Revisit Intention Research Articles

베이커리 카페의 품질과 긍정적 감정, 고객만족, 재방문의도 간의 관계

The purpose of this study is to investigate the relationship between the quality of bakery cafes, positive emotions, customer satisfaction, and revisit intention. By achieving this purpose, we tried to understand the quality of bakery cafes and to provide useful operation plans for bakery cafes to meet trends and consumer needs. In the case of Hypothesis 1, menu quality and physical environmental quality had a positive (+) effect on positive emotions, but hospitality service quality did not. In the case of Hypothesis 2, it was found that the quality of hospitality service and physical environmental quality had a positive (+) effect on customer satisfaction, but the menu quality did not affect customer satisfaction. In the case of Hypothesis 3, positive emotions had a positive (+) effect on the revisit intention. In the case of Hypothesis 4, customer satisfaction had a positive (+) effect on the revisit intention. This study emphasizes the necessity of improving the quality of bakery cafes and the importance of the physical environment in particular.

Image of City Brand Personality and the Effect of Tourism Satisfaction on Revisit Intention: Focusing on Daejeon Metropolitan City

Image of City Brand Personality and the Effect of Tourism Satisfaction on Revisit Intention: Focusing on Daejeon Metropolitan City

"The Effect of the Satisfaction for Festival Programs using Local Culture Resources on Attitudes toward Festival and Revisit Intentions : Focus on ‘HansanJumak’ at Hansan-Mosi The Tradition Millennium"

"The Effect of the Satisfaction for Festival Programs using Local Culture Resources on Attitudes toward Festival and Revisit Intentions : Focus on ‘HansanJumak’ at Hansan-Mosi The Tradition Millennium"

Consumption Values, Attitude, Place Identity, Dan Place Dependence Sebagai Anteseden Revisit Intention (Studi Pada Pengunjung Street Food Di Kota Bandung)

The purpose of this study was to examine the factors that affect revisit intention Lengkong street food visitors as many as 100 respondents have experienced eating food in Lengkong street food Bandung. The cross-sectional method is used to obtain data. The instrument passed the validity and reliability tests which include convergent validity, discriminant validity, and composite reliability. The data analysis technique used is structural equation modeling (SEM) using Smart-PLS version 3.0. Of the 10 proposed research hypotheses, 9 of them are supported by empirical data. The findings of this study show that taste value, price value, social value, emotional value, and epistemic value have a positive effect on attitude. Then, attitude has a positive effect on revisit intention through place identity and place dependence. The results of this study are expected to provide benefits for further research and the management of the assessed object or similar culinary industry related to the design of relevant strategies to improve the quality of these attributes. The thing that distinguishes this study from previous research is the addition of place identity and place dependence as the antecedent of revisit intention. Researchers are further advised to explore other factors that may influence revisit intention.
 Keywords: Taste Value, Health Value, Price Value, Social Value, Emotional Value, Epistemic Value, Attitude, Place Identity, Place Dependence, and Revisit Intention.

Pengaruh Price dan Experiential Marketing Terhadap Revisit Intention Melalui Customer Satisfaction Sebagai Variabel Intervening Pada Customer Puninoth Studio Self Photo Studio Semarang

This study aims to investigate the effect of price and experiential marketing on revisit intention through customer satisfaction as an intervening variable in Puninoth Studio Self Photo Studio Semarang. The research method used in this study is quantitative method. The population in this study is visitors to Puninoth Studio Semarang and the sample that has been determined in this study is 138 customers. This study used SmartPLS software to answer the main facts with data collection carried out through surveys by distributing questionnaires. The results of the research hypothesis test show that Price and Experiential Marketing have a positive and significant effect on Customer Satisfaction. Customer Satisfaction has a positive and significant effect on Revisit Intention. Price and Experiential Marketing do not affect Revisit Intention but Price and Experiential Marketing affect Revisit Intention through Customer Satisfaction mediation. The results of this study are expected to provide a better understanding of the factors that influence customers' revisit intentions in the photography industry and at the same time provide guidance for Puninoth Studio to improve their marketing strategies. The findings from this study can be a significant contribution in the context of business development in the photography industry.

