Revisit Intention Research Articles

Determinants of revisit intention on rafting tourism in Bali mediated by trust and brand love

This research used a quantitative method designed based on positivism to examine the determinants of revisit intention on rafting tourism MSMEs in Bali Mediated by trust and brand love. Data were collected from 328 Indonesian Tourists with rafting history using questionnaires. The data collected were descriptively and inferentially analyzed using SPSS_29 and SEM with SmartPLS_3 software, respectively. The results showed that 1) The effect of Attitude, perceived risk, trust, and brand love, on revisit intention had a positive significant, while the effect of service quality had a positive insignificant; 2) Trust is positively and significantly influenced by attitudes, service quality, and perceived risk; 3) brand love is positively and significantly influenced by attitude; 4) Trust is able to partially mediate the influence of attitude, perceived risks, on revisit intention, while on the effect of service quality on the revisit intention is full mediation; 5) Brand love plays a role in mediating influence of attitude towards revisit intention. Theoretically, contributed to the enrichment of the Theory of Planned Behavior, Experiential Marketing, and Risks. In conclusion, practical implications are needed to educate managers on how to make rafting very memorable, hire guides who master the terrain, determine affordable prices, manage brand, and make rafting tours in Bali more attractive to increase intention to revisit. Practical implications for local governments for the accuracy of data on the number of visits require an integrated and connected system, as well as the need for guaranteed protection and security for tourists.

Determinants of Customer Satisfaction and Revisit Intention Post-covid-19: a Case Study of Flyover Coffee Shop, Indonesia

This research analyzes the direct and indirect effects of service quality, food quality, menu, and atmosphere on revisit intention, with customer satisfaction as a mediating variable. The object of the research is Flyover Coffee Shop, with a sample of 216 respondents selected using a convenience sampling technique, with the criteria of having visited more than once. The analysis used the Partial Least Squares (PLS) method with SmartPLS 3.0. The results show that service quality does not have a significant effect on customer satisfaction. Conversely, food quality, the menu, and the atmosphere have a positive and significant impact on customer satisfaction. Customer satisfaction, in turn, has a positive and significant effect on revisit intention. The implications of this research suggest that to increase revisit intention, Flyover Coffee Shop should focus on improving food quality, the menu, and the atmosphere to enhance customer satisfaction. Although service quality is important, it does not show a significant effect in this context, so service improvement strategies may need further consideration for a greater impact on customer satisfaction and loyalty.

The experience of a festival during the COVID-19 pandemic: Safety within the festivalscape

During the COVID-19 pandemic, the perception of safety became a real issue in the minds of the festival consumer. Because of this, festival producers had to manage the expectation that proper precautionary measures are in place to protect festival attendees. Thus, the experience of the festivalscape has changed where festival attendees are more aware of safety in their festival environment. Limited prior studies have included safety in the festivalscape though there are calls to include safety as an additional factor. Thus, the purpose of this research is to determine whether safety indeed plays a significant role in the festivalscape when predicting festival success (revisit intention). To achieve this objective, researchers surveyed craft beer festival attendees in Boone, North Carolina, USA on their festivalscape experiences including safety, facility, beverage quality, convenience, and staff quality. Outcomes of festival experiences included the success factors affective response and revisit intention.

A Study of the Effect of Tourist Experience Quality on Loyalty and Revisit Intention in Tourist Destinations

Abstract This paper divides the quality of tourist experience from the two aspects of tourists’ expectation and satisfaction and establishes a multiple regression model to analyze the quality of tourist experience with product involvement and perceived value as variables. The three factors of tourists’ experience quality: product service quality, environmental quality, and perceived value are proposed. Research hypotheses on the three dimensions of tourism destination loyalty and revisit intention are established. Combined with descriptive statistics, the correlation analysis between tourist experience quality and loyalty is carried out. The structural equation model is selected to construct the relationship model, carry out the validation factor analysis of the quality of tourist experience and the loyalty and revisit intention of tourist destinations, carry out the model estimation and adjust the fitness, and validate the structural model path. These tests showed that the dimensions of tourist experience quality, tourist loyalty, and intention to return were convergent and valid (0.924>0.6), and the average variance extracted (AVE) of these dimensions was 0.689>0.5, which was the same as the test standard. All paths can use the structural equation modeling test. That is, the quality of product and service, environmental quality, and perceived value of tourist destinations all affect tourists’ loyalty and willingness to return to tourist destinations.

