Emotional and behavioral responses of consumers toward the indoor environmental quality of green luxury hotels

Abstract

Current literature has focused on different research topics of environmental management and green business in the hospitality industry, such as corporate social responsibility, green practices, and green consumption. However, the influence of the physical environment of green luxury hotels on consumer outcomes has been unexplored in the existing literature. This study aims to investigate the relationship between indoor environmental quality (IEQ; e.g., air, layout, lighting, acoustic, and thermal environment) of green luxury hotels and consumer revisit intention, with the mediating roles of consumer positive affectivity and perceived brand value taken into account. The study tests the research model using a sample data of 846 consumers at five-star green luxury hotels in China. Results of structural equation modeling show that IEQ has a positive influence on revisit intention. In addition, consumer positive affectivity positively mediates the link between IEQ and revisit intention. Perceived brand value also positively mediates the relationship between IEQ and revisit intention and that between consumer positive affectivity and revisit intention. The findings of this study have implications for academic researchers and business managers in building and managing the physical environment of green luxury hotels to influence the emotions, perceptions, and behaviors of consumers.