UNPACKING TOURISM FATIGUE: travel frequency, duration and its effects on satisfaction and revisit intention

ABSTRACT While prior research has recognised the significance of tourism fatigue, there exists limited empirical evidence regarding its causes and consequences. Drawing upon the stressor-strain-outcome framework, this study investigates the main antecedents and outcomes by constructing a research model of tourism fatigue. This study utilises two waves of cross-sectional data sets from two distinct destinations (i.e. nature-based and culture-based destinations). Findings suggest that travel frequency significantly influences tourism fatigue, with a predominant impact on psychological fatigue, while duration primarily affects physical fatigue in both destination types. It is also observed that physical fatigue exacerbates psychological fatigue. Tourist satisfaction is notably affected by psychological fatigue, but the effects of tourism fatigue on revisit intentions vary according to the specific travel context. Theoretical and managerial implications are also discussed.

Pengaruh Peranan Sikap, Norma Subjektif, dan Perceived Behavior Control Terhadap Niat Mengunjungi Kembali Studi Kasus pada Wisata Central Park Meikarta Cikarang

This study aims to determine the effect of the role of attitudes, subjective norms and perceived behavior control on the intention to revisit Meikarta Central Park Cikarang. This study used a quantitative method with data collection techniques through distributing questionnaires. The sample in this study were 80 tourists who had visited Central Park Meikarta using the saturated sample method. The data analysis technique used is multiple linear regression using SmartPLS. The intention to revisit tourist attractions has a positive and significant effect on the variable role of tourist attitudes. Subjective norms have a positive and significant effect on the variable Intention to Revisit Tourist Attractions. Perceived behavior control (behavioral control) has a positive and significant effect on the variable Intention to Revisit Tourist Attractions. Furthermore, it is seen how much influence the role of attitudes, subjective norms and perceived behavior control has on the intention to revisit Meikarta Central Park Cikarang in hypothesis testing. From the results of multiple linear regression tests, it was found that attitude variables, subjective norms and perceived behavior control affect the intention to revisit tourist attractions. The collected data is processed using the regression test technique which is processed with the SmartPLS application. The concept of this research has been tested by instruments with validity and reliability results with decent results.
 Keywords: Attitude, Subjective Norm, Perceived Behavior Control, Revisit Intention

The lonely traveller’s mind: exploring the influence of loneliness on revisit intention

ABSTRACT Despite the fact that feelings of loneliness offer invaluable opportunities for marketing and management, studies on its impacts and consequences in the travel context are still in their infancy. Drawing on compensatory consumption behaviour theory, and using a mixed-methods approach, this research explored the influence of loneliness (i.e. trait loneliness and state loneliness) on tourists’ revisit intention. In light of the findings derived from interviews and scenario-based experiments, the research validates the positive effects of each loneliness variable on revisit intention. Moreover, the mediating effects of nostalgia on the relationships between trait loneliness and revisit intention, and between state loneliness and revisit intention, have been revealed. This study enriches the literature on tourism and consumer behaviour and offers several tailor-made suggestions for relevant practitioners.

WoM Role on The Tourist Attraction Image and Re-visit Intention

As an educational tourist attraction, the Zoology Museum can give visitors memorable experiences and help managers evaluate and improve their operations. This study aims to analyze the direct impact of word-of-mouth into tourist attraction image and re-visit intention. This study used the purposive sampling method and quantitative approach to evaluate reflective indicators and the relationship between variables. Google Forms and surveys were used to get data from a sample of 258 respondents and 30 were first tested for validity and reliability to ensure the analysis was continued. Data processing used SEM PLS 3.0 software. The result indicates that word-of-mouth significantly increases re-visit intention. The results show that tourist attraction images significantly increase re-visit intention, including word-of-mouth as a mediator. Word-of-mouth is pivotal in the tourism industry, and this study underscores its merits for visitors and management. By incorporating sustainable practices into the marketing process, the management of the Zoology Museum can distinguish its services and products and cultivate a robust brand identity. The findings of this study indicate a positive and substantial impact of the tourist attraction's image on re-visit intention. At the same time, word-of-mouth also significantly influences re-visit intention

Pengaruh Brand Authenticity Dan Store Atmosphere Terhadap Revisit Intention Pada Singgah Coffee And Eatery Padang

The findings of phenomena related to brand authenticity, store atmosphere, and revisit intention at Singgah Coffee and Eatery Padang are the driving force behind this research. The purpose of this study is to examine how revisit intention at Singgah Coffee and Eatery Padang is influenced by brand authenticity and store atmosphere. This type of research uses a survey method with a causal associative quantitative approach to examine cause and effect. The population is Singgah Coffee and Eatery Padang customers. A total of 97 respondents were sampled in this study, using non-probability sampling techniques through purposive sampling method. The Likert scale was used to assess the validity and reliability of the questionnaire used as a data collection tool. SPSS 26.00 was used to process the research data. This study shows the results of brand authenticity and store atmosphere have a significant effect on revisit intention at Singgah Coffee and Eatery Padang.

