Revisit Intention Research Articles

Unravelling relational dynamics between experiential value and customer engagement: Does customer gender matter?

ABSTRACT Considering the strategic significance and contemporary scholarly investigations into the characteristics and dynamics of experiential value and engagement, this study empirically investigates the relational dynamics between experiential value and customer engagement in a service setting. Using structural equation modeling, this study analyzed data collected from 355 customers of selected fine dine up-scale restaurants of North-Indian state of Jammu and Kashmir. The results corroborate multiple dimensions of experiential value such as aesthetics, service excellence, playfulness, and customer return on investment as critical drivers of customer engagement. The results further reveal a strong positive association between customer engagement and customers’ revisit intention and their willingness to pay a premium price. The moderation results reveal that the effects of service excellence and customer return on investment are moderated by gender, whereas the effects of aesthetics and playfulness remain invariant across males and females. The results were further validated by repeating the study on another sample set. This study contributes by suggesting experiential value and customer engagement as sustainable marketing approaches to service marketers interested in designing fine dine restaurants in ways that adequately attract customers, drive their revisit intentions, and encourage them to even pay more money.

Pengaruh Experiential Marketing Terhadap Revisit Intention Melalui Customer Satisfaction Sebagai Variabel Intervening Di Glamping Lakeside Rancabali

Experience-based tourism has replaced good-based tourism in this modern era. The accommodation industry, such as glamping, must adapt to market developments. Experiential Marketing, which creates unforgettable experiences for tourists, is needed to promote glamping. Tourists may want to visit again if they get a memorable experience. This study examines the impact of Experiential Marketing Glamping Lakeside Rancabali on Customer Satisfaction and Revisit Intention. This study used a quantitative research method with a sample of 100 respondents who were selected using a purposive non-probability technique. The selected sample is tourists who have stayed at Glamping Lakeside Rancabali. The T test shows that Customer Satisfaction is partially affected by the Sense, Think, and Relate. Revisit Intention is partially influenced by Act, Relate, and Customer Satisfaction. The F test shows that all Experiential Marketing variables together significantly affect Customer Satisfaction and Revisit Intention. According to the route analysis test, Customer Satisfaction can mediate the Sense, Feel, and Think variables. According to the Determination Coefficient Test, experiential marketing has a 55.4% impact on customer satisfaction and a 69.8% impact on revisit intention.

Aesthetic Appeal and Beyond: Examining the Influence of Restaurant Interior Design on Bangladeshi Consumers’ Satisfaction and Revisit Intention

The primary motivation of the restaurant business is to serve consumers food and beverages and trigger them to make a repurchase. Moreover, it is a highly competitive business. The restaurant authorities employ several strategies to attract consumers to compete in the highly competitive industry and one of the leading practices in the restaurant industry is attracting guests with innovative and fascinating interior design. The purpose of conducting this study is to quantify the role of restaurants’ interior design on consumers’ revisit intention. Consumer satisfaction served as a mediator between restaurants' interior design and consumer revisit intention. An online survey was conducted on 393 Bangladeshi consumers to collect the data. The present study found a positive association among consumer satisfaction, restaurant interior design, and consumer revisit intention. This study contributes several theoretical and practical contributions for the academicians and the stakeholders of the restaurant industry.

Impact of Destination Image Antecedents on Tourists Revisit Intention in India

Objectives: The present study focuses on the tourist intention to revisit antecedents and explores the significant contribution in destination image antecedents based on tourist perception to revisit select destination. Method: The influence of four destination image drivers i.e. "brand association, brand trust; brand image and brand loyalty "on intention to revisit were investigated. 368 tourists in Kashmir were studied. The data has been authenticated by the use of "confirmatory factor analysis" and also "Structural equation modelling" has been applied for hypothesis testing. Results: Tourist behaviour is driven by brand loyalty, brand trust; brand image have influence on intention to revisit while brand association is not having impact on revisit intention. In order to better predict tourist intentions, the brand trust is crucial followed by brand image and brand loyalty components. Conclusions: The present research concludes that brand loyalty (BL) is very effective and positively correlated with (Intention to revisit) ITR. While, one of the DI (destination Image) determinants viz. BA (brand association) not have positive influence on ITR (Intention to revisit). Further, previous researchers noted that when tourists have favourable DI (destination Image) than national economy also grows. Hence, there is a need to promote DI (destination Image). That means tourists may feel they should posses individual responsibility towards country development.

