Language For Business Communication Research Articles

GENDER INCLUSIVE COMMUNICATION IN CUSTOMS AUTHORITIES OF THE REPUBLIC UZBEKISTAN

This article is dedicated to the problem of gender neutralization of the language of business communication. It also gives examples of gender-inclusive vocabulary. Various options for the application of this vocabulary in the language of business communication are analyzed based on the rules and guidelines issued by the European Parliament, the United Nations, as well as the governments of Great Britain and Canada. ‎

ABOUT BUSINESS E-MAIL AS A GENRE OF PROFESSIONAL INTERNET COMMUNICATION IN THE COURSE OF “LANGUAGE OF BUSINESS COMMUNICATION”

The research focuses on exploring lexical-grammatical, syntactic, punctuation features of the text of business e-mail as a genre of professional Internet communication in the course of “Language of business communication”. The tasks are outlined as follows: 1) to reveal the contents of the course of “Language of business communication”; 2) to highlight the importance of the content module on professional Internet communication; 3) to analyze business e-mail as a genre of professional Internet communication. The descriptive method and various types of linguistic analysis are applied. Emphasis is placed on the motivational-practical (speech) component of the course as a defining feature of the “Language of business communication” discipline, which determines the approach to the thematic content of the four content modules. The proposed research highlights the fourth content module, which reveals the peculiarities of Internet business communication and encompass follows themes: “Internet communication: specifics, types, genres”, “Language organization of business Internet communication”. The analyzed content module involves familiarizing students with the concept of Internet style, types of network communication, genres of business Internet communication, types of posts in social networks, and the culture of Internet communication. To improve the practical skills of business electronic correspondence, an educational model (formulated in linguistics) was used, which consists in the synthesis of four interrelated aspects. The first aspect is based on mastering the theoretical foundations of the researched problem: philology students reveal the essence of the concept of an electronic business letter, systematize the basic principles of creating and rules for writing business e-mails. The second aspect is practical. It consists primarily in the formation of skills and abilities to analyze the texts of business letters. For example, the structural-compositional, lexical-grammatical, and punctuation features of an electronic Cover Letter and a Request Letter are considered. The third aspect is research. It involves independent processing of the text of an electronic business letter in accordance with the proposed algorithm. The fourth stage is creative. It provides for the independent creation of an electronic business letter taking into account the specified requirements. The results of the research can be used as materials for practical classes on the language of business communication, Ukrainian language for professional purposes, language culture, etc. Key words: “Language of business communication”, business e-mail, professional Internet communication, etiquette of business correspondence.

CATEGORY OF POLITENESS IN RUSSIAN AND GERMAN BUSINESS CORRESPONDENCE

Politeness is an integral part of any communication — it acts as a regulator of the communicative process in different spheres of human activity. This category is particularly significant in the official communication, where careful selection of language means is necessary. The actual study of politeness in the official and business communication styles is presented in a contrastive aspect, comparing national-cultural peculiarities of politeness in different countries. Therefore, the novelty of this article lies in the comparative analysis of business letters in German and Russian and in the study of the means of politeness expression in separate communicative blocks as well. This study is structured considering modern trends in the development of conventional norms of official communication, the processes of their personalization, democratization, dialogization and individualization. The textbooks on business correspondence published in Germany and Russia are used as material. In addition, this article uses contextual and semantic analysis. The authors for the first time resort to the method of rubricating business letters into communicative blocks, identifying verbal means of politeness expression. As a result, differences between the analyzed types of German and Russian business letters were identified not only in the manifestation of the above-mentioned trends, but also in the representation of politeness expression in each of the communicative blocks. The results reveal socio-cultural specificity of these texts in German and Russian correspondence, which allows us to use them in teaching native and foreign language for business communication, as well as in the process of teaching translation.

