the modern Internet users’ texts allows for the conclusion that the concept under investigation has a more complicated structure. Tolerance in these texts is characterized both as an attitude with a strong axiological component and as a behavior, an external manifestation. Tolerance as an attitude is divided by the authors into positive (‘terpimoye’ [tolerable] in relation to other people) and negative one (‘molchalivoye’ [silent] behaviour towards negative socially significant phenomena). Tolerant behavior manifests itself as complete indifference to what is happening. The analysis of the texts of the last two years indicates transformation of the original meaning of the unit ‘tolerantnost’’ [tolerance] due to the currently changing ideology in the Russian society: a negative connotation has been recorded with the predominant components of the meaning ‘ravnodushiye’ [indifference], ‘drugoy’ [other], ‘chuzhdyy’ [alien], ‘zapret/ tabu’ [prohibition/ taboo], ‘privnesennyi’ [foreign], ‘Zapad’ [West], ‘bolezn’’ [disease], etc.

Семантическая параметризация лексики как средство выявления вербализации культурно значимых смысловых зон в русском и немецком языках (на примере лексико-семантического поля «Дружба»)

The paper demonstrates the results of analysing the Russian and German lexemes and phrases included in the semantic field “Friendship” from the standpoint of their semantic parameterization based on the apparatus of lexical functions-parameters (in the terminology of I. A. Melchuk and A. K. Zholkovsky). The aim of the research is to create an algorithm for semantic parameterization of Russian and German vocabulary compiling a list of the equivalent parameters forming the semantic field “Friendship” in the analyzed languages. The author consistently compares Russian and German lexemes and phrases, distributed over 37 semantic parameters, to establish the equivalence or divergence of the content communicated by them, draws conclusions. The scientific novelty of the research lies in demonstrating a model for matching words and their combinations within semantic fields based on semantic parameters combining lexical functions-parameters of several lexemes included in a particular semantic field. This approach makes it possible to identify the key semantic zones verbalized in each language, helps to penetrate deeper into the linguistic consciousness of the native speakers of a particular language, contributes to a more detailed study of the semantics of words, identifies the semantic zones that are “not expressed” in the languages in order to find (if necessary) ways to fill these gaps. As a result of the research, it is the first time that the lists containing the linguistic units that verbalize the semantic parameters of the “Friendship” field in Russian and German have been compiled, the main ways of their verbalization in each language and usage examples have been provided.

Associative Meaning of the Word <i>Life</i> in the Udmurt, Tatar, and Bashkir Languages: An Interlanguage Comparative Study

The research featured experimental material obtained from Udmurt, Bashkir, and Tatar respondents as part of a psycholinguistic approach to the study of lexical meaning by its associative field. This approach is connected with the knowledge representation in the linguistic consciousness of native speakers and the specifics of ethnic stereotypes. The study owes its scientific novelty to the fact that it is a first of its kind comparative psycholinguistic study of the word semantics that involves the speakers of Udmurt, Bashkir, and Tatar. The study identified the semantic content and structure of the associative fields of the lexeme life in the abovementioned languages. It relied on the associative reactions received from the native speakers of Udmurt, Bashkir, and Tatar. The results of the psycholinguistic associative experiments served as the basic linguistic material for further cross-cultural research. The associative fields included the correlates of the lexeme life in the three languages: ulon (Udmurt), gumer (Bashkir), and gomer (Tatar). The quantitative and qualitative parameters allowed the author to identify universal and distinctive components in the content of the associative structures. The responses of Bashkir and Tatar speakers were mostly stereotypical in the core of the associative field. Paradigmatic reactions prevailed over syntagmatic ones in all associative fields. The qualitative interpretation of cognitive strategies appeared to be universal for the Udmurts, Bashkirs, and Tatars. The identification process was based on a specific mental image of a subject or object, as well as on emotionally-colored and evaluative signs as part of a semanteme. Unlike the Udmurt speakers, the Bashkirs and Tatars gave lengthy and explanatory reactions to the stimulus. The results can be used in teaching these national languages or as an effective tool for the formation of a multilingual personality through the study of associative lexical fields. In linguistic theories of semantics, an associative field can be used as a structured model for analyzing semantic representations of a word. The obtained results contribute to solving a certain range of theoretical issues related to the problem of mental vocabulary and human speech activity.