HOTEL DESTINATION IMAGE AND HALAL - FRIENDLY SERVICE AND STAFF ON REVISIT INTENTION:A SYSTEMATIC LITERATURE REVIEW

ABSTRACTThis study aims to systematically identify, review, and assess the literature on the image of destination hotels and halal staff services in order to increase intention to return to hotels in Indonesia and provide an agenda for future research. The current study assesses existing revisit intentions on the topic, reveals limitations and gaps in the current literature, and suggests potential studies to further advance knowledge in this area. This research uses Systematic Literature Review. This study uses the keywords destination hotel image, halal staff service and intention to return. The research found 236 articles in the search using Science Direct and the help of other applications such as Mendeley, VOSViewer which were then filtered into 33 selected articles to be analyzed descriptively. Content analysis, assisted by Microsoft Excel, is used for review and analysis purposes. The findings show that affective destination image is positively related to intention to revisit and recommend , as well as to construct a series of product/service offering scenarios and then test the product/service offering scenario that best meets visitor expectations and also increases visitor satisfaction levels and their intention to return. Keywords: hotel destination i mage ; halal-friendly services and staff; re visit intention ; systematic literature review

Factors Influencing Customer Satisfaction and Revisit Intention: Evidence from Klang Valley Customers of Local Coffee Shop in Malaysia

Factors Influencing Customer Satisfaction and Revisit Intention: Evidence from Klang Valley Customers of Local Coffee Shop in Malaysia

ANALYSIS OF THE INFLUENCE OF TOURISM ATTRACTION AND DESTINATION IMAGE ON REVISIT INTENTION IN ECOTOURISM OF RIMBUN CONSERVATION VILLAGE, TANGERANG SELATAN

Rimbun Conservation Village is one of the tourist attractions in South Tangerang that offers the concept of ecotourism with a variety of activities in it. This research was conducted to determine the effect of tourist attraction and destination image on Revisit Intention at Rimbun Conservation Village. This research uses a type of quantitative descriptive, with 131 respondents who had visited Rimbun Conservation Village. Data analysis techniques used in this study include validity test, reliability test, mean descriptive analysis test, classic assumption test, coefficient of determination test, multiple linear regression test, F test, T test using the SPSS version 25 programme. Based on the results of research conducted with the T test, it shows that there is no effect of tourist, and there is an influence of destination image on revisit intention in Ecotourism Kampung Konservasi Rimbun. Then based on the results of the F test, it shows that there is an influence of tourist attraction and tourist destination image on revisit intention in the Rimbun Conservation Village. The coefficient of determination test results of this study indicate that the tourist attraction and destination image variables have an influence of 40.4% on revisit intention. The results of multiple linear regression tests show that tourist attraction and destination image have an influence on revisit intention. Based on the results of this test, hopefully Rimbun Conservation Village can maintain and further develop its attraction and destination image, in order to increase the probability of revisiting intention.

Pengaruh Co-Creative Tourism Experience terhadap Revisit Intention Pada Kuliner Karawang

The purpose of this study is to ascertain the degree to which the co-creative tourist experience (X) affects on revisit intention (Y) in the Karawang culinary. The research uses a descriptive quantitative methodology and obtained samples from The 70 participants in the Karawang culinary tasters research served as the samples for the data processing, which was done using the SPSS program. Both primary and secondary data were collected by questionnaire distribution and literature reviews, respectively. employing correlation and regression analysis to analyze data. The result showed that The co-creative tourism experience variable partially influences the revisit intention variable favorably. The reliability score is 0.93, while the validity score is 0.235. The findings revealed that co-creative tourist experience had a 71.8% effect on revisit intention and a 28.2% influence on co-creative tourism experience. In other words, the study demonstrates that the co-creative tourism experience can positively affect the intention to return for culinary tourism in Karawang Regency. In order to enhance their offers and draw back customers, tourist places may benefit greatly from the information provided by this study.

