Revisit Intention Research Articles

Revisit Intention Model on Urban Tourism Basis by City Tour Bus with Destination Image as Intervening Variable

Tourists visiting urban tourist destinations choose mass transportation modes that make it easier to travel and avoid the risk of congestion, and there is connectivity between the city center and domestic and international airports so land transportation by bus is needed.
 The promotion mix and service quality will have an influence on the image and tourist attractiveness of a city and its influence on revisit intentions in urban tourist destinations. The purpose of writing this research is to analyze (1) the promotion mix, (2) the quality of service performed by city tour bus managers in Jakarta, (3) the indirect effect of the promotion mix and service quality on revisit intention and then determine (4) the city tour bus management model.
 This study uses a quantitative design with a positivistic paradigm on the implementation of the promotion mix and the quality of city tour bus services in Jakarta which has an influence on revisit intention with the intervening destination image variable. The method of determining the sample uses purposive sampling. The hypothesis will be tested using path analysis to measure the correlation coefficient through a questionnaire with an ordinal scale on a Likert scale with a Structural Equation Model (SEM) approach based on Partial Least Square (PLS) to measure the Structural Inner Model and Outer Model. The results obtained in this study are the influence of the promotion mix and service quality on the destination image and significantly influence revisit intention.

Determining outcome factors of city branding post-COVID-19: roles of brand satisfaction, brand experience and perceived risk

PurposeThis study aims to investigate city branding as a post-pandemic COVID-19 outcome factor on brand satisfaction, brand experience, perceived risk and revisit intention. In addition, this research contributes to the discussion of post-COVID-19 city branding that needs to be considered in the development of future tourism marketing.Design/methodology/approachA quantitative approach was used with PLS-SEM statistical analysis and a 263-tourist sample. The study was conducted on tourists from Malang Regency in Indonesia by distributing questionnaires modified from previous studies in a similar context.FindingsThe results of this study found that there were significant influences of city brand personality on brand experience, brand satisfaction, brand experience on perceived risk, brand satisfaction on revisit intention and perceived risk on revisit intention. This study also presents the mediating role.Research limitations/implicationsThe study was only conducted on a small regency in Indonesia, and therefore the results cannot be generalized for other cities over the world.Practical implicationsThe proposed study model suggests that stakeholders must seek to socialize services to potential tourists, so that tourists can understand the description of tourism activities that can be enjoyed during the COVID-19 pandemic and the way they travel in the future.Social implicationsUnderstanding the determinant factors of city branding post-COVID-19 was valuable for developing marketing strategies to cope with intense competition among the city.Originality/valueThis study emphasizes the determinants of COVID-19 perceived risk and revisit intentions as explained in the tourism marketing literature by considering the role of brand satisfaction, brand experience and city brand personality which significantly contribute to build the city competitiveness. Therefore, various creative strategies should be implemented to promote the city as well as escalate tourist visits without ignoring the pandemic’s risks.

Effect of Fear of COVID-19 on Destination Image, Tourist Satisfaction, and Revisit Intention: Protection Motivation Theory Perspective

Purpose – This study examines the effect of fear of COVID-19, tourist satisfaction, and destination image on the revisit intention. Methodology – Data was collected through social media surveys to 370 total domestic tourist respondents. Then, the data was processed with IBM SPSS version 26 to describe demographics and SmartPLS 3.2.9 to test structural equation modelling between variables. Findings – This study showed that the fear of COVID-19 significantly affected destination image, tourist satisfaction and revisit intention. Novelty – This study has presented that health risks (COVID-19) are not a problem for domestic tourists when travelling. Thus, the threat of COVID-19 does not affect tourists' perceptions of destination image, tourist satisfaction, and revisit intention.