On the concepts of “Russian Germans” and “Volga Germans”: A psycholinguistic aspect (based on a free associative experiment)

The article studies the psycholinguistic meanings of the concepts “the Russian Germans” and “the Volga Germans” in the linguistic consciousness of the Russian Germans and establishes the features of the linguistic self-presentation of this ethnic group. To study linguistic consciousness, a free associative experiment was conducted among the Russian Germans, in which informants were asked to record spontaneous associations to the stimulus “the Russian Germans” and “the Volga Germans”. As a result of the experiment, 171 reactions were received to the “Russian Germans” stimulus, 183 reactions to the “Volga Germans” stimulus. To determine the psycholinguistic meanings, the method of semantic interpretation of associations was used with the allocation of core and peripheral meanings. As a result of the study, we found that the psycholinguistic meanings of the concepts have similar meanings in the linguistic consciousness of the Russian Germans and are defined through lexemes indicating family ties (“family”, “ancestors”), people of the inner circle (“friends”) and compatriots (“countrymen”), as well as the tragic events in the history of the Russian Germans of the 20th century (“deportation”, “expatriation”, “exile”). In addition, psycholinguistic meanings have a pronounced positive connotation.

CONCEPT IVANUSHKA-DURACHOK: VALUE AND DYNAMIC ASPECT

In the article, the concept Ivanushka-durachok is considered as a national precedent name. The national-cultural significance of the concept is proved based on the opinion of predecessors. The deformations of the axiological paradigm of young Russian speakers are exemplified by this concept, modifications in its existence are fixed overtime. It is argued that the change in the semantics of the concept Ivanushka-durachok is explained by the development of the linguistic consciousness of native speakers over the past 40 years. In the course of the research, the psycholinguistic methods and the methods of corpus linguistics were used. The dynamics of the evaluative value of the precedent concept Ivanushka-durachok is indicated. It is concluded that the axiological and semantic potential of the concept Ivanushka-durachok and its name has been deformed. Its assessment vector in the linguistic consciousness of the student changed from positive to slightly negative. It was found that most of the preschoolers and some schoolchildren do not know the hero at all, do not have any associations with him, poorly represent his character traits, do not remember the fairy tales in which the character participates, do not reproduce the plot collisions associated with the hero, do not have a complete (and some even partial) understanding of the actions and characteristics of the hero and his antipodes, his environment. This is evidenced by the results of an associative experiment, according to which the hero is still recognizable as a fairy tale and folklore character inscribed in the schoolchild’s world picture. However, he is not attributed as invincible, disinterested, kind, trusting in the will of God, savvy, fearless, generous, highly moral. The hero is perceived primarily as intellectually limited, unkempt and unengaging. According to schoolchildren, the character is not suitable for personal friendship. The author considers the simplification and transformation of Ivanushka-durachok’s assessment to be a mutation of the cultural code. The change of axiological emphasis exemplified by Ivanushka-durachok is assessed as a diffusion of national-cultural idiosyncrasy, its unjustified debasement. The results of the analysis can help to correct the work with fairy-tale and folklore texts in kindergartens and elementary schools, be used in the teaching methods of literary reading.