Dental tourism: factors influencing travelers’ revisit intention to the Mexican border

PurposeThe purpose of this study is to find out the factors that influence dental travelers’ revisit intention (RI) to Tijuana, Mexico.Design/methodology/approachBased on the push and pull model, five constructs were included: quality service, price, supporting services, cultural proximity and quality information. The information was obtained by applying an online survey to a sample of 384 dental tourists in Tijuana, Mexico, who were repeat patients of a dental clinic in Tijuana after the COVID-19 pandemic. Exploratory factor analysis, average variance explained and composite reliability were conducted to ensure the validity of each construct. Multiple regression analysis was done to identify predictors of travelers’ RI.FindingsThe results obtained show that cultural proximity, quality service, price and supporting services influenced the travelers’ revisit behavior after the COVID-19 pandemic lockdowns.Originality/valueThis study contributes to the body of knowledge on travel behavior in dental tourism after the COVID-19 pandemic lockdowns, which has been scarcely studied. Also, RI was analyzed, focusing on repeated travelers to propose a model mainly for borders or frontiers where developed and developing countries co-exist and interact.

지역축제의 무장애관광속성이 시니어 관광객의 만족, 장소애착, 재방문의도에 미치는 영향연구

Purpose The purpose of this study is to identify the needs of senior tourists by measuring their satisfaction through analysis of obstacles that occur during tourism and barrier-free tourism attributes. Research on senior tourism has generally researched the form of large-scale tourism in welfare tourism. Still, it aims to provide practical implications for the tourism burden of senior tourists due to the continuous occurrence of tourism obstacles.
 Methods A face-to-face survey was conducted on seniors who visited the Gwangju Cultural Heritage Night Festival in 2023. The survey lasted for two days, from June 16 to June 17, 2023, during which 600 copies were distributed, and 548 copies were used for the final analysis, excluding 52 copies whose responses were judged unfaithful.
 Results As a result of analyzing the effect of barrier-free tourism attributes of local festivals on senior tourists' satisfaction, attachment to places, and revisit intention, first, a study found that the effect of barrier-free tourism attributes of local festivals on festival satisfaction has a statistically positive (+). Second, a study found that festival satisfaction has a positive (+) effect on local attachment. Third, a study found that festival satisfaction has a positive (+) effect on revisit intention. Fourth, a study found that place attachment has a positive (+) effect on revisit intention.
 Conclusion This study will contribute to the expansion of senior tourism research and provide practical implications for developing senior tourism-related programs.

도시재생관광지, 만족 및 재방문의도 간의 영향에 관한 연구

Purpose The purpose of this study is to identify the satisfaction and revisit intention of tourists by the attributes of urban regeneration tourist destinations. This is to suggest a study between satisfaction and revisit intention.
 Method In order to achieve the purpose of this study, a self-administered questionnaire survey was conducted targeting those who had visited urban regeneration tourist sites in Jeongeup-si, Jeollabuk-do, and a convenience sampling method was used as the sampling method. Data collection was conducted for about 1 month from February 6 to March 5, 2023, and a total of 350 copies were distributed, of which 337 copies were used for the final analysis, excluding 13 copies of the questionnaire with insincere responses.
 Results First, among the selected attributes of urban regeneration tourist destinations, history and culture, physical characteristics, and tourist convenience were found to have a significant effect on satisfaction, while accessibility to tourist destinations did not have a significant effect on satisfaction. Second, it was found that satisfaction in the attributes of urban regeneration tourist destinations had a significant effect on revisit intention. Third, in the relationship between the selection attributes of tourist destinations and revisit intentions, the partial mediating effect of historical cultural properties and physical characteristics was verified through satisfaction.
 Conclusion This study empirically analyzed the relationship between satisfaction and revisit intention of the attributes of urban regeneration tourist destinations, presented policy and practical implications for the development and operation of tourism in urban regeneration areas, and presented limitations and future research directions.