Effect of Revisit Intention on Brand Image in the Retail Industry: Brastagi Supermarket

More specifically, this research will investigate the factors that influence the perception of the Brastagi Supermarket brand. This research will focus on important factors that influence intention to revisit. How these components influence overall brand perception is the aim of this research. This research conducted a thorough case analysis with special emphasis on students studying at Prima Indonesia University to determine the preferences and behavior of this population. These findings will be presented by investigating these components in the context of the Brastagi supermarket. This research uses quantitative surveys and qualitative interviews. This method increases understanding of the complex relationship between intention to revisit and actions taken. It is hoped that the results of this research will contribute to academic research and provide advice to Brastagi Supermarket and other comparable retailers to improve their marketing strategies and encourage consumer participation. This research found that revisit intention has an effect on brand image in the retail industry.

Relationship Marketing and Customers’ Revisit Intention to Hotels in Calabar, Cross River State

Relationship Marketing and Customers’ Revisit Intention to Hotels in Calabar, Cross River State

Will sensory impressions drive the intention to revisit? An empirical study in the rural tourism

ABSTRACT Despite eliciting interest from tourism scholars, sensory research in rural tourism remains under-explored. This study aimed to explore the impact of user-generated content on sensory impressions, reexamine the dimensions of sensory impressions, and uncover the influence mechanism of sensory impressions on revisit intention among rural tourists. Data collected using a self-administered questionnaire was analyzed using the partial least squares structural equation modeling technique. The findings reveal the significance of UGC in determining sensory impressions, which, in turn, influence revisit intention directly and indirectly through immersion and satisfaction. Results also confirm that hybrid sensory is a fundamental dimension of sensory impression.

Tourist Revisit Intention: Does Image Affect Their Preference?

<span lang="FI">Tourism is a cross-cultural encounter that happens every day. Thus, the life cycle of the tourism industry is represented by first-time tourists and tourists who make return visits to a destination. This study aims to examine the relationship between destination image and revisit intention through utilitarian value, hedonic value, and preference. The population of this study consisted of domestic tourists who traveled to three main destinations, namely Bandung, Yogyakarta, and Bali. The sample was considered by the criteria as many as 333 tourists were asked to answer the questionnaire. The method used in this research is a survey with a Structural Equation Modeling (SEM) analysis technique. The results revealed that destination image positively affects utilitarian and hedonic values. Utilitarian and hedonic values are positively related to preference. Preference is positively related to revisiting intention. The results of this study make a theoretical contribution by deepening the understanding of revisit intention. In addition, this study makes a practical contribution to the tourism industry. Limitations and future research directions are included at the end of the article</span>

The role of Satisfaction predictors in determining Revisit Intentions of patients in Private Health Institutions of Pakistan

This study is conducted to investigate the relationship of patient satisfaction with service quality and revisit intention of patients in private hospitals of Pakistan. The research was conducted by quantitative and cross-sectional survey-based method, where 334 responses were collected through convenience sampling technique from patients and attendants visiting the private hospitals in Pakistan. The data was analysed using SEM-PLS. Results revealed that patient satisfaction levels mediate the relationship between service quality parameters and revisit intentions of patients in private healthcare sector of Pakistan. This study contributes in helping the healthcare policy makers in adopting patient-centric structures for betterment of their service quality and enhancing patient satisfaction, eventually increasing the revisit intentions.

The Mediation Effect of Corporate Image and Customer Satisfaction, towards Revisit Intention (Study on Starbucks Reserve Dewata, Bali)

The purpose of this research is to find out the determine effect of service quality on revisit intention with corporate image and customer satisfaction as intervening variable. Business development, including the coffee shop business, grew significantly. One of the most popular coffee shops is Starbucks. To stay alive, Starbucks is innovating by creating different stores, including Starbucks Reserve his Dewata. The survey was disseminated using his Likert survey, which was distributed to 200 respondents aged 17 and over who had visited and traded at Starbucks Reserve Dewata at least twice. The type of research used is quantitative research and in conducting data analysis using SmartPLS 3.0. The research method used is non- probability sampling, namely purposive sampling to take samples. In the end, only 160 surveys were used as a sample. According to this survey, service quality affects corporate image, service quality affects customer satisfaction, corporate image affects revisit intention, customer satisfaction does not affect revisit intention, corporate image mediates the relationship between service quality and revisit intention, and customer satisfaction do not mediate the relationship between service quality and revisit intention. From this we can conclude that 4 hypotheses were accepted and 2 were rejected.