Investigation of The Impact of Extended Marketing Mix and Subjective Norms on Visitors’ Revisit Intention: A Case of Beach Tourism Destinations

Tourists' revisit intention, which refers to their anticipated likelihood of returning to the same destination, is a subset of positive post-purchase behavior and a critical component of tourist loyalty. Thus, the purpose of this study was to determine the effect of an extended marketing mix and subjective norms on visitors' propensity to revisit beach tourism sites in Bangladesh. This study used a descriptive research design. Purposive sampling was utilized in this investigation. Both primary and secondary data were analyzed. Using a standardized questionnaire, primary data were acquired using a five-point Likert scale from 221 Bangladeshi tourists visiting beach tourism sites. The data were analyzed using the Statistical Package for the Social Sciences (SPSS) 25.0 version software. It was investigated with descriptive statistics, a multicollinearity test, a reliability test, and multiple regression. The regression analysis results demonstrated that people, physical evidence, and subjective norms had a significant and positive impact on revisiting intention to beach tourism destinations in Bangladesh. The assessment results can be created consciousness among all stakeholders about visitors' revisit intention related to the extended marketing mix and subjective norms, as well as in the research area. Administrators of the Bangladesh Tourism Board (BTB) and Bangladesh Parjatan Corporation (BPC) will be focused appropriately on evolving the approach for using extended marketing policies and subjective norms of revisiting intention to beach tourism destinations in Bangladesh.

EXPLORING THE DRIVERS OF TOURISTS' REVISIT INTENTION: DOES DIGITAL PAYMENT ADOPTION AND TOUR GUIDE PERFORMANCE MATTERS?

This study is conducted with the aim to understand the factors that encourage the revisit intention of visitors to a tourist place. We consider several aspects such as tourist satisfaction, tour guide performance, destination attachment, and digital payments adoption in tourist destinations. This study uses quantitative methods through a survey of 294 tourists which is chosen by incidental sampling, who visited tourist destinations in West Java Province, Indonesia. The data obtained were processed using the Structural Equation Model with the help of AMOS 7 software. This study indicate that tour guide performance, digital payments adoption, and destination attachments positively influence visitor satisfaction. We also proved that tour guide performance, destination attachment, and tourist satisfaction positively influence revisit intention. Tourist satisfaction mediates the relationship between tour guide performance, destination attachment, and revisit intention. This study justifies the factors that determine the high intention to visit tourist destinations in West Java Province, Indonesia. It sheds lights on tourism literature by identifying factors that influence tourist satisfaction, namely tour guide performance, digital payments adoption, and destination attachments.

The Influence of Halal Tourism Experiences on Revisit Intention of Halal Sembalun Tourist Destinations

The Influence of Halal Tourism Experiences on Revisit Intention of Halal Sembalun Tourist Destinations

Demystifying destination attachment, self-congruity and revisiting intention in dark tourism destinations through the gender-based lens

ABSTRACT Drawing on self-congruity theory, we construct and examine a theoretical model that explores the effect of destination attachment on revisiting intention via ideal and actual self-congruity through a gender-based lens. We gathered data from 301 travellers visiting the Çanakkale dark destination in Türkiye and empirically analysed it by adopting PLS-Henseler’s multigroup and PLS-permutation analysis. Our results confirm significant differences between the effects of destination attachment and self-congruity dimensions (e.g. ideal and actual self-congruity) on travellers’ revisit intention. However, only ideal self-congruity mediates the relationships of attachment towards revisit intention, with this intervention effect being positive for males whereas negative for females. This study offers prominent theoretical and practical contributions to the gender-based destination-marketing research agenda with reliable suggestions for dark-destination authorities and marketers.

The Effect of Tourism Products and Facilities on The Revisit of Tourist Intention to Curug Cimahi

This study aims to analyze the effect of tourism products and facilities on the revisit intention of tourists to Curug Cimahi. This research uses a descriptive verification method. The sample of this research is one hundred respondents who have visited Curug Cimahi at least once between 2019 and 2022. Primary data were obtained through interviews, observations, and questionnaires, while secondary data sources were obtained through a literature review. The results show that partially tourism products and facilities affect the revisit intention of tourists to Curug Cimahi, while simultaneously, tourism products and facilities affect the revisit intention of tourists to Curug Cimahi. This can be an input for managers of Curug Cimahi tourist destinations to develop tourism objects in the future.

