ABOUT BUSINESS E-MAIL AS A GENRE OF PROFESSIONAL INTERNET COMMUNICATION IN THE COURSE OF “LANGUAGE OF BUSINESS COMMUNICATION”

Abstract

The research focuses on exploring lexical-grammatical, syntactic, punctuation features of the text of business e-mail as a genre of professional Internet communication in the course of “Language of business communication”. The tasks are outlined as follows: 1) to reveal the contents of the course of “Language of business communication”; 2) to highlight the importance of the content module on professional Internet communication; 3) to analyze business e-mail as a genre of professional Internet communication. The descriptive method and various types of linguistic analysis are applied. Emphasis is placed on the motivational-practical (speech) component of the course as a defining feature of the “Language of business communication” discipline, which determines the approach to the thematic content of the four content modules. The proposed research highlights the fourth content module, which reveals the peculiarities of Internet business communication and encompass follows themes: “Internet communication: specifics, types, genres”, “Language organization of business Internet communication”. The analyzed content module involves familiarizing students with the concept of Internet style, types of network communication, genres of business Internet communication, types of posts in social networks, and the culture of Internet communication. To improve the practical skills of business electronic correspondence, an educational model (formulated in linguistics) was used, which consists in the synthesis of four interrelated aspects. The first aspect is based on mastering the theoretical foundations of the researched problem: philology students reveal the essence of the concept of an electronic business letter, systematize the basic principles of creating and rules for writing business e-mails. The second aspect is practical. It consists primarily in the formation of skills and abilities to analyze the texts of business letters. For example, the structural-compositional, lexical-grammatical, and punctuation features of an electronic Cover Letter and a Request Letter are considered. The third aspect is research. It involves independent processing of the text of an electronic business letter in accordance with the proposed algorithm. The fourth stage is creative. It provides for the independent creation of an electronic business letter taking into account the specified requirements. The results of the research can be used as materials for practical classes on the language of business communication, Ukrainian language for professional purposes, language culture, etc. Key words: “Language of business communication”, business e-mail, professional Internet communication, etiquette of business correspondence.