THE INFLUENCE OF REVISIT INTENTION AND SELF-CONCEPT ON E-WOM BASED ON THEORY OF PLANNED BEHAVIOR

This study aims to investigate the influence of revisit intention and self-concept on electronic word-of-mouth (E-WOM) among Gen Z using the Theory of Planned Behavior, particularly Mixue Ice Cream & Tea consumers. In this quantitative study, the data was collected using a questionnaire distributed to 250 respondents, and was analyzed using Structural Equation Modeling (SEM). The results show that self-concept positively influences the revisit intention. Revisit intention is positively and significantly influenced by perceived price justice and satisfaction. Perceived price justice is identified as influencing loyalty positively and significantly, while perceived satisfaction influences loyalty positively and significantly. Revisit intention affects loyalty showing a positive and significant relationship, while E-WOM is identified to be positively and significantly influenced by loyalty. The implications of this research are relevant for food and beverage companies to strategize their business strategy to increase consumer confidence so that it will affect E-WOM.JEL: M31, M21, L84.

Factors Affecting Customer Loyalty: An Empirical Evidence from the Toll Road Industry in Indonesia

Toll road rest areas are one of the main pillars of the toll road industry, and higher interest in buying at toll road rest areas is one of the keys to their financial success. The research aimed to identify and analyze the relationship between revisit intention and customer loyalty, as well as perceived price fairness, perceived satisfaction, and service quality. These variables were believed to be the main drivers for toll road users to make purchases at toll road rest areas. A statistical analysis approach was used with the Partial Least Square-Structural Equation Modelling (PLS-SEM) method for 573 respondents. They were consumers of the Trans Java toll road rest area. The survey was conducted directly on customers of the Trans Java toll road rest area at 15 locations. The results show that perceived price justice and satisfaction positively and significantly impact revisit intention. Then, revisit intention has a positive and significant impact on customer loyalty. Service quality has a positive and significant impact on perceived satisfaction and customer loyalty. The findings show that service quality, which is most strongly influenced by assurance, responsiveness, and empathy, is the main factor influencing customer loyalty. Based on the research results, the practical application is how managers can improve service quality, perceived price justice, and perceived satisfaction for price-sensitive consumers, who also tend to be sensitive to the service quality they get.

Tour Company’s Service Quality and Tourists’ Revisit Intention in Arusha Region Tourist Destinations

This study investigated the effect of tour companies’ service quality on tourists’ intention to revisit tourism destinations in the Arusha region. The general objective of this study is to examine the effect of tour companies’ service quality on tourists’ revisit intentions in Arusha tourist destinations. This study used a cross-sectional research design and employed a survey as the data-collection method. Respondents were selected using simple random sampling; 384 respondents were included in this study. Questionnaires were used to collect data from respondents at Arusha tourist destinations. Data were analyzed using descriptive statistics and a binary logistic regression model. The findings revealed that tangibles, responsiveness, and assurance had positive indices, implying that tourists were delighted by the service provided. The study establishes a positive relationship between tangibles, responsiveness, and assurance dimensions and tourists' revisit intentions, with a specific emphasis on the statistically significant connections of tangibles and responsiveness at p < 0.05, emphasizing the need to enhance these aspects to promote repeat visits to Arusha tourist destinations. However, assurance was found to have an insignificant relationship with tourists’ intentions to revisit. Therefore, tour companies, government entities, and tourism authorities should focus on improving tangibles and responsiveness dimensions to enhance tourists' intention to revisit.

Pemasaran Media Sosial Memoderasi Hubungan Antara Destination Image dan Tourist Satisfaction Terhadap Revisit Intention (Studi pada Wisatawan yang Pernah Berkunjung Ke Jimbaran)

Tourism is one of the sectors that continues to experience development, especially in the era of digitalization. One of an attractive tourist destinations in Bali, Indonesia is Jimbaran. This research was conducted on tourists who have visited Jimbaran. The purpose of this study is to explain how social media marketing moderates the relationship between destination image and tourist satisfaction on revisit intention. This study uses the theory of Planned Behavior with a sample size of 100 people and uses purposive sampling technique. Data collection in this study was carried out by questionnaire method via google form. The data analysis technique used in this research is Moderated Regression Analysis (MRA). The results showed that destination image and tourist satisfaction have a positive and significant effect on revisit intention, and social media marketing moderates the influence of destination image and tourist satisfaction toward revisit intention. The findings of this study can help Jimbaran Village authorities in developing policies aimed at increasing tourist visitation by utilizing social media to strengthen the influence of destination image and tourist satisfaction on tourists revisit intention to Jimbaran,