Lexical aspect in language and culture communication

This study is devoted to the study of the vocabulary of the English language of business communication. The role of vocabulary in natural semasiological systems has been repeatedly emphasized by leading scientists of domestic and foreign linguistics. To date, linguistics and, more broadly, philology has accumulated a wealth of experience in describing and systematizing the vocabulary of natural human languages. The most significant directions in the study of vocabulary include the following: separateness and integrity of the word, meaning and usage, philological foundations of lexical semantics and dynamics of relationships between different types of lexical meanings of the word, dialectics of lexicology and lexicography, synchrony and diachrony, scientific development of comparative semasiology and etymology, consistent differentiation of mono and polylex units, the doctrine of the phrase and justification of various types of idiomatic phraseology, identification of subsystems in the lexical domain of the language (homonymy, synonymy, antonymy, paronymy). This article examines authentic examples of modern English-language business discourse and describes some of the processes occurring in the vocabulary of business English: the emergence of new polylexemic business terms created by analogy with terminological units that have become widespread; the emergence of consubstantial terms as an indicator of the interaction of different lexical strata in the vocabulary of the English language of business communication, the development of phrasal verbs with terminating values.

The Culture of Student Debate: When not to Argue

Today public speaking as a form of communication calls for the development of actives ways of speaker’s interaction with the audience, with the audience taking on an increasingly active and meaningful participation. In the cultural environment of modern higher education, in universities, student debates are becoming one of the most relevant and popular activities. Basing on the assumption that debate is an effective tool for developing both communicative and speech skills of future professionals in any field of activity focused on social interaction, this study aims to investigate the specifics of the organizing and conducting debates to develop mastery, professionalism, and leader potential of students in the framework of the course of Russian as a second foreign language (RSL). With this approach in mind, we set the following objectives: 1) to clarify the main approaches to the meaning of oral communication and the role of debate in it for the formation of basic competencies of students today; 2) to study the structure of typical units of public speaking; 3) to identify problems students face in the process of verbal communication; 4) to substantiate the advantages of using debates for the development of the necessary general cultural, professional and communicative qualities and skills of a future professional. In its methodology, this study was based on the works in the field of the theory of communication, the language of business communication, the culture of speech, pedagogy, and methods of teaching the Russian language to non-native speakers. The research methods included surveys and interviews, as well as content analysis and case study methods. The study has proved that solving the pedagogical problems of fostering responsibility, independence, and proactive social attitude requires the development of general cultural, research and communication skills, and debates have proved to be an effective form of practicing these skills in the educational process. The communicative culture and the overall training of students for their future professional career means leadership development, and for this cause debates are an effective teaching tool.

ВІДОБРАЖЕННЯ МОВЛЕННЄВИХ СТРАТЕГІЙ У АНГЛОМОВНОМУ ДІЛОВОМУ ДИСКУРСІ

The research is dedicated to the reflection of speech strategies used in English discourse. The English language of business communication, which has become global in recent decades due to the internationalization of the business community and the steady growth of international business contacts, serves as a tool for intercultural communication. Target settings and typical strategic models of language behavior of interacting parties together with specific features of the functional space of English business discourse determine its generally regulated (vocabulary, pragmatics, stylistics), conventional nature, which implies the existence of a well-established communicative norm and orders. Formal business discourse is characterized by strict accuracy, objectivity, specificity, conciseness, lack of imagery and emotionality, and the choice of means for it will be determined by the same features. In business discourse, as well as the types of institutional type, we can name a number of such properties as: specific strategies, values ​​and specific characteristics of texts. Discursive action is verbalized in a certain type of text, the genre specificity of which is determined by the type of discourse (eg, employment, personnel, operational interaction), institutional and professional sphere of its functioning (eg, higher education). Compositional-thematic, visual-graphic and stylistic features of the text (ie everything that is usually meant by the genre of the text) are also largely due to the typological characteristics of the discourse. In real discursive practice, it is difficult to distinguish between the concepts of genre, discursive event, genre of text and type of text. The strategy of communication is implemented in language tactics – language techniques that allow you to achieve goals in a particular situation.

Language Code Mixing in the Discourse of IT Companies

The mixing of English with national languages in business communication is a consequence of global processes: the development of transnational corporations, modern technologies, the intensification of communication flows and the dominance of English in intercultural communication. Mixing and switching of language codes is quite often observed in the corporate media discourse of IT companies. For organizations in this sphere, English is the main language of business communication, but its use goes beyond professional slang and terminology, creating characteristic forms of language codes mixing. The purpose of the research presented in the article is to identify and analyze situations of mixing English and Russian in the corporate media discourse of IT companies. The research material was corporate media texts in Russian and English posted on the pages of official websites, corporate blogs and in the social networks Twitter and Facebook. In the analyzed texts in Russian, English inclusions (phrases, individual words and their parts) are often observed to denote work programs and tools, corporate events. As part of the professional slang of IT professionals, English words are transmitted using the Cyrillic alphabet and in accordance with the rules of Russian grammar. The influence of English on Russian media discourse in the IT field is also observed in the expansion of the meanings of some words. In Russian media texts, there are also phrases that are not typical for the Russian language, but represent a literal translation of English phrases. English-language sentences are used in Russian texts as mottos or slogans of the company, as congratulations or advice. As a result of the content analysis of the selected media texts, it was also found that along with the English language, the values typical for the discourse of American corporations are being borrowed. It was found that the value dominants of the corporate discourse of IT companies are change and progress, success, equality, partnership.

