Research on the Relationship Between Emotional Energy and Revisit Intention in Camping Tourism: Based on Structural Equation Model

Abstract

Camping tourism was more popular during the COVID-19 epidemic around the world, which made camping tourism a crucial part of the worldwide tourism industry. However, previous research did not fully study camping tourism from a comprehensive perspective, just focused on the environment or peer interaction, as a result, they are hard to deeply understand the nature of camping tourism. In this paper, we introduce the tourism field theory and interaction ritual chain theory to construct our model and test the model with the method of structural equation model. After testing the model, we find: (1) The tourism field can significantly and positively affect individual tourist’s emotional energy; (2) Interaction ritual can significantly positively affect the emotional energy of individual tourists; (3) The emotional energy of tourists can significantly positively affect the revisit intention; (4) There is a significant mutual positive influence between the tourism filed and the interaction ritual. Based on the research conclusions, the study provides theoretical support and reference suggestions for tourism planners and product designers from three aspects: emphasizing the construction of the tourism field, providing opportunities for interaction rituals, and developing diversified tourism projects.