The Effect of Spatial Production in Hair Salons on Customer’s Revisit Intention and Word-of-Mouth Intention

The purpose of this study is to provide more practical basic data for hair salon marketing strategies by examining the effect of spatial production in hair salons on customer’s revisit intention and word-of-mouth intention. As a result, it was found that only the cleanliness factor of spatial production had a significant positive effect on the customer's revisit intention, and the cleanliness and differentiation factor of spatial production had a significant positive effect on the customer's word-of-mouth intention. Specific improvements in cleanliness and differentiation are as follows in order to promote revisit and word-of-mouth of beauty salon customers. First, in order to secure regular customers, the priority should be to create a clean space, and in the case of already existing hair salons, the revisit rate of existing customers can be increased by cleanly managing the space where the customer directly exists. Second, in order to attract new customers, it is believed that the effect of creating new customers through word-of-mouth can be increased by focusing on cleanliness as previously mentioned, and by using the brand's representative color so that customers can experience the brand's unique sensibility in the salon space. This study is meaningful because previous research on beauty salon space was insignificant, and it suggests that more attention should be paid to the cleanliness and differentiation of beauty salon space to revisit customers and attract new customers. However, in this study, several items that hinder reliability in relation to functionality were deleted, and in future studies, it is considered necessary to further revise and supplement functionality-related items so that the constituent concepts of spatial performance can be evaluated more closely.

Pengaruh Pengalaman Wisatawan Terhadap Kepuasan Dan Niat Berkunjung Kembali

This research was conducted to determine "The Influence of Tourist Experience on Satisfaction and Intention to Return (Study on Visitors to Pak Budi Pasuruan's Garden)" The strategy used in this study was associative research with a quantitative approach, by distributing questionnaires as a data collection technique. The sampling method uses purposive sampling, which is a sampling technique where the people selected as samples are in accordance with the purpose of conducting research, the sample used is 100 respondents, carried out at Pak Budi Pasuruan's Garden Tour, and uses samples with the Lemeshow formula and uses data processing modeling using Smartpls 4.0 (Partial Least Square). The results of the study state that the variable Tourist Experience has a positive and significant effect on Tourist Satisfaction and Revisit Intentions.

The Impacts of Destination Personality and Electronic Word-of-Mouth on Tourists Destination Choice

The main aim of this research is to examine the influences of destination personality and electronic word-of-mouth in the context of destination selection decision-making. It also examines the influence of environmental sustainability on individuals’ sense of satisfaction and the mediating role of satisfaction in the context of destination choice and its subsequent effect on revisit intention. Langkawi’s designation as a UNESCO Geopark underscores its significance in terms of environmental sustainability, which is a primary focus of this study. The findings indicate a significant roles of personality traits of a destination and the electronic word-of-mouth communicated by individuals in decision-making process for selecting a destination. Additionally, the findings reveal that satisfaction plays a mediating role in the relationship between destination selection and the desire to engage in future visits

헤어 디자이너의 전문적 프로필과 시술 만족도가 여성 소비자의 재방문 의사에 미치는 영향

헤어 디자이너의 전문적 프로필과 시술 만족도가 여성 소비자의 재방문 의사에 미치는 영향

The Influence of Perceived Travel Risk, Celebrity Endorsement, and Destination Image on Attitude and Revisit Intention of Tourists

This study aimed to explain how attitudes and revisit intentions are affected by celebrity endorsement, perceived risk of travel, and perception of the destination. The study's participants are domestic travelers who have been to Bali. 170 domestic tourists were included in the sample using a purposive sampling technique. Path Analysis utilizing SEM-PLS is the analysis method employed. The findings demonstrated that attitudes and intentions to revisit were negatively and significantly impacted by perceived travel risk. While celebrity endorsement has no impact on the intention to return, it has a positive and large impact on attitude. Additionally, views and inclinations to return are positively and significantly impacted by the final picture. The image of a destination is positively and significantly impacted by attitudes. thanks to celebrity support Impact on the intention to revisit is favorable and considerable. Because of this, it's critical for companies in the tourism industry to focus on among order to foster a positive attitude among visitors and increase their intention to return to Bali, perceived travel risk, celebrity endorsements, and destination image are used which is increasing