A study on the influencing factors and improvement strategies of perceived value of recreational fishing customers on their willingness to revisit

Abstract As the main service target of recreational fishery operators, customers’ willingness to revisit has a profound impact on stimulating the rapid development of recreational fishery. However, there is currently little research on the influencing factors and improvement strategies of recreational fishery customers’ willingness to revisit from the perspective of perceived value. This article selects 500 customers participating in recreational fishing in Chun’an County and Xiangshan County, Zhejiang Province, China as the research objects, and uses the fuzzy set qualitative comparative analysis method to explore the influencing factors of recreational fishing customers’ willingness to revisit. Research has found that: (1) Economic value and experiential value play a core role in four conditional configurations that lead to high customer revisit intention, and are key factors affecting the high revisit intention of recreational fishing customers; (2) two conditional configurations lead to low revisit intention of recreational fishery customers, and the lack of economic value plays a core role in these two conditional configurations, which are the key factors affecting the low revisit intention of recreational fishery customers; (3) Based on the controllability of conditional factors, it can be concluded that providing economically applicable and experiential recreational fishery services is the best strategy to enhance customers’ willingness to revisit. This study, under the synergistic effect of multiple conditions, reveals the complexity of factors influencing customer revisit intention. Setting reasonable charging standards and improving customer experience are inevitable choices to enhance the revisit intention of recreational fishing customers.

Constraints and Facilitators, Universal Design and Event Experience: Accessibility of Facilities at a Food Festival

Accessibility barriers in festivals inhibit engaging festival experiences for the general public. This study aimed to examine the accessibility of facilities at the Macau Food Festival (MFF) by applying the theories of leisure constraints and facilitators, leisure negotiation and Universal Design (UD) principles. Participant observation and qualitative semi-structured interviews with 25 festival participants were conducted. Findings revealed mixed perceptions of the facilities. Several aspects such as unclear festival layout and insufficient toilets were contrary to UD principles and constrained visitors’ engagement. However, online payment devices and shuttle buses facilitated festival engagement. Accessibility played an important role in influencing visitors’ experiences and behavioural outcomes such as revisit intention, word-of-mouth, and leisure negotiation strategies. This study provides a new approach for evaluating the accessibility of facilities in food festivals. Practical implications regarding accessibility of festival and event facilities are suggested along with numerous avenues for future research.

Better Angry Than Afraid: The Case of Post Data Breach Emotions on Customer Engagement

Extant research on data breach events primarily focus on the information technology lapses and delayed financial outcomes with less emphasis on the behavior of consumers. Essentially, current research prioritizes the <i>&#x201C;what&#x201D;</i> of data breaches, largely ignoring the question of &#x201C;why.&#x201D; Our research seeks to fill a gap in the research design of prior studies on data breaches and customer behaviors by considering the customer emotions of anger <i>and</i> fear. While prior research has focused on anger due to its contagious nature, our results demonstrate that fear is the most influential emotion leading to changed behavior and&#x002F;or lower revisit intentions. This article employs text and sentiment analysis of consumer responses to a data breach event to determine emotional response and revisit intentions. We find that angry customers may vent but will return with no meaningful change in their behavior. Unlike prior research, we also focus on fear and find that fearful customers retreat and disengage, behaving differently from angry customers. Managerial implications of this research illustrate the need to address fearful customers differently after a data breach to avoid reduced firm interactions and withdrawal behavior as opposed to merely reducing anger in the media as hitherto suggested.