Difficulties in teaching the second foreign (English) language to students studying oriental language as their major at NEFU, Yakutia, Russia

The Far Eastern Federal District of Russia, including the Republic of Sakha (Yakutia), is located in close proximity to the Asia-Pacific region, which explains the demand in specialists who know oriental languages. One of the oriental languages (Japanese, Chinese or Korean) is studied at the head university of the republic, and English is the language of business communication. In secondary educational institutions of Yakutia, English is the first foreign language, and students study it as a second foreign language in the university. The goal of this study is to identify the main difficulties of learning English as a second foreign language by bilingual students studying the oriental language (Japanese, Chinese or Korean) as their major. The study analyzed domestic and foreign literature, professional educational programs of the North-Eastern Federal University in Yakutsk, characteristics of students from the indigenous population of Yakutia. It was substantiated that the more difficulties in mastering the subject, the stricter the requirements for mastering the educational material.

NEW TECHNOLOGIES FOR DEVELOPING LEXICAL SKILLS IN STUDENTS OF NON-LINGUISTIC UNIVERSITIES (BY THE EXAMPLE OF ONLINE SERVICE QUIZLET)

We look at the challenges of developing lexical skills when teaching a foreign language for business communication to future specialists in logistics facing fewer hours and growing amount of unsupervised work of students. We suggest revising the contents of the conventional stages of teaching vocabulary. We substantiate the advisability of using the didactic potential of the online service Quizlet for teaching professional terminology to students of non-linguistic universities.

STYLISTIC FEATURES OF THE ARABIC DIPLOMATIC SUBSTYLE

ARA MATEVOSYAN - STYLISTIC FEATURES OF THE ARABIC DIPLOMATIC SUBSTYLE The article is devoted to the main characteristics and features of Arabic diplomatic substyle. It reveals the linguistic specificity of Arabic diplomatic documents. The article discusses the defining features of the functional style, its varieties and the criteria for differentiating the substyles of the official business style. The characteristics common to all substyles of the language of business communication such as stability, tradition, isolation and standardization, lack of ambiguity, certain topics, speech regulation are considered. The use of clichés, nomenclature names, professional terminology, solemn vocabulary, language stamps, etc. stands out among the lexical features of Arabic diplomatic substyle. On morphological level, there are verbal nouns, the use of "we-approach", and the absence of abbreviations. Arab diplomatic documents are characterized by the use of cliché- metaphors, metonymy, personification, phraseological phrases, and epithets. On syntactic level, this substyle is characterized by conditional sentences, declarative constructions, description, reasoning, and the use of nominative constructions with enumerations. Moreover, Arabic diplomatic documents also differ in their structure.

PROFESSIONALLY-ORIENTED TEACHING AS A FACTOR OF MOTIVATION TO LEARNING ENGLISH IN NON-LINGUISTIC HIGH SCHOOLS (FROM THE EXPERIENCE OF DIFFERENT DIDACTIVE METHODS USING ON ENGI NEERING FACULTY)

This article is devoted to the features and benefits of a professionally-oriented approach to teaching a foreign language in non-linguistic high schools on the example of engineering education. According to the latest standards of higher education (FSES 3++), students must have sufficient knowledge of a foreign language for business communication in oral and written forms. However, teachers of high schools face a number of difficulties in the formation of a foreign language communicative competence offuture engineers, namely: a constant decrease of a number offoreign language practical classes in a curriculum of a high school and a weak motivation of students. In our opinion, a professionally-oriented approach to teaching helps to solve these problems and make the process of learning a foreign language more intensive, focused and effective. That is, now, the development of strategies, methodological models and tools for teaching English, with a focus on professional communication, is an actual task for an English teacher at the University. This article presents some methods and techniques that stimulate students of engineering faculty to professionally oriented communication in English. Much attention is paid to both active teaching methods used during practical English classes, and individual work, which allows students to get more useful information and skills within the practical classes given, and also allows students to develop the need for individual knowledge acquisition and comprehension, thereby providing the increased interest of communication in a foreign language and increasing motivation to learn a foreign language.