A Study on the Effect of Medical Service Quality on Customer Satisfaction during COVID-19 for Foreigners in Korea

With the increasing number of foreigners residing in Korea, there is a need for further research on medical service satisfaction for this demographic. Therefore, this study aimed to analyze the impact of medical service quality on customer satisfaction and revisit intention of foreigners in Korea during the COVID-19 pandemic. An online survey was conducted from 15 March to 15 May 2022 to gather data from foreign residents in Korea. A total of 201 questionnaires were analyzed using IBM SPSS Statistics 26.0 and Smart PLS3.0 for empirical analysis. The results of the study demonstrate that reliability, empathy, and COVID-19 regulations (excluding responsiveness, assurance, and tangibles) positively impact customer satisfaction with medical services. Additionally, customer satisfaction with medical services positively affects revisit intention. Furthermore, variables, such as nationality and medical department, show average differences. These findings suggest that hospitals should focus on COVID-19 prevention and the quality of medical services, while also taking into account unique characteristics, such as nationality and medical department. This study provides essential reference data for medical institutions exposed to infinite competition, informing management strategies to increase customer satisfaction and revisit intention during COVID-19.

The Effect of the Broker’s Competence on Recontract Intention in Real Estate Brokerage Services

This study examines the effect of brokerage competencies on re-contract intention and customer satisfaction with the elements of ability, knowledge, and attitude as well as understanding the mediation of customer satisfaction on competencies and re-contract intention. The study surveyed a questionnaire with customers in Tan Thoi Dai agent which was a total of 200 samples. The study applied SPSS 20.0 and AMOS 24 to complete all steps of analyzing data in SEM and provide accurate results. Based on the results, the competencies of a broker positively impact the satisfaction of service users through the element of ability, attitude, and knowledge. Moreover, these indicators (ability and attitude) play a significant impact on recontract intention in the direct aspect, in contrast, Knowledge has an insignificant role. Lastly, the level of satisfaction is proved to play a mediating role in the relationship between all the elements of the broker’s capacity and recontract intention due to reducing the coefficient. Interestingly, Customer satisfaction has a full mediation in the correlation of knowledge and recontract intention, while it keeps a partial one in the case of ability and attitude. This study has contributed to the area of developing the efficiency of real estate agents, brokers, and managers. It is necessary to reinforce the competitiveness of real estate agents by raising the rate of revisit intention of old customers. Therefore, to enhance the recontract intention, it is not only paying attention to training for brokers with essential capacities but also the increasing level of satisfaction.

Modeling customer satisfaction and revisit intention from online restaurant reviews: an attribute-level analysis

PurposeThe purpose of this paper is to detect predefined service attributes and their sentiments from online restaurant reviews, and then to measure the effects of customer sentiments toward service attributes on customer satisfaction (CS) and revisit intention (RVI) simultaneously.Design/methodology/approachThis study proposed a supervised framework to model CS and RVI simultaneously from restaurant reviews. Specifically, the authors detected the predefined service dimensions from online reviews based on random forest. Then, the sentiment polarities of the reviews toward each predefined dimension were identified using light-gradient boosting machine (LightGBM). Finally, the effects of attribute-specific sentiments on CS and RVI were evaluated by a bagged neural network-based model. The proposed framework was evaluated by 305,000 restaurant comments collected from DianPing.com, a Yelp-like website in China.FindingsThe authors obtained a hierarchal importance order of the investigated service themes (i.e. location, service, environment, price and food). The authors found that food played the most important role in affecting both CS and RVI. The most salient attribute with respect to each service theme was also identified.Originality/valueUnlike prior work relying on the data collected from surveys, this study is among the first to model the relationship among service attributes, CS and RVI simultaneously from real-world data. The authors established a hierarchal structure of eighteen attributes within five service themes and estimated their effects on both CS and RVI, which will broaden our understanding of customer perception and behavioral intention during service consumption.