Research on the Relationship Between Emotional Energy and Revisit Intention in Camping Tourism: Based on Structural Equation Model

Camping tourism was more popular during the COVID-19 epidemic around the world, which made camping tourism a crucial part of the worldwide tourism industry. However, previous research did not fully study camping tourism from a comprehensive perspective, just focused on the environment or peer interaction, as a result, they are hard to deeply understand the nature of camping tourism. In this paper, we introduce the tourism field theory and interaction ritual chain theory to construct our model and test the model with the method of structural equation model. After testing the model, we find: (1) The tourism field can significantly and positively affect individual tourist’s emotional energy; (2) Interaction ritual can significantly positively affect the emotional energy of individual tourists; (3) The emotional energy of tourists can significantly positively affect the revisit intention; (4) There is a significant mutual positive influence between the tourism filed and the interaction ritual. Based on the research conclusions, the study provides theoretical support and reference suggestions for tourism planners and product designers from three aspects: emphasizing the construction of the tourism field, providing opportunities for interaction rituals, and developing diversified tourism projects.

Re-visit intention in branded hotel industry through ideal self-congruency and brand experience

Re-visit intention in branded hotel industry through ideal self-congruency and brand experience

Study on the Relationship between the Quality of Tour Guide Service, Tourist Trust, and Revisit Intention in Shenzhen Camping Base

Study on the Relationship between the Quality of Tour Guide Service, Tourist Trust, and Revisit Intention in Shenzhen Camping Base

Exploring the role of amenities, accessibility, and attractions on tourists' inclination to revisit a destination area

This study endeavors to explore the influence of amenities, accessibility, and attractions on tourists' inclination to revisit a destination area. Additionally, it aims to delve into the role of safety, comfort, and uniqueness as factors enhancing the relationship between amenities, accessibility, and attractions in fostering intention to revisit. This research holds significant promise in addressing pertinent issues within the tourism landscape of Indonesia, particularly within the captivating realm of Aceh Province. The data collection method employed a questionnaire technique, wherein questionnaires were distributed to a sample of 150 tourists through the online platform Google Form. The data analysis utilized Structural Equation Modeling (SEM) analysis, employing Partial Least Squares (PLS) statistical software techniques. The findings from the data analysis indicate that amenities, accessibility, and attractions are key factors in shaping perceptions of safety and comfort. Interestingly, while amenities and accessibility do not seem to affect perceived uniqueness, attractions were found to have a notable influence in this regard. Moreover, the analysis revealed that accessibility directly impacts revisit intention. It is surprising, however, that perceived safety and comfort do not mediate the effects of facilities, accessibility, and attractions on revisit intention. Similarly, perceived uniqueness does not appear to mediate this relationship either. Research underscores the importance of amenities, accessibility, and attractions in shaping perceptions of safety and comfort. While amenities and accessibility may not impact perceptions of uniqueness, it is evident that attractions significantly influence this aspect. Overall, the research underscores the importance of amenities, accessibility, and attractions in shaping perceptions, with attractions notably influencing uniqueness perception.

Tourism Experience and Tourist Satisfaction Impacted on Revisit Intention: A Case Study of Tongling Grand Canyon Scenic Area, Jingxi City, China

Tourism Experience and Tourist Satisfaction Impacted on Revisit Intention: A Case Study of Tongling Grand Canyon Scenic Area, Jingxi City, China

Revisit Intention and Satisfaction: The Role of Electronic Word of Mouth and Perceived Risk

What potential tourists do these days before going on a tourist destiation is to consider several factors such as electronic word of mouth about the place they are going to visit. Electronic word of mouth (eWOM) is the exchange of consumer information about a tourist destination via the internet. This research also examines the perceived risk felt by potential tourists before visiting a tourist destination. The aim of this research is to analyze the influence of electronic word of mouth and perceived risk on satisfaction, as well as the influence of satisfaction on the intention to revisit tourist destinations. This research uses a non-probability sampling method with judgmental sampling technique with a sample size of 100 respondents. The data analysis technique in this research uses SEM PLS (Partial Least Square) with Warp PLS 8.0 software. The research results show that: (1) Electronic word of mouth has a positive and significant effect on satisfaction of 0.63; (2) Perceived risk has a negative and significant effect on tourist satisfaction of -0.22; (3) Electronic word of mouth has a positive and significant effect on revisit intention of 0.32; (4) Perceived risk has no significant effect on revisit intention of 0.11; (5) Tourist satisfaction has a positive and significant effect on tourists’ intention to revisit by 0.50.