РЕФЛЕКСИВНО-КРЕАТИВНЫЙ ПОДХОД К КОНТРОЛЮ УЧЕБНОЙ ДЕЯТЕЛЬНОСТИ СТУДЕНТОВ ТЕХНИЧЕСКОГО ВУЗА

Statement of the problem. At the present stage of training, the issue of monitoring student,s educational activity at a technical university remains a priority. The article considers the reflexive plus creative approach as a powerful means of control over the implementation of cognitive and practical actions of students that is an indicator of creative growth of personality. The author of the article, not without reason, believes that cultivating the reflective development of student,s creative activity in the future will allow them to reach a higher level of creative development and self-actualize in real practice. The purpose of the article is to describe the control algorithms in the study of academic disciplines “Russian Language And Culture of Speech”, “History of World Art”, “Russian Language of Business Communication” in higher education; to offer a system of reflective and creative tasks that create the most important prerequisites for unlocking the potential and abilities of students. The methodology of the research is analysis and synthesis of research works of Russian and international authors on topics of reflection, personality psychology, creative abilities, creativity, disclosure and development of a person,s creative potential. In addition, the methodological basis of the study is the theory of activity by A.N. Leontiev, philosophical and psychological-pedagogical provisions on personality (L.S. Vygotsky, A.N. Leontiev, S.L. Rubinstein) and the experience of training qualified personnel through development of universal, general professional and professional competencies among university students in accordance with the requirements of the Federal State Educational Standard (FSES) of Higher Education. Results. The use of the reflective and creative approach to control training activities sets the guidelines for the process of unlocking the creative potential among students that provides subject-information enrichment, creation of positive emotional background, cultivation activity, communicational, personal, intellectual reflections, and liberation of their internal capabilities. The expected results meet the requirements specified in the curriculum of the Siberian State University of Science and Technology named after academician M. F. Reshetnev for the specialization of training 42.03.01 Advertising and Public Relations in accordance with the FSES of Higher Education. The requirements include the following: systematization and consolidation of theoretical knowledge, development of cognitive abilities, improvement of independent thinking, formation of universal, general professional and professional competences. Conclusion. The strategy of individual and group tasks proposed in the article and the creation of the Almanac magazines on their basis contributes to a better study of the new subject content of academic disciplines. According to the author, such a strategy deserves attention as an effective way to control educational activities of students organized as part of reflective and creative activity, where information is not the goal, but a means of mastering the actions and operations of professional activity.

CONTENT ASPECT OF TEACHING RUSSIAN LANGUAGE FOR BUSINESS COMMUNICATION

The paper deals with flexibility of the content of the educational subject “Business Communication” that is determined by existence/absence of related communicative subjects in educational programmes at higher educational institutions. The author stresses importance of the subject by teaching specialists able to communication within their professional activities. In addition, specific proposal is made to modernize the content of the subject “Russian Language for Business Communication” in the frame of the educational process at the Siberian State University of Geosystems and Technologies.

YouTube как средство развития аудитивных навыков при изучении русского языка делового общения в китайской аудитории

The article deals with the possible options of using videos posted on YouTube when teaching Chinese students the Russian language for business communication. The purpose of the viewings is to improve and develop the listening skills of Chinese students. The subjects of the video clips are doing business in China, developing business relations between Russia and China. The article presents examples of tasks for the video stories.