The Role of Destination Attachment in the Effect of the Perceived Destination Image towards Battlefields on Revisit Intention: Case of Malazgirt Battlefield in Muş

İnsanlık tarihi açısından savaşlar ve bu savaşların geçmiş olduğu alanlar oldukça büyük bir öneme sahiptir. Zira, yaşanan büyük savaşlar insanlık tarihinde önemli bir dönüm noktası olmuş, toplumların ve milletlerin kaderini değiştirmiştir. Bu açıdan savaşların gerçekleştirilmiş olduğu alanlara yönelik yapılan ziyaretler, insanların milli ve tarihi bilinçlerinin artırılmasında, geçmişe olan meraklarının giderilmesinde ve savaşların toplumlar ve milletler üzerindeki etkisinin yerinde deneyimleyerek anlaşılmasında son derece önemlidir. Bütün bu motivasyon kaynakları insanların savaşların geçmiş olduğu alanlara yönelik ziyaret etme isteklerini gün geçtikçe artırmaktadır. Bu sebeple savaş alanları destinasyon pazarlaması açısından da önemli bir çekicilik unsuru haline gelmiştir. Bu açıdan savaş alanlarının gerçekleştiği destinasyonlara yönelik ziyaretçilerin algı ve motivasyonlarının belirlenmesi, bu algı ve motivasyonlar doğrultusunda destinasyon yönetimi uygulamalarının geliştirilmesi gerekmektedir. Malazgirt Savaş Alanı da Anadolu’nun kapılarını Türklere açmış olan Malazgirt Savaşı’nın gerçekleştirildiği Türk tarihi açısından önemli bir savaş alanıdır. Tarihi ve milli bilincin geliştirilmesi adına bu savaş alanına yönelik ziyaretçilerin motivasyonlarının belirlenmesi oldukça önemlidir. Bu nedenle bu çalışmada Malazgirt Savaş Alanı’na yönelik algılanan destinasyon imajının tekrar ziyaret etme niyeti üzerindeki etkisinde destinasyon aidiyetinin rolünü belirlemek amaçlanmıştır. Bu amaç doğrultusunda kolayda örnekleme yöntemi kullanılarak Muş Malazgirt Savaş Alanını ziyaret eden 395 kişiye uygulanan anket formu aracılığıyla veriler toplanmıştır. Toplanan veriler Yapısal Eşitlik Modeli kullanılarak analiz edilmiştir. Araştırma sonucunda katılımcıların algıladıkları destinasyon imajının tekrar ziyaret etme niyeti ve destinasyon aidiyetini, destinasyon aidiyetinin ise tekrar ziyaret etme niyetini pozitif yönde etkilediği görülmüştür. Ayrıca katılımcıların algıladıkları destinasyon imajının tekrar ziyaret etme niyetleri üzerinde destinasyon aidiyetinin kısmi aracılık ve düzenleyicilik rolüne sahip olduğu tespit edilmiştir.

How sustainable practices influence guests' willingness to pay a price premium in Fiji

PurposeThis study seeks to determine the effect of sustainable practices on willingness to pay a price premium (WTPP) in the hotels and resorts in the Fiji islands. It will also assess how implementing these sustainable practices influences guest re-visit intentions.Design/methodology/approachA qualitative research technique was used which included in-depth interview sessions with ten Fijian resort managers and 15 hotel guests. The website of Etic Hotels was also used to gather data about the green practices provided by resorts and hotels. A non-random purposive sampling method was used to select respondents.FindingsResults indicate that implementing sustainability practices has significantly and positively affected guest intentions to return to Fijian Hotels and resorts. The results also demonstrated that customers are willing to pay a higher price for the use of environmentally friendly practices in Fiji's hotels and resorts.Originality/valueThough a few studies have been conducted examining the linkages between sustainable practices and the Fijian hotel industry, this article is a novel exploration of the use of sustainable practices in hotels and resorts and how they influence guest re-visit intentions and WTPP in Fiji Islands.