20대 여성의 미용실 마케팅믹스가 재방문의도에 미치는 영향

20대 여성의 미용실 마케팅믹스가 재방문의도에 미치는 영향

관광해설 유튜브 댓글 분석을 통한 소비자 구매여정 연구

Purpose This study attempted to explain the decision-making process of YouTube tour interpretation by applying the consumer decision journey(CDJ) to the field of tourism research. In addition, it purpose to empirically understand the impact of YouTube tour interpretation on the tourism destination decision-making process as online tourism information during the pandemic, and make theoretical and empirical suggestions accordingly.
 Methods The impact of YouTube tour interpretation content on CDJ was proposed through literature research, and comments on tour interpretation YouTube contents were used to study the visitor decision-making process of the CDJ model using text mining techniques. Visit Seoul TV, the Seoul Tourism Foundation's official YouTube channel, selected ‘healing tour contents in the room’, and text mining and word cloud analysis conducted.
 Results As a result, comments were spread each stages on the CDJ of visitors and were most distributed in the active evaluation stage, and the length of the comments was longer as the CDJ progressed. In the word crowd analysis, expression of gratitude in the 1st stage, positive evaluation in the 2nd stage, the 3rd stage of visit intention, and the 4th stage of revisit intention were characterized, and the frequency of audit expression was high over stages 1, 2 and 3. Through this study, among the various touch points of CDJ.
 Conclusion This study provided practical implications for the need to find ways to lead to the overall management and active evaluation of potential visitors' CDJ and academic implications for using unstructured data and connecting theoretical models among social media research in the tourism field.

Factors influencing halal tourism destinations revisit intentions among Muslim travelers of Bangladesh: the mediating role of emotional attachments

PurposeThis study aims to investigate factors and their impacts on halal tourism destinations revisit intentions among Muslim travelers, and explore the mediating effects of emotional attachments between halal social environments, halal food and beverages, halal services and halal tourism destinations revisit intentions.Design/methodology/approachBased on review of literatures, and by distributing 500 questionnaires to Muslim respondents and subsequently collecting 387 usable responses, the study is conducted through partial least squares structural equation modeling using Smart PLS3.3.3.FindingsThe findings of the study reveal that halal social environment, halal food and beverages, halal entertainments, halal staff clothing and emotional attachments significantly influence halal tourism destinations revisit intentions, whereas halal services has insignificant impact on halal tourism destinations revisit intentions, and halal social environment, halal food and beverages and halal services have positive significant impacts on emotional attachments toward halal tourism destinations. Moreover, emotional attachments partially mediate in the relationship between halal social environment, halal food and beverages, halal services and halal tourism destinations revisit intentions.Practical implicationsThe current study findings uniquely contribute to the development of halal tourism destinations in Bangladesh by revealing the impactful factors and formulating marketing strategies that can increase Muslim travelers’ revisit intentions toward halal tourism destinations.Originality/valueTo the best of the author’s knowledge, this study is one of the pioneer research studies of halal tourism revisit intentions, providing new and unique theoretical and practical contributions to the enhancement of halal tourism industry in the world as well as Bangladesh. The findings could contribute to the halal tourism literature by identifying and evaluating factors influencing Muslim travelers’ revisit intentions toward halal tourism destinations. Moreover, the findings could help halal tourism operators in introducing halal attributes for creating Muslim travelers’ revisit intentions toward halal tourism destinations.

Factors Influencing Visitor Satisfaction and Revisit Intention in Lombok Tourism: The Role of Holistic Experience, Experience Quality, and Vivid Memory

Factors Influencing Visitor Satisfaction and Revisit Intention in Lombok Tourism: The Role of Holistic Experience, Experience Quality, and Vivid Memory