Специфика дистанционного обучения иностранному языку

The internationality of the communicative community and the incessant process of modernization require from railway specialists the skill of freely interacting with native speakers of another language. Knowledge of a foreign language at a time when many types of activities have switched to remote functioning is an absolute advantage. This is both the opportunity to obtain relevant knowledge from foreign language sources, and the freedom to communicate and exchange experience with colleagues, regardless of which language they are native speakers. Learning online increases the responsibility of the future railway specialist for the result of mastering a foreign language, conscientiousness in organizing his own educational activities, and independence in completing assignments. The importance of learning a foreign language for railway students during a pandemic remains extremely high. With an eye on quarantine measures, we note that the inability of live communication with people is compensated by online communication channels. The greater number of tools future specialists possess, the more successful they are in coping with the current problems. A foreign language (especially English as a working language of business communication) is one of these tools. The quarantine did not prevent railway specialists from contacting their foreign colleagues, actively sharing their experience, thus being able to cope with a stressful environment in a much better way. Those specialists who switched to online mode and had to communicate with clients using communication tools also noted tangible advantages in knowing a foreign language. In case of forced physical isolation, USURT teachers use productive forms and methods, making foreign language learning no less interesting than in university classrooms. In this article, the author provides a comparative analysis of the capabilities of various online platforms and makes arguments in favor of choosing the Blackboard digital platform. Particular attention is paid to the organization of remote control over training and the forms of influence on the motivational sphere of students.

СОДЕРЖАНИЕ КУРСА «РУССКИЙ ЯЗЫК В ДЕЛОВОМ ОБЩЕНИИ» В СВЕТЕ СОВРЕМЕННЫХ ПРЕДСТАВЛЕНИЙ О ЦЕЛИ ОБУЧЕНИЯ ИНОСТРАННОМУ ЯЗЫКУ

The article justifies the necessity to edit the content of the course “Russian Language for Business Communication” concerning the revised conceptions of the purpose of foreign language teaching, which nowadays is considered not as acquisition of a foreign linguistic system but as development of foreign language communicative skills. Such an approach presupposes emphasizing a pragmatic component in the business Russian course content for businessmen; it is conditioned by the necessity to teach flexible verbal behaviour, which is a basis of successful communication. From this viewpoint, the author examines the basic components of the business Russian course content - knowledge, skills being developed and speech material.

Teaching business foreign language communication in master's courses at railway transport university

The paper explains the necessity of new professional training requirements. The role of foreign languages at higher educational institutions is emphasized, which is reflected in the Federal National education standards. The paper dwells upon approaches and peculiarities of developing a competence-based model of teaching business foreign language communication to postgraduate students of the railway transport university. The paper gives examples of tasks and teaching technologies, used by the author in the process of implementing the teaching programmes for postgraduate students of the railway transport university. The above-mentioned model is viewed as a complex of linguistic, communicative, culturological, psychological and professional components. The characteristic features of teaching a foreign language to postgraduate students of technical universities are researched. The grounds for using an interdisciplinary approach in teaching a foreign language for business communication are considered. The interdisciplinary approach allows to integrate students knowledge and skills acquired in the process of studying other subjects and to successfully implement them in mastering a foreign language and developing a competence in business foreign language communication. The paper gives an overview of the study guides developed by teachers of Foreign Languages Department of the Rostov State Transport University for postgraduate students majoring in technical subjects. The perspectives of further research are defined.

The Correlation between the Using of English Language for Business Communication and Applying in e-Commerce of the Students in Thailand

This research is to study the correlation between the use of English language for business communication and applying English language in e-Commerce of the students in Thailand. The sample group consisted of fourth year students studying in the Departments of Liberal Arts, Humanities and Social Science, major in English Language for Communication. The random search of 382 students is done by stratifying sample, having types of institutions of higher education as stratified criteria, from Krejce and Morgan chart. Tools used are questionnaires, statistic is by mean, t-Test, pearson’s simple correlation moment product. It is found from the findings that 1) The levels of using English language for business communication of the students are at a high level 2) The levels of applying the English language in e-Commerce of the Thai students are at a high level 3) There is no different in the levels of competency in using the English language for business communication of the students in the government institution of higher education or the private institution of higher education 4) There is no different in the level of competency of the students in the government institution of higher education or the private institution of higher education in applying the use of English language in e-Commerce and 5) Overall, there is a correlation between using English language for business communication and applying the English language in e-Commerce of the Thai students at a moderate level, with statistic significant at .01 and correlation coefficient at .563.

Перспективы французского как «языка делового общения»

Перспективы французского как «языка делового общения»

New Standard of French as the Language of Law and the Language of Business Communication

The article deals the issue of gender equality and its reflection in the language. The author considers the emergence of feminine inflections in the traditionally masculine gender words as well as revises the masculine gender prevalence in noun-adjective coordination of various kinds. If these changes take root in the language, it will be necessary to account those in the process of business communication with the French partners.