“The Arctic constant” in the linguistic consciousness of modern student youth

Introduction. Currently, there is an unprecedented increase in interest in the Arctic issues in various fields. The analysis of scientific literature testifies to the actualization of the study the phenomenon of a region taken as a fragment of the semiosphere and the formation of Arctic regionology. The research is devoted to representing the integral image of the Arctic from the interdisciplinary perspective, as well as in the context of value-semantic narratives in science and education. The purposes of this study are to present the key features of semiotics of the circumpolar region, and to reveal its cultural-symbolic codes anchored in the linguistic consciousness of student youth in contemporary Russia. Materials and methods. The main research method used was the free associative experiment involving students of Saint Petersburg Mining University. The study took place in several stages, starting in 2021. It was attended by 400 students of different faculties, mainly aged 18 to 20 years old. The following methods were also used: enquiry-conversation, systematic pedagogical observations, theoretical analysis of scientific literature. Results. The respondents gave 2875 responses to the stimulus “the Arctic” in the course of the associative experiment. The obtained associates were distributed into 5 thematic groups, which formed the “Arctic” conceptual field. The analysis of its the core zone, the near core zone and the periphery obtained shows prevalence of emotional-sensual reactions and estimations of the severe Arctic space, which is also perceived as a place richest in natural resources, with unique conditions for all kinds of research activity. Of all the components in the framework of the “Arctic” conceptual field, the ethno-cultural and geopolitical ones, together with any spiritual-ideological connotations related, are underrepresented. The research was also verified by the free interview of students in the form of a conversation. Conclusions. The data obtained confirmed the hypothesis that the heroic narrative formed in the Soviet era is no longer the dominant category in interpreting the conceptosphere of the Arctic and the North. However, the symbolic value of the Arctic and the polar feat may become one of priority national ideas in modern Russia. The analysis of the ideological orientations of students regarding the “Arctic” conceptual field is the most important pedagogical and educational problem. It is necessary to revive educational traditions on the formation of “the Arctic consciousness” among the younger generation and develop a unified socio-humanitarian paradigm of knowledge about this unique region of the Earth.

Роль русских и китайских урбонимов в коммуникативном пространстве современного мегаполиса

The ways of nominating modern spatial realities reflect linguistic conscious-ness and create a new linguistic reality, therefore, the analysis of the names of objects that are part of the communicative space becomes an urgent problem. The article analyzes the ways of explication of toponyms, in particular antonyms, in the Russian and Chinese communicative space, the relationship between the naming of the object and the cultural code.
 The process of nomination of modern spatial realities reflects the linguistic consciousness and creates a new linguistic reality, so the analysis of locus names (toponyms) is an urgent problem. The article studies the ways of explication of space, the interrelation of language and cultural codes. The aim of the study was to describe the ways of explication of lexical units (paronyms) in Russian and Chinese, to determine their functionality in the communicative space of the metropolis.
 To achieve the goal, the following methods were used: continuous sampling method, comparative etymological and linguoculturological analyses.
 As a result of the analysis of the names of spatial objects, in particular the urban names of the Moscow and Beijing metro, their classification based on etymology, the authors come to the conclusion that lexical units that name spatial objects perform not only informational, cultural, communicative, but also culturally preserving functions, that is, they are a way of preserving cultural patterns that affect the atmosphere of the communicative space of the metropolis.
 The scientific novelty of the study lies in the fact that for the first time a comparative description of the urban names of the Moscow and Beijing metro is given, some ways of verbalization of urban objects are revealed and their role in the communicative space is determined.
 The practical significance lies in the fact that the analysis of the semantics of spatial lexical units helps to understand the trends in the process of nominating loci, their influence on the formation of a special communicative space, and also the fact that, giving a name to an urban object, we fill it with special information that is passed on to future generations.

“At Sea, At Odds, Astray, Adrift”: Linguistic Destabilization in Jhumpa Lahiri’s Self-Translated Novel Whereabouts

Abstract This article compares the Italian original of Jhumpa Lahiri’s novel Dove mi trovo (2018) with the English self-translation, which was published in 2021 under the title Whereabouts. Lahiri claims that her embrace of Italian was a means to escape the alienation caused by her bilingual upbringing in Bengali and English. Paradoxically, this quest for wholeness was coupled with insecurity in Italian, a language in which Lahiri only achieved fluency in middle age. Self-translation puts this linguistic ambiguity to a new stress test. In the confrontation between Lahiri’s Italian-language and Anglophone selves, her English becomes affected by Italian calques, creating a hybridized language mirroring the author’s own hybrid linguistic consciousness.

“At Sea, At Odds, Astray, Adrift” : Linguistic Destabilization in Jhumpa Lahiri’s Self-Translated Novel Whereabouts

Abstract This article compares the Italian original of Jhumpa Lahiri’s novel Dove mi trovo (2018) with the English self-translation, which was published in 2021 under the title Whereabouts. Lahiri claims that her embrace of Italian was a means to escape the alienation caused by her bilingual upbringing in Bengali and English. Paradoxically, this quest for wholeness was coupled with insecurity in Italian, a language in which Lahiri only achieved fluency in middle age. Self-translation puts this linguistic ambiguity to a new stress test. In the confrontation between Lahiri’s Italian-language and Anglophone selves, her English becomes affected by Italian calques, creating a hybridized language mirroring the author’s own hybrid linguistic consciousness.

