The Influence of Perceived Risk Covid-19 on the Interest in Visiting Domestic Tourists to DTW Tanah Lot Bali with the Image of the Destination as a Mediating Variable

Abstract

Although Bali tourism for domestic tourists opened at the end of July 2020, it is also possible that people still have a high perceived risk in response to the Covid-19 pandemic. This study aims to determine the relationship between the perceived risks of Covid-19 on the revisit intention of domestic tourists to Tanah Lot with destination image as a mediating variable. Data was collected using a survey technique by distributing online questionnaires to 140 respondents. The sampling technique used is purposive sampling. T-test and path analysis were used to determine the effect of all the variables involved. The results show that only physical risk and financial risk each had a significant effect on the destination image; only physical risk, socio-psychological risk, and destination image each had a significant effect on the revisit intention; and only the relationship between physical risk and revisit intention cannot be mediated by destination image.