EXPLORING THE DRIVERS OF TOURISTS' REVISIT INTENTION: DOES DIGITAL PAYMENT ADOPTION AND TOUR GUIDE PERFORMANCE MATTERS?

Abstract

This study is conducted with the aim to understand the factors that encourage the revisit intention of visitors to a tourist place. We consider several aspects such as tourist satisfaction, tour guide performance, destination attachment, and digital payments adoption in tourist destinations. This study uses quantitative methods through a survey of 294 tourists which is chosen by incidental sampling, who visited tourist destinations in West Java Province, Indonesia. The data obtained were processed using the Structural Equation Model with the help of AMOS 7 software. This study indicate that tour guide performance, digital payments adoption, and destination attachments positively influence visitor satisfaction. We also proved that tour guide performance, destination attachment, and tourist satisfaction positively influence revisit intention. Tourist satisfaction mediates the relationship between tour guide performance, destination attachment, and revisit intention. This study justifies the factors that determine the high intention to visit tourist destinations in West Java Province, Indonesia. It sheds lights on tourism literature by identifying factors that influence tourist satisfaction, namely tour guide performance, digital payments adoption, and destination attachments.