THE SPECIFICITY OF THE IMAGE OF THE CITY IN THE LINGUISTIC CONSCIOUSNESS OF ITS RESIDENTS AS A BASIS FOR SOLIDING SUSTAINABLEREGIONAL COMPONENTS

The article presents an analysis of the associative responses of residents of Chelyabinsk and guests of the city, associated with the perception of the urban environment, urban objects, well-known places, famous personalities, the image of the city and its residents in general. It is important to find out the associative core and peripheral meanings of the city image because it can be used to solve the problems of socio-cultural adaptation when introduced into the school educational system. Acquaintance with famous places and people, knowledge of historical facts and unique features of the city and region can have a positive impact on the formation of the image of a Russian citizen in the linguistic consciousness of the younger generation. The material presented in this study shows a complex, contrasting attitude towards the city, primarily due to the fact that current generations do not perceive Chelyabinsk as a city of labour merit, as one of the key elements of the stronghold of the country, but note serious environmental problems and an unfavorable external environment for human life (two sides of the same coin). This study can form the basis for identifying specific unique regional lexical components associated with Chelyabinsk and the Chelyabinsk Region, which can contribute to the formation of a positive image of this location.

Мораль как субъект: вариативность оценочности и трансформация смыслов (на материале электронного корпуса немецкого языка DWDS-Korpus)

The aim of the study is to determine the semantic and axiological features of morality as a subject. The scientific novelty of the work lies in the authors’ approach to analysing and describing metaphors-phrases with the common component ‘Moral’ in moral discourse. As a result of the study, it has been found that the abstract noun ‘Moral’, the basic semantic content of which is objectivity, undergoes culturally and socially conditioned changes and is able to transform its semantic content into subjectivity. Morality as a subject has an unstable status, is prone to changes in time, space and quantity. The strengthening of its semantic content is due to the use of the metaphtonymies ‘Moral siegt’ and ‘Moral sinkt’, which have the contextual meanings of UP and DOWN in their semantics, underlying the conceptual metaphors UP is STRENGTH, DOWNWARD MOVEMENT is THE LOSS OF VALUE. It has been found that in the German linguistic consciousness, there is a vector of negative orientation, while the lack of morality is a distinctive social feature of modern consumer society.

Ways to Neutralize Gender Attribution of Phraseological Units (Based on Media Texts)

The article is devoted to the analysis of cases of neutralization of gender attribution of phraseological units in their live use in modern media speech. Russian Russian phraseology The aim of the work is to study the dynamics of ideas about the masculine and feminine gender in Russian phraseology based on the identification of forms of neutralization of gender attribution, their classification and analysis of the noted transformations when using stable combinations in newspaper texts of the National Corpus of the Russian language. The following research methods are used in the work: continuous sampling method, observation of language material, lexicographic, lexico-semantic and contextual analysis, classification, analysis, generalization. Three ways of neutralization of gender attribution of phraseological units are considered: neutralization of gender at the level of dictionary definitions (indication of kinship with a person as a whole, without gender differentiation: Ivan, who does not remember kinship), neutralization at the grammatical level (compatibility with the object of the opposite grammatical gender: sleeping beauty), the use of phraseological turnover in relation to the person of the opposite pola (free Cossack). It is shown that, despite the strength of gender stereotypes in the linguistic consciousness, they are not frozen: gender representations change in the process of social development, which is expressed in the transformation of semantics and the compatibility of gender-marked phraseological units, rethinking their one-line connection with masculinity / femininity.The identification of ways to neutralize the gender attribution of phraseological units contributes to the study of gender manifestations in phraseology. The description of modern phraseological usage is important from the point of view of ascertaining the constancy in the linguistic consciousness of established gender stereotypes and shifts in their perception, as well as the accumulation of data on the mechanisms of functioning of idiomatics and the development of phraseological meaning.