Revisit intention in Indonesian tourism industry: the role of religiosity and culture

Revisit intention in Indonesian tourism industry: the role of religiosity and culture

The influence of destination social responsibility on revisit intentions of tourists: a case study in Dalat

The influence of destination social responsibility on revisit intentions of tourists: a case study in Dalat

What drives the revisit intention of heritage hotel consumers? A systematic literature review

Purpose – This study explores the determinant factors affecting the revisit intention of heritage hotel consumers and understand the key attributes of a heritage hotel. Methodology/Design/Approach – This paper involves systematic literature review (SLR) using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) protocol to answer the proposed research questions. Findings – The findings indicate a growing trend of this theme in the last five years. In addition, six core attributes of heritage hotels were identified, including location, historic charm, experience, authenticity, ambience, and culture. This review paper also identified several variables, e.g., perceived authenticity, perceived experience, perceived value, brand image, and service quality, as the primary factors influencing the revisit intention of heritage hotel customers. Originality of the research – The results of this study can contribute to the literature of hospitality and tourism literature by determining the key attributes of heritage hotels and the determinant factors affecting revisit intention of heritage hotels. This study also provides valuable insights for hotel managers and marketers to enhance consumer satisfaction and increase revisit rates, which in turn will drive business success in this niche market

The study of revisit intention of tourists: the case of ecotourism in Vietnam

The study of revisit intention of tourists: the case of ecotourism in Vietnam

The study of revisit intention of tourists: the case of ecotourism in Vietnam

The study of revisit intention of tourists: the case of ecotourism in Vietnam

The Impact of Destination Image, Novelty Seeking, Involvement Seeking and Tourist Satisfaction on Edutourism Tourists’ Revisit Intention

This study aims to examine the effect of destination image, novelty seeking, and involvement seeking on revisit intention mediated by tourist satisfaction for Sirukam Dairy Farm tourists in Solok Regency, West Sumatera, Indonesia. An exploratory quantitative approach with hypothesis-testing techniques is used in this study. There are 150 samples with purposive sampling technique, namely tourists who have visited Sirukam Dairy Farm twice or more. Data were collected through the distribution of online questionnaires and processed using SmartPLS 4.0 software. The data analysis method uses structural equation modeling with partial least squares (SEM-PLS). The results showed that destination image and involvement seeking have a positive and significant effect on tourist satisfaction, while novelty seeking shows an insignificant effect on tourist satisfaction. Destination image, novelty seeking, and tourist satisfaction have a positive and significant effect on revisit intention, while involvement seeking shows an insignificant effect on revisit intention. Tourist satisfaction is able to partially mediate the relationship between destination image and novelty seeking and revisit intention, while the relationship between involvement seeking and revisit intention is fully mediated by tourist satisfaction.

THE MEDIATING ROLE OF TOURIST LOYALTY ON PERSONAL MOTIVES, DESTINATION IMAGE, SATISFACTION AND REVISIT INTENTION TO ECOTOURISM DESTINATIONS OF MALAYSIA

The purpose of this study is to investigates the mediating effects of loyalty on the relationships between personal motives, destination image, satisfaction and revisit intention to ecotourism destinations of Malaysia. In terms of research methodologies, this study adopted cross-sectional study and quantitative research approach. The data for this study, the survey questionnaires were distributed by using intercept survey method and 400 respondents’ samples were collected from the three different national parks and ecotourism sites in Malaysia. By using quantitative research design, there are three hypotheses developed and tested by using Partial Least Squares (PLS-SEM: version 4) and SPSS (version 29) for demographic and descriptive analysis. The empirical findings of this study presented that loyalty mediated the relationship between, tourist’s satisfaction, destination image, personal motivates and revisit intention to the ecotourism destination of Malaysia. Based on the comprehensive literature and findings, this study attempted to make both academic and industry perspective contribution which engage with ecotourism one of the potential sectors of tourism industry in Malaysia. In theoretical contribution, this study addressed loyalty as mediating factor which has impact of the factors of tourist revisit intention. Mentioning the practical implication, the significant effect of tourist loyalty on the relationships between tourist’s satisfaction, destination image, personal motives and tourist revisit intention expressed the importance of tourist behavioural factors for increasing the revisit intention rate to the national parks. Finally, the study concluded the discussion on findings and implications.