The Effect of Service Quality of Green Restaurants on Green Restaurant Image and Revisit Intention: The Case of Istanbul

With the rise of environmental awareness, trends of avoiding food waste and reducing carbon emissions trends have generated green business opportunities for the food and beverage industry. In this industry, the competitive advantage provided by high service quality is an important factor. In this context, the effects of perceived service quality on green restaurants’ image and customers’ revisit intentions were investigated. Moreover, the effects of green restaurants’ image on revisit intention were discussed. The GRSERV scale was used to measure the service quality of green restaurants in İstanbul; a total of 356 questionnaires were collected. Partial least squares (PLS) path analysis showed that the perceived service quality by customers visiting green restaurant businesses has a positive impact on both green restaurant image and revisit intention. It has also been determined that green restaurant image has significant effects on revisit intention.

Tourism Revisit and Recommendation Intention on Heritage Destination: The Role of Memorable Tourism Experiences

The purpose of this study is to dig deeper into the role of memorable tourism experiences in revisiting intention and recommendation intention by placing tourism satisfaction as mediation. This research involved a number of 340 tourists visiting heritage destinations in Central Java. Respondents were taken using a convenience sampling technique. The collected data was analyzed by SEM-AMOS. The results of the study show that memorable tourism experiences are proven to have a positive and significant effect on tourist satisfaction. This means that the more memorable the experience the visitor gets, the greater the satisfaction increasing the intention to return and recommendation intention. Memorable experiences also significantly affected the intention to return and recommendation intention. Memorable experience and satisfaction are very important factors for tourists to determine their choice to visit heritage tourism destinations. Therefore, tourism managers must pay attention to cultural heritage sites so that tourists have a positive and unforgettable impression in their memories. Keywords: Heritage Destination, Revisit Intention, Recommendation, Satisfaction, Memorable Tourism Experiences

Exploring international customers’ luxury service experiences during the COVID-19 pandemic

During the COVID-19 pandemic and the associated strain on consumption activities, demand for luxury hotels has risen steadily as a safe way to enjoy leisure services. This study aims to examine the consequences of congruence and identification. An online survey generating 315 datasets from international customers of luxury hotel services is conducted. Partial least squares structural equation modeling is used to test the hypotheses. The results demonstrate that perceived brand authenticity by customers influences both revisit and word-of-mouth intentions via engagement. Also, brand congruence leads to customer engagement with luxury hotel services and word-of-mouth intention. In contrast, no direct impact of congruence on revisit intention was found. Results regarding the effects of brand authenticity and congruence demonstrate that luxury service brands have the potential to influence customers’ patronage behaviors through different approaches. The findings confirm the importance of engagement with brands in the luxury service setting.

Exploration or Exploitation of a Neighborhood Destination: The Role of Social Media Content on the Perceived Value and Trust and Revisit Intention among World Cup Football Fans

Over the last decade, social media (SM) has dramatically influenced the tourism sector, and information exchange via SM platforms may affect tourists’ intentions to revisit a tourist destination. In the present study, we investigated the impact of content shared on SM on tourists’ intentions to revisit Saudi Arabia as a neighboring destination to Qatar during the period of a mega-event (Football World Cup). We also assessed the potential mediation effects of the perceived values and trust in local tourism services on such a relationship. A structured survey was distributed to football fans who came to visit Saudi Arabia (n = 300), and a partial least squares structural equation model was constructed to validate this study’s model. Results showed that SM content did not significantly impact the revisit intentions directly. SM content was a significant antecedent predictor of the perceived trust, and the perceived trust predicted future intentions to revisit Saudi Arabia. Therefore, the perceived trust in tourism services was a significant mediator of tourism SM’s effects on tourists’ intentions. However, the mediation path of the perceived value was not statistically significant. Tourism marketers had to ensure that they appropriately convey engaging content that focuses on supporting the trust in a destination, particularly during the periods of mega-events.

남성 브라질리언 슈가링 왁싱에 대한 선호도 및 시술 만족도가 재방문 의도에 미치는 영향

This study aims to improve management performance through measures to revitalize the domestic male Brazilian waxing industry by investigating how customer preferences and procedure satisfaction affect revisit intention for male Brazilian sugaring waxing. This study surveyed 300 men in their 30s and 40s who experienced Brazilian waxing more than once at a waxing shop located in Chungbuk and the metropolitan area. Preference was classified using five sub-factors: ease of use, facility, resulting quality, employee response, and price policy, and procedure satisfaction was classified using four sub-factors: performance factor, economic factor, physical factor, and social psychological factor. Among the nine factors, economic factors and physical factors did not correlate with revisit intention, so the influence of the remaining seven factors was measured, and the results of the study are as follows. First, the research hypothesis was partially adopted that the preference for male Brazilian sugaring waxing would not affect the revisit intention. Among the sub-factors of preference, it was found that price policy and resulting quality had a positive effect on revisit intention, and convenience of use, facilities, and employee response did not significantly affect revisit intention. Second, a research hypothesis was also partially adopted that the satisfaction of the procedure for male Brazilian sugaring waxing would not affect the revisit intention. Among the sub-factors of procedure satisfaction, only performance factor was found to have a positive effect on revisit intention. This study found that the resulting quality, price policy, and performance factors closely influenced the revisit intention of male Brazilian sugaring waxing shops. Therefore, this study suggests that the preference for male Brazilian sugaring waxing and the satisfaction with the procedure should be studied in more detail to increase the revisit intention.

퍼머넌트 메이크업 종사자의 관계마케팅과 라포형성이 고객만족 재방문 의도에 미치는 영향

Permanent makeup has an advantage of compensating for a facial defect even without makeup and does not rub off easily even in water, making users feel confident with their face without makeup. Due to such merits, there has been a rising demand for permanent makeup. As competition becomes fiercer among permanent makeup makers, however, there has been a necessity of attracting customers in an effective fashion. This study attempted to seek a plan to stay competitive for marketing in beauty industry by unveiling the influence of relationship marketing and rapport formation on customer satisfaction and revisit intention. For this, a questionnaire survey was performed against customers who had permanent makeup before. The collected data were analyzed by frequency analysis, factor analysis, reliability analysis and regression analysis, using SPSS 26.0, and the results found the followings: In relationship marketing, ‘professionalism’, ‘kindness’ and ‘rapport’ had an influence on customer satisfaction while customer satisfaction affected revisit intention. To develop professionalism, therefore, it is required for permanent makeup specialists to keep getting technical training and treat customers with kindness. It is also important to build and enhance empathy by sharing emotions with customers in order to maintain loyal customers through customer satisfaction. It is anticipated that the study results would be available as basic data in attracting customers as a way of marketing in beauty industry.

Explaining Students Revisit Intention via Scarcity Cues and Perceived Value: the Role of Sensory Brand Experience as Boundary Condition

In response to an empirical study on scarcity cues in COVID-19, the present study offers a model of the relationship between scarcity cues and revisit intention by integrating perceived value and sensory brand experiences (SBE). The moderation mediation model (MOD MED) was tested using 426 respondents who were university students in Jakarta. The results of the analysis show that scarcity cues have a negative impact on perceived value and revisit intention. The process model has been confirmed through the role of perceived value in the scarcity cues relationship. SBE in this study has an essential role as a bearing for the negative effect of scarcity cues on perceived value and revisit intention. Hence, this study offers a theoretical contribution to the proposed model and a practical one regarding the effectiveness of "scarcity cues" marketing strategies.
 Keyword: Scarcity Cues, Sensory Brand Experiences, Perceived Value, Revisit Intention